News & Press



We’re thrilled to announce the launch of our all new Skechers mobile app—it’s like having an entire Skechers store in your pocket and the absolutely easiest way to shop Skechers on the go!  Available for Android and Apple iOS devices, the app offers a fun and exceptionally convenient option for browsing the latest cool and comfortable Skechers collections to find your perfect pair.


With the app you can instantly search the entire collection to quickly locate styles, colors and sizes.  And you can even check out how Skechers fans everywhere are styling their favorite shoes in the #ShopIG section—scroll through the images people post on Instagram with direct links to purchase.  As you shop, you can share your favorite styles on social media channels to get a second opinion from your friends!  And when you’re in a Skechers retail store, use the barcode scanner to find your size and additional colors. Best of all checkout is extremely fast with Apple Pay and Android Pay on compatible devices.


The new app is also designed to keep you informed!  Easy access to your SKECHERS Elite account makes it tracking points a breeze so you’ll know when you’ve earned a new reward.  And you can also check out the latest Skechers commercials to follow all our current campaigns.

We’re so excited about the new app, that we’re giving everyone $10 off your first purchase using it!  Install the app on your device and check under offers in the main menu to find your code.

Visit your device store below to get the app and start shopping:logo-app_storelogo-_android-_google-_play-_store-_app-_internal-001



As we reach our latest BOBS donation milestone (approximately 14 million pairs!) we’re looking back on all the incredible memories we’ve made with kids through our events… and this summer was one of our best. We traveled across the United States and Canada with tens of thousands of new shoes in tow, and got to enjoy lots of young smiles and great moments along the way. Here are a few of the many BOBS donation events we’ve loved participating in this season! You can also help make a difference and shop for BOBS shoes, which not only supports kids in need, but also helps save animals’ lives.

p1060306Reno, Nevada
April 1 – April 3

BOBS took part in an amazing three-day event at Reno Rodeo, a popular regional sporting event that supports the Reno/Sparks economy. Skechers donated 26,000 pairs of BOBS to children in need at the event, which featured a special visit with Miss Reno Rodeo 2016 and decorating stations for kids to personalize their new shoes!


p1060111Columbus, Ohio
May 24 – May 25

It was an amazing two days: together with our partner DSW, we visited Trevitt and Highland Elementary Schools to give more than 30,000 pairs of BOBS shoes to local Columbus students throughout the district. Visits with the Columbus Clippers mascots and shoe decorating stations added to the fun!


dscn0917Vancouver, British Columbia
May 26

BOBS partnered with to donate over 500 pairs of BOBS shoes to local Strathcona children.  The students decorated their new BOBS and played baseball and soccer, enjoyed arts and craft stations, met the BC Lions Cheerleaders and Vancouver Whitecaps mascot, and more!


Spokane, Washington
June 3

This was Skechers’ and Fred Meyer’s second year of teaming up for Spokane’s kids! Over 600 pairs of BOBS were donated to children in need throughout the city. Club attendees included the local Boys & Girls Club, the Salvation Army, and Big Brothers Big Sisters programs.


Regina, Saskatchewan
June 11

BOBS and Quarks donated over 500 pairs of BOBS from Skechers shoes to children at Regina elementary schools.  The kids enjoyed a great day of outdoor games, face painting, plus arts and crafts!


p1060591Long Island, New York
August 15

Skechers gave over 1,500 pairs of BOBS to children fighting cancer at Sunrise Day Camps in Long Island, Pearl River and Staten Island as well as their Horizon Day Camp in Baltimore. Skechers retail stores also recently raised $207,413 for the organization’s annual Sunrise Walk.


Check out all the great moments from our BOBS summer of giving here:



Can you believe one of the hottest current trends in women’s footwear is a throwback look to the late 90’s that’s now in the midst of its second revival?  Known as D’Lites, these signature Skechers profiles originated with one of our early blockbuster sport styles–the Energy. For anyone in high school two decades ago, the Energy was everywhere.  It could pair with almost any sport casual look. And after a certain mega pop star started wearing them in Skechers advertising, their popularity shot through the stratosphere.

Almost ten years ago the style was updated to be lighter, a bit more sleek–and D’Lites were born.  More recently, fashion cues from the late 90’s started coming back in vogue everywhere, opening the door for yet another revival. It hit first in Asia where last year D’Lites were suddenly seen everywhere once again. And now they’re back on top state-side too.  We profiled D’Lites as perfect normcore styles last spring, but the trend has since extended well beyond that niche look. The chunky heel gives you a little extra height and now with a soft Air-Cooled Memory Foam insole they’re more comfortable than ever. Whether you’re hanging out, chilling out, or going out, the distinct D’Lites profile will perfectly complement your easy going personality. We all know the irony and struggle of working the effortless casual look is that sometimes we have to put a lot of work into it! With D’Lites it’s just easy.

Our friends around the globe love sending us shots of their D’Lites out in the world. Check these out for some more ideas on how easy it can be to style your next pair of D’Lites.

Skechers loves Brooke Burke-Charvet and she gushes over the comfort found in D’Lites in her newest commercial. Check it out below and let us know in the comments how you would style your perfect pair of D’Lites!  And if you don’t have a pair, head to the store now!



Remember when school would send you a summer book list so you didn’t idle your vacation days away? Although those days are long gone for most of our staff (save our interns), we love that we can now spend our summers reading anything we please! We asked our Skechers crew what they’ve been reading, and discovered some delightful surprises. Take a look and see if any sound like fun books for the end of summer!


Two new riveting and weird books out August 2 with multiple POVs (points of view) will offer intense poolside reading or keep you up late!

Harmony (by Carolyn Parkhurst, The Dogs of Babel) follows the Hammond family as they leave their life and belongings behind to help genius and impossible daughter/sister Tilly as they set up Camp Harmony with a domineering and manipulating child behavior expert. The story unfolds with swear words and humor as told by Tilly, sister Iris, and mom Alexandra.

Watching Edie (by Camilla Way) is a psychological suspense page-turner as the lives of two childhood friends are revealed–one from “Before” as told by Heather, and the other from “After” as told by Edie. The twists and turns can be unsettling as this dark friendship unfolds in this story of the unpopular and popular in a depressed British town.


Fredrik Backman’s protagonist Ove is my father if he were Swedish, worked on trains and loved Saabs. A Man Called Ove is warm and uplifting as well as tragic and heart-wrenching. A curmudgeon, Ove sets out to off himself from the first chapter as he wishes to join his recently deceased wife. But each time he tries, he is interrupted, until it gets to the point that Ove becomes a much needed man–even though he tries his hardest not to be. Ove proves one small act–intended or not–can have a positive impact–sometimes life changing. Bonus: New York Times Bestseller list.


Mitch Albom’s Tuesdays with Morrie is a great read. It teaches you some really cool life lessons, different views between generations and the importance of appreciating the little things in life rather than getting caught up on the idea that money brings you happiness.


I’m reading J.K. Rowling’s Harry Potter series with my six-year-old daughter.  It’s like reading them for the first time again!


I’ve been reading Bad Feminist by Roxane Gay. She has such amazing insight on critical social issues, and a gentle but perfectly sarcastic voice through which she shares her stories and opinions.


Marvel’s Civil War II. I haven’t read comics in a long time but now that I can conveniently follow on my tablet, I’ve found myself feeling like a kid and suddenly sucked back in to the latest transformative crossover story involving the Avengers and company.


Humans of New York Stories by Brandon Stanton. The latest book added to the HONY series features eye-opening stories from people all over New York City. The book is equally moving and uplifting, perfect for a trip to the beach or a long plane ride.


Most of my current reads these days are children’s books during my kid’s bedtime. We love Countablock (Christopher Franceschelli and Peskimo’s beautiful book with vivid, creative drawings that take you from 1-100)… Margret & H.A. Rey’s Happy Easter, Curious George (for us, it’s Easter all year round!) and Don Freeman’s Corduroy, a touching story about a toy bear who lives at the store and the adorable girl who wants to buy him.


So many on my list! I’ve been meaning to read Anthony Doerr’s All The Light We Cannot See for quite a while, and finally I will get some time to do a deep dive. Clint Hill and Lisa McCubbin’s Four Days in November was recommended to me by a friend; I love history and it’s dealing with the assassination of John F. Kennedy and first person accounts of its impact through a variety of people and sectors. I’ve heard that it’s incredibly interesting and brings an entirely new perspective on historical revisionism.  Edward K. Y. Chen’s Hyper-Growth in Asian Economies: I’m an economics buff so it’s just my thing. The Wealth Of Nations: just a classic economics reader of Adam Smith – it’s nice to read it without being told to read it.🙂 And Haruki Murakami and Alfred Birnbaum’s A Wild Sheep Chase: A Novel is a lot of fun; I read the sequel first.


I haven’t picked out a good summer read yet.  Luckily for this list, I can start one of their suggestions!

So many to choose from… which books do you love? Tell us!

Final 3

Top image: the Moon Shadows – Sashay sandal in black. Bottom image: the OG 82 – Dash and Dazzle sneaker in black and gold (at select Skechers retail stores).


SKX GRoup ShotOn May 29, 1992—24 years ago—an exciting idea became a reality when Skechers was officially incorporated in sunny Manhattan Beach, California. Things were a bit different in those early days. Business was conducted from a beach house and the only style available was a logger boot at the forefront of grunge era trends. While we’ve always been proud of our heritage, many styles have come and gone over the years, but that original Cascades boot for men remains in the collection even today!

Skechers quickly gained popularity and before anyone could blink, the collection expanded to women’s and kids’ footwear and currently there’s more than 3,000 styles available in over 160 countries around the globe. What started out as a trend-right lifestyle brand now includes cool light-up shoes for kids, the charity-focused BOBS collection and an entire award-winning Skechers Performance Division that made an instant impact in the running world with champion elite marathoner Meb Keflezighi. And with Skechers Memory Foam, we’re now tops when it comes to comfort. It’s been an amazing ride!

Along the way we’ve brought some amazing celebrity talent—Britney, Christina, Carrie, Ashley, a man of iron, and the always infamous Kim.  Now it’s all about multi-platinum recording artists Demi Lovato and Meghan Trainor who both recently launched fun new ads for awesome cool new collections. And there’s the world famous drummer Ringo Starr, model and actress Kelly Brook, as well as TV personality Brooke Burke-Charvet–she first modeled for Skechers in the early ’90s! Plus, Joe Montana is back and Howie Long is on board for the 2016 football season.  That’s all in addition to Meb and elite runner Kara Goucher plus pro golfers Matt Kuchar, Belén Mozo and Colin Montgomerie.  Whew!  Still going incredibly strong at the ripe age of 24!

#WorldSkechersDay commemorates this great occasion in Skechers history! Some of our fans shared images of their favorite Skechers old and new on social media. When were you introduced to Skechers and what is your all-time favorite Skechers style?  Let us know in the comments and see you next year for the Skechers Silver Anniversary when we celebrate a quarter century!


The unofficial start of the 2016 music festival season kicks off today at Coachella in Indio, California. With headliners like LCD Soundsystem, Guns ‘n Roses and Calvin Harris, the legendary event has options for every eclectic taste. But as any festival veteran knows, it’s about more than just the music. Finding the ideal outfits for hours under the bright sunshine is part of the fun. We checked in with style blogger Dani McGowan of Mermaid Waves who paired her favorite festival fashion with Skechers.


I had to create a bohemian look for festival season.  Just because its bohemian doesn’t mean it has to be basic.  I took inspiration from my favorite fashion era, the seventies.  Adding some vintage glam to your bohemian look will make it anything but basic this season.  These Skechers Footsteps-Jagged Edge sandals have a cork wedge that complements a bohemian-inspired outfit.  They are the perfect festival shoe with a memory foam sole that you can dance in all day long, and a small wedge for the right amount of height.  I paired my sandals with an embroidered top and cargo shorts.  My favorite part of festival styling is piling on the accessories, for festivals ADD another accessory before you walk out the door.  A vintage scarf is a great way to look glam and also keep your hair in place.  Oversized sunnies are my eyewear of choice for every occasion.


This look is a tribute to the ultimate girl gang–the Spice Girls.  What better way to celebrate music than taking inspiration from some of your favorite ladies?! I paired a simple striped dress with my Skechers Breeze Low – Moon and Stars sandals.  I am so attached to these sandals, I wear them to the ballet studio, to school, to the spa, and now to a festival!  Having a jacket or some kind of extra layer is key to staying comfortable when at a festival all day.  You never know when some kind of crazy weather will kick in.  I keep mine tied around my waist, doubling as a cute accessory.  I just had to incorporate another vintage scarf into this look, this time I tied it around my neck.  I never travel without some kind of bag, its best to keep everything you need to survive the day (sunscreen, lip balm, money) in one place.  Who doesn’t love a sparkly pizza purse?! It doubles as the perfect photo prop!


Festivals are a major workout so make sure your outfit is up for the job.  I am rocking my Skechers D’lites with some flirty ruffled socks.  These sneakers are great for running around from the stages to the food tents.  I love a simple piece I can throw on and wear all day, so I chose this vintage tennis dress to add the sporty vibe.  These floral sunnies are so much fun and the ideal way to spice up a sporty look.  This backpack is one that I DIYed myself, I added patches and pompons to create a bag perfect for me!  I have been taking this bag with me on all my vacation and festival adventures and it reminds me of many fun memories each time I carry it.

Dani McGowan is the fashion guru behind the Mermaid Waves blog.  Follow her on Instagram to see her latest looks for the spring season.



Calling all Twinkle Toes fans… Twinkle Toes is back in her latest adventure! Head over to a Skechers store today or shop online at to get her brand new movie on DVD, Twinkle Toes Lights Up New York.

For those who want a sneak preview, here’s the latest: Twinkle Toes has been dreaming of taking the ultimate summer vacation, but has to head over to New York City instead on a work trip with her dad, who’s been hired to direct a musical. When his show starts failing and opening night’s around the corner, it’s up to Twinkle Toes to turn it into a smash hit!

Complete with five bonus Twinkle Toes mini-adventures, Twinkle Toes Lights Up New York is a great DVD for all of us who love to get our Twinkle on, and lots of fun for families to enjoy. We all know that Twinkle Toes was born to shine – and this DVD’s sure to bring even more lights, camera and sparkle into your twinkling world (and make it even more fun to dance around in your favorite Twinkle Toes shoes).


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