WINNING WEEKEND IN LA FOR SKECHERS PERFORMANCE ELITE MEB & WELDON

The Skechers Performance Los Angeles Marathon booth at the Health and Fitness Expo in Los Angeles.

 

It’s a great feeling to walk the streets of Los Angeles and watch the city prep for its biggest race weekend of the year: banners, stands and barricades stretching for miles, readying for tens of thousands to run, cheer and celebrate the greatest in the sport. And the weekend didn’t disappoint.

First off was the Rio Trials on Saturday, where our Skechers Performance elite athlete Meb continues to redefine the boundaries of greatness in his sport. Meb joined the Rio team with an incredible second place finish of 2:12:21 and set a new American Master’s marathon record in his custom Skechers GOmeb Speed 3 – 2016 shoes. Meb will be the oldest marathoner in US history to ever compete at the Games, and the only one to qualify four times. Skechers Performance elite athlete Kara Goucher also continued to rally a huge following with her incredible comeback, making the team as an alternate marathoner. Altogether, we had an incredible 27 elite Skechers Performance athletes competing in the Trials.

Weldon Kirui

Weldon Kirui wins in Skechers GOmeb Speed 3 – 2016

And on Sunday, the first ever 2016 Skechers Performance Los Angeles Marathon launched – along with its own storybook ending. Avid Skechers Performance runner Weldon Kirui flew in from Kenya and incredibly, his airline lost his luggage – which for many of us, would have been our worst nightmare. As serendipity would have it, Skechers Performance happened to title sponsor the event – and promptly brought him a replacement pair of Skechers GOmeb Speed 3 – 2016 running shoes, in which he came in first, winning in 2:13:06.

We are thrilled and honored to partner with so many incredible runners and athletes who continue to choose greatness every day to reach new heights in their sport. We look on to Rio and beyond for many more incredible triumphs in store for our elite Skechers Performance team.

DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is!  Demi Lovato gives us an insider look on the making of her new Skechers Burst high-top commercial in this behind-the-scenes video below. The singer shares her thoughts on everything from working with Skechers, how Confidence was a meaningful name for her recent album as she’s finding more of it within herself, and the importance of fitness and healthy eating in her busy lifestyle. Plus, you get an extra peek at all the new styles!

The all new Skechers Burst high-tops collection features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments!  And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

Demi Burst high top

SHOW YOUR LOVE FOR VALENTINE’S DAY

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With the annual holiday that celebrates those in love or yearning for love only a few days away, we thought it would be a great opportunity to share how a few of our popular Skechers women’s styles easily pair with classic ideas for gifting your Valentine.

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Candy message hearts have been a yearly Valentine’s Day treat for decades.  Each one printed with words that read “kiss me”, “true love”, and the always classic “be mine” offer a cute way to share your feelings that you might otherwise not be able to say out loud.  The Relaxed Fit Empire—Heart to Heart style in pink matches up perfectly with the fun and flirty little pastel sweets.

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They say that diamonds are a girl’s best friend, and Valentine’s Day is as good a time as any other to express the desire to take that relationship to the next level. Of course when it comes to diamonds, it’s not the size of the rock that matters, but the shine of the bling. The new Burst—First Glimpse in silver and white offers bling in spades with a crisp and cool design that’s befitting any potential spouse. And no matter what the cut of the ice may be, these shoes are sure to complement perfectly. The real question is…are you ready to commit?  Diamonds, after all, are forever.

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While flowers may certainly be a reliable standby expression of thoughtful love, going with something other than the standard red roses says there was actually some legitimate thought put into it. When thinking outside the box, possibilities are endless and personality is sure to come through to your Valentine. The slip-on Glider—Posies with an aqua and flower patterned upper design is also high on personality by expressing that halfway through February, you’re already thinking about spring.

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From drug stores to grocery stores to department stores, every retailer is hawking heart-shaped boxes of chocolates this time of year—it’s unavoidable!  Cut through the clutter and this perennial gift can still be a winner with a few tips.  Go with a small box—no one wants 40 chocolates calling them to eat more—and go with something high-end because an exquisite exotic and sensual piece of dark chocolate is worth an extra ten minutes on a treadmill. The comfortable Relaxed Fit Career—First Impression follows these same rules as it offers a simple and polished profile but is constructed with luxurious distressed leather.

How will you express yourself to your special someone this Valentine’s Day?  Let us know in the comments!

MUST-DO MONDAY: HELP KIDS COMFORT EACH OTHER

On Kingston and Kai: Skechers Kids – Neutron in Gunmetal/Blue and Black/Silver.

For many little ones, one of the classic rites of childhood is sibling rivalry: whether it’s taking each other’s toys or too much space in the car, kids find all sorts of creative ways to battle. Fortunately, there are just as many ways parents can encourage them to think less like warring brothers and sisters, and more like BFFs. Get them to realize that they can be powerful contributors to their siblings’ lives, and each other’s greatest sources of comfort. Did your sister ace a test today? Celebrate it. Does your brother want his door closed? Respect it. Sharing is caring! Reject hitting and rudeness, and ask how they can solve their own conflicts (a great tool for grown-ups as well).

How do you keep the peace at home? Tell us in the comments!

GET SET FOR THE BIG GAME

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Whether you’re a hard core Denver or Carolina fan, ready to pick a side for the day because it wasn’t your team’s year, or you’re just in it for the commercials and party, this Sunday ranks up there with the most American of holidays…a celebration of sport and football on the surface, but really an excuse to invite over all your friends and throw the biggest party of the year so far. Then you can sit back and relax in a pair of comfortable Skech-Air Infinity sneakers.

Chicken Wings

You probably have the basics sorted by now. A wide variety of drinks of course are a given. You’ve got your chips and dips. Fresh veggies and more dips. Crackers, cheese…and even more dips. (That’s a lot of dips!) But if you want to really step up your party game, you’ll need to do more prep. A favorite game time snack is buffalo wings—but to do it right we’re not talking the frozen stuff that comes in a bag. Make a few batches of fresh wings from scratch and you’ll have people talking about it well after the trophy ceremony after the game. Alton Brown’s recipe is a great foundation to start with that will ensure your final product is perfectly crispy and tasty. His steam render then baking on a wire rack technique has won rave reviews. Then, when they’re done, you can tailor the sauce to add your own personal flare. Serve them up with blue cheese dressing (technically not a sauce) and they’ll be gone by halftime.

The best parties are about more than just the snacks! Lace up your Relaxed Fit shoes and get outside to toss the pigskin. If you’ve got a few generations of friends and family over, you can even play your own version of the game with dad in the old school soon-to-retire veteran role vs the hotshot twentysomething QB with the new school does-it-all mentality. Get the kids involved too! If the game on TV is a blowout, this might be more fun than watching!

Let us know your big game party secrets in the comments! And don’t forget to tell us who you’re rooting for this year!

MEGHAN TRAINOR ON SET FOR SKECHERS ORIGINALS

We’re thrilled to share that pop star Meghan Trainor’s debut for Skechers is nearing launch!  We caught up with the “All About that Bass” singer on set as she was shooting new print ads that you’ll be spotting in magazines very soon. Not only will this be Meghan’s first campaign for Skechers, she’ll also be launching a totally new collection that we’re calling Skechers Originals. As you’ll see, these colorful retro throwback sneakers are a fun way to show off more than a little personality. A true original herself, we gave Meghan fun props to help convey the vibe of this cool collection and she brought it all together amazingly with style.

Meghan dug that the shoes not only “look really dope”, but were super comfy too. Check out this behind the scenes video for a preview of what’s to come in the #MTrainSkechers collection!

Her ad below is just the beginning!  Meghan is keeping busy with her new album Thank You releasing later this spring and she’ll be back on set in the weeks ahead to shoot her first television commercial for Skechers!  We’ll have a preview of that soon, so stay tuned!  And don’t forget to follow Meghan on InstagramTwitter and Facebook as well!

SKECHERS NAMED COMPANY OF THE YEAR

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For the second consecutive year, Skechers has been named the Company of the Year by industry trade magazine Footwear Plus. This win marks the seventh time Skechers received the prestigious top award!  In addition, Footwear Plus awarded Skechers the 2015 Plus Award for Excellence in Design & Retail in the Athleisure category. In previous years, we have won awards for young women’s design, women’s streetwear, kids, men’s streetwear, and running.

Skechers president Michael Greenberg commented on the accolades:

We opereate in a highly competitive industry, so being named Company of the Year for consecutive years and seven times overall is a testament to the ongoing strength of our brand along with our ability to deliver footwear that consumers around the world desire most. And with athleisure being one of the hottest trends in the market today, we’re thrilled to receive a Plus Award for design excellence in this trend-forward category as well. With many innovative new products in the pipeline, we will continue to build on this momentum in 2016.

Created by Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY), the 17th Annual Plus Awards were nominated and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings.

Thank you for supporting Skechers and inspiring us to achieve greatness every year. There’s a lot of exciting news to come in the months ahead so stay tuned!  With your help, maybe we can make this a three-peat!

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