Monthly Archives: April 2015

BLOG TAKEOVER: @BEACHYOGAGIRL KERRI VERNA POSES IN SKECHERS

Can I share some secrets with you? I have been a fitness professional for over 12 years, teaching everything from kickboxing to now exclusively yoga. The last three years of my life has been dedicated to yoga on the beach, which means I spend most of my time barefoot, with sand between my toes. Despite my sun-kissed barefoot life, this Yogi still loves a good sneaker! The dilemma I have most of the time is mixing comfort, fashion and my lifestyle.

Most yoga studios will make you remove your shoes before entering the sacred space. However, outside the yoga studio there are no rules and shoes can be a great benefit to your practice. If your yogi toes are not flexible or you are trying to work on something new like jumping back into chaturanga, shoes will give you the added support you need to feel secure. I am always amazed at how much better I balance in a handstand when I have shoes on. Wearing shoes not only helps my handstand, but also makes for a popular photo on Instagram!

I first found Skechers when my two boys asked me to buy them for their first day of school. My little darlings of course were attracted to the flashing lights and easy-on straps, but I as a mother loved how durable they were. Year in and year out they asked for another pair of Skechers and I was always impressed with the quality. I decided to check out a few pairs for myself and fell in love with not only their fashion but also comfortable fit. As a mom who is sometimes on a tight budget, but loves fashion, Skechers is the perfect brand for my family and me.

I love to feature brands that I not only wear in my real life, but also make for an interesting image on Instagram. Skechers is a perfect fit for this Instagram Yogi Mom. I truly value my followers and want to represent companies that I feel are something that I can endorse and recommend to the people that follow me.

My life isn’t all about the beach, yoga and children. I also love to dress up from time to time. Skechers has many wedges and cute sandals for me when I’m not busy being a mother and teacher and my husband and I get to go out on a date.  If you are looking for a cute, affordable, comfortable shoe, try out Skechers. If you strike a pose in your cute new shoes for Instagram, don’t forget to tag @beachyogagirl!

Since Kerri began her Instagram account three years ago, fashion, yoga and photography have helped grow @beachyogagirl to 750,000 followers. Learn more about Kerri at beachyogagirl.com.

SUGAR RAY LEONARD ENTERS THE RING FOR SKECHERS

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Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.

We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.

We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!

RINGO MENTORS IN NEW SKECHERS COMMERCIAL

If there’s one thing an iconic drummer needs after wrapping up a two-month tour…it’s a little relaxation. Unless of course you’re the legendary Ringo Starr where downtime might be difficult to come by. Fans around the world recently got their first listen of Postcards From Paradise—Ringo’s 18th solo album and the first to feature a track written and recorded with his current All Starr Band. For Ringo that means a busy promo schedule and a lot of time on his feet when comfort can make or break a day.

That’s why Relaxed Fit footwear from Skechers is such a perfect match for the world famous musician. With a soft Skechers Memory Foam insole, these shoes feel amazing at every step and offer the looks to coordinate with rockstar style. Ringo somehow found time to shoot a new commercial for Relaxed Fit and you can see it first right here! As you’ll see—when Ringo mentors the greenest of drummers, it all starts with the shoes.

And as if this guy wasn’t cool enough already, Ringo will be inducted into the Rock and Roll Hall of Fame by Paul McCartney with The Award for Musical Excellence on April 18.

Let us know what you think of the new commercial in the comments!  And don’t forget to pick up Ringo’s new album Postcards From Paradise available now from Universal Music Enterprises.

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