Sixty runners from 35 countries representing all levels of athletes from around the globe came out to Los Angeles as part of the #GORUNLA campaign leading up the Skechers Performance Los Angeles Marathon on Sunday. It all started at the two-day pre-race expo at the Los Angeles Convention Center where runners, fans and supporters could find an exclusive collection of limited edition footwear, apparel and accessories including the super cool black and white Los Angeles Skechers GOrun Forza 2 seen above. More than 33,000 stopped by the expo and passed through the massive Skechers Performance booth and had the chance to meet 2016 winner Weldon Kirui and Skechers Performance runner Kara Goucher.
And then on race day over 23,000 runners from all 50 states and 63 countries ran the 26.2 miles from Dodger Stadium to the Santa Monica pier. It was an extremely fun and exciting day for all involved! Several elite athletes wearing Skechers Performance footwear had great finishes including Jane Kibii from Kenya (seen below) who came in second at 2:36:14 and Heather Lieberg from the United States at 2:43:43 for the women as well as Weldon Kirui of Kenya who crossed the finish line fourth among the men at 2:13:24.
We’re also incredibly proud of all the first-time runners this year! Check out Sophie Geoffrion and Chloé Rochette from Quebec, Canada moments after they crossed the finish line—a first marathon completion for both who supported each other through training and every mile of the race. It’s always a thrill to see that joy after crossing the finish line!
After all the hard work it was time to party and relax…and we welcomed our #GORUNLA vip runners, the more then 50 runners from the Skechers team in Manhattan Beach, and all the event supporters at the Starlight Room VIP lounge near the finish line. At this point it was time to catch our breath…the 2018 Skechers Performance Los Angeles Marathon is now less than a year away! Early bird registration is available through Friday, March 25…learn more at lamarathon.com!
And for some history of the brand and our ongoing title sponsorship of the Los Angeles Marathon, check out this feature interview with Skechers president Micheal Greenberg that aired during KTLA’s coverage of the race!
More Than Six Million Pairs of New Shoes Have Been Donated to Date
A boy shows off his BOBS shoes in the Philippines. April 2013
With thousands of lives lost and more than a half million homeless, the people of the Philippines are suffering after the devastation of Typhoon Haiyan… and like many of you, SKECHERS is making big strides to help the hundreds of thousands affected.
Together with our donation partner Soles4Souls, we’re donating around 213,000 pairs of new BOBS shoes over the first two weeks of December to help children throughout the region. BOBS just passed the six-million-pair donation mark through this contribution, and we couldn’t have imagined a more worthy cause to usher in this milestone.
Thank you for making such a great impact with your BOBS purchases to help children throughout this region, as well as the millions of kids who’ve benefitted since BOBS started in 2011: in communities across America and more than 30 countries around the globe.
If you’d still like to make a difference, SKECHERS continues to donate new shoes to kids in need with your purchase; you can shop our year-round collection of BOBS styles for women, men and children in stores worldwide and online at skechers.com.
Celebrities Jimmy Kimmel, Brooke Burke-Charvet and Tommy Lasorda Make a Difference at the SKECHERS Pier to Pier Friendship Walk
Every October since 2009, SKECHERS has brought together thousands for the SKECHERS Pier to Pier Friendship Walk in LA’s South Bay. And each year, our beach is filled with bigger and bigger crowds, all who want to make a difference for kids with special needs and our schools.
This past Sunday was incredible – an unprecedented 10,000 gathered to help raise a new record: more than $1 million for The Friendship Circle and education foundations that will directly help our children. Thanks so much to the celebrities who joined us, including Jimmy Kimmel, Brooke Burke-Charvet and her family, and Tommy Lasorda. Our presenting sponsor Nickelodeon, the incredible local and national businesses who come out to rally for our children. And to all of you who took part: you’ve turned our beloved event into the largest of its kind for these causes in Southern California, and your impact will be felt for generations to come.
Learn more about the walk and The Friendship Circle at www.skechersfriendshipwalk.com and http://www.gotfriends.com.
Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)
This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.
A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.
Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.
Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)
For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.
The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.
SKECHERS USA, Inc. announced that elite marathon runner Meb presented a $25,000 check to the Mayors Fund in New York City on behalf of SKECHERS for rebuilding efforts after the destruction of Superstorm Sandy. Meb also appeared on Monday at a special fundraising event at the SKECHERS Times Square store where the footwear company donated 20% of all sales raising additional money for the Hurricane Sandy New Jersey Relief Fund.
Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)
To aid families that have been displaced or lost their homes during the hurricane, SKECHERS worked with Fashion Delivers to get 500 pairs of footwear immediately into the hands of two relief efforts: the Secaucus Municipal Center in New Jersey and The Legacy Center in Queens. SKECHERS also will be donating a large number of pairs via its charity footwear line that will reach children impacted by the storm in December.
“I arrived last week in New York to run as I have so many times before. Then after witnessing the storm’s devastation and hearing stories from those affected, the priorities of this amazing city became crystal clear,” began Meb. “There’s always another race, but those who lost their homes or friends or family members need our assistance today. I’m fortunate to be here and I hope that together with SKECHERS we’ve been able to help some of those who need it most.”
“Many of our retail associates and retail partners were impacted by this storm,” added SKECHERS president Michael Greenberg. “So, we quickly mobilized to figure out how to best help and we’re glad Meb was able to collaborate on raising both money and awareness. We also want to thank the countless runners – both local and visiting for the marathon – who attended our fundraising event on Monday. It’s truly a fantastic and supportive community.”
In 2009, Meb made history as the first American to win the prestigious ING New York City Marathon since Alberto Salazar in 1982. He also won a Silver Medal competing in the marathon during the 2004 Olympic Games in Athens. And at age 36, Meb achieved back-to-back PRs in the 2011 New York City Marathon (2:09:13) and the 2012 Olympic Trials in Houston (2:09:08) wearing Skechers Performance footwear. Meb currently appears in the global marketing campaign for Skechers GOrun ride.
Brooke Burke-Charvet and SKECHERS president Michael Greenberg at the fourth annual SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)
The SKECHERS Foundation today announced that more than $750,000 was raised for children with special needs and education through Sunday’s Pier to Pier Friendship Walk. The 2012 donations were significantly higher than last year’s total of $580,000 thank to the record number of walkers, more than 8,500 people, and the many donations by local and national businesses, including presenting sponsor Nickelodeon.
“Four years ago when the SKECHERS Pier to Pier Friendship Walk began we had 2,200 people come out; now we’ve surpassed 8,500 walkers in 2012, which is a testament to the compassion and dedication of our community,” said SKECHERS president Michael Greenberg. “The $750,000 we raised through this year’s walk will help many children with special needs continue to thrive through the Friendship Circle programs; it’s inspiring to see what a big impact small gestures can make. Many education foundations that are in dire need of funding will also benefit from the money we’ve raised through this year’s walk.”
The 3.4 mile walk from the Manhattan Beach Pier to the Hermosa Beach Pier and back was hosted by fitness expert Denise Austin, who rallied the crowd before the walk. Legendary Hall of Fame baseball manager Tommy Lasorda also spoke about the importance of giving back to make a positive impact in the community, and Dancing with the Stars co-host Brooke Burke-Charvet congratulated SKECHERS and all the walkers for making a difference to help children with special needs and for supporting education foundations.