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DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is!  Demi Lovato gives us an insider look on the making of her new Skechers Burst high-top commercial in this behind-the-scenes video below. The singer shares her thoughts on everything from working with Skechers, how Confidence was a meaningful name for her recent album as she’s finding more of it within herself, and the importance of fitness and healthy eating in her busy lifestyle. Plus, you get an extra peek at all the new styles!

The all new Skechers Burst high-tops collection features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments!  And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

Demi Burst high top

SKECHERS NAMED COMPANY OF THE YEAR

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For the second consecutive year, Skechers has been named the Company of the Year by industry trade magazine Footwear Plus. This win marks the seventh time Skechers received the prestigious top award!  In addition, Footwear Plus awarded Skechers the 2015 Plus Award for Excellence in Design & Retail in the Athleisure category. In previous years, we have won awards for young women’s design, women’s streetwear, kids, men’s streetwear, and running.

Skechers president Michael Greenberg commented on the accolades:

We opereate in a highly competitive industry, so being named Company of the Year for consecutive years and seven times overall is a testament to the ongoing strength of our brand along with our ability to deliver footwear that consumers around the world desire most. And with athleisure being one of the hottest trends in the market today, we’re thrilled to receive a Plus Award for design excellence in this trend-forward category as well. With many innovative new products in the pipeline, we will continue to build on this momentum in 2016.

Created by Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY), the 17th Annual Plus Awards were nominated and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings.

Thank you for supporting Skechers and inspiring us to achieve greatness every year. There’s a lot of exciting news to come in the months ahead so stay tuned!  With your help, maybe we can make this a three-peat!

ROBERT GREENBERG NAMED TOP FOOTWEAR COMPANY CEO

Robert Greenberg 2014

Merely a few short weeks after being honored by Footwear News with their Lifetime Achievement Award, Skechers CEO Robert Greenberg has been recognized once again. The website ExecRank has listed Greenberg as number 17 on its annual listing of top CEOs in the United States. Especially notable is that Greenberg was the only footwear company CEO to make the top 20 in any of the three ranked categories—Small-Cap, Mid-Cap (where Skechers was ranked) and Mega/Large-Cap.

In speaking with Footwear News about these latest accolades, Robert Greenberg stated, “[I feel] wonderful, especially considering the other successful footwear companies in our enormously challenging industry, and I was chosen. It’s because of the popularity and phenomenal growth of our brand and company over the last three years.”

As Skechers is more popular than ever in the United States and around the globe and the company is consistently recognized as a leader in the footwear industry, everyone at Skechers is proud that our chief is getting the attention he deserves as well. He will humbly tell you that success comes from the many talents of our entire team, but Skechers wouldn’t be Skechers if it wasn’t for the vision and guidance of Robert Greenberg.

 

STAR WARS FEVER IN FULL SWING

Have you caught Star Wars™ fever yet? If this unique ailment hasn’t struck you, look out because you’ll soon be wrapped up in it. The buzz for our favorite galactic saga had been slowly simmering back from a quiet period over the last couple years. And then with great gusto, the release of last month’s trailer and ticket sales for STAR WARS: THE FORCE AWAKENS kicked it all into hyperdrive. Everything finally sunk in…we’re really getting more of this incredible story and it’s happening very, very soon! (December 18th to be exact…got your tickets yet?)

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Now the Star Wars Skechers collection offers even more fun ways to share your love and fandom. For traditionalists who want to feature Luke and Leia, there’s a slip-on style that features a super cool old school classic STAR WARS: A NEW HOPE poster printed canvas upper–available now in both adult AND kid sizes!   Then there’s Darth Vader™–an icon for nearly 40 years–who will use his Sith powers to help you beckon others to “come to the dark side” on cool Darth Vader printed kicks in a traditional canvas high top style.

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Kids around the globe have started falling for the new heroes and villains set to be introduced in STAR WARS: THE FORCE AWAKENS before even seeing the movie. And since everyone loves to be bad, new dark side baddie Kylo Ren™ is already building a following. Sleek sneakers bearing his name and mug will help keep your young Star Wars fan in line.

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So get ready as this is just the beginning. Check out the current collection at skechers.com. More styles for men, women, and kids of all ages are on the horizon and set to arrive from a galaxy far, far away….  You won’t believe what’s set to come next as the saga continues to grow in the months and years ahead!

© & ™ Lucasfilm Ltd.

MEGHAN TRAINOR SIGNS ON WITH SKECHERS

We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!

MARIANO RIVERA PROVES HE’S A RELAXED FIT ALL-STAR

Legendary New York closer Mariano Rivera may have retired in 2013 but the future Hall of Famer still has his head in the game as the latest Skechers sports icon representing Relaxed Fit! We were on the scene last month during Rivera’s debut Skechers commercial shoot at a stadium just outside New York City.

Check out this behind the scenes video to hear Mariano’s advice for young players who are passionate about succeeding in the sport.

And here’s a sneak peek of the new fun spot starring Mariano that will premiere during tonight’s All Star game airing on FOX.  It takes a lot of work to break in a new glove. Relaxed Fit footwear from Skechers includes a soft Skechers Memory Foam insole that feels comfortable instantly without any break in period at all!

Are you ready for some fun insight from the shoot? As you could tell in Mariano’s behind-the-scenes interview, the ground is wet in the stadium! While a bit of light rain was always in the forecast, we didn’t expect the torrential downpour that the skies unleashed upon our set that day. It might have ended up being a literal wash if not for some quick thinking by our writers, crew and Mariano himself. The iconic pitcher knew how to stay relaxed during the delay and we built a second fun spot around that concept that you’ll see soon.

Check out the shoes on our website and watch for more from Rivera and Relaxed Fit in the months ahead!

TOP FIVE SUMMER MUST-DOS

I feel like summer is the season that always seems to end too soon. With scheduled obligations like weddings and social engagements already etched into my calendar, it’s important to make a list of the TOP FIVE things I want to…no MUST…do before the cooler days of autumn return.

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1. GO TO THE BEACH
This seems almost silly considering I live an easy ten-minute walk from the Southern California coastline. (What can I say, it’s where Skechers HQ is located and I hate to commute!)  The problem is when you have a resource that’s so amazing at your footstep, it’s easy to say, “we’ll go tomorrow.” Tomorrow becomes next week.  Next week becomes next month.  Next month becomes, “It’s October now?!”  Not everyone lives near a beach, but there is always something amazing in your neighborhood or town that is easy to overlook.

2. SEE OUTDOOR ART
Whether it be summer stock theater, a sculpture exhibition or a craft artist fair, this time of year is ripe with cultural events that are fun, interesting and often inspiring.  My problem is I always seem to learn about these things after the fact, so I am vowing to get through Summer ’15 without becoming jealous hearing about all the cool events I missed.  One of my favorites that I haven’t done in many years is Pageant of the Masters in Laguna Beach, CA.  It’s an amazing experience where performers bring paintings to life.

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3. EAT SOMEWHERE NEW
We all get set in our ways. It’s easy to rely on the old standby every time you get hungry. But there’s a handful of intriguing restaurants in my neighborhood I’ve never visited and an endless number more around the city. Summer is the perfect time to step out of your comfort zone and try something new just because you can. You might even bump the old standby down a few notches and that’s OK! The barbecue joint in the next town over you always drive by…stop in and have a bite!

 

4. HIKE AND EXPLORE
It’s always nice to get out and explore nature. I have some favorite trails that I love to hike around the LA area and the variety of options is astounding. Whether I want a short cardio trek somewhere like Temescal Canyon (link) or a longer adventure to the 10,000 foot summit of Mt. Baldy there’s always something to meet my needs.  It’s all about the spirit of adventure and I plan to push farther into some wilderness areas where I’ve never set foot before. Even if hiking isn’t your thing, there are adventures to be had everywhere.

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5. CREATE
I save this one for last as it’s dependent on the other four.  At this point in my life, schedules are so busy that I have to make an appointment with myself to sit back and work on personal creative endeavors.  Be it writing, painting, or anything, creative expression is the best kind of stress relief on Earth. From the beach to art to food to the mountains, I look everywhere for inspiration. And if these things provide me with the fuel to write a new story, take photographs I’m proud to share, or craft a cool piece of work on canvas, then I’ll be happy to call the summer of 2015 a total success.

What are your must do activities for this summer?  Let us know in the comments!

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