SKECHERS Goes the Extra Mile for our Kids!

SKECHERS invites the South Bay community to participate in the third annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 30, 2011! The 3.4-mile walk will travel from the Manhattan Beach Pier in Manhattan Beach, California, to the Hermosa Beach Pier and back – and will raise important funds for South Bay education foundations and The Friendship Circle, a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social recreational programming.

Individuals, families, team leaders and team members can register online for $25. Registration at the Manhattan Beach Pier on the day of the event is $30, and will be open from 8:00 am until 9:45 am. All registered walk participants will also receive a commemorative SKECHERS Pier to Pier Friendship Walk T-shirt and complimentary water and drinks will be provided along the walk route.

SKECHERS Pier to Pier Friendship Walk donation funds will directly benefit The Friendship Circle and the education foundations of Manhattan Beach, Hermosa Beach, Redondo Beach, El Segundo, Palos Verdes, and Torrance.

Interested in registering for the walk or making a donation? Visit the official SKECHERS Pier to Pier Friendship Walk website and find out how you can join the effort!

The Tone It Up Girls Detention Workout

The Tone It Up fitness duo, Karena and Katrina know that you are now busy back-to-school and back-to-work, however this is no excuse to fall out of shape.  Use their great Detention Workout video to keep yourself fit for fall.  Check them out today for Fitness Friday on the SKECHERS Facebook page.View the video below or download a printable version of the workout here.  Don’t forget to keep us posted on your results.

Fitness Friday with the Tone It Up Girls Karena and Katrina

Tone it Up TrainersThe SKECHERS Facebook page has been taken over! Today is the first official Fitness Friday and our posts now are in the hands of the Tone It Up Girls, Karena and Katrina. From now on, every Friday, check us out the SKECHERS Facebook page for great fitness, nutrition and health tips from one of the elite SKECHERS Ambassadors.

Karena and Katrina from ToneItUp.com are the dyanamic fitness duo, personal trainers and best friends that offer fitness tips, workout videos and contstant motivation to help people all over the world live healthier and achieve their goals. Visit ToneItUp.com or join their Facebook community for the latest in Tone It Up news.

Brooke Burke Celebrates her Expanded Relationship with SKECHERS

Learn more about Brooke Burke's shoes at SKECHERS.com!American TV personality and SKECHERS spokesperson Brooke Burke was recently spotted the FN Platform Show in Las Vegas.  Burke, who currently stars in the SKECHERS ProSpeed and Shape-ups Liv by SKECHERS™ campaigns, autographed her book “The Naked Mom” and posed for photos with fans.  Burke also gave the crowd a preview of the new SKECHERS GOrun lightweight running shoes – her bright purple pair will be available in stores soon!

Burke has a long history with the brand – she appeared in her first SKECHERS campaign in 1994.  Burke recently extended her current contract and will continue as the global face of SKECHERS through 2013.

Want to learn more about Brooke’s shoes and read what other SKECHERS endorsers are saying? Check out SKECHERS.com or visit select SKECHERS retail stores to get your own pair!

SKECHERS GOrun Hits the Ground Running

Did you hear? The new SKECHERS GOrun has hit the ground running. SKECHERS GOrun running shoe

SKECHERS GOrun is our newest high performance running footwear line that helps you to feel more and react faster.  SKECHERS GOrun elevates the natural running experience, allowing you to interact with and respond to practically any surface, while offering the additional benefit of real world protection.  SKECHERS GOrun features SmartShoe™ a mid-foot strike and GOimpulse sensors for enhanced sensory feedback.

SKECHERS GOrun offers:

  • A radically lightweight feel with just enough Resalyte™ cushioning to protect on practically any surface
  • 6.9 oz (men’s size 9) and 4.9 oz (women’s size 8 )
  • 360 degree responsive flexibility
  • Integrated anti-microbial sockliner allowing for sockless running
  • A roomier forefoot to reduce friction and allow your toes to spread, grip and push off
  • 4MM heel drop gets you 66% closer to the ground than a traditional running or training shoe
  • A natural barefoot experience with impact protection
  • Mid-foot strike technology
  • High-abrasion rubber at strike points for extra stability and traction control

Call 1-800-746-3411 to find the SKECHERS store nearest you currently carrying SKECHERS GOrun.

SKECHERS Answers YOUR Most Frequently Asked Questions!

Have a question about your SKECHERS footwear, but not sure who to ask? See if it’s answered below by SKECHERS’ own Tim the Shoe Guy in this month’s FAQ!

How do I clean my shoes?
Tim the Shoe Guy: I usually advise against washing your shoes in the washing machine – it tends to shorten the life of your shoes, and it may damage leather uppers or fine details. Instead, I advise you to clean leather shoes with a leather cleaning spray or lotion (readily available at most drug stores or shoe stores), and non-leather shoes or parts of shoes with mild soap, warm water and a soft cloth.
Check out all the hottest girls' styles, including Bella Ballerina, at skechers.com!

Why don’t you make Twinkle Toes or Bella Ballerina shoes for women?
TSG:
Sometimes SKECHERS will make a more popular girls’ design in women’s sizes – it’s all based on how much demand there is for a particular style. The Bella Ballerina™ shoes are very new and right now are only available for bigger girls due to the spinning disk design.

What are all the new Pro Series shoes best used for?
TSG: The SKECHERS Resistance Trainer™ Pro-TR shoes have the most lateral support, and is a great shoe for general training and most athletic activities.  The SKECHERS Resistance Runner™ ProRESISTANCE™ sneakers are cushioned to activate more muscles in every step – so it’s great for those who want to train or run harder in shorter periods, whether they run, walk or jog.  The SKECHERS Resistance Runner™ ProSpeed™ sneakers are the lightest shoes in the Pro series, and are ideal for running, jogging and walking, including racing and competing.

Where can I buy this shoe near me?
TSG: While the easiest answer to this question is often “right here at SKECHERS.com,” we also recommend looking at our Store Locator that will not only show you SKECHERS retail stores in your area, but all stores selling SKECHERS shoes.

What’s new and exciting at skechers.com?
Fall is just around the corner! Gear up with the latest styles of SKECHERS boots for men and women!TSG: It’s always an exciting time of year around now – boot season is here, and skechers.com has a lot of boots up now and even more coming in.  We’re really excited about our newest generation of SKECHERS Fitness shoes, including the exciting and hot-selling Shape-ups Liv by SKECHERS™.  Of course, kids are crazy for light-up shoes like Luminators™ and the newest Hot Lights™ for boys, and the SKECHERS Bella Ballerina™ shoes are very popular with girls.

We’re also excited to be teaming up with McDonald’s for a Happy Meal toy and coupon – girls can save on SKECHERS Twinkle Toes™ sneakers, and women can save on all SKECHERS fitness and athletic shoes!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

SKECHERS Announces Endorsement Deal with Former NYC Marathon Winner and Olympic Medalist

Want to train like Meb? Look out for SKECHERS GOrun fitness sneakers, set to launch this fall!

Want to train like Meb? Look out for SKECHERS GOrun fitness sneakers, set to launch this fall!

SKECHERS USA, Inc., a global leader in the footwear industry and the number two athletic footwear brand in the UnitedStates*,today announced that it has signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness performance footwear and apparel in a worldwide multiple-medium marketing campaign.

Keflezighi will be running in the World Marathon Majors (including the 2001 ING New York City Marathon), road races, and Olympic Trials through August 2012 exclusively in SKECHERS Fitness performance footwear featuring the Company’s innovative SmartShoe™ mid-foot strike technology for serious athletes and active enthusiasts. Keflezighi will also be consulting on the development of performance product and SKECHERS expects to coordinate the launches of exciting new competition-ready running lines with his professional racing appearances.

“SKECHERS’ new performance shoes change the way I run for the better,” said Keflezighi. “I’ve been a heel strike runner my entire life, but I am now wearing SKECHERS to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”

“Meb is rock star in the running world and the fact that he trusts our revolutionary running product to carry him across the finish line is a huge win for our position in the performance arena”, added SKECHERS president Michael Greenberg. “As an Olympian and professional athlete, Meb brings real gravitas to SKECHERS performance footwear that will inspire runners around the world to experience our mid-foot strike technologies for themselves.”

Meb Keflezighi gained international attention when he beat the odds to win a silver medal in the marathon after a dramatic race at the 2004 Summer Olympics in Athens. Seventy days later, he placed second in the prestigious 2004 ING New York City Marathon. Despite a potentially career-ending injury during the 2008 Olympic Trials, Meb surprised the track and field world again by winning the 2009 ING New York City Marathon – the first American to do so in 27 years. Currently the most decorated United States distance runner, Meb is the former American record holder in the 10,000 meters, a 20-time national champion, and the greatest distance runner in UCLA history.

In 2010, Meb released his inspiring autobiography, “Run to Overcome” (Tyndale House Publishers). He’s also the founder of the MEB Foundation – an organization that promotes “Maintaining Excellent Balance” through healthy action and positive lifestyle choices to school-aged children.

SKECHERS Fitness’ campaign with Meb Keflezighi is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing as well as event appearances for SKECHERS fitness footwear and apparel.

The SKECHERS Fitness Group™ offers athletic footwear that features numerous cutting-edge patented technologies for running, training and walking. With a wide range of styles released under Resistance, Shape-ups® and Tone-ups® lines, SKECHERS Fitness products meet the needs of everyone from the casual enthusiast to the serious athlete. Currently in development, the new performance running and training footwear will debut for Holiday 2011. Men’s and Women’s SKECHERS Fitness lines are available in sporting goods, department and specialty athletic stores around the world.

*Sporting Goods Intelligence, July 25, 2011

Jennifer Clay
SKECHERS USA, Inc.

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