Tag Archives: Mr. Quiggly

SKECHERS TO AIR TWO COMMERCIALS DURING SUPER BOWL: Footwear company will launch Skechers GOrun 2 with humorous ad starring the world’s fastest land animal and bring back Joe Montana for Relaxed Fit men’s footwear

Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

SKECHERS COMMITS TO FOURTH SUPER BOWL AD: Skechers Performance campaign will again feature adorable French Bulldog, Mr. Quiggly

SKECHERS USA, Inc. (NYSE: SKX), a global leader in the footwear industry, today announced that it has purchased advertising to air on CBS during the 2013 Super Bowl. The Company is in the planning stages of next year’s campaign, but did indicate it plans to promote Skechers Performance footwear and utilize the talents of Mr. Quiggly—the adorable French Bulldog who won hearts around the globe when he raced wearing doggy-sized Skechers GOrun shoes in the Company’s 2012 commercial.

“2012 was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls. The spot generated massive awareness for our Skechers GOrun product,” began Michael Greenberg, president of SKECHERS. “Next year we’ll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return. We’re aiming for the No. 1 Super Bowl commercial this time.”

Skechers GOrun exploded into the serious running scene in November 2011 when elite marathoner Meb Keflezighi wore the shoes to set a new personal record as the first American to cross the finish line in the 2012 NYC Marathon. Since then, the running community has followed Meb’s story and embraced Skechers GOrun with Competitor and Women’s Running naming it the “Most Innovative” new running line for 2012.  Meb will be once again wearing Skechers GOrun footwear when he represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on this foundation of success in minimal running by expanding its Skechers Performance Division with launches this summer of Skechers GOrun Ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic, a zero-drop ultra-minimal running shoe. From the track to the gym, with additional categories planned for the trail and golf course, Skechers Performance will leverage technologies and innovations developed for Skechers GOrun to offer a variety of Skechers GO lines that meet the needs of athletes at every level and ability across multiple sports and activities.

 

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended March 31, 2012. The risks included here are not exhaustive.  The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

 

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Mr. Quiggly Wins Big During the Big Game!

Congratulations to Mr. Quiggly who crossed – er, moonwalked across the finish line first in his commercial during last Sunday’s big game. Although French bulldogs aren’t typically known for their speed, Mr. Quiggly had a secret weapon – his SKECHERS GOrun performance footwear.

Since his commercial debut, Mr. Quiggly has been winning on and off the track. He has not only achieved more than 500,000 views on YouTube, but he also won 3rd place in the USA Today Facebook Ad Meter Viewer Panel and placed 8th in the People’s Vote! GO Mr. Quiggly!

Watch the clip below to see Mr. Quiggly in action:

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

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