Product Info

A PERFECT FIT: SIZE YOUR KIDS’ FEET

With back-to-school in full swing, we have a lot of parents visiting our stores to grab new shoes for their kids’ growing feet. Much of mom’s and dad’s attention focuses on what styles to buy for their little ones (More Skechers Memory Foam sneaks for boys and girls? Twinkle ToesS Lights or Skech-Air? Mega Blades and Game Kicks for fun? So many options!) but many parents overlook one of the most crucial elements of shoe shopping: the importance of properly sizing your kids’ feet. After all, running in shoes all day long is serious business!

If you want to get into the science of it all, our kids are actually born with cartilage in their feet, which doesn’t completely become bone until they’re around 16-18. A good fit tester will tell you that it’s not just where your toes are, but also the width of your foot, your heel shape, arch support and more. So where to start?

IMG_2427Skechers stores are one great option, where our associates can help parents find comfortable shoes for their kids. Believe it or not, sizing is a lot more fun than it used to be! We still have tools like the Brannock Device (you know, that old school metal contraption you’d stand on) but now our stores also offer a much more fun way to size kids’ soles.

Our colorful blue Skechers Kids mats have bright orange footprints that are fun for kids to jump on, and they measure their feet in seconds flat. A lot more kid-friendly, which makes for a much happier shopping experience.

IMG_2299But what happens if you’re at home and want to buy your kids’ shoes online in the comfort of your home? No fear, Skechers has found a way. Enter the Skechers Fit Guide: a quick and easy way to get your kids’ feet sized up right at home. All you need is a printer, ruler, scissors, some scotch tape and voila – your very own foot sizer!

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Some tips to keep in mind when you’re sizing:

– Measure kids’ soles while they’re standing.

– Make sure to measure both feet, and order the size that fits the longer foot.

– If your child is between sizes, always get the bigger one (remember, their feet grow fast!) or you can buy a shoe that’s up to a half size over your kid’s current foot size to give yourself a little more time before you have to head back to Skechers for the next pair.

– Keep an eye out for the blue borders on our Fit Guide – if your kid’s feet overlap onto them, Skechers also offers select children’s styles in wide width sizes, which may be a more comfortable fit.

Once you get your kid’s shoes, there are additional ways you can make sure that they’re a great fit. Check where your child’s toes end, and make sure that there’s a half a thumbnail width from the end of the toes to the front of the shoes. A lesser known but equally important tip: see if the widest part of your kid’s feet is in the same place as the widest part of the new shoes. It’s important that shoes flex in the right place on your child’s feet, which can only happen if they fit properly and aren’t too big.

Ready to measure your kid’s soles at home? Let us know how it goes!

SKECHERS MEMORY FOAM: COMFORT REVOLUTION

In just a few short years, Skechers Memory Foam has grown from a new innovation into an integral feature of our footwear collections. Our memory foam technology has really struck a chord with people of every age. The comfort material that was once exclusively for bedtime is now something that adults and kids can wear everywhere they go, on every shoe imaginable – whether it’s our sport, casual or fashion looks – and the same people who became less dependent on comfort and more on style are now expecting the best of both worlds in their footwear.

Skechers heard these demands loud and clear… and has expanded beyond our original Skechers Memory Foam technology to include additional features that suit each unique style. From air-cooled memory foam that provides enhanced breathability, to gel-infused memory foam that offers a perfect balance of comfort and support. With every new design, we’re focusing on making comfort stylish so everyone can wear the latest trends and love every new Skechers look they wear, inside and out.

For all of those who want a little more cushion in classic alpargatas, flats and sandals, to keep their feet comfy on the playground or who need on-the-job Work footwear that’s tough on protection but soft on soles, Skechers Memory Foam now instantly contours and offers all-day comfort for all these and more. Our massive memory foam offering has made us the go-to footwear brand for anyone looking for trend-right comfort.

Check out all of our Skechers Memory Foam features below, and let us know your favorite style in the comments.

DESIGNER INSIGHT: QUARTZ ADVENTURE

Trail_1

Women’s outdoor shoes with performance features commonly look like men’s styles made in smaller sizes. It seemed like the market forgot that women are buying women’s hiking shoes. It was so obvious to me to design femininity and sleekness into our outdoor footwear.  I looked to nature for inspiration (of course!). I thought about all the beautiful things we find on a hike, some of my favorite discoveries are gemstones and crystals.  Using this inspiration, I designed the Quartz construction for our Skechers Adventure Relaxed Fit collection. Its rugged and feminine design is so in tune with nature. Floral lining, diamond shaped lugs, strong and soft materials, and on-trend pop colors make this group stand out above the rest in the outdoor market. All this beauty plus the function found in sport shoes.  And the casual styling makes it easy to pair with any outfit.  I’m so excited about this product and I can’t wait to see these beauties on the trail!

-AA

For similar styles with the Quartz outsole, visit your local Skechers retail store or www.skechers.com.

DESIGNER INSIGHT: THE KEEPSAKES MEADOW BOOT

Designer: URSULA

Collections: Skechers women’s casual lifestyle brands, including Modern Comfort, women’s boots and Skechers Cali divisions

Years at Skechers: 18

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What is the inspiration behind this style?

I was inspired to design this boot while shopping for a big, cozy cardigan sweater to wrap around me and keep me warm… I thought it would be great to do a boot in a great sweater material to wrap your feet and legs in cozy knits.

How would you wear this style?

Over leggings or skinny jeans.

Where would you wear it?

Anywhere… for fashion or function.

What is the hottest color or trend in this collection?

There is a big woven trend right now… the sweater shaft has a woven look to it. Arctic fur and other soft tonal furs are also really popular.

Product details:

Patterns or materials on the boot?  Woven look sweater (knit) shaft, suede rand and heel to protect from weather.  Soft, tonal fur collar and upper shaft lining.

Closure details?  Rope tie-on collar with beads.

Boot lined? The upper shaft is lined with faux fur.

Comfort features? Skechers Memory Foam footbed.

How the Width Was Won

Q:  What shoes does Skechers make in a wide width?  What width is considered a wide width?

A:  Shoe size and width seems pretty simple, but it’s a bit more complex than it looks.   There are multiple options, and everyone’s foot is unique.  Luckily, Skechers makes a lot of different size and width options so nearly everyone should be able to find great shoes that fit them.

When we talk about shoe size, we’re really talking about length.  Most shoes available in a medium width are made to fit the average foot of that length – the longer the foot, on average, the wider it is at the wide part of the foot.  Shoes tend to mainly be available in the medium width, which for women is a B width, and for men is a D width.  Skechers also makes shoes in what we call a “Wide Width” on skechers.com and an “EW” width on the shoe box.  For women, the Wide Width or EW option is a D width.  For men, the Wide Width or EW width is a 3E width.

Skechers also makes certain shoes in an even wider width for men – the Extra Wide Width, or on the shoe box the abbreviation is EWW.  That’s a 5E width.  Skechers also makes the Relaxed Fit® collection of shoes, which are made to fit roomier in their medium widths.  For the Relaxed Fit® shoes, a women’s medium will fit a medium B width but also a somewhat wider C width.  For the men, a Relaxed Fit® medium should fit a medium D width or a slightly wider E width.

You may be thinking that this is a lot of alphabet soup, and you’re right.  But those people who want or need a little more room in their shoes know when a shoe fits right, and even those who wear a medium width appreciate the roomy feel of Relaxed Fit® shoes.  Because when you feel relaxed and roomy in your shoes, your whole day just seems to go a little bit better.

Want to check out the entire Skechers Wide Width, Extra Wide Width and Relaxed Fit® collection? Just search “Relaxed Fit” anytime at www.skechers.com, and shop all of our other wide styles here:

 Women’s Wide Styles

Men’s Wide Styles

Men’s Extra Wide Styles

NEW STYLE ALERT: BOBS at Home

Want the perfect shoe for the dorm, home or outdoors? BOBS at Home slip-ons are born to lounge anywhere and everywhere! The soft feel of a slipper and the sole of a shoe, BOBS at Home have a lightweight design and cushioned SKECHERS Memory Foam insole for kicking back, everywhere you go. Plus this plush wonder is also part of the BOBS line – so when you buy BOBS at Home, you can know that SKECHERS is donating new pairs of shoes to the millions of kids in need around the world. Now that’s something to cozy up to.

Treat your feet and your holiday list to the BOBS at Home winter collection here

BOBS Keepsakes- Step Stone

BOBS Keepsakes- Step Stone

BOBS Keepsakes- Curl Up

BOBS Keepsakes- Curl Up

BOBS Keepsakes- Puffers

BOBS Keepsakes- Puffers

SKECHERS makes holiday shopping easy!

SKECHERS Holiday Gift Guide

It’s the time of year when everyone is planning big menus filled with turkey, cranberry, roasted sweet potatoes, pumpkin pie and more. Once the big day arrives and the cooking is done, it’ll be time to relax with family and friends and give thanks for all the important people and events in your life. The last thing you want to worry about is holiday shopping on Thanksgiving, so we’re here to make it easy for you—when you’re ready!

If you need ideas, check out our annual gift guide: http://www.skechers.com/info/gifts. For that special someone or the kids in your life, we have great options from light-up sneakers for boys and girls to cold weather boots to high performance running shoes. It’s a great starting point to zero in on the perfect gift for anyone on your list.

Thanksgiving is as late in the month as possible, which means Christmas will arrive before you know it! Make sure you order by Thursday, December 15 with standard shipment to ensure delivery in time for Christmas. As always, our SKECHERS Elite™ members get free shipping both ways. Not a member?  Join here: http://www.skechers.com/elite.

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