Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.
Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!
*Image courtesy of Rankin
Summer has arrived! School’s out, so kids everywhere are back home and excited to play and have fun. Of course it doesn’t take long before that excitement turns into boredom and a lack of motivation prevents ideas for fresh ways to fill their time. We all know that responsibility always falls on the parents! But never fear! In celebration of the school break, we’ve put together a short list of some of our favorite activities for kids (and the entire family) to help inspire you through the summer doldrums.
- Have the kids choose a theme for the summer and create a photo album or collage around it. It’s a great long-term, ongoing activity and when completed can be cherished as a special keepsake.
- Plan a camping trip in your backyard! Bust out the tents, tell some stories, and foster your kid’s love for the outdoors without the need for travel.
- Go to the park! Whether it’s to have a picnic or to toss a Frisbee around, the park is both fun and relaxing to visit.
- Start a “small” business. Be it the good ol’ fashioned lemonade stand or another creative idea the kids come up with, it will be a great learning experience that they will be proud of.
And don’t forget SKECHERS offers the best fun footwear styles for boys and girls that will complement any of these activities. Have any tips of your own to share? Let us know in the comments!
We recently partnered with Shoe Carnival and K.I.D.S./Fashion Delivers to donate new shoes to students in need across Puerto Rico and Lubbock, Texas. More than 13,000 pairs of BOBS from Skechers were distributed at a series of special end of school year events. That makes over 57,000 shoes donated to date with Shoe Carnival alone and overall more than eight million pairs since BOBS launched in 2011. Everywhere we went, the kids were excited and had a chance to decorate and personalize their new shoes. These local events truly exemplify the power of the BOBS movement and illustrate the power we have to create positive impact on the world around us. Check out the video to catch a heartwarming look at what happened.
Congratulations to Skechers Performance elite athlete Meb for his victory at the 2014 Boston Marathon! Wearing the new Skechers GOmeb Speed 3 shoes, Meb ran a career best with a new personal record of 2:08:37. He was the first American male to win the Boston Marathon since 1983 and the first American overall since 1985.
After the race, Meb reflected on his historic accomplishment at the Boston Strong event:
“A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S. When the Red Sox put the World Series trophy at the Boston Marathon finish line during the victory parade last year, I was inspired more than ever to come back and win. With the support of the Skechers Performance Division by my side every step of the way, this victory today belongs to the city and my country.”
Michael Greenberg and Meb at the Houston Marathon
Meb first signed with the Skechers Performance Division in 2011 to help launch Skechers GOrun footwear. Since that time, he has won more than five key races wearing Skechers Performance footwear, including the 2012 U.S. Trials and the U.S. Half Marathon Championship in Houston this past January.
You can wear Meb’s race shoes when Skechers GOrun Speed 3 footwear hits stores this Fall.