SKECHERS NAMED TOP BUZZ BRAND

Great news: we were just announced as a leading buzz brand! In addition to being ranked #2 on the Top Buzz Rankings chart for footwear and apparel, we were the category’s #1 Buzz Improver in 2015.*

We’re sure some of the talk has been about everything we’ve had going on this year: celebs like Demi Lovato and Sugar Ray Leonard, Brooke Burke-Charvet and Kelly Brook boosting our brand; exciting lines like Star Wars, Twinkle Wishes and Game Kicks for kids; our hugely anticipated 2016 campaign starring the one-and-only Meghan Trainor; Skechers Performance’s new title sponsorship of the Los Angeles Marathon; and so much more.

But most of all, it’s because of all of you: the readers, shoppers and supporters of our brand. It’s you who we design thousands of styles for, and who we love talking to – from our blog and social posts to our stores. You inspire everything we do here at Skechers! Thanks so much for being a huge part of our brand.

* YouGov BrandIndex, January 2016.

INSPIRED CHANGE: CELEBRATING MLK JR

Today, we honor MLK and the way others have made a difference – including our brand ambassadors, who are all making strides to have a positive impact in so many ways. The list of charities they support is countless, but here are some highlights:

Demi Lovato, an active role model for many causes, has often shared her personal experiences with mental health and been one of its most vocal supporters. In honor of her father, she established The Lovato Scholarship with CAST Recovery devoted to funding transitional living, outpatient programs and additional expenses for individuals who struggle with mental health and addiction issues.

Meghan Trainor has lent her voice to causes ranging from the Charlotte & Gwenyth Gray Foundation’s Entertainment Industry Benefit for two young sisters fighting to survive Batten’s Disease, to her “Take Care of Our Soldiers” charity single which supported American troops abroad.

A global icon for good and giving, Ringo Starr and his wife Barbara Bach established the Lotus Foundation to advance social welfare in everything from substance abuse to cerebral palsy, cancer, battered women and children, homelessness and animals in need.

Brooke Burke-Charvet has been a longtime Operation Smile ambassador – partnering with companies and celebrities to transform children’s smiles, and even taking her kids to a medical mission in Mexico to support children who suffer from cleft lips and palates. She recently appeared at the UNICEF Snowflake Ball and has been one of the Skechers Pier to Pier Friendship Walk’s biggest supporters.

Kelly Brook’s contributions have ranged from supporting BGC Charity Day in honor of 9/11 victims, to joining the Skechers Pier to Pier Friendship Walk in support of children with special needs and education.

The International Chairman of the Juvenile Diabetes Research Foundation’s Walk for a Cure for many years, Sugar Ray Leonard founded the Sugar Ray Leonard Foundation with his wife Bernadette to support the organization. In 2009, Sugar Ray’s foundation expanded to help people rebuild their communities and provide accessible housing, healthcare services, educational services and job training.

Meb Keflezighi’s MEB Foundation inspires youth in the areas of health, education and fitness – supporting programs and events that empower them to maintain life balance, engage in healthy lifestyles, pursue academics, and learn positive skills through sports.

Belén Mozo has appeared at events in support of organizations like Our House grief support organization, and used her golf talents to win the Mad Anthony Charity Classic for Children, which helps support the Mad Anthonys Children’s Hope House for families of critically ill children.

Colin Montgomerie started The Elizabeth Montgomerie Foundation in memory of his mother, who died of lung cancer. The foundation’s funds built Maggie’s Cancer Caring Centres, which help thousands of patients and their families in Scotland.

Like our ambassadors, we’ve been inspired to make a difference in the world – both as a company and in partnership with organizations, celebrities and the millions who wear our brand. Through purchases of our BOBS from Skechers footwear, you can help save the lives of dogs and cats, and it enabled us to provide new shoes to more than 13 million kids in need in the United States and around the world. Our annual Skechers Pier to Pier Friendship Walk has raised millions of dollars to support children with special needs and education, with the support of celebrities like Brooke, Kelly and others including Jimmy Kimmel, Sugar Ray Leonard and Tommy Lasorda. And we continue to seek out new ways to help improve the world.

Skechers Brooke Burke Sugar Ray Leonard

How are you making a mark? Tell us what causes inspire you personally, and how you’d like to make a difference for future generations.

SKECHERS MEMORY FOAM: COMFORT REVOLUTION

In just a few short years, Skechers Memory Foam has grown from a new innovation into an integral feature of our footwear collections. Our memory foam technology has really struck a chord with people of every age. The comfort material that was once exclusively for bedtime is now something that adults and kids can wear everywhere they go, on every shoe imaginable – whether it’s our sport, casual or fashion looks – and the same people who became less dependent on comfort and more on style are now expecting the best of both worlds in their footwear.

Skechers heard these demands loud and clear… and has expanded beyond our original Skechers Memory Foam technology to include additional features that suit each unique style. From air-cooled memory foam that provides enhanced breathability, to gel-infused memory foam that offers a perfect balance of comfort and support. With every new design, we’re focusing on making comfort stylish so everyone can wear the latest trends and love every new Skechers look they wear, inside and out.

For all of those who want a little more cushion in classic alpargatas, flats and sandals, to keep their feet comfy on the playground or who need on-the-job Work footwear that’s tough on protection but soft on soles, Skechers Memory Foam now instantly contours and offers all-day comfort for all these and more. Our massive memory foam offering has made us the go-to footwear brand for anyone looking for trend-right comfort.

Check out all of our Skechers Memory Foam features below, and let us know your favorite style in the comments.

MUST-DO MONDAY: HIT THE STAIRS

Many of us are ready to hit the ground running with a boatload of healthy resolutions (plenty which involve getting in shape)… but have no details on how to make it happen. Enter one of the simplest strategies ever: your stairs! Conveniently located in homes, apartments and offices everywhere, they’re a free, easy way to give your heart a boost and tighten all kinds of muscles in your core, glutes and more (including a few you never knew you had). Start climbing: according to one study, you can boost your VO2 max (the total oxygen you consume during exercise) by 17% just by walking up to 200 steps twice a day, five days a week for eight weeks. Or if that’s too daunting, just take the stairs instead of the elevator daily: a simple choice that can give your health a real boost.

Ready to hit the steps? Share your stories and any other new activities you’ve planned in the comments below!

RESOLUTIONS FOR THE NEW YEAR

2016.3

It’s that time of year when we reassess how things have been going and what we want to do differently in the twelve months ahead.  We polled the office to hear 2016 resolutions from the Skechers team. Fitness is always an obvious one, so here’s everything else that we want to do in the new year. We hope you have an amazing and happy new year and please let us know what’s on your 2016 list in the comments!

David
To enjoy family, friends and life more – life is way too short to stress over work, finances and material things – they should not be your priority. Enjoy what you have, where you are and who you are. Live life to the fullest because it only happens once!🙂

Logan
I have two key resolutions this year: 1. To spend more time with loved ones without the iPhone glued to my hand.  2. To spread positivity!

Carolyn
My New Year resolution is to let go of things I can’t control and focus on things I can control, like myself and my actions. You can’t control how other people treat you or others but you can take it as a lesson to never become one of them and take action to be a better human being and help others when you have a chance. More smiles in 2016!

Andrea
Focus on the present moment and remind myself that it doesn’t always have to be about the big picture. 

Allie
We just got a new TV over the holidays – so ours is to work out less, gain weight and binge watch the year away!

Lynette
My New Year’s resolution is to enjoy life in the present moment and stop worrying about the future. I want to let go of stress and anxiety so I can enjoy 2016 with a clear mind and appreciate each day.

Jonah
I resolve to drink better wine. Life is too short for the cheap stuff.

Ashley
To better balance work and personal life. To write more and read more. To volunteer more. To find an extra two hours in each day to achieve this.

DANIELLE BRADBERY JOINS BOBS FOR HOLIDAY GIVING

2015 has been another incredible year for BOBS – with 68,000 pairs of new shoes donated this year at events in the United States and Canada, along with more than two million pairs around the world! We’ve given nearly 13 million pairs to kids worldwide since the BOBS charity program started in 2011, which brings us so much joy. And this holiday season was no different, with two big events in Texas and California that celebrated the season with nearly 5000 pairs of new shoes for kids in need.

SKECHERS kicked off the holidays in star-studded style: partnering with The Voice winner Danielle Bradbery, who helped us hand out new shoes to kids from the Boys & Girls Club of Greater Houston! From there, we traveled to Ontario, California to spread some holiday cheer… with a little help from Rick Lozano of FOX 11 News, we partnered with his Christmas Cheer All Year organization to donate more than 3000 pairs of shoes to local kids.

We are so thrilled to celebrate the spirit of giving, both through the holidays and beyond. Inspired and want to take part? Check out our latest BOBS styles here – every pair purchased means more shoes for kids in need.

ROBERT GREENBERG NAMED TOP FOOTWEAR COMPANY CEO

Robert Greenberg 2014

Merely a few short weeks after being honored by Footwear News with their Lifetime Achievement Award, Skechers CEO Robert Greenberg has been recognized once again. The website ExecRank has listed Greenberg as number 17 on its annual listing of top CEOs in the United States. Especially notable is that Greenberg was the only footwear company CEO to make the top 20 in any of the three ranked categories—Small-Cap, Mid-Cap (where Skechers was ranked) and Mega/Large-Cap.

In speaking with Footwear News about these latest accolades, Robert Greenberg stated, “[I feel] wonderful, especially considering the other successful footwear companies in our enormously challenging industry, and I was chosen. It’s because of the popularity and phenomenal growth of our brand and company over the last three years.”

As Skechers is more popular than ever in the United States and around the globe and the company is consistently recognized as a leader in the footwear industry, everyone at Skechers is proud that our chief is getting the attention he deserves as well. He will humbly tell you that success comes from the many talents of our entire team, but Skechers wouldn’t be Skechers if it wasn’t for the vision and guidance of Robert Greenberg.

 

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