DESIGNER INSIGHT: INSPIRED IN CHINA

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As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!

-LW

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