We’re excited to share with all the Lovatics out there that Demi has returned for an all-new Skechers photo shoot! After her recent fantastic “Cool for the Summer” single and video success, she’s back on-set getting started on the next phase of her ongoing Skechers campaign! We shot and filmed at a loft space in Downtown L.A.. The space was visually as cool as her hit single, but the weather brought record-breaking heat that made the shoot a bit of a struggle in the old non-air-conditioned building. But with her adorable dog Batman on set to keep her company, Demi was a trooper and we were all rewarded at the end of the day with a beautiful roof-top sunset backdrop for the final few shots.
It feels really great to support a company that I actually love and wear. I have a ridiculous amount of pairs of Skechers in my closet. What I love about these shoes is they are very, VERY comfy.
As you know, Demi Lovato has been the face of Skechers women’s footwear since last year and now you can go behind the scenes with her in this exclusive video! She shares her thoughts on Skechers and the new campaign and offers insight on how changing her personal lifestyle over the last year influenced her fifth studio album, Confident, releasing on October 16.
Be on the lookout for Demi’s new print ads appearing in your favorite magazines in the months ahead! And of course the new campaign will extend to television—so check back for insider behind the scenes updates on an exciting new Skechers commercial starring Demi that’s set to premiere in time for the Holiday season! Look for the #SkechersDemiStyle collection to grow with cool, new top secret styles that will be revealed soon!
How do YOU wear #SkechersDemiStyle? Let us know in the comments!