BLOG TAKEOVER: FESTIVAL STYLE WITH MERMAID WAVES

The unofficial start of the 2016 music festival season kicks off today at Coachella in Indio, California. With headliners like LCD Soundsystem, Guns ‘n Roses and Calvin Harris, the legendary event has options for every eclectic taste. But as any festival veteran knows, it’s about more than just the music. Finding the ideal outfits for hours under the bright sunshine is part of the fun. We checked in with style blogger Dani McGowan of Mermaid Waves who paired her favorite festival fashion with Skechers.

LOOK ONE:

I had to create a bohemian look for festival season.  Just because its bohemian doesn’t mean it has to be basic.  I took inspiration from my favorite fashion era, the seventies.  Adding some vintage glam to your bohemian look will make it anything but basic this season.  These Skechers Footsteps-Jagged Edge sandals have a cork wedge that complements a bohemian-inspired outfit.  They are the perfect festival shoe with a memory foam sole that you can dance in all day long, and a small wedge for the right amount of height.  I paired my sandals with an embroidered top and cargo shorts.  My favorite part of festival styling is piling on the accessories, for festivals ADD another accessory before you walk out the door.  A vintage scarf is a great way to look glam and also keep your hair in place.  Oversized sunnies are my eyewear of choice for every occasion.

LOOK TWO:

This look is a tribute to the ultimate girl gang–the Spice Girls.  What better way to celebrate music than taking inspiration from some of your favorite ladies?! I paired a simple striped dress with my Skechers Breeze Low – Moon and Stars sandals.  I am so attached to these sandals, I wear them to the ballet studio, to school, to the spa, and now to a festival!  Having a jacket or some kind of extra layer is key to staying comfortable when at a festival all day.  You never know when some kind of crazy weather will kick in.  I keep mine tied around my waist, doubling as a cute accessory.  I just had to incorporate another vintage scarf into this look, this time I tied it around my neck.  I never travel without some kind of bag, its best to keep everything you need to survive the day (sunscreen, lip balm, money) in one place.  Who doesn’t love a sparkly pizza purse?! It doubles as the perfect photo prop!

LOOK THREE:

Festivals are a major workout so make sure your outfit is up for the job.  I am rocking my Skechers D’lites with some flirty ruffled socks.  These sneakers are great for running around from the stages to the food tents.  I love a simple piece I can throw on and wear all day, so I chose this vintage tennis dress to add the sporty vibe.  These floral sunnies are so much fun and the ideal way to spice up a sporty look.  This backpack is one that I DIYed myself, I added patches and pompons to create a bag perfect for me!  I have been taking this bag with me on all my vacation and festival adventures and it reminds me of many fun memories each time I carry it.

Dani McGowan is the fashion guru behind the Mermaid Waves blog.  Follow her on Instagram to see her latest looks for the spring season.

 

MUST-DO MONDAY: THE SUNSHINE BECKONS

1Longer days.  Warmer weather. And most importantly…springtime sunshine!  This is the season to be outside and get your necessary dosage of vitamin D.  The darkness of winter has ended, so enough with the excuses!  Each and every one of us is busy, so it’s not about finding the time.  It’s about making the time.  And it’s easier than you think.  Go for a walk when you just need to take a break from the job. Not only is a great way to clear your head, but that time outside will energize you for the rest of your day.  Eat your lunch outside.  Too many of us eat a meal at our desk or the cafeteria but it’s important to get away if only for a short time. The change of environment helps relieve stress and sun will help with your mood. Join or coach a sports team.  Transition some of your leisure activities to be outdoor-focused…it’s better than sitting at home spending even more time in front of a computer. Or if you have little ones, volunteer to coach or help out rather than dropping off the kid and running an errand.  It’s the perfect two birds with one stone scenario.  Just get outside, have fun, and feel better each day.  It really is that important.  Check out Dr. Oz for four benefits of vitamin D and don’t forget the sunscreen if you’ll be out more than 20 minutes!

BEHIND THE SCENES ON MEGHAN TRAINOR’S NEW TV SPOT

It started with her print ad and then the #MTrainSkechers campaign took over your television! In her new commercial that launched last month, Meghan Trainor finds herself in a nightclub that’s just as cool and fun as the totally retro Skechers Originals collection shoes that she’s wearing. The shoot was a family affair for all involved with Meghan’s parents and brother on-set for the elaborate production. Skechers president Michael Greenberg even stopped by with his daughter to say hello to the Grammy-winning pop star.

It’s all about fresh and new for Meghan right now.  From her striking red hair to her sophomore album Thank You releasing on May 13 to the sweet Skechers Originals kicks you’ll see in the spot. As she told us, “The new album is very, very different. Our latest songs coming in are very urban and hard and hit you in your face with a little bit of funk and I love that! I love how different it is but you can feel my influence in my throwback love. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new campaign and I can’t wait for my fans to see it!”  Take a look at the video below for a sneak peek with even more insight from Meghan on her album, her hair change and shooting the new spot!

The commercial features Meghan’s hot new single “NO” that hit #1 on iTunes. Now that you’ve gone behind the scenes, in case you haven’t seen her complete Skechers Originals spot, it’s right here to check out!

Have you picked up a pair of Skechers Originals yet? Find your perfect pair and don’t forget to share your look on Instagram with #MTrainSkechers for us all to see!

Pre-order Meghan’s new album and hear “NO” today at www.meghan-trainor.com.

Meghan Trainor on set

 

 

 

THE NEW TWINKLE TOES DVD: OUT NOW!

Calling all Twinkle Toes fans… Twinkle Toes is back in her latest adventure! Head over to a Skechers store today or shop online at skechers.com to get her brand new movie on DVD, Twinkle Toes Lights Up New York.

For those who want a sneak preview, here’s the latest: Twinkle Toes has been dreaming of taking the ultimate summer vacation, but has to head over to New York City instead on a work trip with her dad, who’s been hired to direct a musical. When his show starts failing and opening night’s around the corner, it’s up to Twinkle Toes to turn it into a smash hit!

Complete with five bonus Twinkle Toes mini-adventures, Twinkle Toes Lights Up New York is a great DVD for all of us who love to get our Twinkle on, and lots of fun for families to enjoy. We all know that Twinkle Toes was born to shine – and this DVD’s sure to bring even more lights, camera and sparkle into your twinkling world (and make it even more fun to dance around in your favorite Twinkle Toes shoes).

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OZZIE SMITH LACES UP IN RELAXED FIT

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When it comes to baseball, “Opening Day” is such a big event that it now stretches across two entire days! After a few match ups yesterday, the season truly and fully kicks off today. These are the spring days filled with hope for players and fans in every major league city. With 162 games yet to go, every team still has an equal statistical chance to play into October. It’s also the perfect day to launch a campaign starring the newest member of the Skechers Relaxed Fit team—legendary Hall of Fame shortstop Ozzie Smith!

Ozzie’s debut Skechers commercial premiered Sunday. In the spot, the former player compares his trademark double play skills with the style and comfort found in the Relaxed Fit footwear collection. We caught up with Ozzie to ask him his thoughts on Skechers:

“I’m excited to be working with Skechers on this campaign because they make some of the most comfortable shoes I have ever worn. I’ve been a fan of the brand for years, and I love how Skechers Memory Foam feels so relaxing on my feet.”

Check out the new commercial below and visit skechers.com for the latest styles in the comfortable Relaxed Fit footwear collection for men!

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SWEET SANDALS FOR SPRING

Get ready for spring… it’s time to brighten up your wardrobe with sandals! We asked our women’s merchandiser for the hot new trends, and she was thrilled to share the best looks of the season. Our Skechers ’16 sandal collection covers the globe’s hottest trends, and offers a nice all-in-one assortment for every style and activity. Whether your thing is wedges, flip-flops or all comfort, all the time, check out the latest here.

 

FASHION WEDGES

Wedges are looking better than ever. With stylish materials like cork, lace and rope detailing, we can’t wait for them to arrive! Here are some great new options from our fashion lines.

BOHEMIAS – FLOWER POWER

38979 NAT

This beautiful wedge will have people asking, “Where did you get those sandals?” With lace detailing and memory foam, you won’t want to take them off. Take your pick of the bunch. Shown in Natural, also available in Black and Brown.

VINYASA – BINDU

38494 BKSL

A dressed-up sandal with rhinestone embellishments and yoga foam that hugs and comforts your feet with every step you take. Shown in Black Silver, also available in Navy, Taupe and White.

 

CASUAL SANDALS

Casual sandals have taken on a new meaning this year.  Skechers has designs for everyone from the beach girl to the fashion diva!

MEDITATION – SUMMER BREEZE

38623 BLK

This yoga-inspired style was a huge hit last year.  Must-have shades like Black (shown), Navy and Raspberry are perfect for coordinating with any outfit and can take you from the beach and pool to town.

MEDITATION – REFLECTION

38614 BLMT

For 2016, we’re adding to this yoga-inspired trend with multi-hued designs, including my personal favorite in blue tie dye jersey (shown above, at select Skechers retail stores).

 

OUTDOOR SANDALS

These days, there’s no reason why fashion needs to be compromised for the sake of comfort.  We’ve given the basic comfort sandal a stylish, fun update, perfect for cooling your heels all day long.

BAYSHORE – PADDLE

38922 DKNT

This little lovely has so many reasons to buy it.  It’s got roomy Relaxed Fit and Skechers Memory Foam design for ultimate comfort, and it’s an adjustable thong, which is a nice feature for hot summer days. Shown in Dark Natural, also available in Black and Navy.

REGGAE – DESERT ESCAPE

40790 CRL

This reggae has an ethnic printed T-strap and is in the richest colors.  I love the Chocolate Brown, but if you like color, take a look at the Navy, Black, Taupe and Coral (shown above).  All of these are gorgeous!

 

What Skechers sandal styles are you going to rock this season? Tell us here!

MUST-DO MONDAY: GET OUTSIDE AND PLAY

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Spring finally arrived yesterday and we’re all hoping that means warmer days filled with sunshine are here to stay. After a winter cooped up inside, this is the time of year that encouraging outside play is an essential must-do for your kids. And setting the tone on this first Monday of the season will help build better play habits that carry through summer and beyond. Playing outside encourages creativity, drives social development and promotes physically active fun for growing boys and girls. Whether it’s tag with the neighborhood kids, organized sports, imagining a land of outdoor make-believe, or exploring nature with the family—the great outdoors opens up their worlds in ways not possible sitting in front of a TV, iPad or video game console. Wasn’t it so much easier before all those distractions? So be prepared as they might grumble at first, but make it your must-do to guide them, help them, convince them, even push a little if you have to…because going outside really is that important.

What was your favorite outdoor play activity growing up?  Let us know in the comments!

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Photos of Ava, Savannah, and Judah by Ruthie Ridley. To see more of her images, follow @ruthieridley on Instragram and check out her blog at ruthieridleyblog.com.

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