BLOG TAKEOVER: ON FATHERHOOD BY BEN RIDLEY

As we approach Father’s Day on the 19th, fashion and lifestyle blogger Ruthie Ridley lent us her husband Ben to share his thoughts on what it means to be a dad to their three beautiful children and give us some insight on his favorite footwear styles.


From a very young age I was always drawn to little kids and babies in particular. In our circle of friends I was known as the “baby whisperer”. So from a young age I could not wait to become a father myself. When people ask me what my dreams and goals are my answer usually begins with “I am living my dream right now”. Doing family well and creating a healthy environment for my kids to grow and thrive in is one of my greatest purposes in life.

I don’t think anyone could have properly prepared me for fatherhood. Looking back almost 7 years now, I think about how thankful I am that we were so young and naïve! Trust me; this is not always a bad thing. Our first born, Ava was a relatively easy baby and we bonded very quickly. Getting up and going to work each day was torture for me as I couldn’t wait to get home and snuggle with my baby and beautiful baby’s mama. This is still true to this day. I discovered uncharted depths of my heart and continue to be amazed to this day how much more my heart can expand with love for my little people. Another amazing thing about becoming a father is the perspective that it gives you. I have become that dad that could talk about nothing else other than their children. They have become our world.

From the beginning of our marriage, Ruthie and I have juggled a very rigorous schedule ranging from myself being in school full time, Ruthie working nights, coaching soccer and being very active in our church and community to name a few things. The art of tag-teaming and supporting one another has been a daily theme in our lives. When we are not working, we try to spend as much quality time together as we can outside of the house. The kids love to swim and we are fortunate enough to live close by to a California Family Fitness which we go to almost every day. The deal we make with the kids is, we work out for 1-2 hours and then we get to swim. The Burst sneakers have made an excellent addition to my gym apparel and I have been amazed at how supportive they are. After my work out I love being able to throw on my new Relaxed Fit sandals which not only look good but feel great as well. We love this summer routine and have found it to be a win for everyone!

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When choosing shoes to wear I am always so happy when I find a pair that combines style with comfort. The Skechers Originals sneaker seen in these pictures provides just that. They have become my “go-to” shoes for our daily walks as a family with our new puppy but also for my every day casual look. One of the many ways that I can show love to my kids is the way that I love their mother. With that being said, Ruthie and I try to sneak out for date night as often as we can, whether it is $5 Tuesday at the local theater, or grabbing Sushi and a romantic walk around downtown Sacramento, especially around the Capital building. When it comes to casual, the Relaxed Fit shoes are such a great look. They have also helped me branch out from the one pair of black dress shoes that I wear to work every day. It’s so important for us to spend quality time together and hit the refresh button so that we are always at our best for our kids because that is exactly what they deserve.

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Dad in Skechers Burst – Second Wind with kids in the Twinkle Toes Granola Hugger sandal, leather Relaxed Fit: Maddox high top and the Skechers Burst – Divergent high top.


In closing, if I could offer any piece of advice to a new father, or a soon to be father, I would say, don’t be afraid to make mistakes. Know that you are your kid’s hero, but you are also human. When it comes to love, lead by example and know that you can never say “I love you” enough. And lastly, even little kids love small talk. So start and end each day in conversation and create an environment in which they know all lines of communication are always open. Live each day like a gift, because that’s exactly what it is.

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When not hanging out with Ruthie, Ava, Savannah, and Judah, Ben works in health care and practices real estate in Northern California where the family has lived for the past three years. He was born in the UK, grew up in Connecticut, and spends as much free time as possible playing golf and soccer. You’ll see Ben occasionally on Ruthie’s blog at Ruthieridleyblog.com. Follow @ruthieridley on Instagram and Facebook to see more images.

SKECHERS + ZOYA SUMMER SWEEPS

June has arrived and with it summer sandal season officially kicks into high gear!  Of course with months of sunny weather ahead, polish in the season’s on-trend colors is an essential accessory when showing off those toes in a great pair of sandals. We love this time of year so much that we’re partnering with ZOYA natural nail polish for a special summer sweeps to make sure a few lucky winners are prepared for the hottest days ahead.

One grand prize winner will receive a $100 Skechers gift card PLUS a $100 ZOYA gift card so you have the options to create the ultimate sandal and color mix and match assortment to coordinate your look to your style and attitude through the months ahead.  Plus, ten more lucky winners will receive a free pair of Skechers sandals plus a ZOYA Summer Polish Trio pack.  The sweepstakes starts today and ends on Wednesday, June 15 at 8pm PST.  Enter now right here! 

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From strappy flats to thongs to wedges and slings, Skechers has the perfect comfortable sandals for you this season. And ZOYA produces the longest wearing toxin-free formula for natural nails, with over 300 BIG5FREE & vegan friendly shades. Checkout @zoyanailpolish on Instagram to see the countless colors. And show us how you style your Skechers sandal look this summer by sharing pix on Instagram with #skechersstyle!

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*Total ARV of prizes: $1,200. 

MUST-DO MONDAY: A DAY OF REMEMBRANCE

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Memorial Day has come to mean many things over the years.  Considered to be the unofficial start of summer, it’s a great day to hang out with friends and family, to spark up the barbecue, or to simply enjoy good times under the bright sunshine.  But through all the fun and excitement, we have to make a point to consider the real reason for this holiday—to honor and remember the brave who died while serving the country and protecting the freedoms that we enjoy every day. On this final Monday of May, take the time to think about those who made the ultimate sacrifice. If your town has a parade or special event to commemorate the day and you haven’t attended in many years, check it out—it’ll probably have an added bonus of bringing back a lot of pleasant childhood memories.

And if something that official isn’t an option, there’s no better way to honor those who served than enjoying the freedom that they sacrificed to protect.  Go outside, breathe the fresh air, hike through the wilderness, go sailing or take a long stroll. We can never offer enough gratitude to those who we now remember. It takes only a moment of meditation or reflection.  There will still be plenty of time in the day for the food, drinks and revelry.

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WORLD SKECHERS DAY

SKX GRoup ShotOn May 29, 1992—24 years ago—an exciting idea became a reality when Skechers was officially incorporated in sunny Manhattan Beach, California. Things were a bit different in those early days. Business was conducted from a beach house and the only style available was a logger boot at the forefront of grunge era trends. While we’ve always been proud of our heritage, many styles have come and gone over the years, but that original Cascades boot for men remains in the collection even today!

Skechers quickly gained popularity and before anyone could blink, the collection expanded to women’s and kids’ footwear and currently there’s more than 3,000 styles available in over 160 countries around the globe. What started out as a trend-right lifestyle brand now includes cool light-up shoes for kids, the charity-focused BOBS collection and an entire award-winning Skechers Performance Division that made an instant impact in the running world with champion elite marathoner Meb Keflezighi. And with Skechers Memory Foam, we’re now tops when it comes to comfort. It’s been an amazing ride!

Along the way we’ve brought some amazing celebrity talent—Britney, Christina, Carrie, Ashley, a man of iron, and the always infamous Kim.  Now it’s all about multi-platinum recording artists Demi Lovato and Meghan Trainor who both recently launched fun new ads for awesome cool new collections. And there’s the world famous drummer Ringo Starr, model and actress Kelly Brook, as well as TV personality Brooke Burke-Charvet–she first modeled for Skechers in the early ’90s! Plus, Joe Montana is back and Howie Long is on board for the 2016 football season.  That’s all in addition to Meb and elite runner Kara Goucher plus pro golfers Matt Kuchar, Belén Mozo and Colin Montgomerie.  Whew!  Still going incredibly strong at the ripe age of 24!

#WorldSkechersDay commemorates this great occasion in Skechers history! Some of our fans shared images of their favorite Skechers old and new on social media. When were you introduced to Skechers and what is your all-time favorite Skechers style?  Let us know in the comments and see you next year for the Skechers Silver Anniversary when we celebrate a quarter century!

MEMORIAL DAY GETAWAYS

That stretch between the winter holidays and Memorial Day is a long one… so we can’t wait to get back out there and have some fun this weekend! We asked our team what fun events they have planned, and there was no shortage of ideas. Check out the list below.

 

We’re launching camping season with a trip to the Sierras! Can’t wait to hike, roast marshmallows and say hi to some bears…  –Ruby

I’m heading to SF for a long weekend of food, drinks and exploring the city in my Skechers. Can’t wait!  –Anneka

I’m visiting my cousin in New York! We’re both huge baseball fans, and Dodgers are in New York that weekend. Let’s go Dodgers!  –Julian

I’ll be taking out the yacht for the annual holiday cruise through the marina with a couple good buds. Hopefully this year Trevor pays more attention to steering than the grill and we don’t end up beached again. That wasn’t fun.  –Skipper Jones

Big Bear with a friend and the dogs, and lots of rest!  –Lina

I’m planning on going up to Castaic Lake and getting in the boat. Hoping the water is warm so I can water ski!  –Delilah

My boyfriend is just returning from a week long business trip! ‘nuff said😉  –Noelle

Some may have wonderful destinations planned, but given how crazy busy Skechers has been, I am looking forward to a staycation that involves sleeping in, reading, writing, painting a bedroom, and planting drought-tolerant plants.  –Ashley

 

Tell us what’s in store for your Memorial Day weekend!

TOP SUMMER STYLES FOR GUYS

Summer’s right around the corner, and men’s footwear is hotter than ever. Guys are becoming savvy with what they wear and it doesn’t stop at their apparel; it’s all about head-to-toe ensembles. Check out our men’s merchandiser’s latest looks for versatile Skechers styles that can complete every guy’s look: soles great for kicking back at the beach, taking in a summer flick and everything in between.

 

SKECHERS RELAXED FIT – TANTRIC – SALMAN SANDAL

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This frayed cotton sandal is the perfect accompaniment for the beach.  With Relaxed Fit features that offer instant comfort, a roomier fit and a Memory Foam 360 insole, you won’t want to take them off!  Shown in Black; also available in Brown and Gray.

 

SKECHERS SPORT EQUALIZER – PERSISTENT SLIP-ON

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Skechers Sport Equalizer is our easy, everyday go-to shoe.  Skechers Memory Foam and Dual-Lite response cushioning make it like your favorite sweatshirt.  This best-selling style is the shoe you can buy in multiple colors – including Navy (shown), Black, Black/Gray, Black/White, Gray, Charcoal and Navy/Gray; extra wide is also available in Black.

 

SKECHERS RELAXED FIT – EXPECTED – AVILLO CASUAL

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It’s all about canvas.  What better way to follow the trend than to slip into our Relaxed Fit slip-on with Skechers Memory Foam?  The weathered appearance of the canvas makes it stylish, and you can pick your color in Black, Blue or Khaki (shown).  Available in extra wide, too!

 

SKECHERS RELAXED FIT – STATUS – BORGES CASUAL

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A simple, classy canvas lace up is a great option if you want something understated with all the benefits of our Skechers technology.  Relaxed Fit air-cooled memory foam will have your toes dancing for joy.  Available in Navy (shown) as well as Black, Light Gray, Red and Olive.

 

SKECHERS RELAXED FIT – SUPERIOR – MILFORD CASUAL

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If you’re looking for a great shoe that can be both casual and dressy, look no further.  The Milford is a great shoe because it has a great tonal look with mesh and suede.  Relaxed Fit and Skechers Memory Foam should put it at the top of your must-have list.  Shown in Light Brown; also available in Charcoal and Black.

 

SKECHERS GOWALK 3 – BREAKER SLIP-ON

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We’re known for our technology, and this lightweight Skechers GOwalk slip-on shoe doesn’t disappoint. It features a stylish linen upper and Goga Mat technology, along with shock-absorbing Goga Pillars for more support and comfort. You’ll be going like never before!  Available in Khaki (shown), Navy and Charcoal.

Which is your top pick for summer? Tell us below!

MUST-DO MONDAY: PREP YOUR KIDS FOR SUMMER

Just a few more weeks before the kids are out of school! Summer’s a favorite time for children and families, but you can make it even better with a little pre-planning. Check out all the ways you can turn three months into a lifetime of great memories.

2The great outdoors. Hiking, swimming, waterskiing, river rafting, arts and crafts, s’mores and camp songs. Whether it’s day camp or week-long caravans, summer’s a great time for kids to explore mountains, forests, beaches, caves and more. Sign them up for their favorite activities, or try out a few new ones. Space is often limited and goes quickly for the most popular camps, so be sure to start early and lock in spots now for your little ones.

Travel. If you’ve been itching for a place to take your kids beyond the classic camp adventure, summer’s the perfect season to venture to new cities, states, and even countries if you’re feeling ambitious. Create your very own adventure by stocking up on travel books at the bookstore or library, and choose a place that the entire family can explore. Hotels, motels, RVs, home rentals – there are a million ways to get to know a new place. Poll your coworkers, ask friends and go online for tips on hidden restaurants and local haunts. If heading abroad, check your passports now: a non-rush renewal can take four to six weeks, and kids’ passports expire every five years (plus some countries require that your passport expires at least six months after your trip dates).

IMG_6802Gear up. Every outdoor outing needs gear to match! Stock up on 30 SPF sunscreen and sun hats to keep the rays off the kids, along with UV-protective polycarbonate sunglasses that offer shatterproof protection. Do a test run of their swim suits to avoid any surprises on pool day. And stock up on name tags and labels so they come home with everything they left home with (or at least as much as possible).

Skechers has some great summer styles as well: sandals for the sand, water-friendly shoes and rugged boots for the outdoors. And of course, our go-anywhere collection of sneakers for boys and girls.

Indoor fun. Indoor time has never been more fun and imaginative – thanks to the slew of creative activities at your disposal. Get them lost in all kinds of worlds through your favorite books. Strike up your own masterpiece with coloring books. Become the master of popsicle and ice cream makers, and new discoveries like kinetic sand and science kits that cover everything from electricity to magnetics, chemistry and more. You can even order caterpillars for kids and help them grow their very own butterflies.

3Above all, make memories. Take a few minutes out of every day to enjoy the longer days (and stargazing nights) and spend some time together. Even the simplest experiences (an evening walk, dinner outdoors, a board game) can mean a lot to your kids. Collect snaps of this summer’s adventures to share with family and friends now, and your kids in the future. Most importantly, do everything you can to live in the moment and enjoy the most special thing in our lives: each other.

Styles shown: the Empire – Rock Around sneaker in Neon Pink/Coral and the Skech Appeal – Fabtastic sneaker in Gray/Mint.

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