Working at SKECHERS is often a 24/7 experience: we eat, sleep and breathe SKECHERS at work, but like all you civilians, we also see a lot of our brands on the street, the freeway, TV, stores, you name it. The latest shout-out was on my way to work this morning, when my morning news announced out of the blue that it was being sponsored by SKECHERS. Next thing I know, I’m hearing our new Relaxed Fit radio spot and Hall of Fame quarterback “Joe Cool” Montana telling LA how great our comfort technology is. Turns out a lot of us have been hearing it lately, since it’s playing all over satellite and terrestrial radio. Have a listen: http://bit.ly/12UAMph
SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”
“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”
Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.
“SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”
Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.
New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal
Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.
A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.
SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana and Ronnie Lott: NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection
SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.
The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.
Just five months after reaching its first million-pair donation milestone, BOBS from SKECHERS today announced that it has donated more than three million pairs of new shoes for children in need worldwide. With a new pair going to a child in need for every pair of BOBS purchased, BOBS has expanded its donation network to include nearly 30 countries around the globe, with a focus on helping distressed families across the United States.
“The word is out about BOBS, and its growing success means that we can give more pairs than ever. We are pleased that we are able to get shoes in the hands of American families struck by financial hardship, those affected by natural disasters, including Superstorm Sandy, and many children in need around the world,” said Michael Greenberg, president of SKECHERS. “We’re so excited to be part of this movement of giving, and to help as many kids as we can. Through the continued support of socially conscious consumers, we believe we can make an even larger impact.”
BOBS unites people with a single goal: to help the approximately 300 million children worldwide in need of shoes due to poverty, epidemics and natural disasters. With the support of its non-profit giveaway partners, BOBS distributes to charitable organizations, homeless shelters, education programs and non-profit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast Asia – and plans to continue expanding the program on a global scale.
Designed for women, men and kids, BOBS is supported by Dancing with the Stars host Brooke Burke-Charvet in a global awareness campaign across print, television, online and social media. You can find BOBS in stores nationwide, and in key markets around the world.
SKECHERS Pier to Pier Friendship Walk Breaks Records in its Fourth Year: SKECHERS Foundation Raises More than $750,000 for Children with Special Needs and Education
The SKECHERS Foundation today announced that more than $750,000 was raised for children with special needs and education through Sunday’s Pier to Pier Friendship Walk. The 2012 donations were significantly higher than last year’s total of $580,000 thank to the record number of walkers, more than 8,500 people, and the many donations by local and national businesses, including presenting sponsor Nickelodeon.
“Four years ago when the SKECHERS Pier to Pier Friendship Walk began we had 2,200 people come out; now we’ve surpassed 8,500 walkers in 2012, which is a testament to the compassion and dedication of our community,” said SKECHERS president Michael Greenberg. “The $750,000 we raised through this year’s walk will help many children with special needs continue to thrive through the Friendship Circle programs; it’s inspiring to see what a big impact small gestures can make. Many education foundations that are in dire need of funding will also benefit from the money we’ve raised through this year’s walk.”
The 3.4 mile walk from the Manhattan Beach Pier to the Hermosa Beach Pier and back was hosted by fitness expert Denise Austin, who rallied the crowd before the walk. Legendary Hall of Fame baseball manager Tommy Lasorda also spoke about the importance of giving back to make a positive impact in the community, and Dancing with the Stars co-host Brooke Burke-Charvet congratulated SKECHERS and all the walkers for making a difference to help children with special needs and for supporting education foundations.
SKECHERS Announces Celebrity Hosts for Fourth Annual Pier to Pier Friendship Walk Presented by Nickelodeon: Tommy Lasorda, Brooke Burke-Charvet and Denise Austin support children with special needs and education
SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that legendary Hall of Fame baseball manager Tommy Lasorda, Dancing with the Stars co-host Brooke Burke-Charvet, and fitness expert Denise Austin will host the fourth annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 28. Each celebrity shares a long history with SKECHERS; Lasorda – a loyal friend of the Company for many years – will appear in a new SKECHERS ad campaign later this fall, and both Burke-Charvet and Austin have supported the Company’s footwear collections as celebrity endorsees.
SKECHERS is anticipating 10,000 participants at this year’s Pier to Pier Friendship Walk, which is presented by Nickelodeon, and will aim to surpass the $600,000 fundraising total from 2011. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational programs, maintain smaller class sizes, upgrade school technology, as well as support The Friendship Circle – a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social programming.
“We are thrilled that Tommy, Brooke and Denise are hosting this year’s walk and devoting their time to help the SKECHERS Foundation raise awareness and funds for these important causes,” said SKECHERS president Michael Greenberg. “Schools rely on this additional funding to maintain valuable programs that are constantly threatened by budget cuts, and the Friendship Circle creates a life-changing environment that not only helps children with special needs, but also influences teen volunteers to become caring mentors who give back to the community. These children are the future of our nation, so it’s crucial that we step up and provide the financial support they need to succeed.”
“When I participated in last year’s SKECHERS Pier to Pier Friendship Walk, it made such a dramatic impact on me that I was compelled to return this year and show my support,” said Brooke Burke-Charvet. “These kids are truly inspiring, and watching them join together to save our schools and support children with special needs is such a great example for other communities across the country. I hope people recognize what SKECHERS has accomplished through the Pier to Pier Walk, and it compels them to show support for this important cause at a national level.”
Traveling from the Manhattan Beach Pier to Hermosa Beach Pier and back, the 3.4-mile walk will include performance from local school bands, cheerleading teams and free activities for the entire family. The Pier to Pier Walk will also be followed by the 22nd annual World Famous Pumpkin Races at the Manhattan Beach Pier.
Individuals, families, team leaders and team members can register online at skechersfriendshipwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the morning of the event is $30. Registered participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk t-shirt, goody bag and complimentary water and drinks along the walk route. For those who cannot participate, donations will also be accepted until the day of the walk; event sponsors and volunteers are also welcome to participate.