Tag Archives: Meghan Trainor

MEGHAN TRAINOR DEBUTS NEW CAMPAIGN

We’re thrilled to announce the launch of a new campaign with platinum recording artist Meghan Trainor!  In her second commercial for Skechers, we follow Meghan as she laces up her Skechers D’Lites and busts a few dance moves with her dad. Appropriately set to “Dance Like Yo Daddy” from her sophomore album, Thank You, the cool spot features retro-styled #MTrainSkechers D’Lites footwear. Filmed in Pasadena, California at a coffee shop that was given a makeover to become a fabulous record store, the shoot was filled with energy and a cast of dancers. Check out this video to go behind the scenes with the singer on her all new commercial!

As Meghan proves, Skechers D’Lites make it easy to show off your personality and with the comfortable Air-cooled Memory Foam insole in every pair, you’ll be feeling great even after a full day of dancing your heart out. You can pick up a pair of the styles featured in the new campaign on skechers.com today.

And now here it is!  Check out Meghan’s new Skechers D’Lites commercial below! And be sure to let us know your favorite Meghan Trainor track in the comments!

BEHIND THE SCENES ON MEGHAN TRAINOR’S NEW TV SPOT

It started with her print ad and then the #MTrainSkechers campaign took over your television! In her new commercial that launched last month, Meghan Trainor finds herself in a nightclub that’s just as cool and fun as the totally retro Skechers Originals collection shoes that she’s wearing. The shoot was a family affair for all involved with Meghan’s parents and brother on-set for the elaborate production. Skechers president Michael Greenberg even stopped by with his daughter to say hello to the Grammy-winning pop star.

It’s all about fresh and new for Meghan right now.  From her striking red hair to her sophomore album Thank You releasing on May 13 to the sweet Skechers Originals kicks you’ll see in the spot. As she told us, “The new album is very, very different. Our latest songs coming in are very urban and hard and hit you in your face with a little bit of funk and I love that! I love how different it is but you can feel my influence in my throwback love. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new campaign and I can’t wait for my fans to see it!”  Take a look at the video below for a sneak peek with even more insight from Meghan on her album, her hair change and shooting the new spot!

The commercial features Meghan’s hot new single “NO” that hit #1 on iTunes. Now that you’ve gone behind the scenes, in case you haven’t seen her complete Skechers Originals spot, it’s right here to check out!

Have you picked up a pair of Skechers Originals yet? Find your perfect pair and don’t forget to share your look on Instagram with #MTrainSkechers for us all to see!

Pre-order Meghan’s new album and hear “NO” today at www.meghan-trainor.com.

Meghan Trainor on set

 

 

 

MEGHAN TRAINOR ON SET FOR SKECHERS ORIGINALS

We’re thrilled to share that pop star Meghan Trainor’s debut for Skechers is nearing launch!  We caught up with the “All About that Bass” singer on set as she was shooting new print ads that you’ll be spotting in magazines very soon. Not only will this be Meghan’s first campaign for Skechers, she’ll also be launching a totally new collection that we’re calling Skechers Originals. As you’ll see, these colorful retro throwback sneakers are a fun way to show off more than a little personality. A true original herself, we gave Meghan fun props to help convey the vibe of this cool collection and she brought it all together amazingly with style.

Meghan dug that the shoes not only “look really dope”, but were super comfy too. Check out this behind the scenes video for a preview of what’s to come in the #MTrainSkechers collection!

Her ad below is just the beginning!  Meghan is keeping busy with her new album Thank You releasing later this spring and she’ll be back on set in the weeks ahead to shoot her first television commercial for Skechers!  We’ll have a preview of that soon, so stay tuned!  And don’t forget to follow Meghan on InstagramTwitter and Facebook as well!

MEGHAN TRAINOR SIGNS ON WITH SKECHERS

We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!

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