Tag Archives: SKECHERS GOrun

Meb Named Top U.S. Marathoner for 2012 by Running Times Magazine

SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”

Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.

SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”

Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.

SKECHERS GORUN NAMED MOST INNOVATIVE: Official Shoe of Top U.S. Marathoner Meb Keflezighi Receives Multiple Accolades from Running Press

SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.

Skechers GOrun

“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”

Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.

Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.

SKECHERS COMMITS TO FOURTH SUPER BOWL AD: Skechers Performance campaign will again feature adorable French Bulldog, Mr. Quiggly

SKECHERS USA, Inc. (NYSE: SKX), a global leader in the footwear industry, today announced that it has purchased advertising to air on CBS during the 2013 Super Bowl. The Company is in the planning stages of next year’s campaign, but did indicate it plans to promote Skechers Performance footwear and utilize the talents of Mr. Quiggly—the adorable French Bulldog who won hearts around the globe when he raced wearing doggy-sized Skechers GOrun shoes in the Company’s 2012 commercial.

“2012 was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls. The spot generated massive awareness for our Skechers GOrun product,” began Michael Greenberg, president of SKECHERS. “Next year we’ll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return. We’re aiming for the No. 1 Super Bowl commercial this time.”

Skechers GOrun exploded into the serious running scene in November 2011 when elite marathoner Meb Keflezighi wore the shoes to set a new personal record as the first American to cross the finish line in the 2012 NYC Marathon. Since then, the running community has followed Meb’s story and embraced Skechers GOrun with Competitor and Women’s Running naming it the “Most Innovative” new running line for 2012.  Meb will be once again wearing Skechers GOrun footwear when he represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on this foundation of success in minimal running by expanding its Skechers Performance Division with launches this summer of Skechers GOrun Ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic, a zero-drop ultra-minimal running shoe. From the track to the gym, with additional categories planned for the trail and golf course, Skechers Performance will leverage technologies and innovations developed for Skechers GOrun to offer a variety of Skechers GO lines that meet the needs of athletes at every level and ability across multiple sports and activities.

 

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended March 31, 2012. The risks included here are not exhaustive.  The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

 

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Mr. Quiggly Wins Big During the Big Game!

Congratulations to Mr. Quiggly who crossed – er, moonwalked across the finish line first in his commercial during last Sunday’s big game. Although French bulldogs aren’t typically known for their speed, Mr. Quiggly had a secret weapon – his SKECHERS GOrun performance footwear.

Since his commercial debut, Mr. Quiggly has been winning on and off the track. He has not only achieved more than 500,000 views on YouTube, but he also won 3rd place in the USA Today Facebook Ad Meter Viewer Panel and placed 8th in the People’s Vote! GO Mr. Quiggly!

Watch the clip below to see Mr. Quiggly in action:

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

Meb Keflezighi and SKECHERS GOrun Continue on to London!

Congratulations to Meb Keflezighi who crossed the finish line first at the 2012 Trials in Houston, Texas, and will represent the United States this summer at the 2012 Games in London.

Meb not only finished first at the trials, but he also set a new personal record of 2:09:08 – his second PR in 69 days – while wearing his SKECHERS GOrun sneakers.

This will mark Meb’s third appearance at the games, and his first competing in SKECHERS GOrun sneakers. He ran the 10,000 meters in Sydney, and at the 2004 Games in Athens, Meb finished second in the men’s marathon event to earn a silver medal. At the time, he was the first American male to take home a marathon medal in 28 years.

Check back to receive updates and follow Meb on his journey.

Want shoes like Meb’s? Visit skechers.com to get your pair or learn more about SKECHERS GOrun performance footwear.

Meb Keflezighi and SKECHERS GOrun Head to Houston for the U.S. Olympic Marathon Trials!

Meb Keflezighi will compete at the U.S. Olympic Marathon Trials on Saturday, January 14 in his SKECHERS GOrun sneakers.

After an impressive finish as the fastest American and a new personal record at the 2011 ING New York City Marathon last November, Meb Keflezighi is on the move again, this time heading to Houston, Texas for the U.S. Olympic Marathon Trials.

On Saturday, January 14, Keflezighi will race in his SKECHERS GOrun shoes for a chance to compete against the world’s best runners at the 2012 Summer Olympics in London.

If Meb qualifies, it will mark his second appearance at the Olympic games, and his first competing in SKECHERS GOrun sneakers. In 2004, Meb finished second in the men’s marathon event winning the silver medal at the Summer Olympics in Athens.

Check back to receive updates and follow Meb on his journey.

Want shoes like Meb’s? Visit skechers.com to get your pair or learn more about SKECHERS GOrun performance footwear.

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