Working at SKECHERS is often a 24/7 experience: we eat, sleep and breathe SKECHERS at work, but like all you civilians, we also see a lot of our brands on the street, the freeway, TV, stores, you name it. The latest shout-out was on my way to work this morning, when my morning news announced out of the blue that it was being sponsored by SKECHERS. Next thing I know, I’m hearing our new Relaxed Fit radio spot and Hall of Fame quarterback “Joe Cool” Montana telling LA how great our comfort technology is. Turns out a lot of us have been hearing it lately, since it’s playing all over satellite and terrestrial radio. Have a listen: http://bit.ly/12UAMph
SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”
“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”
Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.
“SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”
Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.
Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.
A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.
SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2′s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.
The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.
Just five months after reaching its first million-pair donation milestone, BOBS from SKECHERS today announced that it has donated more than three million pairs of new shoes for children in need worldwide. With a new pair going to a child in need for every pair of BOBS purchased, BOBS has expanded its donation network to include nearly 30 countries around the globe, with a focus on helping distressed families across the United States.
“The word is out about BOBS, and its growing success means that we can give more pairs than ever. We are pleased that we are able to get shoes in the hands of American families struck by financial hardship, those affected by natural disasters, including Superstorm Sandy, and many children in need around the world,” said Michael Greenberg, president of SKECHERS. “We’re so excited to be part of this movement of giving, and to help as many kids as we can. Through the continued support of socially conscious consumers, we believe we can make an even larger impact.”
BOBS unites people with a single goal: to help the approximately 300 million children worldwide in need of shoes due to poverty, epidemics and natural disasters. With the support of its non-profit giveaway partners, BOBS distributes to charitable organizations, homeless shelters, education programs and non-profit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast Asia – and plans to continue expanding the program on a global scale.
Designed for women, men and kids, BOBS is supported by Dancing with the Stars host Brooke Burke-Charvet in a global awareness campaign across print, television, online and social media. You can find BOBS in stores nationwide, and in key markets around the world.
The SKECHERS Foundation today announced that more than $750,000 was raised for children with special needs and education through Sunday’s Pier to Pier Friendship Walk. The 2012 donations were significantly higher than last year’s total of $580,000 thank to the record number of walkers, more than 8,500 people, and the many donations by local and national businesses, including presenting sponsor Nickelodeon.
“Four years ago when the SKECHERS Pier to Pier Friendship Walk began we had 2,200 people come out; now we’ve surpassed 8,500 walkers in 2012, which is a testament to the compassion and dedication of our community,” said SKECHERS president Michael Greenberg. “The $750,000 we raised through this year’s walk will help many children with special needs continue to thrive through the Friendship Circle programs; it’s inspiring to see what a big impact small gestures can make. Many education foundations that are in dire need of funding will also benefit from the money we’ve raised through this year’s walk.”
The 3.4 mile walk from the Manhattan Beach Pier to the Hermosa Beach Pier and back was hosted by fitness expert Denise Austin, who rallied the crowd before the walk. Legendary Hall of Fame baseball manager Tommy Lasorda also spoke about the importance of giving back to make a positive impact in the community, and Dancing with the Stars co-host Brooke Burke-Charvet congratulated SKECHERS and all the walkers for making a difference to help children with special needs and for supporting education foundations.
SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that legendary Hall of Fame baseball manager Tommy Lasorda, Dancing with the Stars co-host Brooke Burke-Charvet, and fitness expert Denise Austin will host the fourth annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 28. Each celebrity shares a long history with SKECHERS; Lasorda – a loyal friend of the Company for many years – will appear in a new SKECHERS ad campaign later this fall, and both Burke-Charvet and Austin have supported the Company’s footwear collections as celebrity endorsees.
SKECHERS is anticipating 10,000 participants at this year’s Pier to Pier Friendship Walk, which is presented by Nickelodeon, and will aim to surpass the $600,000 fundraising total from 2011. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational programs, maintain smaller class sizes, upgrade school technology, as well as support The Friendship Circle – a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social programming.
“We are thrilled that Tommy, Brooke and Denise are hosting this year’s walk and devoting their time to help the SKECHERS Foundation raise awareness and funds for these important causes,” said SKECHERS president Michael Greenberg. “Schools rely on this additional funding to maintain valuable programs that are constantly threatened by budget cuts, and the Friendship Circle creates a life-changing environment that not only helps children with special needs, but also influences teen volunteers to become caring mentors who give back to the community. These children are the future of our nation, so it’s crucial that we step up and provide the financial support they need to succeed.”
“When I participated in last year’s SKECHERS Pier to Pier Friendship Walk, it made such a dramatic impact on me that I was compelled to return this year and show my support,” said Brooke Burke-Charvet. “These kids are truly inspiring, and watching them join together to save our schools and support children with special needs is such a great example for other communities across the country. I hope people recognize what SKECHERS has accomplished through the Pier to Pier Walk, and it compels them to show support for this important cause at a national level.”
Traveling from the Manhattan Beach Pier to Hermosa Beach Pier and back, the 3.4-mile walk will include performance from local school bands, cheerleading teams and free activities for the entire family. The Pier to Pier Walk will also be followed by the 22nd annual World Famous Pumpkin Races at the Manhattan Beach Pier.
Individuals, families, team leaders and team members can register online at skechersfriendshipwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the morning of the event is $30. Registered participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk t-shirt, goody bag and complimentary water and drinks along the walk route. For those who cannot participate, donations will also be accepted until the day of the walk; event sponsors and volunteers are also welcome to participate.
SKECHERS Foundation, a SKECHERS organization designed to support families and communities in need, announced that it partnered with Hall of Fame manager Tommy Lasorda to host a day at Dodger Stadium on August 1 for members of the Friendship Circle, an organization dedicated to nurturing and inspiring the special needs community. The event included 100 children with special needs and their families, and five children with special needs were given the opportunity to join Lasorda down on the field with the current Dodger players before the first pitch.
The Dodgers event launched a community-wide campaign for fourth annual SKECHERS Pier to Pier Friendship Walk – a Nickelodeon-sponsored Southern California event that raises funds for The Friendship Circle and education. Lasorda has co-hosted the Walk since its launch in 2009 and will co-host the 2012 Walk on October 28.
“The Friendship Circle has a special place in my heart. These kids give such joy and love, they can people’s lives. I know they’ve changed mine,” said Lasorda. “I’m so excited to take them to the place I love – and I can’t wait to be part of our next walk. The Pier to Pier Friendship Walk makes such a big difference for these kids every year, and for education too. I’d love for everyone at our games to join us and walk for our kids!”
“Going to a baseball game was one of my favorite memories as a kid – and there’s nothing like doing it with Tommy himself!” added Michael Greenberg, president of SKECHERS. “This is a day that these kids will cherish for the rest of their lives – and I’m so grateful to Tommy for helping us make this a reality, as well as all the years he’s hosted the Walk. It’s such a great way to tell baseball fans and our community about this event.”
An extension of the SKECHERS Foundation, the SKECHERS Pier to Pier Walk gathers donations for Friendship Circle projects such as teen mentorships, support groups and programs for children with special needs and their families, as well as equipment, salaries, and supporting materials for compromised schools. For more information about the SKECHERS Pier to Pier Friendship Walk and the SKECHERS Foundation, please visit http://www.skechersfriendshipwalk.com
All month long, the National Association for Health and Fitness will be promoting the benefits of a healthy lifestyle to employers and employees through worksite health promotion activities and environments as part of their Global Employee Health and Fitness Month campaign.
According to a study presented at the 2011 American Institute for Cancer Research annual conference, more than 90,000 new cancer cases a year in the United States may be due to physical inactivity and prolonged periods of sitting. 1 Since many employed adults spend their time sitting behind a desk in an office building, it is important to remember to move around and stay active to help lower the risk of certain cancers and diseases.
For some, it can be difficult starting or sticking to an exercise routine due to busy schedules and hectic lifestyles, but every little bit of physical activity can help. Certified personal trainer and freelance writer Paige Waehner shares some tips in her article, “Exercise at Work,” on how to stay active during the work week. Waehner recommends that employees:
- Sit on an exercise ball instead of a chair to strengthen your abs, back and help posture
- Set an alarm to go off every hour to remind you to stand up and move
- Take the stairs whenever you can
- Deliver documents to co-workers in person rather than by email
- Get a headset for your phone so you can move around while you talk
Epidemiologist Christine Friedenreich of Alberta Health Services in Calgary, Canada reviewed more than 200 cancer studies worldwide and found evidence that regular physical activity can reduce the risks of breast cancer, colon cancer and endometrial cancer by 25% – 30%. The results also suggested that regular exercise reduces the risk of lung, prostate, and ovarian cancer, too.2
How are you staying active during the work week?
1, 2 Hellmich, Nanci. “Prolonged sitting linked to breast cancer, colon cancer”. USA Today. November 3, 2011. http://www.usatoday.com/news/health/medical/health/medical/cancer/story/2011-11-03/Prolonged-sitting-linked-to-breast-cancer-colon-cancer/51051928/1
Sometimes the only thing that’s harder than sticking to your health and fitness goals is coming up with the goals themselves. If you haven’t had time to sit down and write out your list, this weekend might be the perfect time to start coming up with a plan.
Today, the World Health Organization celebrates its annual World Health Day. Although the theme of this year’s World Health Day is focused on aging and health, the World Health Organization says it’s important to maintain physical activity and practice healthy habits early in life.
According to a United States health statistic report released by the Center for Disease Control, only 36% of young adults aged 18-29 get regular physical activity in their spare time as of 2005-2006, and only 26% partake in strength training at least two times each week. The report also states that while obesity rates are rising more slowly than previous decades, more than one-third of adults aged 20 and older are obese.
Want to set some personal health and fitness goals, but aren’t sure where to start? Amy Jones, a Success Skills contributor at Selfgrowth.com, shares the most common goals for maintaining a healthier lifestyle:
1) Shed pounds
2) Push yourself
3) Build muscles
4) Tone the body
5) Drink more water
And if any of your goals include physical activity, SKECHERS has the latest styles to help meet all your fitness needs. From SKECHERS Resistance Runner ProSpeed sneakers for runners to Shape-ups Liv by SKECHERS for walkers, SKECHERS has something for everyone at any activity level.
It’s never too late to choose a healthier lifestyle. How do you plan on aging well for the World Health Organization’s World Health Day?