Tag Archives: featured

GET ON TREND WITH D’LITES

Can you believe one of the hottest current trends in women’s footwear is a throwback look to the late 90’s that’s now in the midst of its second revival?  Known as D’Lites, these signature Skechers profiles originated with one of our early blockbuster sport styles–the Energy. For anyone in high school two decades ago, the Energy was everywhere.  It could pair with almost any sport casual look. And after a certain mega pop star started wearing them in Skechers advertising, their popularity shot through the stratosphere.

Almost ten years ago the style was updated to be lighter, a bit more sleek–and D’Lites were born.  More recently, fashion cues from the late 90’s started coming back in vogue everywhere, opening the door for yet another revival. It hit first in Asia where last year D’Lites were suddenly seen everywhere once again. And now they’re back on top state-side too.  We profiled D’Lites as perfect normcore styles last spring, but the trend has since extended well beyond that niche look. The chunky heel gives you a little extra height and now with a soft Air-Cooled Memory Foam insole they’re more comfortable than ever. Whether you’re hanging out, chilling out, or going out, the distinct D’Lites profile will perfectly complement your easy going personality. We all know the irony and struggle of working the effortless casual look is that sometimes we have to put a lot of work into it! With D’Lites it’s just easy.

Our friends around the globe love sending us shots of their D’Lites out in the world. Check these out for some more ideas on how easy it can be to style your next pair of D’Lites.

Skechers loves Brooke Burke-Charvet and she gushes over the comfort found in D’Lites in her newest commercial. Check it out below and let us know in the comments how you would style your perfect pair of D’Lites!  And if you don’t have a pair, head to the store now!

 

BACK TO SCHOOL WITH BROOKE BURKE-CHARVET

School supplies… new clothes… and of course, the latest Skechers styles for school! As we prep our kids for BTS, we thought we’d get some tips from one of our favorite moms: Brooke Burke-Charvet. The busy Skechers ambassador, fitness guru, entrepreneur and mom of four tells us how she manages the BTS frenzy with her big brood, and what it takes to juggle school with everything else on her plate.

The new school year is here!  Do you have any tips on how to prep for the chaos that surrounds back to school?

bye-bye-summer-igI think it’s important to get really organized.  You have to try to gradually get your children back into a routine – including bedtimes. I like to do a lot of shopping online. Of course, I have all of the Skechers lined up for fall! I also set goals during the summer so the kids aren’t cramming and trying to develop new habits in the chaos of back to school; they read a couple chapters a day from easy, age-appropriate books. I think one of the keys is finding material that children can respond to, that they’re personally interested in. We also make it family time – I get into bed and read at night while my children are reading beside me, which makes it more enjoyable.

How do you make sure that your kids balance their activities with their schoolwork?

I’ve learned to listen to each child and make adjustments along the way. My son plays soccer, baseball and basketball and he’s able to manage that – but he’s going into third grade, so it’s a little bit easier at that stage in life. My nine-year-old’s a dancer, and there have been semesters in her life where she’s had to put her practice on hold to keep up with schoolwork. With my teenagers, it’s a matter of the homework and school load, and finding that balance with extracurricular wishes. I don’t ever like to have my kids overly stimulated. I like to figure out what’s just enough for them so they can manage their school load. It’s really about finding that sweet spot of balance for each child, and it’s different for all of them.

Any tricks that you use at home to keep the kids organized?
One of the great things that I learned from an elementary school teacher and have used since my older daughter was in second grade is a homework box. It’s great for young kids, and it’s really simple. You get a box and you put all of the school supplies in there, everything from glue to scissors to crayons to pencils and markers – anything a child needs at that particular age. So when they sit down to do their homework, they pull out the box, have all their supplies, and they’re not getting up five times. There are no distractions. And it’s been so helpful. It encourages them to be self-sufficient and get organized.

whiteboardI also just painted my daughter’s wall with whiteboard paint so that she can write out all of her schedules – we painted a certain area and she’s got dry erase markers so she can schedule and add little reminders, which eliminate all the post-it notes.

As a working mom, I use a weekly tear-away calendar pad that I love – it’s basically a big seven-day calendar because I feel like with monthly calendars, you can’t fit in much stuff.  On Sunday night, I map out everyone’s schedule for the week: times, school, drop off, pick up, who’s doing what – it’s usually me when I can, but without that visual list, the household cannot run properly.

On Saturday night, I tear the last week off, throw it away and start a new week. It’s a tear-away pad that stays at home, but it’s big enough that I can organize everything on there.

You’re a fitness icon for a lot of women. Do you share your love of fitness with your kids?

Yes, I really do believe in family fitness. And I try to lead by example. My oldest daughter is a varsity cheerleader which takes up a lot of time, but it gives her a sense of loyalty and leadership at school, so that’s really great. Two of my daughters dance. My son plays every sport. My nine-year-old rides horses. It’s really about figuring out what’s enough, what’s too much – and introducing them to a lot of different things.

You come up with simple but fantastic ways to stay organized.

One of my favorites is that I set the breakfast table at night before I go to bed. It helps because with tired kids, nobody can make a decision in the morning, and we’re all rushing. I set it up at night and figure out what everybody wants – that way, I know they’re starting their day out right with a great breakfast. Some days it might be a smoothie on the road when we’re on the go, so I’m at least getting some nutrition in – but on a good day when the table’s set the night before and I know what everybody wants, it’s one less thing for me to do. I can get up a little earlier and get them set up.

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Speaking of food, how do you pack healthy school lunches?
It’s really tricky. I try to pack the good part of the lunch boxes the night before. I do healthy snacks, but also let them have something enjoyable, because every kid wants something yummy that someone else is packing. I have a snack drawer with packaged goods because you can only do so much, it has to be convenient – so maybe it’s healthy chips, a protein bar, granola bar, popcorn, seaweed – but it’s easy stuff they can grab. They get one of those, and they choose a fruit.

final-1Some days, I make chicken fried rice, a sandwich on whole wheat bread, or even chicken taquitos that I heat up in the morning and put in heat-saving containers. Every mom knows that half the stuff comes home anyway. Don’t throw it away, bring it home! If it comes home, I know you didn’t dig it. If you throw it away and your bag comes home empty, I’m clueless as to what you do and don’t want. I think the most valuable thing to being successful as a parent is communication: talking, tweaking and listening. We don’t get the information we need unless we ask the right questions.

I also have a little snack bag or cooler in my car for drinks and snacks. Every mom knows you pick up a starving child from school – I don’t care what they’ve eaten or what you’ve packed for them, they are cranky and they are hungry. Hangry is one of my favorite terms… there is nothing worse than a hangry mom and a hangry child! So I always have something like popcorn, nuts, a bar. And drinks like a cold ice tea or a lemonade to hydrate them.

How do you connect with your kids after a long day at school?

One of the things I’ve learned about raising older kids: you pick them up, you haven’t seen them all day, you’re dying for a conversation, you ask them a bunch of questions, and you get completely shut down or blown off. I used to wonder, what’s up with that? I’ve learned to pick up my older children, not say a whole lot and let them decompress. Like, hi – how was your day. Stop, listen, wait. The truth is that teenagers need a moment to let go of the stress of their day. And when my daughter has decompressed for a moment, she’ll engage. Just hitting the pause button and being patient and being more open to listening than drilling is really helpful.

With little ones, we use dinner as a time to connect. We’ll play a little game like “tell me the worst part of your day and the best part of your day.” Because if you just say “What did you do at school?” it’s so vague. If I can tap into specific questions with my kids later in the day, they love to share something crazy, something quirky, something terrible, something amazing. They love that. And that really inspires conversation. So creative questions help get our dialogue going.

Huge thanks to Brooke Burke-Charvet for all of her great advice! What techniques do you use to get your kids back to school?

BLOG TAKEOVER: BEACH YOGA GIRL SURRENDERS TO THE OUTDOORS

Beach Yoga Girl Kerri poses in the Skechers Burst – Very Daring sneaker. Photos by Agathe Padovani.

I love yoga outdoors.  I think there is something magical about being outside in the fresh air practicing yoga in the elements. Now that the weather is getting cooler, it’s the perfect time to be outside. Besides practicing at my home studio or at the beach, I also like to practice at my favorite park at Lake Okeeheelee here in South Florida.

Getting outside in the elements made a huge difference for me in my practice.  For years, I practiced in a classroom setting, staring at those giant mirrors. The problem wasn’t the mirror; it was that I was focusing mainly on what I looked like and if I can be candid… really it was about how my hair and outfit was looking.  That may seem shallow, but I found it really hard to concentrate while staring at myself.

I also obsessed on my form – trying to look perfect in the mirror, all while trying to be “zen.” What is so funny to me now in retrospect, is that there really wasn’t anything zen about it.

Now don’t get me wrong – I don’t think practicing indoors is bad.  In fact, it’s quite practical and it is what most of us do; however, when I began to practice outside, I was able to let go of what I looked like and really feel the practice of yoga.  There was no mirror to tell me if I was doing it right or wrong, and I had no idea if I looked good or bad.  I simply surrendered to the practice and learned to feel the postures, feel my breath and feel the world around me.  It was an eye-opening and rewarding experience for me.
1o8a4979miaThere are some additional benefits to practicing outside that I didn’t recognize until I did it. I found that my practice on different surfaces really challenged my balance.  I couldn’t do postures like Tree Pose or Warrior 2 that were once easy for me inside on a hard floor, and postures that were usually harder for me like Pigeon Pose or Frog pose now seemed easy-breezy.

I also noticed how easily I would get annoyed at the elements.  If the wind was too strong, I’d fall over or if sand got on my towel, I’d spend countless minutes brushing it off. I mean, wasn’t I supposed to surrender to the practice?  Why was it so hard for me to just embrace it? It really got me thinking about how important it is to change up our surroundings in order to learn a valuable life lesson: the art of surrender.

1o8a4964miaPracticing outdoors definitely took me a while to get used to – but over time, I began to love it.  I learned to let go of what people thought about me and whether I was “doing it perfectly.” What was happening on the outside, whether it be wind, rain, uneven surfaces, temperature (or yes, the occasional bug) did not matter.  What mattered was how I responded to those things. I believe that learning to respond in peace is the lesson of yoga and the secret to living a more peaceful life.

I live near a big lake, and often take my boys and dogs for walks there.  It’s so nice to be able to just stop next to the lake and practice. Skechers makes these amazing new flexible sneakers. They have the perfect amount of flex to perform yoga outdoors.  They also easily slip on and off for poses that may require bare feet.

I encourage you to find time to practice somewhere outdoors that inspires you to let go and surrender. No matter what your experience level, I believe that surrendering your yoga to the outdoors will have a profound effect on your practice and your life.

Beach Yoga Girl Kerri Verna has taught Yoga for 14 years. A 200-hour RYT and personal trainer, she is SUP Yoga-certified with Stoked Yogi and has over seven fitness certifications including Pilates, Kickboxing and Tai Chi. She enjoys sharing her love for Yoga and photography on social media. Join her one million-plus followers at Instagram, on Facebook and at BeachYogaGirl online.

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HOWIE LONG GETS COMFORTABLE IN WIDE FIT

As fans everywhere get excited for the 2016 pro football season kickoff on Thursday night, we’re thrilled to launch our newest campaign with a legend from the sport both on the field and in the studio. That’s right…Pro Football Hall of Famer and sports commentator Howie Long has joined Team Skechers!

Howie’s pro football career spanned 12 seasons as defensive end in Oakland and Los Angeles with a championship win plus recognition on eight Pro Bowl teams and the 1980’s All-Decade team. After retiring, he joined the FOX NFL Sunday team at its debut in 1994 and has been a familiar face to millions ever since.

On location for his new Skechers Wide Fit commercial, Howie sat down with us in the airplane fuselage set and told us: “I’m excited to be joining the SKECHERS team and following in the footsteps of so many amazing athletes and stars who have appeared on their roster. From the field to the studio, I’ve spent a lifetime of Sundays on my feet, so it feels great to add some Skechers comfort to my wardrobe.” And check out this behind the scenes video for more from Howie at the shoot.

The Skechers Wide Fit collection is like a first class upgrade for your feet so it’s easy to understand why Howie Long finds them to be the perfect comfort footwear even when he’s wearing suits on set every Sunday.  Take a look at Howie’s final commercials below and be on the lookout for another football legend returning to Team Skechers very soon!

SUGAR RAY LEONARD RETURNS!

Boxing legend Sugar Ray Leonard is back in the ring in an all new commercial for the super comfortable Skechers with Air-Cooled Memory Foam footwear collection. Filmed on location near downtown Los Angeles, the shoot happened to be right around our favorite boxer’s birthday and of course we had to celebrate. Can you believe he has reached the ripe young milestone age of 60?

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Age means nothing to the star athlete who proved that he’s in far better shape than most people half his age—and certainly everyone else on set that day! Go behind the scenes with Sugar Ray as he explains how much he and his entire family love the comfort of the new collection. Plus, get word from the man himself on why he returned to boxing after originally retiring at 25 and his current focus in life.

As he explained to us, “I’ve been blessed in more ways than one and if I made an impact in the ring, I want to make an even bigger impact outside the ring by helping others!” These days Sugar Ray is making a difference through his Sugar Ray Leonard Foundation by raising awareness and funding research for pediatric type 1 & 2 diabetes plus promoting active lifestyles for kids. He has also appeared at the annual Skechers Pier-to-Pier Friendship Walk benefiting children with special needs and education.

We’re fortunate to have this motivated, fun and inspirational legend back in our corner on a new campaign. Check out Sugar Ray’s complete commercial for the Skechers with Air-Cooled Memory Foam below.  Watch and see why a man who understands the importance of footwork things Skechers is the undisputed champion of comfort. If you’re a fan, let us know your favorite Sugar Ray fight moment in the comments!

 

 

 

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