News & Press

BLOG TAKEOVER: FESTIVAL STYLE WITH MERMAID WAVES

The unofficial start of the 2016 music festival season kicks off today at Coachella in Indio, California. With headliners like LCD Soundsystem, Guns ‘n Roses and Calvin Harris, the legendary event has options for every eclectic taste. But as any festival veteran knows, it’s about more than just the music. Finding the ideal outfits for hours under the bright sunshine is part of the fun. We checked in with style blogger Dani McGowan of Mermaid Waves who paired her favorite festival fashion with Skechers.

LOOK ONE:

I had to create a bohemian look for festival season.  Just because its bohemian doesn’t mean it has to be basic.  I took inspiration from my favorite fashion era, the seventies.  Adding some vintage glam to your bohemian look will make it anything but basic this season.  These Skechers Footsteps-Jagged Edge sandals have a cork wedge that complements a bohemian-inspired outfit.  They are the perfect festival shoe with a memory foam sole that you can dance in all day long, and a small wedge for the right amount of height.  I paired my sandals with an embroidered top and cargo shorts.  My favorite part of festival styling is piling on the accessories, for festivals ADD another accessory before you walk out the door.  A vintage scarf is a great way to look glam and also keep your hair in place.  Oversized sunnies are my eyewear of choice for every occasion.

LOOK TWO:

This look is a tribute to the ultimate girl gang–the Spice Girls.  What better way to celebrate music than taking inspiration from some of your favorite ladies?! I paired a simple striped dress with my Skechers Breeze Low – Moon and Stars sandals.  I am so attached to these sandals, I wear them to the ballet studio, to school, to the spa, and now to a festival!  Having a jacket or some kind of extra layer is key to staying comfortable when at a festival all day.  You never know when some kind of crazy weather will kick in.  I keep mine tied around my waist, doubling as a cute accessory.  I just had to incorporate another vintage scarf into this look, this time I tied it around my neck.  I never travel without some kind of bag, its best to keep everything you need to survive the day (sunscreen, lip balm, money) in one place.  Who doesn’t love a sparkly pizza purse?! It doubles as the perfect photo prop!

LOOK THREE:

Festivals are a major workout so make sure your outfit is up for the job.  I am rocking my Skechers D’lites with some flirty ruffled socks.  These sneakers are great for running around from the stages to the food tents.  I love a simple piece I can throw on and wear all day, so I chose this vintage tennis dress to add the sporty vibe.  These floral sunnies are so much fun and the ideal way to spice up a sporty look.  This backpack is one that I DIYed myself, I added patches and pompons to create a bag perfect for me!  I have been taking this bag with me on all my vacation and festival adventures and it reminds me of many fun memories each time I carry it.

Dani McGowan is the fashion guru behind the Mermaid Waves blog.  Follow her on Instagram to see her latest looks for the spring season.

 

THE NEW TWINKLE TOES DVD: OUT NOW!

Calling all Twinkle Toes fans… Twinkle Toes is back in her latest adventure! Head over to a Skechers store today or shop online at skechers.com to get her brand new movie on DVD, Twinkle Toes Lights Up New York.

For those who want a sneak preview, here’s the latest: Twinkle Toes has been dreaming of taking the ultimate summer vacation, but has to head over to New York City instead on a work trip with her dad, who’s been hired to direct a musical. When his show starts failing and opening night’s around the corner, it’s up to Twinkle Toes to turn it into a smash hit!

Complete with five bonus Twinkle Toes mini-adventures, Twinkle Toes Lights Up New York is a great DVD for all of us who love to get our Twinkle on, and lots of fun for families to enjoy. We all know that Twinkle Toes was born to shine – and this DVD’s sure to bring even more lights, camera and sparkle into your twinkling world (and make it even more fun to dance around in your favorite Twinkle Toes shoes).

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SKECHERS FOUNDATION GIVES $1.4 MILLION TO KIDS

One of the best parts of the annual Skechers Pier to Pier Friendship Walk is when we get to share the funds raised from the event – and last week was one of these special milestones. Supported by celebs like Brooke Burke-Charvet, Sugar Ray Leonard and Denise Austin, the Skechers Foundation presented record-breaking funds: a $434,000 check for the Friendship Foundation to help children with special needs, and $932,000 dedicated to six education foundations. We also celebrated the launch of our scholarship program – with $25,000 in scholarships for 11 well-deserving high school students, who were recognized for their great potential, leadership and contributions to their schools and communities.

To see the annual donations from this event grow seven-fold since its first year in 2009 has been incredible for our Skechers team. Every day, we get to see the results first-hand: from the Friendship Foundation’s programs for children with special needs, to the long-lasting benefits it has on our schools’ teachers, libraries, award-winning programs and more.

The Walk has raised more than $5 million for kids through the years – all because of the generosity of headlining sponsor Nickelodeon, numerous companies like Wells Fargo, Steel Sports, South Bay Vein and Laser Group, The Claudette and Ethan Rickett Care Foundation and Zappos.com, and celebrities, friends and families who want a better future for our children. We look forward to our 2016 Skechers Pier to Pier Friendship Walk, and continuing this wonderful tradition for years to come.

#SPOTTEDINSKECHERS WANTS YOUR PICS!

We’ve been thrilled to receive so many great shots of you in your Skechers… and can’t wait to see more! A quick snap of you in your Skechers soles can get you $25 toward your next pair. Just post it with #spottedinSKECHERS on Facebook, Instagram and Twitter and you could be one of three new winners every month… plus your shot could end up on the Skechers feed in front of millions! Learn more here.

WINNING WEEKEND IN LA FOR SKECHERS PERFORMANCE ELITE MEB & WELDON

The Skechers Performance Los Angeles Marathon booth at the Health and Fitness Expo in Los Angeles.

 

It’s a great feeling to walk the streets of Los Angeles and watch the city prep for its biggest race weekend of the year: banners, stands and barricades stretching for miles, readying for tens of thousands to run, cheer and celebrate the greatest in the sport. And the weekend didn’t disappoint.

First off was the Rio Trials on Saturday, where our Skechers Performance elite athlete Meb continues to redefine the boundaries of greatness in his sport. Meb joined the Rio team with an incredible second place finish of 2:12:21 and set a new American Master’s marathon record in his custom Skechers GOmeb Speed 3 – 2016 shoes. Meb will be the oldest marathoner in US history to ever compete at the Games, and the only one to qualify four times. Skechers Performance elite athlete Kara Goucher also continued to rally a huge following with her incredible comeback, making the team as an alternate marathoner. Altogether, we had an incredible 27 elite Skechers Performance athletes competing in the Trials.

Weldon Kirui

Weldon Kirui wins in Skechers GOmeb Speed 3 – 2016

And on Sunday, the first ever 2016 Skechers Performance Los Angeles Marathon launched – along with its own storybook ending. Avid Skechers Performance runner Weldon Kirui flew in from Kenya and incredibly, his airline lost his luggage – which for many of us, would have been our worst nightmare. As serendipity would have it, Skechers Performance happened to title sponsor the event – and promptly brought him a replacement pair of Skechers GOmeb Speed 3 – 2016 running shoes, in which he came in first, winning in 2:13:06.

We are thrilled and honored to partner with so many incredible runners and athletes who continue to choose greatness every day to reach new heights in their sport. We look on to Rio and beyond for many more incredible triumphs in store for our elite Skechers Performance team.

SKECHERS NAMED COMPANY OF THE YEAR

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For the second consecutive year, Skechers has been named the Company of the Year by industry trade magazine Footwear Plus. This win marks the seventh time Skechers received the prestigious top award!  In addition, Footwear Plus awarded Skechers the 2015 Plus Award for Excellence in Design & Retail in the Athleisure category. In previous years, we have won awards for young women’s design, women’s streetwear, kids, men’s streetwear, and running.

Skechers president Michael Greenberg commented on the accolades:

We opereate in a highly competitive industry, so being named Company of the Year for consecutive years and seven times overall is a testament to the ongoing strength of our brand along with our ability to deliver footwear that consumers around the world desire most. And with athleisure being one of the hottest trends in the market today, we’re thrilled to receive a Plus Award for design excellence in this trend-forward category as well. With many innovative new products in the pipeline, we will continue to build on this momentum in 2016.

Created by Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY), the 17th Annual Plus Awards were nominated and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings.

Thank you for supporting Skechers and inspiring us to achieve greatness every year. There’s a lot of exciting news to come in the months ahead so stay tuned!  With your help, maybe we can make this a three-peat!

SKECHERS NAMED TOP BUZZ BRAND

Great news: we were just announced as a leading buzz brand! In addition to being ranked #2 on the Top Buzz Rankings chart for footwear and apparel, we were the category’s #1 Buzz Improver in 2015.*

We’re sure some of the talk has been about everything we’ve had going on this year: celebs like Demi Lovato and Sugar Ray Leonard, Brooke Burke-Charvet and Kelly Brook boosting our brand; exciting lines like Star Wars, Twinkle Wishes and Game Kicks for kids; our hugely anticipated 2016 campaign starring the one-and-only Meghan Trainor; Skechers Performance’s new title sponsorship of the Los Angeles Marathon; and so much more.

But most of all, it’s because of all of you: the readers, shoppers and supporters of our brand. It’s you who we design thousands of styles for, and who we love talking to – from our blog and social posts to our stores. You inspire everything we do here at Skechers! Thanks so much for being a huge part of our brand.

* YouGov BrandIndex, January 2016.

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