Tag Archives: Relaxed Fit footwear

SUGAR RAY LEONARD ENTERS THE RING FOR SKECHERS

Sugar Ray Leonard_Skechers_FINAL (2)

Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.

We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.

We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!

SKECHERS SIGNS RINGO STARR

Photo credit: Rob Shanahan

Photo credit: Rob Shanahan

We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.

Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.

After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!

SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana and Ronnie Lott: NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection

SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott.  Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.

The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.

SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.

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