On May 29, 1992—24 years ago—an exciting idea became a reality when Skechers was officially incorporated in sunny Manhattan Beach, California. Things were a bit different in those early days. Business was conducted from a beach house and the only style available was a logger boot at the forefront of grunge era trends. While we’ve always been proud of our heritage, many styles have come and gone over the years, but that original Cascades boot for men remains in the collection even today!
Skechers quickly gained popularity and before anyone could blink, the collection expanded to women’s and kids’ footwear and currently there’s more than 3,000 styles available in over 160 countries around the globe. What started out as a trend-right lifestyle brand now includes cool light-up shoes for kids, the charity-focused BOBS collection and an entire award-winning Skechers Performance Division that made an instant impact in the running world with champion elite marathoner Meb Keflezighi. And with Skechers Memory Foam, we’re now tops when it comes to comfort. It’s been an amazing ride!
Along the way we’ve brought some amazing celebrity talent—Britney, Christina, Carrie, Ashley, a man of iron, and the always infamous Kim. Now it’s all about multi-platinum recording artists Demi Lovato and Meghan Trainor who both recently launched fun new ads for awesome cool new collections. And there’s the world famous drummer Ringo Starr, model and actress Kelly Brook, as well as TV personality Brooke Burke-Charvet–she first modeled for Skechers in the early ’90s! Plus, Joe Montana is back and Howie Long is on board for the 2016 football season. That’s all in addition to Meb and elite runner Kara Goucher plus pro golfers Matt Kuchar, Belén Mozo and Colin Montgomerie. Whew! Still going incredibly strong at the ripe age of 24!
#WorldSkechersDay commemorates this great occasion in Skechers history! Some of our fans shared images of their favorite Skechers old and new on social media. When were you introduced to Skechers and what is your all-time favorite Skechers style? Let us know in the comments and see you next year for the Skechers Silver Anniversary when we celebrate a quarter century!