Celebrities in SKECHERS

BACK TO SCHOOL WITH BROOKE BURKE-CHARVET

School supplies… new clothes… and of course, the latest Skechers styles for school! As we prep our kids for BTS, we thought we’d get some tips from one of our favorite moms: Brooke Burke-Charvet. The busy Skechers ambassador, fitness guru, entrepreneur and mom of four tells us how she manages the BTS frenzy with her big brood, and what it takes to juggle school with everything else on her plate.

The new school year is here!  Do you have any tips on how to prep for the chaos that surrounds back to school?

bye-bye-summer-igI think it’s important to get really organized.  You have to try to gradually get your children back into a routine – including bedtimes. I like to do a lot of shopping online. Of course, I have all of the Skechers lined up for fall! I also set goals during the summer so the kids aren’t cramming and trying to develop new habits in the chaos of back to school; they read a couple chapters a day from easy, age-appropriate books. I think one of the keys is finding material that children can respond to, that they’re personally interested in. We also make it family time – I get into bed and read at night while my children are reading beside me, which makes it more enjoyable.

How do you make sure that your kids balance their activities with their schoolwork?

I’ve learned to listen to each child and make adjustments along the way. My son plays soccer, baseball and basketball and he’s able to manage that – but he’s going into third grade, so it’s a little bit easier at that stage in life. My nine-year-old’s a dancer, and there have been semesters in her life where she’s had to put her practice on hold to keep up with schoolwork. With my teenagers, it’s a matter of the homework and school load, and finding that balance with extracurricular wishes. I don’t ever like to have my kids overly stimulated. I like to figure out what’s just enough for them so they can manage their school load. It’s really about finding that sweet spot of balance for each child, and it’s different for all of them.

Any tricks that you use at home to keep the kids organized?
One of the great things that I learned from an elementary school teacher and have used since my older daughter was in second grade is a homework box. It’s great for young kids, and it’s really simple. You get a box and you put all of the school supplies in there, everything from glue to scissors to crayons to pencils and markers – anything a child needs at that particular age. So when they sit down to do their homework, they pull out the box, have all their supplies, and they’re not getting up five times. There are no distractions. And it’s been so helpful. It encourages them to be self-sufficient and get organized.

whiteboardI also just painted my daughter’s wall with whiteboard paint so that she can write out all of her schedules – we painted a certain area and she’s got dry erase markers so she can schedule and add little reminders, which eliminate all the post-it notes.

As a working mom, I use a weekly tear-away calendar pad that I love – it’s basically a big seven-day calendar because I feel like with monthly calendars, you can’t fit in much stuff.  On Sunday night, I map out everyone’s schedule for the week: times, school, drop off, pick up, who’s doing what – it’s usually me when I can, but without that visual list, the household cannot run properly.

On Saturday night, I tear the last week off, throw it away and start a new week. It’s a tear-away pad that stays at home, but it’s big enough that I can organize everything on there.

You’re a fitness icon for a lot of women. Do you share your love of fitness with your kids?

Yes, I really do believe in family fitness. And I try to lead by example. My oldest daughter is a varsity cheerleader which takes up a lot of time, but it gives her a sense of loyalty and leadership at school, so that’s really great. Two of my daughters dance. My son plays every sport. My nine-year-old rides horses. It’s really about figuring out what’s enough, what’s too much – and introducing them to a lot of different things.

You come up with simple but fantastic ways to stay organized.

One of my favorites is that I set the breakfast table at night before I go to bed. It helps because with tired kids, nobody can make a decision in the morning, and we’re all rushing. I set it up at night and figure out what everybody wants – that way, I know they’re starting their day out right with a great breakfast. Some days it might be a smoothie on the road when we’re on the go, so I’m at least getting some nutrition in – but on a good day when the table’s set the night before and I know what everybody wants, it’s one less thing for me to do. I can get up a little earlier and get them set up.

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Speaking of food, how do you pack healthy school lunches?
It’s really tricky. I try to pack the good part of the lunch boxes the night before. I do healthy snacks, but also let them have something enjoyable, because every kid wants something yummy that someone else is packing. I have a snack drawer with packaged goods because you can only do so much, it has to be convenient – so maybe it’s healthy chips, a protein bar, granola bar, popcorn, seaweed – but it’s easy stuff they can grab. They get one of those, and they choose a fruit.

final-1Some days, I make chicken fried rice, a sandwich on whole wheat bread, or even chicken taquitos that I heat up in the morning and put in heat-saving containers. Every mom knows that half the stuff comes home anyway. Don’t throw it away, bring it home! If it comes home, I know you didn’t dig it. If you throw it away and your bag comes home empty, I’m clueless as to what you do and don’t want. I think the most valuable thing to being successful as a parent is communication: talking, tweaking and listening. We don’t get the information we need unless we ask the right questions.

I also have a little snack bag or cooler in my car for drinks and snacks. Every mom knows you pick up a starving child from school – I don’t care what they’ve eaten or what you’ve packed for them, they are cranky and they are hungry. Hangry is one of my favorite terms… there is nothing worse than a hangry mom and a hangry child! So I always have something like popcorn, nuts, a bar. And drinks like a cold ice tea or a lemonade to hydrate them.

How do you connect with your kids after a long day at school?

One of the things I’ve learned about raising older kids: you pick them up, you haven’t seen them all day, you’re dying for a conversation, you ask them a bunch of questions, and you get completely shut down or blown off. I used to wonder, what’s up with that? I’ve learned to pick up my older children, not say a whole lot and let them decompress. Like, hi – how was your day. Stop, listen, wait. The truth is that teenagers need a moment to let go of the stress of their day. And when my daughter has decompressed for a moment, she’ll engage. Just hitting the pause button and being patient and being more open to listening than drilling is really helpful.

With little ones, we use dinner as a time to connect. We’ll play a little game like “tell me the worst part of your day and the best part of your day.” Because if you just say “What did you do at school?” it’s so vague. If I can tap into specific questions with my kids later in the day, they love to share something crazy, something quirky, something terrible, something amazing. They love that. And that really inspires conversation. So creative questions help get our dialogue going.

Huge thanks to Brooke Burke-Charvet for all of her great advice! What techniques do you use to get your kids back to school?

HOWIE LONG GETS COMFORTABLE IN WIDE FIT

As fans everywhere get excited for the 2016 pro football season kickoff on Thursday night, we’re thrilled to launch our newest campaign with a legend from the sport both on the field and in the studio. That’s right…Pro Football Hall of Famer and sports commentator Howie Long has joined Team Skechers!

Howie’s pro football career spanned 12 seasons as defensive end in Oakland and Los Angeles with a championship win plus recognition on eight Pro Bowl teams and the 1980’s All-Decade team. After retiring, he joined the FOX NFL Sunday team at its debut in 1994 and has been a familiar face to millions ever since.

On location for his new Skechers Wide Fit commercial, Howie sat down with us in the airplane fuselage set and told us: “I’m excited to be joining the SKECHERS team and following in the footsteps of so many amazing athletes and stars who have appeared on their roster. From the field to the studio, I’ve spent a lifetime of Sundays on my feet, so it feels great to add some Skechers comfort to my wardrobe.” And check out this behind the scenes video for more from Howie at the shoot.

The Skechers Wide Fit collection is like a first class upgrade for your feet so it’s easy to understand why Howie Long finds them to be the perfect comfort footwear even when he’s wearing suits on set every Sunday.  Take a look at Howie’s final commercials below and be on the lookout for another football legend returning to Team Skechers very soon!

SUGAR RAY LEONARD RETURNS!

Boxing legend Sugar Ray Leonard is back in the ring in an all new commercial for the super comfortable Skechers with Air-Cooled Memory Foam footwear collection. Filmed on location near downtown Los Angeles, the shoot happened to be right around our favorite boxer’s birthday and of course we had to celebrate. Can you believe he has reached the ripe young milestone age of 60?

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Age means nothing to the star athlete who proved that he’s in far better shape than most people half his age—and certainly everyone else on set that day! Go behind the scenes with Sugar Ray as he explains how much he and his entire family love the comfort of the new collection. Plus, get word from the man himself on why he returned to boxing after originally retiring at 25 and his current focus in life.

As he explained to us, “I’ve been blessed in more ways than one and if I made an impact in the ring, I want to make an even bigger impact outside the ring by helping others!” These days Sugar Ray is making a difference through his Sugar Ray Leonard Foundation by raising awareness and funding research for pediatric type 1 & 2 diabetes plus promoting active lifestyles for kids. He has also appeared at the annual Skechers Pier-to-Pier Friendship Walk benefiting children with special needs and education.

We’re fortunate to have this motivated, fun and inspirational legend back in our corner on a new campaign. Check out Sugar Ray’s complete commercial for the Skechers with Air-Cooled Memory Foam below.  Watch and see why a man who understands the importance of footwork things Skechers is the undisputed champion of comfort. If you’re a fan, let us know your favorite Sugar Ray fight moment in the comments!

 

 

 

ON THE DREAMY SET WITH KELLY BROOK

Our favorite British model and actress Kelly Brook was on set last month to shoot a new commercial for the Skechers with Air-Cooled Memory Foam collection and she’s inviting you to join her behind-the-scenes for an insider look at the production! We filmed Kelly on location at a beautiful seaside home near Malibu, California—check out the video below where Kelly offers a sneak peek at the dream-like pool deck set. She also shares why she’s so fond of the incredibly comfortable collection and adds some insight on how the variety of colors and looks offered is perfect for her current style.

After you hear Kelly’s thoughts on the new campaign, be sure to take a look at the complete commercial as well—soon to be seen on televisions everywhere! Have you given any of our styles featuring Air-Cooled Memory Foam a try? Tell us what you love about your cushioned and comfortable pair in the comments!

 

WORLD SKECHERS DAY

SKX GRoup ShotOn May 29, 1992—24 years ago—an exciting idea became a reality when Skechers was officially incorporated in sunny Manhattan Beach, California. Things were a bit different in those early days. Business was conducted from a beach house and the only style available was a logger boot at the forefront of grunge era trends. While we’ve always been proud of our heritage, many styles have come and gone over the years, but that original Cascades boot for men remains in the collection even today!

Skechers quickly gained popularity and before anyone could blink, the collection expanded to women’s and kids’ footwear and currently there’s more than 3,000 styles available in over 160 countries around the globe. What started out as a trend-right lifestyle brand now includes cool light-up shoes for kids, the charity-focused BOBS collection and an entire award-winning Skechers Performance Division that made an instant impact in the running world with champion elite marathoner Meb Keflezighi. And with Skechers Memory Foam, we’re now tops when it comes to comfort. It’s been an amazing ride!

Along the way we’ve brought some amazing celebrity talent—Britney, Christina, Carrie, Ashley, a man of iron, and the always infamous Kim.  Now it’s all about multi-platinum recording artists Demi Lovato and Meghan Trainor who both recently launched fun new ads for awesome cool new collections. And there’s the world famous drummer Ringo Starr, model and actress Kelly Brook, as well as TV personality Brooke Burke-Charvet–she first modeled for Skechers in the early ’90s! Plus, Joe Montana is back and Howie Long is on board for the 2016 football season.  That’s all in addition to Meb and elite runner Kara Goucher plus pro golfers Matt Kuchar, Belén Mozo and Colin Montgomerie.  Whew!  Still going incredibly strong at the ripe age of 24!

#WorldSkechersDay commemorates this great occasion in Skechers history! Some of our fans shared images of their favorite Skechers old and new on social media. When were you introduced to Skechers and what is your all-time favorite Skechers style?  Let us know in the comments and see you next year for the Skechers Silver Anniversary when we celebrate a quarter century!

BEHIND THE SCENES ON MEGHAN TRAINOR’S NEW TV SPOT

It started with her print ad and then the #MTrainSkechers campaign took over your television! In her new commercial that launched last month, Meghan Trainor finds herself in a nightclub that’s just as cool and fun as the totally retro Skechers Originals collection shoes that she’s wearing. The shoot was a family affair for all involved with Meghan’s parents and brother on-set for the elaborate production. Skechers president Michael Greenberg even stopped by with his daughter to say hello to the Grammy-winning pop star.

It’s all about fresh and new for Meghan right now.  From her striking red hair to her sophomore album Thank You releasing on May 13 to the sweet Skechers Originals kicks you’ll see in the spot. As she told us, “The new album is very, very different. Our latest songs coming in are very urban and hard and hit you in your face with a little bit of funk and I love that! I love how different it is but you can feel my influence in my throwback love. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new campaign and I can’t wait for my fans to see it!”  Take a look at the video below for a sneak peek with even more insight from Meghan on her album, her hair change and shooting the new spot!

The commercial features Meghan’s hot new single “NO” that hit #1 on iTunes. Now that you’ve gone behind the scenes, in case you haven’t seen her complete Skechers Originals spot, it’s right here to check out!

Have you picked up a pair of Skechers Originals yet? Find your perfect pair and don’t forget to share your look on Instagram with #MTrainSkechers for us all to see!

Pre-order Meghan’s new album and hear “NO” today at www.meghan-trainor.com.

Meghan Trainor on set

 

 

 

OZZIE SMITH LACES UP IN RELAXED FIT

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When it comes to baseball, “Opening Day” is such a big event that it now stretches across two entire days! After a few match ups yesterday, the season truly and fully kicks off today. These are the spring days filled with hope for players and fans in every major league city. With 162 games yet to go, every team still has an equal statistical chance to play into October. It’s also the perfect day to launch a campaign starring the newest member of the Skechers Relaxed Fit team—legendary Hall of Fame shortstop Ozzie Smith!

Ozzie’s debut Skechers commercial premiered Sunday. In the spot, the former player compares his trademark double play skills with the style and comfort found in the Relaxed Fit footwear collection. We caught up with Ozzie to ask him his thoughts on Skechers:

“I’m excited to be working with Skechers on this campaign because they make some of the most comfortable shoes I have ever worn. I’ve been a fan of the brand for years, and I love how Skechers Memory Foam feels so relaxing on my feet.”

Check out the new commercial below and visit skechers.com for the latest styles in the comfortable Relaxed Fit footwear collection for men!

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