JOE MONTANA RETURNS TO SKECHERS

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As fans everywhere prepare for the big game between New England and Atlanta this weekend, we thought what better time to announce that legendary quarterback Joe Montana is returning to Team Skechers! Joe first appeared in a Skechers campaign way back in 2008 when he announced his athletic comeback. Since then you saw him in several Relaxed Fit campaigns and after a brief hiatus he’s back in the fold for Skechers Sport and Casual footwear with Air-Cooled Memory Foam that delivers on total comfort.

The commercials are set to start airing on major broadcast and cable networks later this month, but to tide you over, we spoke with Joe behind the scenes while he was shooting the new spots. Take a look below to hear the Hall of Famer explain how he came to work with Skechers, the family feeling of being part of Team Skechers, and how much he loves the comfort of Skechers Air-Cooled Memory Foam.

Follow Joe’s lead and get comfortable on Sunday with a pair of Skechers featuring the innovative Air-Cooled Memory Foam insole.  With countless sport and casual available now on skechers.com you’re sure to find a pair that will keep you feeling great on your feet as you jump and cheer for your favorite team.  Let us know how you plan to celebrate the Big Game in the comments!

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SKECHERS WORK PROTECTS ON THE JOB

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Did you know that Skechers offers an entire collection of utility and safety footwear designed to protect on the job?  In fact, Skechers has the #1 WORK brand in the United States. We designed the Skechers WORK collection for men and women working in kitchens, hospitals, warehouses, janitorial, construction and more. Every style includes features that protect against one or more dangers including slippery surfaces, impact, water and electrical hazards—each independently tested and certified to rigorous industry standards.

Our slip-resistant outsoles follow the ASTM F1677-2005 Mark II testing standard on clean Red Quarry tile and meet or exceed a result of 0.40 under wet or oily conditions. Styles that offer Electrical Hazard protection meet ASTM F2413-20011 EH requirements and are constructed to resist disruptive discharge to the ground under 18 kV 60Hz AC for one minute with no current flow in excess of one milliampere under dry conditions. Electro-static Dissipative styles are designed to reduce the accumulation of excess static electricity by conducting body charge to the ground following the ASTM F2892 standard.

Skechers WORK Safety Toe footwear offers a variety of impact protection options in the toe cap all meeting or exceeding the ASTM F2413-2011, I/75 C/75 standards for impact and compression.  Steel Safety Toe styles feature a more traditional hard steel protective cap over the toe area.  Lightweight Safety Toe styles feature a toe cap protected by an alloy material created with ultra-lightweight, durable and high-grade materials for superior strength and comfort. Lastly Composite Safety Toe series footwear delivers the same level of protection and comfort using a non-metallic composite material. Select styles also include Waterproof protection designed to keep feet dry for at least eight hours in water or wet conditions tested with the SATRA TM77 method utilizing membrane and seam-sealed construction.

And best of all many styles in the collection are special versions of trendy Skechers profiles designed with a Relaxed Fit to give extra space in the toe area plus a soft Skechers Memory Foam insole for enhanced comfort when you must be on your feet all day. These shoes and boots look great, feel amazing, and help keep you safe throughout your shift.

Take a look at a few styles from the collection above—all three protect against slippery surfaces and electrical dangers. For women who want a traditional low profile sneaker the Relaxed Fit: Eldred SR on the left is a perfect option. Or for those who prefer an easy-on, easy-off design there’s the Relaxed Fit: Cozard SR seen center. And for men, the Relaxed Fit: Flex Advantage SR to the right is a popular traditional sneaker that that gets the job done. Or browse the entire collection at skechers.com to see more options including rugged safety toe boots.

We want you to understand how Skechers WORK slip-resistant footwear can positively impact on your day on the job so we enlisted the great Kelly Brook to help convey the story in the commercial below. Check it out and if you’ve worn WORK footwear on your job, tell us about it in the comments!

TWO TOP TRENDS FOR 2017

It’s never too early to prepare your closet for the hot styles set to dominate in the months ahead. To give you a little help, here’s two top points from our footwear trend forecast for 2017. Follow these points and you’ll be ahead of the fashion curve for the next season. Props to style blogger Lena for the top image—follow itslenatime on Instagram for more!

TREND ONE:
Comfortable & Stylish Street Sneaks

2017 is NOT the year to trade in comfort for looks in the big world of sneaks. You can have it all with styles that deliver on fashion and function. Fortunately, Skechers offers to achieve this look that are on point—here’s a few to consider!

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The women’s Kort Klassix with a gold trim is a classic choice for going the stylishly comfy route. These sneaks are so trendy that you could dress them up with a stylish maxi for an instantly chic ensemble! Did I mention they are extremely comfortable…?   BONUS PROTIP:  This style also looks GREAT with denim!

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How about a slip-on to complete your wardrobe this season? Look no further than the OG Double Up-Sleek Street. The blush color will add a simple neutral tone to your outfit. This color will always be trendy, and so will this style. Each of these timeless profiles featured a Skechers Air-Cooled Memory Foam insole to ensure that you can walk for days and still feel amazing.  BONUS PROTIP: Try to stay away from bright colors when wearing a pair like this. Neutral colors such as blush complement other neutrals!

TREND TWO:
Knitted Slip-on Sneaks

For 2017, we’re loving simplicity when it comes to fashion. Looking stylish shouldn’t be so hard, right? Life gets super easy with slip-on shoes and the casual knitted look is coming in hot this year so kick back and check out your options!

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It’s just the beginning for the knit-sneaks trend and Skechers has countless styles in this category. The Flex Appeal 2.0—Insights in black and white hits this trend perfectly. Easy to coordinate with any outfit, these shoes are multi-purpose and ready for whatever unfolds.  And with the cozy sock-like slip-on design you’ll for sure want this option in your 2017 closet.  BONUS PROTIP: If you’re aiming for the athleisure look, think beyond yoga pants—ripped jeans pair great with these shoes!

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Tired of shoe laces constantly getting untied or having to tie them at all (I know I am)? Luckily, the 2017 fashion forecast is stocked with slip-on shoes waiting just for you. The women’s Relaxed Fit: Empire – Game On multi-colored sneaker blends in comfort, a flare to your outfit AND the knitted upper trend all in one. Don’t miss out on these!  BONUS PROTIP: When you rocking the colorful sneaks, make sure your outfit is a single solid color—it’ll make the shoes pop even more than they would otherwise! 

What are the hot trends that you’re most looking forward to in the months ahead? Let us know in the comments or show us how you rock your favorite style by tagging #SKECHERS on Instagram and Facebook!                

BLOG TAKEOVER: STICK TO YOUR NEW YEAR’S GOALS IN FIVE STEPS

When it comes to taking life goals seriously, no one inspires our office better than Stress Monkee guru (and Team Skechers expert) Alicia Murphy! Here are her tips on how to continue your New Year’s Resolutions all year round.

Here we are, good ol’ January.  That time of year where many of us declare our unwavering commitment to making changes.

Yet, somehow when February rolls around (or maybe even sooner) we end up going right back to our old ways.

According to research (University of Scranton) only 8% of us achieve our Resolutions.  What gives?!

The problem isn’t a lack of information.  Nowadays, you can Google your way to being an expert in anything.

“If information were the answer, we’d all be billionaires with perfect abs.” – Derek Sivers (On point, Mr. Sivers!)

But listen, if you’re starting to slip on your New Year’s Goals, don’t sweat it. Tomorrow is a chance to start again.

Aaaaand, I have a little something to help you out.

5 Steps to be one of the 8% who nails the New Year’s Goals:

STEP #1 – Go Slow to Go Fast

If you’re scratching your head wondering what in the world I’m talking about, check this out.

One of the biggest reasons we don’t reach our goals is because we take on too many changes at once.

We create a massive “to do” list of changes to reach our goals.

We try to make changes in all different areas.  Our weight.  Our health.  Our finances.  Our job.  Our relationships.

Phew!  I don’t know about you, but my life can get hectic.  Trying to keep up with all those changes in different areas can only last for so long.

Try this:

Focus on only one area of your life that you’d like to change at a time.

My favorite way to do this is have a “theme” each month.  Maybe January is weight loss month.  Then February is relationship month.  Then March is health month… and so on.

I know it seems like it’ll take longer, but doing it this way means the changes will stick.  You can totally reinvent yourself by this time next year!

Alicia works out in Skech-Air Cloud.

STEP #2 – Make It So Simple, You Can’t Say No

Okay, now that you’ve picked one area of your life, how do you make change happen?

You pick one thing that takes a small amount of effort, but will give you the most results.

By doing this, you’ll be taking some of the “pain” out of change.  Trust me on this one.

If you start small, you’ll build up momentum and you’ll start to see dramatic results.

Try this:

Think about the change you want to make happen, and then ask yourself, what is the ONE thing you can do that will get you results?  Remember, it’s got to be something that you know you can stick to.

Example: I want to drop 10 pounds.  What are some things I could do (that I know I could stick to) that will get me results?

Brainstorm time!  Write your ideas.

Here are a few suggestions to get you started:

– Eat veggies twice a day

– Drink 100 ounces of water every day

– Go to the gym 3 days per week (if this is your jam, check out this video for a quick workout)

– No sugar for 30 days

– No alcohol for 30 days

Make sure you pick only one thing. Master it and then move on to the next thing. Bam!

STEP #3 – Consistency is King

I seriously cannot emphasize this step enough.

The secret to success is found in your daily routine.

This is the biggest mistake I see people make when it comes to getting in shape.  They quit.

The ONE thing you chose in Step #2… stay consistent with it, and you will reach your goal.  It’s as simple as that.

We’re trying to create new habits here.  To do that, you must do something over and over again until it becomes natural.  And it will become natural if you stay consistent.

Try this:

Give yourself a time frame for your ONE thing from Step #2.

I recommend at least three weeks, but I like the idea of doing something for a whole month even better.

Example: “I will drink 100 ounces of water every day for 30 days.”

At the end of 30 days, if it still doesn’t feel natural, recommit and go again.

Alicia stretches in Skechers Burst 2.0 – New Avenues.

STEP #4 – Change Your Story

“…the body always follows the mind.” – Bruce Lee

How do you talk to yourself?

What “identity” have you labeled yourself with?

If you say things like, “Ugh, I’m so fat – I need to go to the gym,” then guess what… your body will believe it.

In other words, whatever you continually label yourself as, your body will work to make it true.

I’m stressed.  I’m tired.  I feel yucky.  I’m fat.

Stop the madness!!

Try this:

Who do you want to be?

Write it out.  Describe the person you want to be.  Then act “as if.”

Start to act as if you are already that person.

Taking our example from Step #3.

I am a healthy + fit person who drinks 100 ounces of water a day because it makes me feel amazing and I love it.

STEP #5 – Find Your Tribe

We are social creatures.  We long for connection (whether we know it or not).

You want to reach your goals?  Don’t go it alone.

Find others to go through the journey with you.  This is a crucial step; don’t be tempted to skip it.

Accountability and support are ridiculously important my friend, when it comes to change.

Try this:

Here are a few suggestions to “find your tribe.”

– Grab a friend who wants to make the same change you do. Hold each other accountable.

– Join a Facebook group.

– Tell a close friend or significant other your goal, and ask him or her to support you by holding you accountable.

– Declare your goal on social media. (This one doesn’t work for everyone, but it could be positive peer pressure!)

There you go… five steps to reaching your New Year’s goals.

Remember, each day is Day One.  If you slip up, just start again.

Let me leave you with this – you can do anything.  I promise.

Yes, change is hard, but if you can master the process, then you’ll be unstoppable!

On behalf of myself + Team Skechers,

We believe in you!

We’d love to hear from you in the comments below: what is the ONE change that you are going to focus on?

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Alicia Murphy is a fitness expert for people who want to get ridiculously fit by training their stress response. She also trains Team Skechers on site at their headquarters in Manhattan Beach, California.

Through her totally addictive HAPPYness Hours, free challenges + virtual programs, she’s here to help you shake up your approach to stress—and learn to use it as a tool to achieve your health goals. When she’s not coaching, you can find her running on the beach or hanging out at Disneyland with her son. Meet Alicia + transform stress into your SUPERPOWER at StressMonkee.com.

 

HEAD TO SET WITH BROOKE BURKE-CHARVET

We absolutely adore Brooke Burke-Charvet. She’s been a beloved member of the Skechers family for years, and she handles everything with such grace and style – whether it’s her role as our ambassador, a contestant on The Celebrity Apprentice, or as a busy mom of four (plus she has an amazing stash of incredible tips we love).

Brooke’s numerous Skechers product shoots have taken us all over the city, and her new Skech-Knit commercial was our most modern yet: shot in an ultra-swanky downtown LA space to highlight the futuristic feel and comfort of the new collection. Brooke, like always, was a delight to shoot – and ready to share her own personal take on what makes her a Skechers solemate and how she balances everything in her life:

Brooke is a huge believer in taking it easy at home in her Skechers – and looking at her new Skech-Knit – Galaxies shoes, it’s clear why. They come with a flat knit mesh fabric that literally fits like a sock on your feet – plus they come in every color imaginable. (Kind of like wrapping your feet up in a blanket all day – sign me up!!)

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Stay tuned for Brooke’s upcoming spot this season and the new Skech-Knit collection. What’s your favorite Skech-Knit shade? Tell us below!

 

ROCK 10 YEARS OF D‘LITES WITH THE DIAMOND COLLECTION

We’re starting 2017 in style by giving one of Skechers’ biggest trends of the past decade a sparkling new update: the D’Lites Diamond Anniversary Collection, starring four bold new styles (Be Dazzling, Style RevampShiny and New and Diamonds Are Forever)!

For 10 years, Skechers D’Lites have been a hot trend for our brand – launching in the States and becoming a fashion movement that spread across Asia, where top K-Pop groups Sistar and EXO have backed the collection. The heritage sneaker has been worn by global pop stars, fashion influencers and millions of fans worldwide. So we couldn’t resist but salute this amazing style and give it the glam it deserves.

The Skechers D’Lites Diamond Anniversary Collection rocks lots of rocks, but also a lot of comfort: it’s been modernized with awesome lightweight features and cushioned Skechers Air-Cooled Memory Foam. Our four new styles in this collection are all bejeweled in black and white, but each one is distinctly embellished with its own diamond rivets and bold metallics.

To celebrate this new trend, some of the hottest influencers around have been lacing up in their Diamond D’Lites and rocking this hot new look – everyone from Miss Minus Sized to Mermaid Waves! We love showing our Diamond D’Lites off with a classy outfit, or dressing them down with a pair of jeans.

Have an old pair of D’Lites that you love? How would you style your own Diamond Anniversary pair? Tell us in the comments!

NEW YEAR…NEW YOU…NEW SHOES!

Now that we’re a couple weeks into this new year, we reached out to a few cool friends on social media to see how Skechers is fitting into their plans for 2017.  In a wider world sometimes filled with chaos and uncertainty, it’s often a relief to find a sense of grounding and focus in our personal everyday lives. From new motivations to goals to adventures and more, these amazing women might have some ideas to help you pinpoint your strategy to totally dominate in ‘17!

Clare Smith blogs about training the body and soul at www.claresmith.me. Seen at top and below, she put the Flex Appeal 2.0 – High Energy to work while pushing through a session at the gym. And the reward for working hard was some well-earned relaxation time in the super comfy Descender – Denali boot. Finding that right balance is always key. Follow Clare on Facebook and Instagram.

Check out Britney on her Fittybritttty blog to learn how she introduced Skechers to her new year goals. For Britney, treating one’s self to new workout outfits and footwear is the perfect motivation for continuing a healthy lifestyle into the new year. Even when going casual in the slip-on Double Up – Sleek Street, everyday errands or a dog walk can still become an exercise. Follow more of Britney’s journey on Instagram, Facebook and Twitter.

Elizabeth Dickerson writes about finding inner strength through fitness, travel and more on her blog FromSkinny2Strong.  Wearing the comfortable Flex Appeal 2.0 – Insights slip-on knit sneaker, it’s easy to zone out on a moment of reflection to decide what will be left behind and what will be done differently in the months to come wherever the urge strikes. For Elizabeth, the key to happiness is finding that perfect balance in life. Follow how she’s doing it on Instagram and Twitter.

For her first post of 2017, Ciera of WorldwideStylista focused on stepping up the fitness game. She offers five tips to help reset priorities and improve your chances of achieving your realistic goals. Her final tip—invest in new gear—is illustrated by the lightweight and knitted Flex Appeal 2.0 – High Energy sneakers that she laced up before getting down to business. These easy-to-wear sneakers will carry you to the gym, through the workout, and back home again with comfort. For more from Ciera as she journeys  through life, follow her on Facebook, Instagram and Twitter.

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Personal stylist Kirby Morris loves sharing her inspirations for fashionable and affordable looks on her blog, Fashion by Day. She even finds fabulous workout style and knows how to make the natural colored knitted Burst – City Scene sneaker pop by pairing with smart athletic gear. If shifting into this new year proves anything, it’s that amazing style is totally timeless—even when striving to meet your fitness goals. Follow Kirby to see her fantastic eye for style on Instagram, Facebook and Twitter.

That’s a lot to digest as we start the new year.  We hope you find something to help spark inspiration towards meeting your goals! Let us know what Skechers style drives your motivation in the comments!

 

 

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