MOTHER’S DAY STYLES WITH ADITI

In celebration of Mother’s Day, we reached out to photographer and blogger Aditi Mayer, who offered an insightful take on how she and her mother approach the special day with love and style.

Throughout the years, I’ve come to see the ways in which style has become, more and more, a medium for exchange and bonding between my mother and I.

For me, there has been an evolution: as a child, you’re dressed at her will; as a teen, you rebel against all that she prefers; and entering adulthood, you find your style is beginning to mirror her more and more. Let the closet sharing begin!

Shoes are a natural piece that one shares: their longevity, durability, and timelessness make it a medium for exchange and expression.

In honor of Mother’s Day, my mom and I came together for a photo shoot in some of our favorite Skechers pieces encompassing two approaches: formal and casual, both with comfort (a big must for us both). Some of our favorite looks are the Parallel – Structure sandal and the Livin Dream sandal (at select Skechers stores).

My mom and I are both suckers for added height to any outfit. But if there’s one thing that links us both, it’s that we need comfort. Wedges and platform styles are our best friends. These two styles have quickly become our daily wears, that transcend from our work lives to events. Jackpot.

 

As much as we love heels, we need our share of the everyday flat — something that’ll translate to hiking terrain, bike rides, and rolling green hills. One of our biggest feats in finding the perfect flat was getting a pair that had aesthetic quality, a color that paired well with many outfits, added support for our flat feet, and a great sense of grip on the bottom.

We’ve prevailed! For the days we need a little extra comfortable loving, or know that the outdoors are in our agenda, we wear BOBS Pureflex – Supastar and Relaxed Fit: Bikers – Lounger (more colors of these are also available at select Skechers stores).

Thanks to Skechers for helping us find our favorite pairs for the spring and summer. We’re ready for a Mother’s Day that can span everything from the outdoors to an evening out!

Aditi Mayer is the photographer and blogger behind ADIMAY.com, a site that explores the intersection of artistic expression and social action. She is passionate about using style as an agent to discuss a wide array of issues, from social politics to sustainability. Find her on Instagram at @aditimayer!

BIG PAPI MEETS LITTLE PAPI AT THE DERBY

Boston slugger David “Big Papi” Ortiz took a break from retirement for a trip to Churchill Downs for the Kentucky Derby last weekend.  The all-star traded his baseball uniform for racing silks to hang out with 2015 Triple Crown-winning jockey Victor “Little Papi” Espinoza in the Jockey Room at the famed racetrack. Ortiz recently signed on to become a global endorsee representing Skechers Men’s footwear and Espinoza donned Skechers on his racing pants for the 143rd running of the Kentucky Derby.  Both men proudly represented Skechers at the event known as the most exciting two minutes in sports.

Victor was riding California Chrome at the Belmont Stakes when Skechers sponsored the horse in 2014. This time we partnered with the hall-of-fame jockey himself as he attempted to become one of only four to have won the race four times. When we asked Victor his thoughts on Skechers and the big race, he said:

“When I’m relaxing away from the track, I’ve always loved how comfortable Skechers shoes feel. As my career really hit its stride on the West Coast, I’m thrilled to have such an iconic California brand supporting me on this incredible journey.”

Unfortunately his horse, Gormley, didn’t have a win in his legs this time, but Espinoza made a memorable impression with Skechers on the very sloppy race day track.

After twenty seasons in the majors, ten-time All-Star David Ortiz was ready to lay down his bat. Reflecting on his career and the new partnership with Skechers he said:

“While I knew I’d miss things about the game, I’m definitely able to enjoy my retirement in comfort thanks to my new partnership with Skechers. Toward the end of my career it felt like I was playing on two stubs, but now these Skechers have me feeling like I’m walking on the clouds!”

Watch for David’s campaign to kick into gear later this year with a new television commercial. Check back here for behind the scenes details in the months ahead!

FIND YOUR PERFECT FIT

Each foot is unique so we’ve developed a signature fit system to help you find your favorite style in the best size to ensure the greatest comfort possible.  From the traditional Classic Fit with a medium width to Extra Wide Fit with maximum interior space, there’s great options available for any type foot and with the guide below we make it really easy to find a pair you love that fits absolutely perfectly.

SHOP MEN’S CLASSIC FIT    |    SHOP WOMEN’S CLASSIC FIT


SHOP MEN’S RELAXED FIT    |    SHOP WOMEN’S RELAXED FIT


SHOP MEN’S WIDE FIT    |    SHOP WOMEN’S WIDE FIT


SHOP MEN’S EXTRA WIDE FIT

 

HOT STYLES FOR FESTIVAL SEASON

For nearly two decades, people of all ages from around the world have been lured to the desert in a Spring ritual to the Coachella festival as it kicks off the summer music fest season. These days more than 200,000 attend the iconic event held over two weekends in Indio, California. Most come for the music–with over 200 artists performing spanning every genre–that becomes a soundtrack to a fashion show occurring on the lush polo field grass. With temperatures hovering in the triple digits, Coachella offers an early exposure to sweaty summer sunshine, and with it a glimpse on the fashion trends coming in the months ahead.

The perfect festival outfit shows off personality, adapts with the weather, and keeps you comfortable through three days on your feet for 12+ hours walking miles from stage to stage.  And before or after you enter the gates, you want to be looking amazing and feeling great at the campsite, rocking out with your crew at the rental house, or lounging poolside.  Every festival may have a different feel but the concept remains the same—define your style with comfort and you’ll make it to the last set on day three!

And when it comes to comfort, Skechers always delivers.  We found a few fabulous women attending Coachella who rocked and amazingly styled their Skechers for the festival. We love these looks and hope these ladies will spark ideas on how easily you can add a little Skechers to your fest fashion plan. Alison Harvard (@AlliHarvard) poses on one of the pristine landscaped golf courses where all the best Coachella houses can be found in D’Lites – Reinvention at top and in a variation on our pink 2nd Take – Fall For Me sandal above left.  Above right Mia Stammer (@MiaStammer) shows us how to style that same pair of D’Lites only this time in black and white.

You’re sure to see Colleen Kelly (@Colliscool) wearing something like the above when she’s working her way to the front of the crowd for her favorite set. At left is the D’Lites – Reinvention again in a third color option—Mint (there’s also Gray, Pink and Navy options not seen here!) and on the right is the D’Lites – Fresh Catch sandal in black.  Below Jac Vanek (@Jacvanek) proves that footwear truly is the foundation for every look…ready for the dance tent with a totally different styling of the black and white D’Lite sandals on the left and a more relaxing afternoon of indie rock on the main stage in her pink sandals at right.

Inspired?  There’s lots of fun to be had in the months ahead—with some of largest upcoming festivals including Stagecoach this weekend in Indio, California; Sasquatch! near Seattle on Memorial Day weekend; June brings Bonnaroo in Tennessee, Governors Ball in New York City and Electric Daisy Carnival in Las Vegas; LA’s FYF Fest is in July this year; plus Lollapalooza in Chicago and Outside Lands in San Francisco come August before Electric Zoo New York, Bumbershoot in Seattle and Philadelphia’s Made in America festival all close out the season on Labor Day weekend. And that’s just top highlights from the United States!

No matter where you’re going this summer, lounge time is always key.  Relax by the hotel or house pool before you hit the event. Festival going is hard work…you deserve to be refreshed!  Isabella Peschardt (@ibellapeschardt), seen below preshow in the Indulge 2 – Urban Safari sandals, understands the strategy.

Let us know what big music event you’re looking forward to most this summer in the comments! And show us how you style your favorite pair for the festivals with #Skechers on Instagram!

 

GET OUTSIDE IN SKECHERS

The cold is finally fading, and warm months are ahead. Time to take a deep breath of fresh air and head outdoors for fun in the sun!

Wherever you like to trek – the beach, mountains or something off the grid – we have an outdoor sandal that fits your lifestyle. Our Modern Comfort Reggae Collection is built to last, with super strong nylon mesh uppers and a nicely constructed bottom that provides your feet with hours of comfort.

Check out our new commercial starring our hottest outdoor sandals for spring!

Want a closer look at some of the commercial’s styles? Here’s a showcase with expert input from our style merchandiser:

 

OUTDOOR BOUND

A new addition to our Reggae family, the Haystack sandal has flat wide nylon mesh straps that adjust to the width of your foot. The toe thong gives it an updated look. Available in Navy/Pink (pictured), Black/Gray and Fuchsia.
PRETTY PERFECT

Lots of straps give our Loopy toe thong slingback sandal some dimension with an adjustable back to give you the comfort you deserve. Available in Mint (pictured), Chocolate/Blue, Blue/Pink and Teal.

 

COOL + COLORFUL

Back by popular demand, our Zig Swag toe thong sandal is backless for easy on/off wear. There is an adjustable band at the top to accommodate narrow and wide feet alike. Available in Navy (pictured), Gray, Natural and Black (at select Skechers stores).

 

SO CUTE IN CORAL

Like a flip-flop, but don’t like the lack of support on your foot? Look no further: the Space Cadet sandal has a flip-flop design with the comfort of a Reggae bottom – and a gorgeous punch of color. Super HOT! Available in Coral/Multi (pictured).

 

A BOLD BASIC

The versatile Kooky sandal is simply designed with wide flat nylon mesh straps and adjustable closure to keep you nice and cozy – whether you’re relaxing or strolling on the shore. Available in Black (pictured), Charcoal, Gray, Brown, Natural and Teal.
HIT THE TRAIL

It’s hard to choose our favorite, but the Trailway sandal is one of our top picks. Total comfort in this webbed design toe thong. Great basic colors to choose from: Black (pictured), Chocolate and Olive, also Gray and Natural at select Skechers stores.

 

SWEET + STRAPPY

Punching up the multi-strap toe thong with bright, beautiful colors, this Happy Rainbow Reggae sandal with the cute design on the nylon mesh is the pot of gold at the end of the rainbow! Available in Coral (pictured), Gray, Natural, Black, Purple, and Green (at select Skechers stores).

 

DECK OUT IN COMFORT

This Reggae sandal may look basic, but its two-strap styling and adjustable toe and ankle closure may just make it the most comfortable sandal in our assortment (and worthy of its Decked Out name)! We kept it simple on the colors, too with Black (pictured), Charcoal, Gray and Natural.
GO-ANYWHERE STYLE

We’re loving the beautiful colors in this Jamrock sandal! The multi-rope webbing and adjustable straps provide comfort while the great colors will have everybody asking, “What are you gonna do in those shoes?” Available in Charcoal with teal and purple (pictured).

So many styles to choose from! Which one is your favorite? Tell us in the comments!

SKECHERS CELEBRATES EARTH DAY

Many of us are making plans for Earth Day tomorrow (from cleaning up parks and preserves, to simply being mindful of our impact on our environment) – and we as a company thought that a wonderful way to celebrate the natural beauty of our planet, would be to spotlight some of our styles in one of the world’s most beautiful epicenters.

We reached out to the ever-talented photographer Megan Costello, who gave us a gorgeous glimpse of life on the beaches of Oahu – and she put our styles right at the center of the action: everything from our sandals (Reggae – Decked Out, Reggae – Loopy and Upgrades – Sailin for her, Pelem – Emiro for him) to sneakers (Skech-Air – Element for her, Burst – Shinz for him).

Her images are a breathtaking, moving reminder of how captivating our planet is, and what we stand to gain when we take simple steps to preserve it.

We may not all live on a beach in Hawaii, but there is beauty in every corner of our world. Whether we’re going digital, toting personal grocery bags or riding our bikes a little more often, there are endless ways to start new habits that don’t just improve our planet, but also make us proactive, engaged participants in the world around us.

How are you making a difference on Earth Day and the days that follow? Tell us in the comments!

Megan Costello is a photographer and filmmaker based in New York City and Oahu. Specializing in surf, fashion and science content, she is the founder of Avalanche Vocals Productions and Fin the Journal. Learn more on her website avalanchevocals.com and follow her on Instagram.

HOW TO CLEAN YOUR SHOES

There’s something special about a fresh pair of shoes right out of the box. From that new shoe smell to the unblemished look—we all love a brand new pair. Of course the more you wear your favorite pair, you have to understand that a little dirt or grime will show up over time.  Or if you’re unlucky, you’ll accidentally step in mud—or something worse!  And if we’re talking about kids—all bets are off when it comes to keeping anything they wear pristine.

Fortunately, we have some tips to help keep your Skechers in the best shape possible. With proper care you can extend the life and look of your favorite pair.

A FEW NOTES BEFORE WE BEGIN…
Never machine wash light-up shoes—or any shoes that include any form of electronics. The batteries and wires don’t like being fully submerged in water!  For regular non-leather sneakers, first try to hand wash the shoes with cold water using a damp cloth with a mild detergent.

NYLON / MESH SHOES
Most non-leather casual shoes can be safely machine washed—if needed—on the gentle cycle and air-dried. Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains. For shoes with Skechers Memory Foam™ insoles, allow shoes and insoles to air dry for 10 to 12 hours to ensure the insoles are fully dry.

PERFORMANCE SHOES
Machine washing Skechers GOwalk and Skechers GOrun shoes is not recommended. Start by removing excess dirt from the upper and outsole by using a small brush or towel. Then create a soapy mixture by combining warm water and a small amount (a few drops) laundry detergent. Finally, dip the brush or cloth into the soapy mixture. Wipe down the affected area. Apply a small amount of clean, warm water with the brush or cloth and brush/wipe off the excess soap. Allow the shoes to air dry.

LEATHER SHOES
Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains before wearing in wet conditions. Use a leather cleaning lotion or spray such as Skechers Athletic Cleanser to clean. Apply a leather lotion or oil periodically to keep the leather supple. Do not machine wash leather shoes.

For smooth leather, the shoes will need cleaning and care with shoe creams or polishes. Select a neutral shade or a color nearest to the color of the shoes. Remove all the dust with a damp cloth. Never polish wet shoes.

For scuff resistant leather, remove minor scuffs by simply rubbing them with your hand. The natural oil in your hand restores the original look of the leather. For deeper scrapes and scuffs, use a soft and neutral polish. This process moisturizes and replenishes the natural oil in the leather leaving a shiny coating that will prolong and sustain the wear of the leather.

SUEDE OR NUBUCK SHOES
Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains before wearing in wet conditions. Do not machine wash suede or nubuck shoes. When shoes are dry, brush with a dry rubber sponge or soft brush to eliminate any clinging dirt. Regular use of a soft brush will keep the nap of the suede free from dust. Stubborn stains should be removed with commercial stain remover suitable for the suede or nubuck material.

LIGHT-UP SHOES
Machine washing light-up shoes is not advised as it may damage the lights. Clean with mild soap, warm water, and a soft cloth.

DRYING WET SHOES
Never put wet shoes in a clothes dryer or near a heat source—this includes anything that would force dry your shoes like a radiator, tumble dryer, fireplace, hairdryer or any other source of direct heat. The heat source may melt or otherwise damage your shoes. Always allow shoes to dry naturally at room temperature. Stuff the shoes with paper and let them air dry. Use a shoetree to help your shoes maintain their shape when not in use.

ELIMINATING ODOR
Apply a deodorizing product such as Skechers Odor Eliminator Spray to keep shoes fresh and odor-free. This spray is specifically formulated to deodorize and freshen Skechers footwear and you can find it on SKECHERS.com here.

Another effective solution to this issue is Baking Soda or Activated Charcoal (which can be found at most pet stores that sell fish tank/aquarium items). Simply put the powder of your choice in a bag, set your shoes on top of the powder, tie up the bag and let the shoes sit in the bag for 2 to 3 days.

 

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