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Meb Named Top U.S. Marathoner for 2012 by Running Times Magazine

SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”

Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.

SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”

Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.

New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.

A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.

SKECHERS TO AIR TWO COMMERCIALS DURING SUPER BOWL: Footwear company will launch Skechers GOrun 2 with humorous ad starring the world’s fastest land animal and bring back Joe Montana for Relaxed Fit men’s footwear

Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

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