Tag Archives: Super Bowl

GET SET FOR THE BIG GAME

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Whether you’re a hard core Denver or Carolina fan, ready to pick a side for the day because it wasn’t your team’s year, or you’re just in it for the commercials and party, this Sunday ranks up there with the most American of holidays…a celebration of sport and football on the surface, but really an excuse to invite over all your friends and throw the biggest party of the year so far. Then you can sit back and relax in a pair of comfortable Skech-Air Infinity sneakers.

Chicken Wings

You probably have the basics sorted by now. A wide variety of drinks of course are a given. You’ve got your chips and dips. Fresh veggies and more dips. Crackers, cheese…and even more dips. (That’s a lot of dips!) But if you want to really step up your party game, you’ll need to do more prep. A favorite game time snack is buffalo wings—but to do it right we’re not talking the frozen stuff that comes in a bag. Make a few batches of fresh wings from scratch and you’ll have people talking about it well after the trophy ceremony after the game. Alton Brown’s recipe is a great foundation to start with that will ensure your final product is perfectly crispy and tasty. His steam render then baking on a wire rack technique has won rave reviews. Then, when they’re done, you can tailor the sauce to add your own personal flare. Serve them up with blue cheese dressing (technically not a sauce) and they’ll be gone by halftime.

The best parties are about more than just the snacks! Lace up your Relaxed Fit shoes and get outside to toss the pigskin. If you’ve got a few generations of friends and family over, you can even play your own version of the game with dad in the old school soon-to-retire veteran role vs the hotshot twentysomething QB with the new school does-it-all mentality. Get the kids involved too! If the game on TV is a blowout, this might be more fun than watching!

Let us know your big game party secrets in the comments! And don’t forget to tell us who you’re rooting for this year!

New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.

A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.

SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana and Ronnie Lott: NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection

SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott.  Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.

The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.

SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.

SKECHERS TO AIR TWO COMMERCIALS DURING SUPER BOWL: Footwear company will launch Skechers GOrun 2 with humorous ad starring the world’s fastest land animal and bring back Joe Montana for Relaxed Fit men’s footwear

Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

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