When the BOBS from SKECHERS program began in 2011, we wanted to do what we could to help children that needed footwear. We never expected it to become the hugely successful movement that it is today. Three short years later and we’ve crossed the NINE MILLION PAIR milestone! It’s truly incredible and we’re humbled by the impact that this program has had on children around the world. While we’re proud of the achievement, our mission continues with ongoing donation events. In fact, two events this past week in Nebraska City, Nebraska, and Evansville, Indiana, resulted in over 1,200 more kids receiving a new pair of shoes. Check out the pictures from the events as we march onward to 10 million pairs donated and beyond!
We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!
The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!