Monthly Archives: December 2014

SPIRIT OF GIVING: BOBS HOLIDAY PARTY FOR LAS VEGAS CHILDREN

‘Tis the season to give… Skechers and Zappos got into the spirit with a holiday party and donation event for Las Vegas children in need.

The December event was in partnership with Variety Early Learning Center Las Vegas and K.I.D.S./Fashion Delivers, and was packed with holiday festivities that included 200 new pairs of BOBS shoes for boys and girls, decorating stations where they could customize their new shoes and holiday ornaments, and a surprise visit from Santa Claus who passed out toys to the kids!  What a great way to celebrate the holidays, and to give shoes that kids can enjoy all year long.

SKECHERS SHINES AT FNAA 2014

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The brightest stars of the footwear industry gathered on December 3 in New York City for the 2014 Footwear News Achievement Awards ceremony where Skechers won the Company of the Year award. Television personality and longtime Skechers spokesperson Brooke Burke-Charvet praised the company’s charitable efforts as she presented the top award to Skechers president Michael Greenberg.

Check out Brooke Burke-Charvet and Michael Greenberg in this black carpet video from the event.

As an exciting follow up on the FNAA win, Skechers was also recently nominated for three Footwear PLUS awards including running, brand of the year, and an additional nod for company of the year! For a complete list of nominees and to cast your vote for Skechers, go here!

DESIGNER INSIGHT: THE KEEPSAKES MEADOW BOOT

Designer: URSULA

Collections: Skechers women’s casual lifestyle brands, including Modern Comfort, women’s boots and Skechers Cali divisions

Years at Skechers: 18

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What is the inspiration behind this style?

I was inspired to design this boot while shopping for a big, cozy cardigan sweater to wrap around me and keep me warm… I thought it would be great to do a boot in a great sweater material to wrap your feet and legs in cozy knits.

How would you wear this style?

Over leggings or skinny jeans.

Where would you wear it?

Anywhere… for fashion or function.

What is the hottest color or trend in this collection?

There is a big woven trend right now… the sweater shaft has a woven look to it. Arctic fur and other soft tonal furs are also really popular.

Product details:

Patterns or materials on the boot?  Woven look sweater (knit) shaft, suede rand and heel to protect from weather.  Soft, tonal fur collar and upper shaft lining.

Closure details?  Rope tie-on collar with beads.

Boot lined? The upper shaft is lined with faux fur.

Comfort features? Skechers Memory Foam footbed.

DEMI’S COMMERCIAL PREMIERE

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Last week we offered you a sneak peek and now it’s finally here!  Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now!  All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer.  As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it.  With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.

Do you want to rock a #SkechersDemiStyle look?  The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon!  Sign up here to be notified so you can be among the very first to own a pair.

Now that you’ve seen Demi’s commercial, let us know what you think in the comments!

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