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    TWO TOP TRENDS FOR 2017

    It’s never too early to prepare your closet for the hot styles set to dominate in the months ahead. To give you a little help, here’s two top points from our footwear trend forecast for 2017. Follow these points and … Continue reading

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    HEAD TO SET WITH BROOKE BURKE-CHARVET

    We absolutely adore Brooke Burke-Charvet. She’s been a beloved member of the Skechers family for years, and she handles everything with such grace and style – whether it’s her role as our ambassador, a contestant on The Celebrity Apprentice, or as a … Continue reading

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    FIT TIPS FOR 2017

    New year, new you! It’s that time again, when many of us make ambitious plans to get in shape. More than a few struggle to stick to it month after month – we all know how hard it is to … Continue reading

ROB LOWE RETURNS TO SKECHERS

Sixteen years after appearing in a Skechers Collection print campaign, everyone’s favorite former ‘Brat Pack’ member is back with a multi-platform Skechers Relaxed Fit campaign. The commercial will offer a glimpse into a typical day for Rob as he waxes poetic about comfortable footwear. Known both for dramatic (The West Wing) and comedic (Parks and Recreation) roles, Rob most recently wrapped season two on the CBS series Code Black.

We caught up with Rob on the set of the Skechers commercial shot on the Warner Brothers backlot to cover all aspects of his hectic schedule.  On how Skechers has changed in 16 years, he told us, “It seems like yesterday when I first posed for a photographer wearing SKECHERS. They were good looking shoes then, but I don’t remember them being so comfortable.”  Check out the video below to see Rob explain how much he loves the versatility of the Relaxed Fit collection.

Watch for Rob’s new commercial set to hit television next week!  And be sure to visit skechers.com to find your perfect pair of comfortable Relaxed Fit shoes like the Expected – Gomel that Rob wears in the spot.  You can also find comfort in the red Skech-Air – Varsity that Rob can be seen wearing for a workout in the top image.

We want to hear from you–let us know your favorite Rob Lowe role in the comments!


Rob Lowe for SKECHERS in 2001.

MUST-DO MONDAY: HEAD OUTDOORS

So technically, spring is still a month away – but we’re already dreaming about all the things we want to do when the weather gets warm (it could be the torrential rain we’ve been having out here – yes, I know that we West Coast folks need to toughen up)…

All jokes aside, it’s been a long, cold winter for many of us, and we can’t wait to get out and enjoy some gorgeous sun. So our motto is, head outside – rain, snow or shine! (We went to Hawaii for this photo!)

Make the most of this long weekend and enjoy the great outdoors – whether it’s up on a mountain, out on a beach or all over the city. Go for a bike ride or a stroll with a friend, breathe in the crisp winter air and enjoy every moment. It’s great medicine for your body, your mind and your soul (not to mention a bonus for those long-forgotten fitness resolutions). Sure, we may have winter for a month longer (thanks, Punxsutawney Phil) but a winter adventure has a charm all its own.

Shown above: the Burst – Positive Image high-top bootie.

HOT V-DAY STYLES & FLASH SWEEPS!

Valentine’s Day is right around the corner! In celebration of the big day, our team searched high and low for the perfect pair, and fell head over heels for these looks for guys and gals: they’re perfect for the special day, and are totally on-trend for year-round style.

Want to score a couple pairs of Skechers styles, on us? Join our Valentine’s Day Flash Giveaway on Instagram, Facebook or Twitter! Details here.

Read on to see our great Valentine’s Day looks for next week and beyond!

FOR HER

OG 85 – STITCH N RUN

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What do you get when you mix retro and a red hot sneaker? The OG 85 – Stitch N Run! A classic tribute from our Originals collection, this style rocks a sweet V-day vibe and is awesomely comfortable every day of the year, thanks to the knit mesh and air-cooled memory foam insole.

D’LITES – REINVENTION

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D’Lites are EVERYWHERE, from Meghan Trainor to scores of influencers in the US and Asia –  they adore how we’ve sweetened up this classic retro look! People love rocking the 90’s vibe with 2017’s comfort features like soft flat knit and air-cooled memory foam – and this SKECHERS D’Lites – Reinvention style is no exception. Plus this subtle shade will go with absolutely everything (even chocolate!).

BURST 2.0 – NEW AVENUES

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Love, love, love! We can’t get enough of this new generation of Skechers Burst: meet 2.0! This New Avenues shoe is so soft, made with mesh knit – just pull it on like a sock! – and with its flexible feel and incredibly cushioned memory foam, it’s sure to be your solemate all season long.

FOR HIM

SKECH-FLEX 2.0 – MILWEE

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Hey guys: whether you’re heading out for a V-Day date or hanging out with friends, these classic black Skech-Flex 2.0 – Milwee sneaks are sure to keep you cool and comfortable everywhere you go. As part of Skechers’ Relaxed Fit collection, they’re a roomy fit and really breathable – take them from work to the gym to a hot date!

SKECH-AIR – VARSITY
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We had to shower the Skech-Air Varsity trainer with kisses; we love everything about this shoe. The seamless knit black and red design, the air cushion and memory foam, and the fact that it’s totally versatile – for the gym, school, and heading around town. We really love this deep red shade, but it comes in all kinds of other colors too (black, navy, gray, you name it).

FLEX ADVANTAGE 2.0 – MISSING LINK

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One-piece knit mesh is all the rage: it’s totally seamless and incredibly comfortable (and breathable). The Flex Advantage 2.0 – Missing Link training sneaker with air-cooled memory foam is another winner from our knit collection – and in black and white, it’s right on-trend and an easy match for every guy’s wardrobe.

Happy Valentine’s Day, y’all – don’t forget to sign up for our flash sweepstakes this weekend! What’s your favorite style from our list? Tell us in the comments!

JOE MONTANA RETURNS TO SKECHERS

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As fans everywhere prepare for the big game between New England and Atlanta this weekend, we thought what better time to announce that legendary quarterback Joe Montana is returning to Team Skechers! Joe first appeared in a Skechers campaign way back in 2008 when he announced his athletic comeback. Since then you saw him in several Relaxed Fit campaigns and after a brief hiatus he’s back in the fold for Skechers Sport and Casual footwear with Air-Cooled Memory Foam that delivers on total comfort.

The commercials are set to start airing on major broadcast and cable networks later this month, but to tide you over, we spoke with Joe behind the scenes while he was shooting the new spots. Take a look below to hear the Hall of Famer explain how he came to work with Skechers, the family feeling of being part of Team Skechers, and how much he loves the comfort of Skechers Air-Cooled Memory Foam.

Follow Joe’s lead and get comfortable on Sunday with a pair of Skechers featuring the innovative Air-Cooled Memory Foam insole.  With countless sport and casual available now on skechers.com you’re sure to find a pair that will keep you feeling great on your feet as you jump and cheer for your favorite team.  Let us know how you plan to celebrate the Big Game in the comments!

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SKECHERS WORK PROTECTS ON THE JOB

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Did you know that Skechers offers an entire collection of utility and safety footwear designed to protect on the job?  In fact, Skechers has the #1 WORK brand in the United States. We designed the Skechers WORK collection for men and women working in kitchens, hospitals, warehouses, janitorial, construction and more. Every style includes features that protect against one or more dangers including slippery surfaces, impact, water and electrical hazards—each independently tested and certified to rigorous industry standards.

Our slip-resistant outsoles follow the ASTM F1677-2005 Mark II testing standard on clean Red Quarry tile and meet or exceed a result of 0.40 under wet or oily conditions. Styles that offer Electrical Hazard protection meet ASTM F2413-20011 EH requirements and are constructed to resist disruptive discharge to the ground under 18 kV 60Hz AC for one minute with no current flow in excess of one milliampere under dry conditions. Electro-static Dissipative styles are designed to reduce the accumulation of excess static electricity by conducting body charge to the ground following the ASTM F2892 standard.

Skechers WORK Safety Toe footwear offers a variety of impact protection options in the toe cap all meeting or exceeding the ASTM F2413-2011, I/75 C/75 standards for impact and compression.  Steel Safety Toe styles feature a more traditional hard steel protective cap over the toe area.  Lightweight Safety Toe styles feature a toe cap protected by an alloy material created with ultra-lightweight, durable and high-grade materials for superior strength and comfort. Lastly Composite Safety Toe series footwear delivers the same level of protection and comfort using a non-metallic composite material. Select styles also include Waterproof protection designed to keep feet dry for at least eight hours in water or wet conditions tested with the SATRA TM77 method utilizing membrane and seam-sealed construction.

And best of all many styles in the collection are special versions of trendy Skechers profiles designed with a Relaxed Fit to give extra space in the toe area plus a soft Skechers Memory Foam insole for enhanced comfort when you must be on your feet all day. These shoes and boots look great, feel amazing, and help keep you safe throughout your shift.

Take a look at a few styles from the collection above—all three protect against slippery surfaces and electrical dangers. For women who want a traditional low profile sneaker the Relaxed Fit: Eldred SR on the left is a perfect option. Or for those who prefer an easy-on, easy-off design there’s the Relaxed Fit: Cozard SR seen center. And for men, the Relaxed Fit: Flex Advantage SR to the right is a popular traditional sneaker that that gets the job done. Or browse the entire collection at skechers.com to see more options including rugged safety toe boots.

We want you to understand how Skechers WORK slip-resistant footwear can positively impact on your day on the job so we enlisted the great Kelly Brook to help convey the story in the commercial below. Check it out and if you’ve worn WORK footwear on your job, tell us about it in the comments!

BLOG TAKEOVER: STICK TO YOUR NEW YEAR’S GOALS IN FIVE STEPS

When it comes to taking life goals seriously, no one inspires our office better than Stress Monkee guru (and Team Skechers expert) Alicia Murphy! Here are her tips on how to continue your New Year’s Resolutions all year round.

Here we are, good ol’ January.  That time of year where many of us declare our unwavering commitment to making changes.

Yet, somehow when February rolls around (or maybe even sooner) we end up going right back to our old ways.

According to research (University of Scranton) only 8% of us achieve our Resolutions.  What gives?!

The problem isn’t a lack of information.  Nowadays, you can Google your way to being an expert in anything.

“If information were the answer, we’d all be billionaires with perfect abs.” – Derek Sivers (On point, Mr. Sivers!)

But listen, if you’re starting to slip on your New Year’s Goals, don’t sweat it. Tomorrow is a chance to start again.

Aaaaand, I have a little something to help you out.

5 Steps to be one of the 8% who nails the New Year’s Goals:

STEP #1 – Go Slow to Go Fast

If you’re scratching your head wondering what in the world I’m talking about, check this out.

One of the biggest reasons we don’t reach our goals is because we take on too many changes at once.

We create a massive “to do” list of changes to reach our goals.

We try to make changes in all different areas.  Our weight.  Our health.  Our finances.  Our job.  Our relationships.

Phew!  I don’t know about you, but my life can get hectic.  Trying to keep up with all those changes in different areas can only last for so long.

Try this:

Focus on only one area of your life that you’d like to change at a time.

My favorite way to do this is have a “theme” each month.  Maybe January is weight loss month.  Then February is relationship month.  Then March is health month… and so on.

I know it seems like it’ll take longer, but doing it this way means the changes will stick.  You can totally reinvent yourself by this time next year!

Alicia works out in Skech-Air Cloud.

STEP #2 – Make It So Simple, You Can’t Say No

Okay, now that you’ve picked one area of your life, how do you make change happen?

You pick one thing that takes a small amount of effort, but will give you the most results.

By doing this, you’ll be taking some of the “pain” out of change.  Trust me on this one.

If you start small, you’ll build up momentum and you’ll start to see dramatic results.

Try this:

Think about the change you want to make happen, and then ask yourself, what is the ONE thing you can do that will get you results?  Remember, it’s got to be something that you know you can stick to.

Example: I want to drop 10 pounds.  What are some things I could do (that I know I could stick to) that will get me results?

Brainstorm time!  Write your ideas.

Here are a few suggestions to get you started:

– Eat veggies twice a day

– Drink 100 ounces of water every day

– Go to the gym 3 days per week (if this is your jam, check out this video for a quick workout)

– No sugar for 30 days

– No alcohol for 30 days

Make sure you pick only one thing. Master it and then move on to the next thing. Bam!

STEP #3 – Consistency is King

I seriously cannot emphasize this step enough.

The secret to success is found in your daily routine.

This is the biggest mistake I see people make when it comes to getting in shape.  They quit.

The ONE thing you chose in Step #2… stay consistent with it, and you will reach your goal.  It’s as simple as that.

We’re trying to create new habits here.  To do that, you must do something over and over again until it becomes natural.  And it will become natural if you stay consistent.

Try this:

Give yourself a time frame for your ONE thing from Step #2.

I recommend at least three weeks, but I like the idea of doing something for a whole month even better.

Example: “I will drink 100 ounces of water every day for 30 days.”

At the end of 30 days, if it still doesn’t feel natural, recommit and go again.

Alicia stretches in Skechers Burst 2.0 – New Avenues.

STEP #4 – Change Your Story

“…the body always follows the mind.” – Bruce Lee

How do you talk to yourself?

What “identity” have you labeled yourself with?

If you say things like, “Ugh, I’m so fat – I need to go to the gym,” then guess what… your body will believe it.

In other words, whatever you continually label yourself as, your body will work to make it true.

I’m stressed.  I’m tired.  I feel yucky.  I’m fat.

Stop the madness!!

Try this:

Who do you want to be?

Write it out.  Describe the person you want to be.  Then act “as if.”

Start to act as if you are already that person.

Taking our example from Step #3.

I am a healthy + fit person who drinks 100 ounces of water a day because it makes me feel amazing and I love it.

STEP #5 – Find Your Tribe

We are social creatures.  We long for connection (whether we know it or not).

You want to reach your goals?  Don’t go it alone.

Find others to go through the journey with you.  This is a crucial step; don’t be tempted to skip it.

Accountability and support are ridiculously important my friend, when it comes to change.

Try this:

Here are a few suggestions to “find your tribe.”

– Grab a friend who wants to make the same change you do. Hold each other accountable.

– Join a Facebook group.

– Tell a close friend or significant other your goal, and ask him or her to support you by holding you accountable.

– Declare your goal on social media. (This one doesn’t work for everyone, but it could be positive peer pressure!)

There you go… five steps to reaching your New Year’s goals.

Remember, each day is Day One.  If you slip up, just start again.

Let me leave you with this – you can do anything.  I promise.

Yes, change is hard, but if you can master the process, then you’ll be unstoppable!

On behalf of myself + Team Skechers,

We believe in you!

We’d love to hear from you in the comments below: what is the ONE change that you are going to focus on?

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Alicia Murphy is a fitness expert for people who want to get ridiculously fit by training their stress response. She also trains Team Skechers on site at their headquarters in Manhattan Beach, California.

Through her totally addictive HAPPYness Hours, free challenges + virtual programs, she’s here to help you shake up your approach to stress—and learn to use it as a tool to achieve your health goals. When she’s not coaching, you can find her running on the beach or hanging out at Disneyland with her son. Meet Alicia + transform stress into your SUPERPOWER at StressMonkee.com.

 

ROCK 10 YEARS OF D‘LITES WITH THE DIAMOND COLLECTION

We’re starting 2017 in style by giving one of Skechers’ biggest trends of the past decade a sparkling new update: the D’Lites Diamond Anniversary Collection, starring four bold new styles (Be Dazzling, Style RevampShiny and New and Diamonds Are Forever)!

For 10 years, Skechers D’Lites have been a hot trend for our brand – launching in the States and becoming a fashion movement that spread across Asia, where top K-Pop groups Sistar and EXO have backed the collection. The heritage sneaker has been worn by global pop stars, fashion influencers and millions of fans worldwide. So we couldn’t resist but salute this amazing style and give it the glam it deserves.

The Skechers D’Lites Diamond Anniversary Collection rocks lots of rocks, but also a lot of comfort: it’s been modernized with awesome lightweight features and cushioned Skechers Air-Cooled Memory Foam. Our four new styles in this collection are all bejeweled in black and white, but each one is distinctly embellished with its own diamond rivets and bold metallics.

To celebrate this new trend, some of the hottest influencers around have been lacing up in their Diamond D’Lites and rocking this hot new look – everyone from Miss Minus Sized to Mermaid Waves! We love showing our Diamond D’Lites off with a classy outfit, or dressing them down with a pair of jeans.

Have an old pair of D’Lites that you love? How would you style your own Diamond Anniversary pair? Tell us in the comments!

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