SKECHERS USA, Inc. today announced that it raised more than $120,000 for military families through its nationwide network of SKECHERS retail stores. The 2011 fundraising drive was in support of Iraq War veteran Troy Yocum’s Hike for Heroes campaign, which raised awareness and funds for military families in need as the former soldier walked across America.
“I’m extremely grateful that SKECHERS stepped up to provide vast exposure to this important cause,” began Troy Yocum, who was joined by his wife Mareike for part of his 7,880 mile journey. “Many military families in need will benefit from the donations made by the SKECHERS Foundation and SKECHERS customers across the country – many of whom many not have known about this cause if they hadn’t been informed about the donation opportunity in SKECHERS’ retail stores.”
“Troy Yocum is an inspiration to men and women of all ages,” began Michael Greenberg, president of SKECHERS. “After bravely serving his country in Iraq, this selfless man is now devoting his life to helping the families of his fellow soldiers who risk their lives to protect our freedom. I was extremely moved by Troy’s story, and felt compelled to help his cause through SKECHERS’ vast network of retail stores. Our loyal customers felt inspired to make donations to Troy’s campaign, and we’re extremely proud that SKECHERS raised such a large amount of funds to support military families.”
The SKECHERS Foundation will make this fundraising achievement by presenting a $122,285 check to Yocum for the Active Heroes charity foundation at the footwear company’s flagship retail store in Manhattan Beach, Calif., on Thursday, January 5.
Since the Hike for Heroes campaign began in April 2010, Troy has raised more than one million dollars for the Active Heroes foundation. His journey will continue as long as U.S. military families require assistance. Troy and Mareike plan to hike another 1,500 miles in 2012 through National Forests and at special events from coast to coast, with the ultimate goal of raising $5 million to directly benefit military families in need.