Trend Talk

BLOG TAKEOVER: MISS MINUS SIZED STYLES UP SUMMER

Warm weather is quickly approaching… so we asked popular blogger Miss Minus Sized for a few unique ways to style her favorite Skechers this season.

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I’m looking forward to trading my well used and abused winter boots for effortless casual pairs that can be chic, functional AND versatile. That’s a lot to ask of a pair of shoes, you say? Read on to see why, for these three particular styles, it isn’t.:)

 

Look 1: Summer Casual

This style will be your go-to entry to chic city this summer. I’ve literally been daydreaming of a day in the near future when I can wear this fun look on a sunny Sunday coffee run or an afternoon of pool-side lounging. These comfortable Criss-Crossover sandals (at select Skechers stores) come in the most versatile neutral camel shade, and are the perfect accessory to balance out the fun colors and prints in this breezy blouse + distressed shorties combo! Or pair them with cool, breezy beach pants perfect for soaking up the summer rays.

 

Look 2: Flirty Florals

Bohemian romance is a big trend this year, and a breezy floral dress like this one is the perfect gateway into it! Boho details like tassels, fringe and vintage jewelry set the perfect stage for the carefree vibe of Golden Hour sandals. Throw in a braid or two and a nice roomy tote, and we’re all set for the farmer’s market, brunch or pretty much anything that requires getting some of that Vitamin D.:)

 

Look 3: Laid-Back Layers

Whether you identify yourself as sporty or not, let’s admit it… comfortable sneakers are a necessity. I used to be the kind who reserves her sneakers for gym trips, working out and such, but consider me reformed! Now, if you happen to run into me, nine times out of ten, I’m in a pair of cute but comfy sneakers. These grey B’Weavers are such a great update to my basic sneaker line-up. The color works across all seasons and just like the other neutrals, seems to go with everything!

 

Criss Crossover Sandals full look 3Sushmitha (a.k.a. Miss Minus Sized) is a doctoral student in the biomedical sciences, and credits fashion as her creative escape from the daily trials of academic life. Her blog documents her evolving personal style at a budget of less than $50 a month. You can also find her on Instagram and Facebook.

 

 

 

 

 

GET MONOCHROMATIC WITH NORMCORE FEATURING D’LITES

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Sometimes you just want to be comfortable without the flash and effort that goes into dressing to impress. Now those everyday anti-trend casual basics of the nineties has evolved into a style unto itself and two decades later that blank canvas look has become the trend known as normcore. Built on the foundation of blending in with unpretentious and average-looking style—it’s a rejection of the loud and flashy look-at-me culture driving our social media reality-tv obsessed world. Finally, it’s hot to be comfortable and desirable to be effortlessly basic. As Skechers was born in the nineties, we still offer designs inspired by the looks of that era that will flawlessly pair to your everyday normcore style.

Perfect for hanging out with friends on the weekend or a night out in the city feeling cool and comfortable, Skechers D’Lites have been a mainstay in the collection for more than decade.  Inspired by the big unisex Skechers Sport sneakers born in the nineties, every pair has been updated with a soft Skechers Memory Foam insole that delivers total comfort.  Available in whites and blacks, these styles pair perfectly with denim and a tee or go with the overalls and dress it down even more. Who cares so why not?   Seen in the photos:   Biggest Fan in black/white and Fresh Start in black.

As summer approaches and the days get hotter, the sunshine practically demands you wear sandals. With platform outsoles that deliver an incredible amount of cushioning, the Cali Cloud9 and Skechers Burst—Introspect sandals will feel great heading to an outdoor concert or festival, browsing at the record store, or just lounging around. Available in basic blacks and whites, these sandals will match up with worn jean shorts and the first plain tee you grab in your drawer.

Normcore means different things to everyone so tell us your thoughts on today’s top trend in the comments.  We also want to see how you pair Skechers to create the perfect look.  Show us your favorites on Instragram with #skechersstyle and #normcore today!

 

BLOG TAKEOVER: FESTIVAL STYLE WITH MERMAID WAVES

The unofficial start of the 2016 music festival season kicks off today at Coachella in Indio, California. With headliners like LCD Soundsystem, Guns ‘n Roses and Calvin Harris, the legendary event has options for every eclectic taste. But as any festival veteran knows, it’s about more than just the music. Finding the ideal outfits for hours under the bright sunshine is part of the fun. We checked in with style blogger Dani McGowan of Mermaid Waves who paired her favorite festival fashion with Skechers.

LOOK ONE:

I had to create a bohemian look for festival season.  Just because its bohemian doesn’t mean it has to be basic.  I took inspiration from my favorite fashion era, the seventies.  Adding some vintage glam to your bohemian look will make it anything but basic this season.  These Skechers Footsteps-Jagged Edge sandals have a cork wedge that complements a bohemian-inspired outfit.  They are the perfect festival shoe with a memory foam sole that you can dance in all day long, and a small wedge for the right amount of height.  I paired my sandals with an embroidered top and cargo shorts.  My favorite part of festival styling is piling on the accessories, for festivals ADD another accessory before you walk out the door.  A vintage scarf is a great way to look glam and also keep your hair in place.  Oversized sunnies are my eyewear of choice for every occasion.

LOOK TWO:

This look is a tribute to the ultimate girl gang–the Spice Girls.  What better way to celebrate music than taking inspiration from some of your favorite ladies?! I paired a simple striped dress with my Skechers Breeze Low – Moon and Stars sandals.  I am so attached to these sandals, I wear them to the ballet studio, to school, to the spa, and now to a festival!  Having a jacket or some kind of extra layer is key to staying comfortable when at a festival all day.  You never know when some kind of crazy weather will kick in.  I keep mine tied around my waist, doubling as a cute accessory.  I just had to incorporate another vintage scarf into this look, this time I tied it around my neck.  I never travel without some kind of bag, its best to keep everything you need to survive the day (sunscreen, lip balm, money) in one place.  Who doesn’t love a sparkly pizza purse?! It doubles as the perfect photo prop!

LOOK THREE:

Festivals are a major workout so make sure your outfit is up for the job.  I am rocking my Skechers D’lites with some flirty ruffled socks.  These sneakers are great for running around from the stages to the food tents.  I love a simple piece I can throw on and wear all day, so I chose this vintage tennis dress to add the sporty vibe.  These floral sunnies are so much fun and the ideal way to spice up a sporty look.  This backpack is one that I DIYed myself, I added patches and pompons to create a bag perfect for me!  I have been taking this bag with me on all my vacation and festival adventures and it reminds me of many fun memories each time I carry it.

Dani McGowan is the fashion guru behind the Mermaid Waves blog.  Follow her on Instagram to see her latest looks for the spring season.

 

BEHIND THE SCENES ON MEGHAN TRAINOR’S NEW TV SPOT

It started with her print ad and then the #MTrainSkechers campaign took over your television! In her new commercial that launched last month, Meghan Trainor finds herself in a nightclub that’s just as cool and fun as the totally retro Skechers Originals collection shoes that she’s wearing. The shoot was a family affair for all involved with Meghan’s parents and brother on-set for the elaborate production. Skechers president Michael Greenberg even stopped by with his daughter to say hello to the Grammy-winning pop star.

It’s all about fresh and new for Meghan right now.  From her striking red hair to her sophomore album Thank You releasing on May 13 to the sweet Skechers Originals kicks you’ll see in the spot. As she told us, “The new album is very, very different. Our latest songs coming in are very urban and hard and hit you in your face with a little bit of funk and I love that! I love how different it is but you can feel my influence in my throwback love. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new campaign and I can’t wait for my fans to see it!”  Take a look at the video below for a sneak peek with even more insight from Meghan on her album, her hair change and shooting the new spot!

The commercial features Meghan’s hot new single “NO” that hit #1 on iTunes. Now that you’ve gone behind the scenes, in case you haven’t seen her complete Skechers Originals spot, it’s right here to check out!

Have you picked up a pair of Skechers Originals yet? Find your perfect pair and don’t forget to share your look on Instagram with #MTrainSkechers for us all to see!

Pre-order Meghan’s new album and hear “NO” today at www.meghan-trainor.com.

Meghan Trainor on set

 

 

 

SWEET SANDALS FOR SPRING

Get ready for spring… it’s time to brighten up your wardrobe with sandals! We asked our women’s merchandiser for the hot new trends, and she was thrilled to share the best looks of the season. Our Skechers ’16 sandal collection covers the globe’s hottest trends, and offers a nice all-in-one assortment for every style and activity. Whether your thing is wedges, flip-flops or all comfort, all the time, check out the latest here.

 

FASHION WEDGES

Wedges are looking better than ever. With stylish materials like cork, lace and rope detailing, we can’t wait for them to arrive! Here are some great new options from our fashion lines.

BOHEMIAS – FLOWER POWER

38979 NAT

This beautiful wedge will have people asking, “Where did you get those sandals?” With lace detailing and memory foam, you won’t want to take them off. Take your pick of the bunch. Shown in Natural, also available in Black and Brown.

VINYASA – BINDU

38494 BKSL

A dressed-up sandal with rhinestone embellishments and yoga foam that hugs and comforts your feet with every step you take. Shown in Black Silver, also available in Navy, Taupe and White.

 

CASUAL SANDALS

Casual sandals have taken on a new meaning this year.  Skechers has designs for everyone from the beach girl to the fashion diva!

MEDITATION – SUMMER BREEZE

38623 BLK

This yoga-inspired style was a huge hit last year.  Must-have shades like Black (shown), Navy and Raspberry are perfect for coordinating with any outfit and can take you from the beach and pool to town.

MEDITATION – REFLECTION

38614 BLMT

For 2016, we’re adding to this yoga-inspired trend with multi-hued designs, including my personal favorite in blue tie dye jersey (shown above, at select Skechers retail stores).

 

OUTDOOR SANDALS

These days, there’s no reason why fashion needs to be compromised for the sake of comfort.  We’ve given the basic comfort sandal a stylish, fun update, perfect for cooling your heels all day long.

BAYSHORE – PADDLE

38922 DKNT

This little lovely has so many reasons to buy it.  It’s got roomy Relaxed Fit and Skechers Memory Foam design for ultimate comfort, and it’s an adjustable thong, which is a nice feature for hot summer days. Shown in Dark Natural, also available in Black and Navy.

REGGAE – DESERT ESCAPE

40790 CRL

This reggae has an ethnic printed T-strap and is in the richest colors.  I love the Chocolate Brown, but if you like color, take a look at the Navy, Black, Taupe and Coral (shown above).  All of these are gorgeous!

 

What Skechers sandal styles are you going to rock this season? Tell us here!

SPRING INTO KIDS 2016

Spring has arrived at Skechers! It’s time for bright colors, stand out designs and fresh new textures, which is exactly what Skechers delivers in our kids’ collections. We asked our style-savvy merchandisers to let us know the latest for little ones… check them out!

 

FOR GIRLS

Girls Lifestyle 1

 

BOUNCE INTO SPRING

Girls 1

The cheerful new Skech Air – Laser Lite showcases the traditional bouncy fun air pocket outsoles of our Skech-Air styles, with Skechers’ signature gel infused memory foam insole that will make a girl feel like she is walking on clouds. The ventilated Skech Knit mesh perfectly hugs the foot – and the shoe’s bright, vivid, fashion-right colors make this style a great addition to any girl’s spring wardrobe, comfort included!

 

A BURST OF FUN

Girls 2

Warmer weather is the perfect time for outdoor play time, and every girl needs a “go-to” sneaker that will keep her comfy and looking extra cool. Skechers Burst (at Skechers Retail) is our newest lightweight lace-up – and the cool electric pink pops, flat knit mesh and Skechers Air-Cooled Memory Foam make it perfect for school, the park or a day out with family. And since this style is also available for adults, it’s the perfect opportunity for mommy-and-me matching. So sweet!

 

FALL IN LOVE WITH GLITTER

Girls 3

Deliver dazzling looks, charming girly details and electric color pops in Twinkle Toes‘ new lace-up mid-top sneaker, Shuffles – Starlet Pose. Skechers’ signature lighted rhinestone toe caps get a fresh new update with glitter accents and stitched hearts! Bright metallic colors, a side zipper and fun laces give this lighted sneaker glitz and glamour that will make every girl fall in love. Pair up with some youthful fun and a sweet smile and you have a perfect combination for a lovely sparkling, spring day!

 

FOR BOYS

Boys Lifestyle 1

 

GO BOLD AND BRIGHT

Boys 3

The vibe is fun and carefree… vibrant colors are the big trend right now! Flashpods have all the bells and whistles, and with seven lights chasing and blinking with every step, he’ll love to blaze a vibrant trail in the Flashpod – Scoria.  Even better, the on/off switch on the side can deactivate the lights when needed. With the metallic stripe designs on the side panels and a vibrant translucent midsole panel, he will be photogenic anywhere he goes.

 

COOL FOR SCHOOL

Boys 2

Fashion is the ultimate form of self-expression, and the Neutron sneaker serves as the perfect canvas for this trend. It can easily take boys from the classroom to the playground with hoodies and jeans. The ombre color effect mesh upper and unique 3D-printed overlays on front and sides is sure to cause a great reaction, thanks to its cool, sporty style.

 

A BOLT OF BLUE

Boys 1

The future is now… and a technical fabric along with Skechers Gel-Infused Memory Foam plays well to this trend in the Fast Volt athletic sport sneaker. Complete with a dual-color mesh fabric upper and zig-zag strap, the Fast Volt trainer is designed for speed! It’s sure to add some high-intensity sport style to his look.

 

What Skechers Kids styles are your little ones wearing this spring? Tell us in the comments!

 

DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is!  Demi Lovato gives us an insider look on the making of her new Skechers Burst high-top commercial in this behind-the-scenes video below. The singer shares her thoughts on everything from working with Skechers, how Confidence was a meaningful name for her recent album as she’s finding more of it within herself, and the importance of fitness and healthy eating in her busy lifestyle. Plus, you get an extra peek at all the new styles!

The all new Skechers Burst high-tops collection features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments!  And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

Demi Burst high top

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