We’re thrilled to share that pop star Meghan Trainor’s debut for Skechers is nearing launch!  We caught up with the “All About that Bass” singer on set as she was shooting new print ads that you’ll be spotting in magazines very soon. Not only will this be Meghan’s first campaign for Skechers, she’ll also be launching a totally new collection that we’re calling Skechers Originals. As you’ll see, these colorful retro throwback sneakers are a fun way to show off more than a little personality. A true original herself, we gave Meghan fun props to help convey the vibe of this cool collection and she brought it all together amazingly with style.

Meghan dug that the shoes not only “look really dope”, but were super comfy too. Check out this behind the scenes video for a preview of what’s to come in the #MTrainSkechers collection!

Her ad below is just the beginning!  Meghan is keeping busy with her new album Thank You releasing later this spring and she’ll be back on set in the weeks ahead to shoot her first television commercial for Skechers!  We’ll have a preview of that soon, so stay tuned!  And don’t forget to follow Meghan on InstagramTwitter and Facebook as well!



For the second consecutive year, Skechers has been named the Company of the Year by industry trade magazine Footwear Plus. This win marks the seventh time Skechers received the prestigious top award!  In addition, Footwear Plus awarded Skechers the 2015 Plus Award for Excellence in Design & Retail in the Athleisure category. In previous years, we have won awards for young women’s design, women’s streetwear, kids, men’s streetwear, and running.

Skechers president Michael Greenberg commented on the accolades:

We opereate in a highly competitive industry, so being named Company of the Year for consecutive years and seven times overall is a testament to the ongoing strength of our brand along with our ability to deliver footwear that consumers around the world desire most. And with athleisure being one of the hottest trends in the market today, we’re thrilled to receive a Plus Award for design excellence in this trend-forward category as well. With many innovative new products in the pipeline, we will continue to build on this momentum in 2016.

Created by Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY), the 17th Annual Plus Awards were nominated and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings.

Thank you for supporting Skechers and inspiring us to achieve greatness every year. There’s a lot of exciting news to come in the months ahead so stay tuned!  With your help, maybe we can make this a three-peat!


48265_2From blizzards on the East Coast to frigid weather in the heartland to the rainy West Coast, it’s easy to let the winter season derail fitness.  But with great strategies tailored for this colder time of year, you can stay on track to make sure you’re healthy and feeling great by the time those May flowers start to bloom.  Here’s some winter fitness tips from our team.  Let us know your strategies in the comments!

I’ve been taking spin classes at Equinox to switch up my winter workouts. They have a new class called The Pursuit which is like a giant video game that tracks real time data from your bike and shows everyone’s speed & power on a big screen inside the cycling studio. It really motivates you to work harder when you can see how you rank against everyone else in the class!

I hired a trainer for the first time ever! Ouch! Even at 30-minute sessions I am in pain. Got myself a new pair of Skechers Sport shoes too—hey, I need to look good working out!

Have you ever taken four kids sledding?  Let me tell you, marching up a big snow-covered hill with a sled under each arm 25 times in an afternoon is the best workout I’ve had all year.

It can be super hard to get the motivation to work out before or after work when it’s so cold out. To make up for missed workouts, I always take the long route when going through my day. That means taking the stairs instead of the elevator or escalator, parking in a spot far from the store entrance, making sure I stand up and move around the office at least once an hour and any other way I can get a little extra movement.

As the biggest Jackie Chen’s fan, I practice kung-fu in my basement during winter. Just kidding, I hit the slopes with my snowboard. A full day on the mountain is quite a workout and it’s totally fun too. And with all the storms we’ve been getting, it’s the best season in years! 

My winter routine is the same as my summer routine – just with more clothes . . . Running and cycling keep me in shape along with the good old stand-by Pop Physique—a barre-style workout.  Proper winter gear is key! For cycling; toe warmers, arm warmers, knee warmers or longer tights, head warmer, long fingered gloves and a windbreaker!  For running I opt for gloves and winter running clothes and an occasional rain jacket because I love running in the rain.  Luckily no snow here!

For me it’s all about circuit class.  I get into a serious routine waking up at 5:30AM every day and it’s taken me almost a month to get rid of all the holiday chub. I like having a scheduled indoor class because even in Southern California, we have plenty of chilly, wet mornings—thank you El Niño—where it’s tough to motivate for a run. I also stick to drinking only water and go Whole30 on the diet which works wonders as an annual nutrition reset.

During the winter when getting outside for workouts is challenging, I focus on body weight exercises that I can do at home, as well as specific strengthening moves to maintain balanced muscles (e.g. strengthening my glutes). Also, diet is a focus during the winter, especially after the holidays! I try new recipes at home, drink lots of water and try to avoid any bugs going around between kids’ school and work!

During the cooler months I do more indoor activities – currently I am obsessed with Soulcyle – You climb, jog, sprint, dance, even use weights, all while on a bike – it is a total body, core workout that will leave you breathless and feeling amazing results!

Yoga at home, first thing in the morning. It’s easy, convenient and really affordable with DVDs or online exercises – and a great way to start the day.

Audrey M.
My current favorite workout for these colder months is lots of cardio. I try to run or hike a little more and layer up. It’s easier to shed a layer in the winter than it is to stay cool in the heat. Plus, once it starts raining, we get to see the waterfalls along the trails. I don’t mind running in the rain, it’s fun and takes me back to my childhood when it was cool to jump in puddles and get wet.

A winter workout that I enjoy is kickboxing! You build so much strength and it’s a GREAT stress reliever! 


Great news: we were just announced as a leading buzz brand! In addition to being ranked #2 on the Top Buzz Rankings chart for footwear and apparel, we were the category’s #1 Buzz Improver in 2015.*

We’re sure some of the talk has been about everything we’ve had going on this year: celebs like Demi Lovato and Sugar Ray Leonard, Brooke Burke-Charvet and Kelly Brook boosting our brand; exciting lines like Star Wars, Twinkle Wishes and Game Kicks for kids; our hugely anticipated 2016 campaign starring the one-and-only Meghan Trainor; Skechers Performance’s new title sponsorship of the Los Angeles Marathon; and so much more.

But most of all, it’s because of all of you: the readers, shoppers and supporters of our brand. It’s you who we design thousands of styles for, and who we love talking to – from our blog and social posts to our stores. You inspire everything we do here at Skechers! Thanks so much for being a huge part of our brand.

* YouGov BrandIndex, January 2016.


Today, we honor MLK and the way others have made a difference – including our brand ambassadors, who are all making strides to have a positive impact in so many ways. The list of charities they support is countless, but here are some highlights:

Demi Lovato, an active role model for many causes, has often shared her personal experiences with mental health and been one of its most vocal supporters. In honor of her father, she established The Lovato Scholarship with CAST Recovery devoted to funding transitional living, outpatient programs and additional expenses for individuals who struggle with mental health and addiction issues.

Meghan Trainor has lent her voice to causes ranging from the Charlotte & Gwenyth Gray Foundation’s Entertainment Industry Benefit for two young sisters fighting to survive Batten’s Disease, to her “Take Care of Our Soldiers” charity single which supported American troops abroad.

A global icon for good and giving, Ringo Starr and his wife Barbara Bach established the Lotus Foundation to advance social welfare in everything from substance abuse to cerebral palsy, cancer, battered women and children, homelessness and animals in need.

Brooke Burke-Charvet has been a longtime Operation Smile ambassador – partnering with companies and celebrities to transform children’s smiles, and even taking her kids to a medical mission in Mexico to support children who suffer from cleft lips and palates. She recently appeared at the UNICEF Snowflake Ball and has been one of the Skechers Pier to Pier Friendship Walk’s biggest supporters.

Kelly Brook’s contributions have ranged from supporting BGC Charity Day in honor of 9/11 victims, to joining the Skechers Pier to Pier Friendship Walk in support of children with special needs and education.

The International Chairman of the Juvenile Diabetes Research Foundation’s Walk for a Cure for many years, Sugar Ray Leonard founded the Sugar Ray Leonard Foundation with his wife Bernadette to support the organization. In 2009, Sugar Ray’s foundation expanded to help people rebuild their communities and provide accessible housing, healthcare services, educational services and job training.

Meb Keflezighi’s MEB Foundation inspires youth in the areas of health, education and fitness – supporting programs and events that empower them to maintain life balance, engage in healthy lifestyles, pursue academics, and learn positive skills through sports.

Belén Mozo has appeared at events in support of organizations like Our House grief support organization, and used her golf talents to win the Mad Anthony Charity Classic for Children, which helps support the Mad Anthonys Children’s Hope House for families of critically ill children.

Colin Montgomerie started The Elizabeth Montgomerie Foundation in memory of his mother, who died of lung cancer. The foundation’s funds built Maggie’s Cancer Caring Centres, which help thousands of patients and their families in Scotland.

Like our ambassadors, we’ve been inspired to make a difference in the world – both as a company and in partnership with organizations, celebrities and the millions who wear our brand. Through purchases of our BOBS from Skechers footwear, you can help save the lives of dogs and cats, and it enabled us to provide new shoes to more than 13 million kids in need in the United States and around the world. Our annual Skechers Pier to Pier Friendship Walk has raised millions of dollars to support children with special needs and education, with the support of celebrities like Brooke, Kelly and others including Jimmy Kimmel, Sugar Ray Leonard and Tommy Lasorda. And we continue to seek out new ways to help improve the world.

Skechers Brooke Burke Sugar Ray Leonard

How are you making a mark? Tell us what causes inspire you personally, and how you’d like to make a difference for future generations.


In just a few short years, Skechers Memory Foam has grown from a new innovation into an integral feature of our footwear collections. Our memory foam technology has really struck a chord with people of every age. The comfort material that was once exclusively for bedtime is now something that adults and kids can wear everywhere they go, on every shoe imaginable – whether it’s our sport, casual or fashion looks – and the same people who became less dependent on comfort and more on style are now expecting the best of both worlds in their footwear.

Skechers heard these demands loud and clear… and has expanded beyond our original Skechers Memory Foam technology to include additional features that suit each unique style. From air-cooled memory foam that provides enhanced breathability, to gel-infused memory foam that offers a perfect balance of comfort and support. With every new design, we’re focusing on making comfort stylish so everyone can wear the latest trends and love every new Skechers look they wear, inside and out.

For all of those who want a little more cushion in classic alpargatas, flats and sandals, to keep their feet comfy on the playground or who need on-the-job Work footwear that’s tough on protection but soft on soles, Skechers Memory Foam now instantly contours and offers all-day comfort for all these and more. Our massive memory foam offering has made us the go-to footwear brand for anyone looking for trend-right comfort.

Check out all of our Skechers Memory Foam features below, and let us know your favorite style in the comments.


Many of us are ready to hit the ground running with a boatload of healthy resolutions (plenty which involve getting in shape)… but have no details on how to make it happen. Enter one of the simplest strategies ever: your stairs! Conveniently located in homes, apartments and offices everywhere, they’re a free, easy way to give your heart a boost and tighten all kinds of muscles in your core, glutes and more (including a few you never knew you had). Start climbing: according to one study, you can boost your VO2 max (the total oxygen you consume during exercise) by 17% just by walking up to 200 steps twice a day, five days a week for eight weeks. Or if that’s too daunting, just take the stairs instead of the elevator daily: a simple choice that can give your health a real boost.

Ready to hit the steps? Share your stories and any other new activities you’ve planned in the comments below!

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