We’re proud to announce that Skechers has been named 2014 Company of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. This incredible honor is thanks to our fans across six continents that have made Skechers the success that it is today.
Footwear News named Skechers GO as Brand of the Year at the awards in 2013 and we first won the top award in 1998. Skechers president Michael Greenberg reflected on how we’ve evolved in the years since:
“16 years later Skechers is a different brand and company. We have redefined our brand with innovative lines that make comfort stylish, and our global sales driven by our in-demand footwear—coupled with this Company of the Year recognition—is a testament to the entire organization that has made this happen, as well as our supportive partners around the world.”
This recognition comes on the heels of three consecutive record quarters for Skechers with the company on track set an annual record in 2014. We are proud of what we’ve done this year but it’s merely the beginning! Thank you again everyone—we couldn’t do it without you!
I’ve partnered up with Skechers to show off the versatility of their Laramie boot. As the weather cools down, durable footwear becomes a MUST when consideration of keeping your feet warm & dry comes to mind. There’s nothing worse than the misery of cold feet. However, many boots can’t live up to the functionality and aesthetic status us women need – you either get a pair that’s comfortable but ugly or drop-dead chic yet do absolutely nothing for you.
Now boots like these are not meant to be worn to a formal event but that doesn’t mean you have to resort to them for cold stricken situations only. As the typical combat boot we all love and adore, the Laramie encompasses that style but keep your feet warmer than the average combat.
Look 1: Plaid Dressing
This look takes the best aspects of fall – when the weather is just changing and is still warm enough to sport a dress – and makes them approachable for an everyday outfit. The Laramie takes the style of the combat boot and when paired with the red plaid flannel & scarf, the dress itself takes a whole new perspective. Personally, I feel coziest in oversized tops and big scarves. Matching these favorites with a not-so-typical dress choice makes it all the more easy going.
Look 2: Blue Collar
With high necks come multiple variations of cardigan and coat layering, which also means the art of keeping warm is of the essence. This weather also allows for the practice of making a durable ankle boot appear more sophisticated. How is this accomplished? When paired with structured & longline pieces as well as black jeans, this boot matches a more than casual style while still taking on the wear and tear of a New York minute.
Look 3: Denim Approach
I live for casual days and when I can dress relaxed, it’s all the better. Comfort and chic don’t always go hand in hand, so it’s important to match structure opposite to oversized on top/bottom. These boots work as great substitutes for my everyday flats, completely covering my foot and allowing for a wool sock to peek out – a fall trend many of us like to indulge in with our boots of choice.
Read Tilden’s blog at tobebright.com. Check out and like @ToBeBright on Facebook and Instagram. Follow @tilllbee on Twitter and see what she’s pinning on Pinterest.
Halloween’s right around the corner! Gear up to scare with 10 fun facts about Fright Night:
- Got samhainophobia? It’s a fear of Halloween.
- Legend has it that Ireland is Halloween’s birthplace.
- The first jack-o-lanterns where made from turnips.
- Trick-or-treating became popular in the US in the 1800s, when children would play mischievous pranks.
- Since the 1950s, the holiday has been about costumes and candy.
- The largest-to-date pumpkin was announced this year in Mainz, Germany at 2096 pounds.
- Half of all kids want chocolate for Halloween.
- Lucky them: it makes up about 75% of a trick-or-treater’s booty.
- It isn’t just the US! Kids now trick-or-treat in Canada, Australia, and Western Europe.
- Legend has it that if you wear your clothes inside out and walk backwards on Halloween, you’ll see a witch at midnight.
Fun facts: RealSimple, RandomHistory, NBC News
Are you ready to spook on Halloween night? Give your costume an extra glow in SKECHERS Kids light-up shoes! They’re a great way to light up the night (and stand out on the dark streets). SKECHERS has dozens of light-up styles to choose from, from Magic Lites and Super Hot Lights for boys to bright boots and sparkling Twinkle Toes for girls. You can find your favorite pair at skechers.com or a SKECHERS store near you.
Photo credit: Rob Shanahan
We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.
Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.
After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.
You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!
SKECHERS returns to the Manhattan Beach Pier on Sunday, October 26 to walk for children with special needs and education! Celebrity host Ellen K of On Air with Ryan Seacrest will join TV personality Brooke Burke-Charvet and Hall of Fame baseball manager Tommy Lasorda at the event – along with X-Factor’s Season 3 trio, Sweet Suspense. We’re aiming to top last year’s $1 million donation milestone by teaming up with Steel Sports for the new #P2PSteelSports Selfie Challenge: Steel Sports will donate $5 for every walk selfie posted! Since its start, the SKECHERS Pier to Pier Friendship Walk has raised nearly $4 million for schools and The Friendship Circle, which supports children with special needs. Register and learn more at skechersfriendshipwalk.com or on Facebook and Twitter.
Over the years , we’ve done all that we can to ensure that Skechers is an active member of the Manhattan Beach, CA community that we’ve called home since the company was established in 1992. Skechers has raised over $750,000 so far towards this year’s million-dollar goal for the upcoming annual Skechers Pier-to-Pier Friendship Walk benefiting local children with special needs and education. And with sponsorships of big events like Halloween Pumpkin Races and the hugely popular Holiday Fireworks, everyone at Skechers is proud to give back and support our hometown. We were humbled and honored when the Manhattan Beach Chamber of Commerce named Skechers as winner of the 2014 Best of Manhattan award. Skechers was selected from a list of nominees that included the Manhattan Beach Marriott, Manhattan Beach Toyota, MBS Media Campus, and the Simms Restaurant Group—all fantastic businesses that work tirelessly for the community. Skechers president Michael Greenberg expressed gratitude for the recognition when he delivered remarks at an awards ceremony held on October 2, 2014.
Shade Hotel owner Michael Zislis presents the 2014 Best of Manhattan award to Skechers president Michael Greenberg.
Skechers also supports causes within the footwear industry community. The Two Ten Footwear Foundation in association with Women In the Footwear Industry LA recently hosted an event called “Leading Ladies” that featured Kathy Kartalis, SVP-Global Product for Skechers, on a panel discussion about management style. Over 30 women from Skechers HQ attended the forum to support Kathy and network with peers within the industry.
Skechers Team at the Women In the Footwear Industry event
October is Breast Cancer Awareness Month and Skechers is joining the American Cancer Society in the fight to end breast cancer. The extensive work of the Society for people with breast cancer today is helping to find an end for the disease tomorrow. Support from Skechers will help the American Cancer Society continue to invest in ground breaking research, provide comprehensive support to people diagnosed with breast cancer, and advocate for laws that ensure access for women who need them so more lives are saved. Skechers is also a sponsor of the Making Strides Walk event in San Francisco on October 25.
There will be several ways to show your support for the cause with Skechers throughout October. A program in Skechers retail stores this month will allow you to round up purchases to the nearest dollar with the change going straight to the American Cancer Society. And at the forefront of our efforts is the limited edition Breast Cancer Awareness footwear and apparel collection from the Skechers Performance Division. Designed with signature pink colors, the collection includes workout athletic wear and four popular and comfortable walking and running styles: the slip-on Skechers GOwalk 2, the lace-up Skechers GOwalk 2 Flash, Skechers GOrun Sprint, and the award-winning Skechers GOrun 3. These styles will only be available for a short time so pick up a pair and wear them in honor of someone you know fighting this disease.
Register for the Walk and learn more about the American Cancer Society Making Strides Against Breast Cancer campaign at MakingStridesWalk.org
or by calling 1-800-227-2345.