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Mr. Quiggly Wins Big During the Big Game!

Congratulations to Mr. Quiggly who crossed – er, moonwalked across the finish line first in his commercial during last Sunday’s big game. Although French bulldogs aren’t typically known for their speed, Mr. Quiggly had a secret weapon – his SKECHERS GOrun performance footwear.

Since his commercial debut, Mr. Quiggly has been winning on and off the track. He has not only achieved more than 500,000 views on YouTube, but he also won 3rd place in the USA Today Facebook Ad Meter Viewer Panel and placed 8th in the People’s Vote! GO Mr. Quiggly!

Watch the clip below to see Mr. Quiggly in action:

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

SKECHERS Launches New Facebook Page for Performance Fans!

Check out the new SKECHERS Fitness Facebook page and stay up-to-date on all things fitness!

Want to stay up-to-date on all things fitness? Check out the new SKECHERS Fitness Facebook page – your one-stop destination for fitness news, tips, events, product info and more!

Whether you’re a new gym member or an elite athlete, SKECHERS Fitness page has something for everyone. Like our page, share us with your friends, and stay tuned for the latest on SKECHERS Fitness!

Can’t get enough of SKECHERS on Facebook? After you’ve become a fan of SKECHERS Fitness page, run on over to our regular SKECHERS page and “like” us to see the latest photos of celebs in SKECHERS, exclusive promotional offers, and more!

Experience Natural Flex Movement with SKECHERS GOwalk!

Introducing a new way to GO with SKECHERS Fitness. The perfect athletic cool-down footwear, SKECHERS GOwalk is an easy slip-on that weighs nearly nothing, yet gives you ultimate comfort with a natural, barefoot feel just like the SKECHERS GOrun shoe.

SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection.  The GOimpulse sensors on the sole are placed to offer ideal support and comfort.  And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear.  SKECHERS GOwalk is available in several colors, with even more coming soon.  Try on a pair of SKECHERS GOwalk and you will feel the difference!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

Brooke Burke Celebrates her Expanded Relationship with SKECHERS

Learn more about Brooke Burke's shoes at SKECHERS.com!American TV personality and SKECHERS spokesperson Brooke Burke was recently spotted the FN Platform Show in Las Vegas.  Burke, who currently stars in the SKECHERS ProSpeed and Shape-ups Liv by SKECHERS™ campaigns, autographed her book “The Naked Mom” and posed for photos with fans.  Burke also gave the crowd a preview of the new SKECHERS GOrun lightweight running shoes – her bright purple pair will be available in stores soon!

Burke has a long history with the brand – she appeared in her first SKECHERS campaign in 1994.  Burke recently extended her current contract and will continue as the global face of SKECHERS through 2013.

Want to learn more about Brooke’s shoes and read what other SKECHERS endorsers are saying? Check out SKECHERS.com or visit select SKECHERS retail stores to get your own pair!

SKECHERS Announces Endorsement Deal with Former NYC Marathon Winner and Olympic Medalist

Want to train like Meb? Look out for SKECHERS GOrun fitness sneakers, set to launch this fall!

Want to train like Meb? Look out for SKECHERS GOrun fitness sneakers, set to launch this fall!

SKECHERS USA, Inc., a global leader in the footwear industry and the number two athletic footwear brand in the UnitedStates*,today announced that it has signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness performance footwear and apparel in a worldwide multiple-medium marketing campaign.

Keflezighi will be running in the World Marathon Majors (including the 2001 ING New York City Marathon), road races, and Olympic Trials through August 2012 exclusively in SKECHERS Fitness performance footwear featuring the Company’s innovative SmartShoe™ mid-foot strike technology for serious athletes and active enthusiasts. Keflezighi will also be consulting on the development of performance product and SKECHERS expects to coordinate the launches of exciting new competition-ready running lines with his professional racing appearances.

“SKECHERS’ new performance shoes change the way I run for the better,” said Keflezighi. “I’ve been a heel strike runner my entire life, but I am now wearing SKECHERS to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”

“Meb is rock star in the running world and the fact that he trusts our revolutionary running product to carry him across the finish line is a huge win for our position in the performance arena”, added SKECHERS president Michael Greenberg. “As an Olympian and professional athlete, Meb brings real gravitas to SKECHERS performance footwear that will inspire runners around the world to experience our mid-foot strike technologies for themselves.”

Meb Keflezighi gained international attention when he beat the odds to win a silver medal in the marathon after a dramatic race at the 2004 Summer Olympics in Athens. Seventy days later, he placed second in the prestigious 2004 ING New York City Marathon. Despite a potentially career-ending injury during the 2008 Olympic Trials, Meb surprised the track and field world again by winning the 2009 ING New York City Marathon – the first American to do so in 27 years. Currently the most decorated United States distance runner, Meb is the former American record holder in the 10,000 meters, a 20-time national champion, and the greatest distance runner in UCLA history.

In 2010, Meb released his inspiring autobiography, “Run to Overcome” (Tyndale House Publishers). He’s also the founder of the MEB Foundation – an organization that promotes “Maintaining Excellent Balance” through healthy action and positive lifestyle choices to school-aged children.

SKECHERS Fitness’ campaign with Meb Keflezighi is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing as well as event appearances for SKECHERS fitness footwear and apparel.

The SKECHERS Fitness Group™ offers athletic footwear that features numerous cutting-edge patented technologies for running, training and walking. With a wide range of styles released under Resistance, Shape-ups® and Tone-ups® lines, SKECHERS Fitness products meet the needs of everyone from the casual enthusiast to the serious athlete. Currently in development, the new performance running and training footwear will debut for Holiday 2011. Men’s and Women’s SKECHERS Fitness lines are available in sporting goods, department and specialty athletic stores around the world.

*Sporting Goods Intelligence, July 25, 2011

Jennifer Clay

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