Celebrities in SKECHERS

BEHIND THE SCENES ON MEGHAN TRAINOR’S NEW TV SPOT

It started with her print ad and then the #MTrainSkechers campaign took over your television! In her new commercial that launched last month, Meghan Trainor finds herself in a nightclub that’s just as cool and fun as the totally retro Skechers Originals collection shoes that she’s wearing. The shoot was a family affair for all involved with Meghan’s parents and brother on-set for the elaborate production. Skechers president Michael Greenberg even stopped by with his daughter to say hello to the Grammy-winning pop star.

It’s all about fresh and new for Meghan right now.  From her striking red hair to her sophomore album Thank You releasing on May 13 to the sweet Skechers Originals kicks you’ll see in the spot. As she told us, “The new album is very, very different. Our latest songs coming in are very urban and hard and hit you in your face with a little bit of funk and I love that! I love how different it is but you can feel my influence in my throwback love. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new campaign and I can’t wait for my fans to see it!”  Take a look at the video below for a sneak peek with even more insight from Meghan on her album, her hair change and shooting the new spot!

The commercial features Meghan’s hot new single “NO” that hit #1 on iTunes. Now that you’ve gone behind the scenes, in case you haven’t seen her complete Skechers Originals spot, it’s right here to check out!

Have you picked up a pair of Skechers Originals yet? Find your perfect pair and don’t forget to share your look on Instagram with #MTrainSkechers for us all to see!

Pre-order Meghan’s new album and hear “NO” today at www.meghan-trainor.com.

Meghan Trainor on set

 

 

 

OZZIE SMITH LACES UP IN RELAXED FIT

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When it comes to baseball, “Opening Day” is such a big event that it now stretches across two entire days! After a few match ups yesterday, the season truly and fully kicks off today. These are the spring days filled with hope for players and fans in every major league city. With 162 games yet to go, every team still has an equal statistical chance to play into October. It’s also the perfect day to launch a campaign starring the newest member of the Skechers Relaxed Fit team—legendary Hall of Fame shortstop Ozzie Smith!

Ozzie’s debut Skechers commercial premiered Sunday. In the spot, the former player compares his trademark double play skills with the style and comfort found in the Relaxed Fit footwear collection. We caught up with Ozzie to ask him his thoughts on Skechers:

“I’m excited to be working with Skechers on this campaign because they make some of the most comfortable shoes I have ever worn. I’ve been a fan of the brand for years, and I love how Skechers Memory Foam feels so relaxing on my feet.”

Check out the new commercial below and visit skechers.com for the latest styles in the comfortable Relaxed Fit footwear collection for men!

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MUST-DO MONDAY: SUGAR RAY LEONARD ON MOTIVATION

Let’s be real…Monday is the one day that almost everybody dreads.  It’s the day we get back to work, the day we go back to school, or it’s our day back from an amazing weekend.  I will be the first one to admit this.  It’s hard to find the motivation to get yourself to get to the gym, to go for a run, or even to do anything that’s active.  I can honestly say it’s tough for me!  Yet, staying in shape is something we must do.

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Here’s the trick. Take it in intervals. For example, if my normal routine is to run 4 miles, maybe I can start my Monday by running 1 mile.  If I normally do 100 sit ups, maybe I’ll do 50 on Monday.  Doing something is better than nothing.  Exercising doesn’t always have to be going to the gym or going for a run, either.  Participating in group activities such as swimming, hiking, biking, or even dancing are all great.  It’s important that you have fun doing it! For me of course, it’s boxing. Boxing is a total body workout and also relieves stress on that big punching bag! Be sure to remember that boxing exercises are just for a workout. So don’t punch a person!

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Of course, working your way into a Monday activity doesn’t just apply to exercising either. Mondays are tough regardless. It can be tough to get yourself back into work, back into school, or anything that involves getting out of bed!  The one thing that we must do is to again, ease into it.  After a long weekend, it’s easy to feel like you’re behind.  You may have hundreds of emails to go through, piles of work on the desk, or several meetings to attend to.  In life, just like in exercise, it’s important to take breaks once you start to feel overwhelmed.  Just a quick break can increase your productivity and decrease any mistakes you may make or fatigue you feel! It definitely helps when you have a trainer* to motivate you and watch your form. Form is very important when cross training in exercises such as Pilates which helps to keep my core strong!

Another reason to motivate yourself on Monday is because a healthy and active lifestyle reduces your risk of cardiovascular disease and reduces your risk of type 2 diabetes.  I grew up seeing my dad and my friends struggle with complications of diabetes, and it’s important to fight it in any way that we can.  My Foundation, The Sugar Ray Leonard Foundation, is committed to funding research and creating awareness for pediatric type 1 & 2 diabetes. We also strive to support programs that help children lead healthier lives through diet and exercise.

Of course on Monday, and every day, comfort is extremely important to me.  Wearing appropriate clothing and having comfortable shoes makes it easier to get through any day or activity.  That’s why whenever I exercise, I always wear my Skechers. Skechers keep my feet comfortable and it allows my body to do and handle more.

Monday can set the tone for your entire week…let’s all try to start the week out on a good note!

*Featuring Pilates Instructor – Sarah Beardsworth from The Cypress Centre Pacific Palisades.

DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is!  Demi Lovato gives us an insider look on the making of her new Skechers Burst high-top commercial in this behind-the-scenes video below. The singer shares her thoughts on everything from working with Skechers, how Confidence was a meaningful name for her recent album as she’s finding more of it within herself, and the importance of fitness and healthy eating in her busy lifestyle. Plus, you get an extra peek at all the new styles!

The all new Skechers Burst high-tops collection features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments!  And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

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MEGHAN TRAINOR ON SET FOR SKECHERS ORIGINALS

We’re thrilled to share that pop star Meghan Trainor’s debut for Skechers is nearing launch!  We caught up with the “All About that Bass” singer on set as she was shooting new print ads that you’ll be spotting in magazines very soon. Not only will this be Meghan’s first campaign for Skechers, she’ll also be launching a totally new collection that we’re calling Skechers Originals. As you’ll see, these colorful retro throwback sneakers are a fun way to show off more than a little personality. A true original herself, we gave Meghan fun props to help convey the vibe of this cool collection and she brought it all together amazingly with style.

Meghan dug that the shoes not only “look really dope”, but were super comfy too. Check out this behind the scenes video for a preview of what’s to come in the #MTrainSkechers collection!

Her ad below is just the beginning!  Meghan is keeping busy with her new album Thank You releasing later this spring and she’ll be back on set in the weeks ahead to shoot her first television commercial for Skechers!  We’ll have a preview of that soon, so stay tuned!  And don’t forget to follow Meghan on InstagramTwitter and Facebook as well!

BROOKE BURKE-CHARVET’S STYLE BURST

From racing to TV sets, to hitting the gym and chasing after her kids, Brooke Burke-Charvet’s always on the run, day and night… so we knew she was a perfect fit for our new Skechers Burst shoe collection!

Skechers took her on an all-day tour around LA – a morning at the gym, local restaurant for lunch, and finally the airport tarmac to grab some Skechers Burst shots on a jet during sunset’s magic hour. The shoot was a huge success – we can’t wait to share it with you this season, along with the rest of Brooke’s Skechers Burst campaign!

Go behind the scenes and check out Brooke’s busy day around LA, along with her new Skechers Burst style. We really love the unique knit mesh, comfy air-cooled memory foam insoles and lightweight feel of these styles, and can’t wait to get your take on the new collection.

KELLY BROOK TAKES A WALK IN THE PARK

British model and actress Kelly Brook spent a day in LA’s Echo Park filming her new commercial for Skechers Relaxed Fit and Modern Comfort footwear.  Kelly’s costars for the fun shoot on this gorgeous sunny day were three professional dog actors.  The trio of canines were total pros—they pulled Kelly through the park to the point where it was hard to tell who was walking whom!  Luckily she felt great running through the park during the day-long shoot thanks to her Relaxed Fit shoes with comfortable Skechers Memory Foam insoles.

Check out the behind-the-scenes sneak peek video below to see Kelly explain:

I always have Skechers sneakers with me wherever I go and I pretty much live in them when I’m at home. I work out in them or I wear little cut off jean shorts with them. They’re bright and colourful and they look good with anything really. If you meet a friend for coffee and decide after that you want to go for a nice walk in the park or a hike, then you’re ready to go in Skechers sneakers.

Watch for Kelly Brook’s new commercial premiering in the months ahead.  Check back for more details on the #KellyLovesSkechers campaign!

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