SKECHERS’ Donation of BOBS Footwear for Kids in Need Surpasses Three-Million-Pair Mark

Just five months after reaching its first million-pair donation milestone, BOBS from SKECHERS today announced that it has donated more than three million pairs of new shoes for children in need worldwide. With a new pair going to a child in need for every pair of BOBS purchased, BOBS has expanded its donation network to include nearly 30 countries around the globe, with a focus on helping distressed families across the United States.

BOBS from SKECHERS distributes new shoes to children in need in Atlanta, Georgia. (Image courtesy of Caring for Others and Carlos Bell Photography)

BOBS from SKECHERS distributes new shoes to children in need in Atlanta, Georgia. (Image courtesy of Caring for Others and Carlos Bell Photography)

“The word is out about BOBS, and its growing success means that we can give more pairs than ever. We are pleased that we are able to get shoes in the hands of American families struck by financial hardship, those affected by natural disasters, including Superstorm Sandy, and many children in need around the world,” said Michael Greenberg, president of SKECHERS. “We’re so excited to be part of this movement of giving, and to help as many kids as we can. Through the continued support of socially conscious consumers, we believe we can make an even larger impact.”

BOBS unites people with a single goal: to help the approximately 300 million children worldwide in need of shoes due to poverty, epidemics and natural disasters. With the support of its non-profit giveaway partners, BOBS distributes to charitable organizations, homeless shelters, education programs and non-profit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast Asia – and plans to continue expanding the program on a global scale.

Designed for women, men and kids, BOBS is supported by Dancing with the Stars host Brooke Burke-Charvet in a global awareness campaign across print, television, online and social media. You can find BOBS in stores nationwide, and in key markets around the world.

SKECHERS and Marathoner Meb Present $25,000 and Footwear for Hurricane Sandy Relief

SKECHERS USA, Inc. announced that elite marathon runner Meb presented a $25,000 check to the Mayors Fund in New York City on behalf of SKECHERS for rebuilding efforts after the destruction of Superstorm Sandy. Meb also appeared on Monday at a special fundraising event at the SKECHERS Times Square store where the footwear company donated 20% of all sales raising additional money for the Hurricane Sandy New Jersey Relief Fund.

Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)

Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)

To aid families that have been displaced or lost their homes during the hurricane, SKECHERS worked with Fashion Delivers to get 500 pairs of footwear immediately into the hands of two relief efforts: the Secaucus Municipal Center in New Jersey and The Legacy Center in Queens. SKECHERS also will be donating a large number of pairs via its charity footwear line that will reach children impacted by the storm in December.

“I arrived last week in New York to run as I have so many times before. Then after witnessing the storm’s devastation and hearing stories from those affected, the priorities of this amazing city became crystal clear,” began Meb. “There’s always another race, but those who lost their homes or friends or family members need our assistance today. I’m fortunate to be here and I hope that together with SKECHERS we’ve been able to help some of those who need it most.”

“Many of our retail associates and retail partners were impacted by this storm,” added SKECHERS president Michael Greenberg. “So, we quickly mobilized to figure out how to best help and we’re glad Meb was able to collaborate on raising both money and awareness. We also want to thank the countless runners – both local and visiting for the marathon – who attended our fundraising event on Monday. It’s truly a fantastic and supportive community.”

In 2009, Meb made history as the first American to win the prestigious ING New York City Marathon since Alberto Salazar in 1982. He also won a Silver Medal competing in the marathon during the 2004 Olympic Games in Athens. And at age 36, Meb achieved back-to-back PRs in the 2011 New York City Marathon (2:09:13) and the 2012 Olympic Trials in Houston (2:09:08) wearing Skechers Performance footwear. Meb currently appears in the global marketing campaign for Skechers GOrun ride.

SKECHERS Pier to Pier Friendship Walk Breaks Records in its Fourth Year: SKECHERS Foundation Raises More than $750,000 for Children with Special Needs and Education

Brooke Burke-Charvet and SKECHERS president Michael Greenberg at the fourth annual SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)

Brooke Burke-Charvet and SKECHERS president Michael Greenberg at the fourth annual SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)

The SKECHERS Foundation today announced that more than $750,000 was raised for children with special needs and education through Sunday’s Pier to Pier Friendship Walk. The 2012 donations were significantly higher than last year’s total of $580,000 thank to the record number of walkers, more than 8,500 people, and the many donations by local and national businesses, including presenting sponsor Nickelodeon.

“Four years ago when the SKECHERS Pier to Pier Friendship Walk began we had 2,200 people come out; now we’ve surpassed 8,500 walkers in 2012, which is a testament to the compassion and dedication of our community,” said SKECHERS president Michael Greenberg. “The $750,000 we raised through this year’s walk will help many children with special needs continue to thrive through the Friendship Circle programs; it’s inspiring to see what a big impact small gestures can make. Many education foundations that are in dire need of funding will also benefit from the money we’ve raised through this year’s walk.”

The 3.4 mile walk from the Manhattan Beach Pier to the Hermosa Beach Pier and back was hosted by fitness expert Denise Austin, who rallied the crowd before the walk. Legendary Hall of Fame baseball manager Tommy Lasorda also spoke about the importance of giving back to make a positive impact in the community, and Dancing with the Stars co-host Brooke Burke-Charvet congratulated SKECHERS and all the walkers for making a difference to help children with special needs and for supporting education foundations.

SKECHERS Announces Celebrity Hosts for Fourth Annual Pier to Pier Friendship Walk Presented by Nickelodeon: Tommy Lasorda, Brooke Burke-Charvet and Denise Austin support children with special needs and education

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that legendary Hall of Fame baseball manager Tommy Lasorda, Dancing with the Stars co-host Brooke Burke-Charvet, and fitness expert Denise Austin will host the fourth annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 28. Each celebrity shares a long history with SKECHERS; Lasorda – a loyal friend of the Company for many years – will appear in a new SKECHERS ad campaign later this fall, and both Burke-Charvet and Austin have supported the Company’s footwear collections as celebrity endorsees.

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS is anticipating 10,000 participants at this year’s Pier to Pier Friendship Walk, which is presented by Nickelodeon, and will aim to surpass the $600,000 fundraising total from 2011. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational programs, maintain smaller class sizes, upgrade school technology, as well as support The Friendship Circle – a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social programming.

“We are thrilled that Tommy, Brooke and Denise are hosting this year’s walk and devoting their time to help the SKECHERS Foundation raise awareness and funds for these important causes,” said SKECHERS president Michael Greenberg. “Schools rely on this additional funding to maintain valuable programs that are constantly threatened by budget cuts, and the Friendship Circle creates a life-changing environment that not only helps children with special needs, but also influences teen volunteers to become caring mentors who give back to the community. These children are the future of our nation, so it’s crucial that we step up and provide the financial support they need to succeed.”

“When I participated in last year’s SKECHERS Pier to Pier Friendship Walk, it made such a dramatic impact on me that I was compelled to return this year and show my support,” said Brooke Burke-Charvet. “These kids are truly inspiring, and watching them join together to save our schools and support children with special needs is such a great example for other communities across the country. I hope people recognize what SKECHERS has accomplished through the Pier to Pier Walk, and it compels them to show support for this important cause at a national level.”

Traveling from the Manhattan Beach Pier to Hermosa Beach Pier and back, the 3.4-mile walk will include performance from local school bands, cheerleading teams and free activities for the entire family. The Pier to Pier Walk will also be followed by the 22nd annual World Famous Pumpkin Races at the Manhattan Beach Pier.

Individuals, families, team leaders and team members can register online at skechersfriendshipwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the morning of the event is $30. Registered participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk t-shirt, goody bag and complimentary water and drinks along the walk route. For those who cannot participate, donations will also be accepted until the day of the walk; event sponsors and volunteers are also welcome to participate.

 

Skechers GObionic Named Editor’s Choice: Performance Footwear Line Receives Accolades from Runner’s World UK

SKECHERS USA, Inc., a global innovator of performance footwear, today announced that the new zero-drop Skechers GObionic ultra-minimal running line has been named “Editor’s Pick” in the October 2012 issue of Runner’s World UK.

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

The accompanying review notes that “Testers loved everything about it, especially the flexibility, responsiveness, low weight and perceived springy feel.”

“Following our Skechers GOrun line being declared ‘Most Innovative’ by Competitor magazine earlier this year, we’re thrilled that the running press continues to give accolades to our performance footwear,” began Michael Greenberg, president of SKECHERS. “The positive feedback we’re receiving on Skechers GObionic illustrates how we’re finding success by leveraging our unique pioneering technology as the foundation for an expanding collection of performance product.”

Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.

In addition to Skechers GObionic, the Company recently introduced Skechers GOrun ride, which offers enhanced cushioning for elevated comfort and support; Skechers GOwalk, a comfortable walking shoe constructed with performance materials; plus Skechers GOtrain, a workout shoe built for added stability and control. From the track to the gym, with additional categories launching soon for the trail and golf course, the Skechers GO platform will meet the needs of athletes at every level and ability across multiple sports and activities.

Men’s and women’s styles from the entire Skechers Performance footwear collection are available in sporting goods, department and specialty athletic stores around the world.

SKECHERS Launches New Relaxed Fit Footwear Collection with Mark Cuban, Joe Montana and Tommy Lasorda

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that the Company has signed marketing agreements with Mark Cuban, Joe Montana and Tommy Lasorda for the global launch of its new Relaxed Fit from SKECHERSβ„’ footwear collection for men: a line inspired by the popularity of relaxed fit jeans and designed to offer stylish looks with a roomier construction and enhanced cushioning.

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

As part of a worldwide multi-platform agreement which includes print, in-store, online and social media, each endorsee will star in his own unique television commercial for the new SKECHERS collection. Designed to reflect their unique personalities, the commercials will use Mark Cuban’s popularity, Montana’s ability to remain calm under pressure and Lasorda’s spirited character to showcase Relaxed Fit’s wide range of features: from its fashionable appeal to its comforting, spacious design. The spots will run consecutively, starting with Mark Cuban’s initial launch of the collection this Fall.

“In any new business I enter, whether it’s sports or another venture, the key is to always stay relaxed and keep your cool – and these Relaxed Fit shoes are exactly what I need. They feel and look incredible,” said Mark Cuban, who is owner of the NBA Champion Dallas Mavericks and Landmark Theaters, a technology mogul and co-founder/chairman of the AXS TV cable network. “I love getting behind great ideas that I’m really passionate about – and the moment I tried these on, I knew that every guy would want these shoes.”

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: product that doesn’t just offer more comfort, but looks great as well,” said Michael Greenberg, president of SKECHERS. “Guys want their shoes to feel roomy without making their feet look wide – and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we’re confident that Relaxed Fit footwear is going to strike a chord with guys everywhere.”

Relaxed Fit from SKECHERS is Cuban’s and Montana’s second endorsement for the SKECHERS brand; both previously starred in Super Bowl spots for the Company.

SKECHERS Foundation and Tommy Lasorda Host Children with Special Needs at Dodger Stadium

SKECHERS Foundation, a SKECHERS organization designed to support families and communities in need, announced that it partnered with Hall of Fame manager Tommy Lasorda to host a day at Dodger Stadium on August 1 for members of the Friendship Circle, an organization dedicated to nurturing and inspiring the special needs community. The event included 100 children with special needs and their families, and five children with special needs were given the opportunity to join Lasorda down on the field with the current Dodger players before the first pitch.

The Dodgers event launched a community-wide campaign for fourth annual SKECHERS Pier to Pier Friendship Walk – a Nickelodeon-sponsored Southern California event that raises funds for The Friendship Circle and education. Lasorda has co-hosted the Walk since its launch in 2009 and will co-host the 2012 Walk on October 28.

The Friendship Circle has a special place in my heart. These kids give such joy and love, they can people’s lives. I know they’ve changed mine,” said Lasorda. “I’m so excited to take them to the place I love – and I can’t wait to be part of our next walk. The Pier to Pier Friendship Walk makes such a big difference for these kids every year, and for education too. I’d love for everyone at our games to join us and walk for our kids!”

“Going to a baseball game was one of my favorite memories as a kid – and there’s nothing like doing it with Tommy himself!” added Michael Greenberg, president of SKECHERS. “This is a day that these kids will cherish for the rest of their lives – and I’m so grateful to Tommy for helping us make this a reality, as well as all the years he’s hosted the Walk. It’s such a great way to tell baseball fans and our community about this event.”

An extension of the SKECHERS Foundation, the SKECHERS Pier to Pier Walk gathers donations for Friendship Circle projects such as teen mentorships, support groups and programs for children with special needs and their families, as well as equipment, salaries, and supporting materials for compromised schools. For more information about the SKECHERS Pier to Pier Friendship Walk and the SKECHERS Foundation, please visit http://www.skechersfriendshipwalk.com

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