Tag Archives: Demi Lovato

DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is–the latest Skechers commercial starring  Demi Lovato for the all new Skechers Burst high-tops collection!  It features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments!  And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

Demi Burst high top

GO BEHIND THE SCENES WITH DEMI

We’re excited to share with all the Lovatics out there that Demi has returned for an all-new Skechers photo shoot! After her recent fantastic “Cool for the Summer” single and video success, she’s back on-set getting started on the next phase of her ongoing Skechers campaign!  We shot and filmed at a loft space in Downtown L.A.. The space was visually as cool as her hit single, but the weather brought record-breaking heat that made the shoot a bit of a struggle in the old non-air-conditioned building. But with her adorable dog Batman on set to keep her company, Demi was a trooper and we were all rewarded at the end of the day with a beautiful roof-top sunset backdrop for the final few shots.

It feels really great to support a company that I actually love and wear. I have a ridiculous amount of pairs of Skechers in my closet. What I love about these shoes is they are very, VERY comfy.

–Demi

As you know, Demi Lovato has been the face of Skechers women’s footwear since last year and now you can go behind the scenes with her in this exclusive video! She shares her thoughts on Skechers and the new campaign and offers insight on how changing her personal lifestyle over the last year influenced her fifth studio album, Confident, releasing on October 16.

Be on the lookout for Demi’s new print ads appearing in your favorite magazines in the months ahead! And of course the new campaign will extend to television—so check back for insider behind the scenes updates on an exciting new Skechers commercial starring Demi that’s set to premiere in time for the Holiday season!  Look for the #SkechersDemiStyle collection to grow with cool, new top secret styles that will be revealed soon!

How do YOU wear #SkechersDemiStyle?  Let us know in the comments!

SONGS OF SUMMER

Music
As we close out July with only one full month left this summer, it’s the perfect time to think about what music is sticking with us in 2015. Of course our very own Demi Lovato’s megahit “Cool For Summer” is a serious contender for the hottest track of THIS summer. (Lovatics can vote now for best fandom at the Teen Choice Awards!) We polled the office to see what else everyone is rocking out to during these hottest months of the year. Check it out and let us know your favorite song of summer in the comments!

Janet Jackson feat. J. Cole – “No Sleeep
I am digging “No Sleeep” (yes 3 e’s) – It has a cool, summer groove going which would be perfect for a day at the pool. Enjoy.
—JD

Sheppard – “Geronimo
I have been playing Geronimo by Sheppard on repeat this summer!  The upbeat song helps me get through my summer workouts with a smile on my face.  No easy task!
—Lara

Rupert Holmes – “Escape (The Piña Colada Song)
Because I love piña coladas and getting caught in the rain.
—Thomas

Ice Cube – “Today Was a Good Day
It’s an old song but I know all the lyrics so that makes me feel pretty cool. It’s such an LA song. Every LA native know this song. I mean every day that you don’t have to use your AK is a good day, right?
—Claudia

Eagles – “Peaceful Easy Feeling
This is one of those classic songs that just sounds like summer. Whether you’re taking a road trip, laying on the beach or jetting off to another country, “Peaceful Easy Feeling” (along with other Eagles hits) will get you in the right mood for time well spent in the summer sun.
—Alisa

Ellie Goulding – “Burn
All though it was released earlier in the year it is a song that I continued to listen to throughout the summer. Ellie’s voice is very relaxing and the song has an uplifting vibe to it. I definitely recommend it to all!
—Marcella

Meghan Trainor feat. John Legend – “Like I’m Gonna Lose You
Beautiful message and it features the beautiful John Legend!
—JC

Elle King – “Ex’s & Oh’s
Because summer is the season for dating, and this song is all about the crazy ups and downs you experience in the dating world.
—Lauren

Katy Perry – “Roar
I don’t really have a choice. My daughter loves this song so it repeats 15-20 times per day in my car. I’ve kind of forgotten what other music sounds like.
—Brennan

Mark Ronson feat. Bruno Mars – “Uptown Funk!
When you hear this every day in the office next to yours, you know it’s the song of the summer (or at least someone’s summer). Great beat, great video and (sigh) Bruno Mars.
—AN

Jamie XX feat. Young Thug & Popcaan – “I Know There’s Gonna Be (Good Times)
It’s probably the most fun-filled track on The XX co-founder’s insanely fantastic solo album. As this plays it’s easy to imagine yourself with a drink in hand laughing under the sun with your closest friends.
—James

DEMI’S COMMERCIAL PREMIERE

DemiAd1

Last week we offered you a sneak peek and now it’s finally here!  Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now!  All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer.  As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it.  With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.

Do you want to rock a #SkechersDemiStyle look?  The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon!  Sign up here to be notified so you can be among the very first to own a pair.

Now that you’ve seen Demi’s commercial, let us know what you think in the comments!

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

ON SET WITH DEMI

 

We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!

The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!

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