HOW TO CLEAN YOUR SHOES

There’s something special about a fresh pair of shoes right out of the box. From that new shoe smell to the unblemished look—we all love a brand new pair. Of course the more you wear your favorite pair, you have to understand that a little dirt or grime will show up over time.  Or if you’re unlucky, you’ll accidentally step in mud—or something worse!  And if we’re talking about kids—all bets are off when it comes to keeping anything they wear pristine.

Fortunately, we have some tips to help keep your Skechers in the best shape possible. With proper care you can extend the life and look of your favorite pair.

A FEW NOTES BEFORE WE BEGIN…
Never machine wash light-up shoes—or any shoes that include any form of electronics. The batteries and wires don’t like being fully submerged in water!  For regular non-leather sneakers, first try to hand wash the shoes with cold water using a damp cloth with a mild detergent.

NYLON / MESH SHOES
Most non-leather casual shoes can be safely machine washed—if needed—on the gentle cycle and air-dried. Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains. For shoes with Skechers Memory Foam™ insoles, allow shoes and insoles to air dry for 10 to 12 hours to ensure the insoles are fully dry.

PERFORMANCE SHOES
Machine washing Skechers GOwalk and Skechers GOrun shoes is not recommended. Start by removing excess dirt from the upper and outsole by using a small brush or towel. Then create a soapy mixture by combining warm water and a small amount (a few drops) laundry detergent. Finally, dip the brush or cloth into the soapy mixture. Wipe down the affected area. Apply a small amount of clean, warm water with the brush or cloth and brush/wipe off the excess soap. Allow the shoes to air dry.

LEATHER SHOES
Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains before wearing in wet conditions. Use a leather cleaning lotion or spray such as Skechers Athletic Cleanser to clean. Apply a leather lotion or oil periodically to keep the leather supple. Do not machine wash leather shoes.

For smooth leather, the shoes will need cleaning and care with shoe creams or polishes. Select a neutral shade or a color nearest to the color of the shoes. Remove all the dust with a damp cloth. Never polish wet shoes.

For scuff resistant leather, remove minor scuffs by simply rubbing them with your hand. The natural oil in your hand restores the original look of the leather. For deeper scrapes and scuffs, use a soft and neutral polish. This process moisturizes and replenishes the natural oil in the leather leaving a shiny coating that will prolong and sustain the wear of the leather.

SUEDE OR NUBUCK SHOES
Apply a protectant such as Skechers Water Proofer Spray to guard the shoes from water and stains before wearing in wet conditions. Do not machine wash suede or nubuck shoes. When shoes are dry, brush with a dry rubber sponge or soft brush to eliminate any clinging dirt. Regular use of a soft brush will keep the nap of the suede free from dust. Stubborn stains should be removed with commercial stain remover suitable for the suede or nubuck material.

LIGHT-UP SHOES
Machine washing light-up shoes is not advised as it may damage the lights. Clean with mild soap, warm water, and a soft cloth.

DRYING WET SHOES
Never put wet shoes in a clothes dryer or near a heat source—this includes anything that would force dry your shoes like a radiator, tumble dryer, fireplace, hairdryer or any other source of direct heat. The heat source may melt or otherwise damage your shoes. Always allow shoes to dry naturally at room temperature. Stuff the shoes with paper and let them air dry. Use a shoetree to help your shoes maintain their shape when not in use.

ELIMINATING ODOR
Apply a deodorizing product such as Skechers Odor Eliminator Spray to keep shoes fresh and odor-free. This spray is specifically formulated to deodorize and freshen Skechers footwear and you can find it on SKECHERS.com here.

Another effective solution to this issue is Baking Soda or Activated Charcoal (which can be found at most pet stores that sell fish tank/aquarium items). Simply put the powder of your choice in a bag, set your shoes on top of the powder, tie up the bag and let the shoes sit in the bag for 2 to 3 days.

 

SHOP EASIER WITH THE SKECHERS APP

We launched our mobile app a few months ago and if you haven’t installed it yet on your phone we have to ask—what are you waiting for? If you’ve ever wondered what it feels like to have an entire Skechers store right in your pocket—then you need to download the app STAT because that’s really what it is!  Shopping for your favorite Skechers footwear, watches, socks and apparel has never been easier!

At any given moment, no matter where you are and the need for Skechers strikes —you can pull out your phone and instantly search the entire collection to quickly locate styles, colors and sizes.  You can even get inspired by Skechers fans around the world in the #ShopIG section.  See how others are styling their favorite pairs as you scroll through images posted on Instagram with direct links to purchase.  And when you find your perfect pair, share it on social media to get a second opinion from friends and family!  And we make checkout a breeze thanks to Apple Pay and Android Pay on compatible devices. Explore. Find. Buy. Everywhere you go!

We want to keep you in the loop so the app also gives you easy access to your SKECHERS Elite account to track points and stay on top of when that next reward is ready for redemption. Plus stay informed on all our campaigns by checking out the latest Skechers commercials right in the app.

So now that you know what you’re missing…have you downloaded the Skechers app yet?  It’s the ultimate tool for every member of the SKECHERS Elite. Visit your device store below to get the app and start shopping right now!
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SPRING’S PRETTIEST SANDAL FLATS

We’re celebrating spring with sandal flats! We love giving our soles a warm weather break with sandals that are easy on the feet – and Skechers is taking sandal comfort to a totally new level this season, with incredible cushioning that your heels can really sink into.

Take a look at these gorgeous MUST HAVE styles from our spring assortment, courtesy of our women’s style merchandisers… they’re prettier than ever, with everything from sparkly stones and pretty prints to studded statements, chevron and more!

ROCK THE ROCKS

The perfect blend of bling and comfort, Meditation – Chill Vibes is the softest, most durable sandal flat – with a luxurious look that can dress up or down for any spring outing. The pretty rhinestone details look gorgeous – and the addition of yoga foam will have your feet saying ohm… Namaste! Shown in Chocolate; also available in White and Navy.

GO WILD

Knit sling thongs have been all the rage for quite some time now, but the Indulge 2 – Urban Safari sandal takes it up a notch with a pretty Ikat print and a luxe foam bottom that keeps your feet in total comfort. This is an office favorite – it’s perfect for work and play! Shown in White/Black and Black/Natural.

SAY IT WITH STUDS

We love this gorgeous Indulge 2 – Free Fallin’ Roman thong sandal – it makes a statement, but is also totally versatile. Plus it has luxe foam to keep your feet feeling happy and trend-right with the microfiber suede and studded details! Shown in Black; also available in Taupe.

GLAM UP YOUR GAMS

We love glitz, and this little Indulge 2 – Glitz & Glam rhinestone thong with luxe foam delivers. The chevron design and duraleather trim give it a fashionable edge that will be the envy of your friends! So simple, versatile and luxurious looking (and feeling). Shown in Black/Gray and Multi-Shaded Taupe.

Are you inspired to revamp your flats for spring? Tell us which style you’ll start with in the comments! And for those gearing up to head outdoors, keep an eye out for our hottest sport sandals in the next couple weeks!

 

SPRING CASUALS FOR MEN

Gentlemen, it is time to SPRING into action! Put those boots aside and freshen up your look with a new pair of Skechers. Whether you are looking for fit, fashion or function, Skechers has you covered. Check out our men’s merchandiser’s tips on the latest looks from our Men’s casual division.

DRESS DAY TO NIGHT


Looking for a shoe that can be dressed up our dressed down? The Palen – Gadon canvas style is for you. Paired with shorts for a casual afternoon lunch or pants for a nice dinner, this shoe is versatile and easy. With Gel-Infused Memory Foam and Relaxed Fit, you’ll feel sharp under any circumstance. Shown in Gray; also available in Light Navy, Light Brown and Black.

CASUAL COMFORT


Casual, comfortable and canvas… you can’t go wrong with the Porter – Zevelo! Simple in style but loaded with features like Air-Cooled Memory Foam, Classic Fit and a Skech-Air midsole, this shoe is perfect for any and all occasions. Shown in Black; also available in Khaki and Light Gray.

THE GREAT ESCAPE

Thinking about taking a vacation to Hawaii, Jamaica, or Cancun but just can’t do it right now? The Alven – Derico style brings that vacation to you. With its palm tree and hibiscus flower-printed sock liner, Air-Cooled Memory Foam and Classic Fit, this shoe will have you dreaming of island breezes. Shown in Tan; also available in Navy, Gray and Black.

SLIP INTO KNITS


This low-profile knitted stretch slip-on is definitely not a stretch to become your favorite shoe. The Boyar – Molsen is stylish and fresh with a nearly one-piece knit upper and sleek design. With Air-Cooled Memory Foam and Classic Fit, this style takes care of it all: fit, fashion, and function. Shown in Black; also available in Burgundy, Navy and Gray.

Let us know which of these men’s styles tops your list for spring… and join us next Tuesday for a first look at new casual women’s sandals!

MEGHAN TRAINOR DEBUTS NEW CAMPAIGN

We’re thrilled to announce the launch of a new campaign with platinum recording artist Meghan Trainor!  In her second commercial for Skechers, we follow Meghan as she laces up her Skechers D’Lites and busts a few dance moves with her dad. Appropriately set to “Dance Like Yo Daddy” from her sophomore album, Thank You, the cool spot features retro-styled #MTrainSkechers D’Lites footwear. Filmed in Pasadena, California at a coffee shop that was given a makeover to become a fabulous record store, the shoot was filled with energy and a cast of dancers. Check out this video to go behind the scenes with the singer on her all new commercial!

As Meghan proves, Skechers D’Lites make it easy to show off your personality and with the comfortable Air-cooled Memory Foam insole in every pair, you’ll be feeling great even after a full day of dancing your heart out. You can pick up a pair of the styles featured in the new campaign on skechers.com today.

And now here it is!  Check out Meghan’s new Skechers D’Lites commercial below! And be sure to let us know your favorite Meghan Trainor track in the comments!

SANDAL UP FOR SPRING!

Welcome to spring… that time of year when the weather can’t decide whether to throw us some early summer sun, douse us in rain or freeze us with frigid temps!

Whether you’re baking or are still bundling up, it’s a great time to stock up on transitional wedges that tell the world you’re ready to step out in style, no matter what Mother Nature says.

Pedicure your toes to pretty perfection… we’re pulling out all the stops with these gorgeous open-toed looks for 2017, top picks from our awesome style merchandisers!

STRAPS ARE BACK

Wedges are hotter than a pistol, and we’ve chased this look to create a sexy strappy sandal that will make you the talk of the party. The Livin Dream chunky wedge sandal has a cork look bottom and criss-cross straps, giving it a retro look with modern comfort (perfect for an evening out)! Available in Tan and Black.

A SO-CUTE CLASSIC

Sassy Pants, who says you can’t have it all? This Livin Dream crocheted strappy sandal is so feminine with the sheer upper, yet so edgy with the cork wedge. You can go from work to an evening out and not have to stop to change (but you may want to if you have them in both colors)! Find it in Black and Natural at select Skechers stores.

SWEET, SWEET CROCHET

The Beverlee – Fancy Work sandal is one of our most beloved bottoms! It gives a little lift at 2-1/2″, it has luxe foam to comfort the foot and with a crocheted upper, it is tres Boho chic! You won’t want to take these off until summer is over! Available online in Black, and in Natural at select Skechers stores.

COOL IT IN CANVAS

Kick it by the pool in this Heartbreaker – Young Love canvas cut-out slide with incredibly comfy memory foam. It’s great if you need a little lift, as it has a 2-3/4″ heel which is just right. Available in Red and Navy.

Head back here next Wednesday for the latest men’s warm weather looks for 2017! Which of these sandals is your favorite spring fling? Tell us in the comments!

SKECHERS WINS AWARDS

We’re incredibly excited that the Flex Appeal 2.0 – Insights has been named a winner in SHAPE magazine’s 2017 Sneaker Awards! Read all about it in the April issue of SHAPE on newsstands now! This lightweight and super comfortable sneaker has been a huge hit for everyone who wears it and the monochromatic spinning black seen above as well as the white and black seen below are totally on trend for this season. Stay ahead of the curve and pick up a pair of this hot style at skechers.com right away!

When you hear the term “award season” there’s a good chance that entertainment industry trophy ceremonies like the Grammys and Oscars come to mind. Our footwear industry spreads the accolades as well and Skechers has been honored with a few big awards from our peers in the last few months. Fortunately, there were no misread envelopes or viral moments at our ceremonies!

To start, the Skechers KIDS collection has been recognized with a design excellence award in the Children’s category at the 18th annual Plus Awards. The prestigious awards are presented by trade publication Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY). Nominees were selected and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings. We’ve done very well at the Plus Awards over the years with this being our ninth overall Plus Award for footwear design excellence and the third win for the Skechers Kids collection.

And across the Atlantic in the United Kingdom, Skechers has also been named Brand of the Year for an amazing third consecutive year at the 2017 Footwear Industry Awards. As if that top honor wasn’t enough, Skechers was additionally commended in the Ladies Footwear and Comfort/Wellness categories. Receiving this recognition is a testament to the strength of the Skechers brand internationally. The annual awards event was held a few weeks ago during the Moda Footwear Show and was supported by retailers and footwear industry organizations in the United Kingdom and the trade publication Footwear Today.

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