SKECHERS USA, Inc., a global innovator of performance footwear, today announced that the new zero-drop Skechers GObionic ultra-minimal running line has been named “Editor’s Pick” in the October 2012 issue of Runner’s World UK.
Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)
The accompanying review notes that “Testers loved everything about it, especially the flexibility, responsiveness, low weight and perceived springy feel.”
“Following our Skechers GOrun line being declared ‘Most Innovative’ by Competitor magazine earlier this year, we’re thrilled that the running press continues to give accolades to our performance footwear,” began Michael Greenberg, president of SKECHERS. “The positive feedback we’re receiving on Skechers GObionic illustrates how we’re finding success by leveraging our unique pioneering technology as the foundation for an expanding collection of performance product.”
Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.
In addition to Skechers GObionic, the Company recently introduced Skechers GOrun ride, which offers enhanced cushioning for elevated comfort and support; Skechers GOwalk, a comfortable walking shoe constructed with performance materials; plus Skechers GOtrain, a workout shoe built for added stability and control. From the track to the gym, with additional categories launching soon for the trail and golf course, the Skechers GO platform will meet the needs of athletes at every level and ability across multiple sports and activities.
Men’s and women’s styles from the entire Skechers Performance footwear collection are available in sporting goods, department and specialty athletic stores around the world.
SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.
“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”
Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.
SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.
Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.