We’re incredibly excited that the Flex Appeal 2.0 – Insights has been named a winner in SHAPE magazine’s 2017 Sneaker Awards! Read all about it in the April issue of SHAPE on newsstands now! This lightweight and super comfortable sneaker has been a huge hit for everyone who wears it and the monochromatic spinning black seen above as well as the white and black seen below are totally on trend for this season. Stay ahead of the curve and pick up a pair of this hot style at skechers.com right away!
When you hear the term “award season” there’s a good chance that entertainment industry trophy ceremonies like the Grammys and Oscars come to mind. Our footwear industry spreads the accolades as well and Skechers has been honored with a few big awards from our peers in the last few months. Fortunately, there were no misread envelopes or viral moments at our ceremonies!
To start, the Skechers KIDS collection has been recognized with a design excellence award in the Children’s category at the 18th annual Plus Awards. The prestigious awards are presented by trade publication Footwear Plus and co-sponsored by the Fashion Footwear Association of New York (FFANY). Nominees were selected and voted on by thousands of footwear retailers and consumers nationwide in recognition of the industry’s most compelling product offerings. We’ve done very well at the Plus Awards over the years with this being our ninth overall Plus Award for footwear design excellence and the third win for the Skechers Kids collection.
And across the Atlantic in the United Kingdom, Skechers has also been named Brand of the Year for an amazing third consecutive year at the 2017 Footwear Industry Awards. As if that top honor wasn’t enough, Skechers was additionally commended in the Ladies Footwear and Comfort/Wellness categories. Receiving this recognition is a testament to the strength of the Skechers brand internationally. The annual awards event was held a few weeks ago during the Moda Footwear Show and was supported by retailers and footwear industry organizations in the United Kingdom and the trade publication Footwear Today.
We’re so excited to share the latest chapter of our BOBS journey with you!
One of the most gratifying things about working at Skechers, is how we’ve been able to take our brand to new places… and one of our proudest is how we’ve partnered with you to make a difference in the world. Our BOBS for Dogs movement has been among our most embraced campaigns to date, with scores of customers snapping up our styles to help save the millions of animals euthanized in U.S. shelters every year.
We’ve committed at least $3 million to Best Friends Animal Society, and are presenting sponsor of fundraising events like Best Friends’ annual Strut Your Mutt celebration – where we share our BOBS for Dogs styles, giveaways and even field games for pooches and their owners! Beloved by dog lovers in 14 cities across the country, Strut Your Mutt has become a national phenomenon with a massive following. Celebrity pooch Tuna even stopped by to vamp in our shoes!
We’ve also taken the BOBS for Dogs movement to more than 400 of our stores, where our “Give Love” Valentine’s Day campaign supported Best Friends’ pet adoptions and inspired dog fans to find their perfect BOBS for Dogs shoes, register with Best Friends, donate thousands to shelter animals and adopt “The One” for a lifetime of love.
People really love the unique, animated styles of our BOBS for Dogs collection, and how they’re adorably fun but also totally serious about making a difference in animals’ lives. Our shoes have ranged from cute puppy and kitty prints (Pup Smarts / Kitty Smarts) to sweet pit bulls (Gentle Giants) and colorful pooch portraits (Paw-fection). You can see the entire BOBS collection here. (Sundae the Golden loves the red!)
Thanks for taking part in BOBS for Dogs… and join us for many more fundraising celebrations at our stores and Strut Your Mutt events!
Sixty runners from 35 countries representing all levels of athletes from around the globe came out to Los Angeles as part of the #GORUNLA campaign leading up the Skechers Performance Los Angeles Marathon on Sunday. It all started at the two-day pre-race expo at the Los Angeles Convention Center where runners, fans and supporters could find an exclusive collection of limited edition footwear, apparel and accessories including the super cool black and white Los Angeles Skechers GOrun Forza 2 seen above. More than 33,000 stopped by the expo and passed through the massive Skechers Performance booth and had the chance to meet 2016 winner Weldon Kirui and Skechers Performance runner Kara Goucher.
And then on race day over 23,000 runners from all 50 states and 63 countries ran the 26.2 miles from Dodger Stadium to the Santa Monica pier. It was an extremely fun and exciting day for all involved! Several elite athletes wearing Skechers Performance footwear had great finishes including Jane Kibii from Kenya (seen below) who came in second at 2:36:14 and Heather Lieberg from the United States at 2:43:43 for the women as well as Weldon Kirui of Kenya who crossed the finish line fourth among the men at 2:13:24.
We’re also incredibly proud of all the first-time runners this year! Check out Sophie Geoffrion and Chloé Rochette from Quebec, Canada moments after they crossed the finish line—a first marathon completion for both who supported each other through training and every mile of the race. It’s always a thrill to see that joy after crossing the finish line!
After all the hard work it was time to party and relax…and we welcomed our #GORUNLA vip runners, the more then 50 runners from the Skechers team in Manhattan Beach, and all the event supporters at the Starlight Room VIP lounge near the finish line. At this point it was time to catch our breath…the 2018 Skechers Performance Los Angeles Marathon is now less than a year away! Early bird registration is available through Friday, March 25…learn more at lamarathon.com!
And for some history of the brand and our ongoing title sponsorship of the Los Angeles Marathon, check out this feature interview with Skechers president Micheal Greenberg that aired during KTLA’s coverage of the race!
As much of the country continues to thaw out from the late season blizzard earlier this week, it could be hard to comprehend that the spring season is only a few days away. Of course kids are the most eager to get outside no matter what and despite the chill in the air, spring arriving on March 20 will signal that warmer weather will help the north and east catch up to the more moderate temperatures already spreading across the south and west.
When boys and girls start bouncing back to the playground, it’s important that they’re feeling amazingly comfortable as they jump, climb, slide and play. And a pair of lightweight sneakers that features a soft Skechers Gel-Infused Memory Foam insole is perfect for the season. For girls, the delightfully colorful and bright Skech Appeal – Rainbow Runner is a go-everywhere pair that’s cool, sporty and totally fun. And for boys, the athletic slip-on Skech-Train offers an easy-to-wear closure for little ones on the move. Both include our signature plush Skechers Memory Foam that kids love.
And these two are just a few super comfy options for kids that feature squishy, squashy and super comfy Skechers Memory Foam! From sporty styles to light up shoes to everything in between there’s a Skechers Kids style for every boy and girl so check out the full collection on skechers.com to find a perfect pair. And because we want to make sure you’re excited for spring—even if the cold hasn’t moved away yet…we’re giving away several pairs of Skechers on Monday to ring in the new season! Check our Twitter, Facebook and Instagram pages at NOON PST to learn how to enter!
First row: Equalizer 2.0 – True Balance and Burst TR for him. Second row: Skech-Air Infinity and Flex Appeal 2.0 – High Energy for her.
The new Skechers Spot spot just landed, and it’s seriously worth checking out. And I’m not just saying that because I’m on Team Skechers.
For every trainer, kickboxer, yogi or all-around rock star at the gym, this spot’s an awesome anthem. And if you’re not, trust us – you’ll want to be all of those things once you watch this. It’s heart-pounding, exhilarating, packed with adrenaline – and a perfect showcase for all the ways Skechers Sport can help you crush your next workout.
Take a look:
Stop to watch it again (because you will) and check out all the gorgeous styles in the spring Skechers Sport collection: lightweight and breathable, flexible by design, packed with amazing memory foam comfort and ready to take a beating (I mean, the guy’s flipping tires in his Skechers. TIRES.) Everything from Skechers Burst to Skech-Air, Skech-Flex and Flex Appeal is getting star billing in this, and we’re loving every moment.
Let us know your favorite style in our new spot! Screenshot a pair from our commercial and post it on Twitter and Instagram with #SKECHERSsport by noon PST on Monday, March 13 – and you could be one of two lucky winners to get a new pair of Skechers shoes for spring. Check out the details here… and shop the new Skechers Sport collection for men and women.
March is one of our favorite months of the year. The sun starts to shine just a little bit brighter. There’s still a brisk coolness to the morning air but longer days fill with hope as the budding colors of Spring begin to appear. Technically the season may not change until the 20th, but March helps us escape from the dark cold winter that we’re leaving behind.
But enough about us…we want to hear why this time of year makes YOU excited! Tell us what you’re looking forward to most this Spring by adding a comment to this blog post and you could win a FREE pair of Skechers to get you through the warmer months ahead! TWO winners will be selected from those who comment. And don’t wait on this—the deadline is Friday, March 3 at 5PM PST.
And that’s not all! There’s even more chances for you to win in our ongoing #SpottedinSkechers contest! It’s easy to enter! Simply snap a picture of you wearing Skechers this season and share it on Instagram, Facebook or Twitter with #SpottedinSkechers for a chance to win a $25 Skechers gift card! A winner is selected on each social channel every month. We love seeing every photo and can’t wait to see yours! If you’re not sure how to snap your Skechers—check out some recent winners in the gallery below! Good luck and enjoy the sunshine!
@foxysfoolery via Instagram
@houseofmouselife via Instagram
@stuffmycloset via Twitter
@katiek485 via Twitter
@lacecadet via Instagram
@mommytoryandll via Twitter
@sigdatrig via Instagram
@sh3hab via Twitter
@tash_x3 via Instagram
@skasbaum via Instagram
@natalienoodles via Twitter
Because we love seeing your pix SO MUCH…here’s a few more that didn’t take home a prize but we still found to be super cute! Keep snapping images and don’t forget to tag #SpottedinSkechers! You could be our next winner!
Complete rules for the blog comment contest are available here. Additionally complete rules for the ongoing #SpottedinSkechers Sweepstakes are available here.
@venusmaya24 via Instagram
@amanda_eats_slc via Instagram
@megan2788_bbg via Instagram
Hey, Kelly. You look awfully comfortable in first class comfort.
Can Skechers Wide Fit shoes upgrade you into first class, pronto? OK, perhaps it’s a little aspirational – but totally worth a try. It worked for Kelly Brook in her latest spot, where she was swiftly saved from a hyperactive kid (no way that’s a lap baby!) and an ominous set of knitting needles.
Inspired by our hugely successful men’s spot with Howie Long, Skechers decided to go mile high for the gals this round as a fun way to showcase our insanely comfortable Wide Fit collection (it’s part of Skechers’ new signature fit system – check out our three fits for gals below). Take it from us – these styles are really, really amazing. You’ve got the roomy fit, the memory foam cushioning, everything – but also the cute styling. Plus they’re easy to slip on and off, so are totally airline-friendly for all of those lovely TSA checkpoints. But we digress. They’re worth grabbing a pair, or three.
Kelly is about as fun as she is gorgeous, by the way. On her downtime, we thought we’d ask her what her favorite pair of Skechers are, and why she’s such a huge fan. Watch her dish here:
Take a look at the sweet style Kelly’s wearing in her Wide Fit commercial (it’s Flex Appeal 2.0 – New Image) and tell us: Would you rather strut around in first class comfort or subject your heels to coach all day long? You be the judge.
Skechers’ new Signature Fit System includes styles in three different widths for women: Classic Fit (B width), Relaxed Fit from Skechers (B/C width) and Skechers Wide Fit (D width).