Tag Archives: running

SKECHERS TO AIR TWO COMMERCIALS DURING SUPER BOWL: Footwear company will launch Skechers GOrun 2 with humorous ad starring the world’s fastest land animal and bring back Joe Montana for Relaxed Fit men’s footwear

Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

Skechers GObionic Named Editor’s Choice: Performance Footwear Line Receives Accolades from Runner’s World UK

SKECHERS USA, Inc., a global innovator of performance footwear, today announced that the new zero-drop Skechers GObionic ultra-minimal running line has been named “Editor’s Pick” in the October 2012 issue of Runner’s World UK.

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

The accompanying review notes that “Testers loved everything about it, especially the flexibility, responsiveness, low weight and perceived springy feel.”

“Following our Skechers GOrun line being declared ‘Most Innovative’ by Competitor magazine earlier this year, we’re thrilled that the running press continues to give accolades to our performance footwear,” began Michael Greenberg, president of SKECHERS. “The positive feedback we’re receiving on Skechers GObionic illustrates how we’re finding success by leveraging our unique pioneering technology as the foundation for an expanding collection of performance product.”

Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.

In addition to Skechers GObionic, the Company recently introduced Skechers GOrun ride, which offers enhanced cushioning for elevated comfort and support; Skechers GOwalk, a comfortable walking shoe constructed with performance materials; plus Skechers GOtrain, a workout shoe built for added stability and control. From the track to the gym, with additional categories launching soon for the trail and golf course, the Skechers GO platform will meet the needs of athletes at every level and ability across multiple sports and activities.

Men’s and women’s styles from the entire Skechers Performance footwear collection are available in sporting goods, department and specialty athletic stores around the world.

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