SKECHERS LOVES DADS

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Did you know all the legendary athletes and the world-famous drummer that have appeared in advertising for our comfortable Relaxed Fit footwear collection share something in common?  Not sure what it is?  Here’s a hint—rhymes with grads.

They’re all dads! If you couldn’t figure it out, there might still be time to get yours a card—or use this as a reminder to call him on Sunday. Or better yet, pick him up a pair of our Relaxed Fit footwear.

Relaxed Fit really is the perfect footwear option for every type of dad. The soft Memory Foam insole will feel great as he operates the barbecue, lounges back to watch a movie or even when he’s on the job. Find a pair for him today on our website, and let us know what your dad does to relax on his big day in the comments.

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With that we want to wish a Happy Father’s Day to our entire roster of Relaxed Fit dads:  Joe Montana, Pete Rose, Sugar Ray Leonard and Ringo Starr.  And because we also love dads everywhere, we’ll be giving away a $100 Skechers gift card to three lucky winners in our #SKECHERSLovesDad sweepstakes. Hurry over to our facebook page to enter. The contest ends Saturday, June 20!

Here’s a fun fact:  That’s Joe Montana’s real life daughter in his commercial!

 

GREAT SUMMER READS

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We asked the Skechers marketing team for suggestions on what everyone should be reading this summer.  Here’s the top picks to get you through the hot weeks ahead: 

DK Eyewitness Travel Guides: Costa Rica and Spain plus Rosetta Stone Spanish
Clearly, I have a plan and it includes a trip to Spain and Costa Rica.  We’ll see if I return from my world tour.  JK boss.
— JD

Fault In Our Stars by John Green
I couldn’t put this adorable love story down while on vacation last summer.  It was the perfect beach-side read!
— Lara

The Glitter Plan by Pamela Skaist-Levy, Gela Nash-Taylor, Booth Moore
I love The Glitter Plan because it’s the story about how a once prominent fashion company came to be and the decisions that ultimately led it its demised.
— Thomas

Kitchen Confidential by Anthony Bourdain
For someone who enjoys cooking this book was such a great find! I love his writing style. He’s funny and clever and he loves his French Culinary terms. A perfect summer read for those who want to take a closer look into the culinary world.
— Marcella

Little Bee by Chris Cleave
I know I am slow to the dance on this one (came out 2008), but I just picked it up and can’t put it down (except to come to work). Powerful story, strong writing, and great female characters from a British author.
— Jenn

The Power of Habit by Charles Duhigg
Managing/Coaching other people has it’s challenges and the Power of Habit helps the reader to understand why others do what they do, why we do what we do;  then shows you how to influence change in others and well as yourself. Helps you realize “Change” isn’t as difficult as you might think.
— Kathryn

Ready Player One by Ernest Cline
It’s a dystopian sci-fi adventure about video games and 80’s pop culture—pretty much everything you want in a light summer book!  I couldn’t put it down and read the whole thing on a flight back from France last month so you’ll have time for the boring tomes everyone else suggested when you’re done with this one.  Did I say 80’s pop culture?
— James

Sharp Objects and Dark Places by Gillian Flynn
I read Gone Girl before the movie came out, so wanted to check out her other books. They all feature strong female characters and the themes are very dark and mysterious. Good summer reads, since they are page-turners that don’t require much analysis!
— Lauren

The Small of Children’s Backs by Lidia Yuknavitch
I just started reading this, but I was drawn to it because it’s about redemption, art, and heartache.
— Kathryn

Yes, Yes Cherries by Mary Otis
Though I don’t normally gravitate to short stories, I found this collection alive with relate able characters–complete with wonderful imperfections. A perfect summer travel companion–especially for short flights.
— Jenn

Yoga Girl by Rachel Brathen
Yoga Girl is my favorite read because she is very motivating in a way that is not typical for a yoga person. She is not a cookie cutter yogi.  She drinks wine, gets mad and speaks her mind using the “F” word if she feels like.
— Claudia

Have you read any of the books we love?  Let us know and share your favorite picks for summer reading in the comments!

 

GET #SPOTTEDINSKECHERS

You love to wear Skechers and we love to see you wearing Skechers!  Sharing an image in your favorite Skechers style could win you $25 toward your next pair! Post a pic of yourself in Skechers with #spottedinSKECHERS on Facebook, Instagram and Twitter for a chance to win on each site… we’re picking three new winners the last Friday of the month through the end of the year! Plus, your image may make it into our feed for the world to see! Get the details here.

NATIVE GARDENING

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Spring means it is time to plant your new garden, replace plants that didn’t survive the winter, or in the case of California, replace your water-thirsty lawn with drought-tolerant landscape. If you’re not planting edibles, then go native.

Native means local species or those from similar environments suited to your climate. This is particularly important in California, where Skechers is based. Our drought means we must cut back on watering, or eliminate it all together and go for xeriscaping. Tropical gardens andexotic plants will suck our soil dry, and though banana trees and hibiscus are beautiful, they belong in Hawaii and areas with heavy rain.

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A common misconception is that drought-tolerant or xeriscape means a yard with brown or maybe green plants and ordinary succulents.  A visit to our local nursery proved this couldn’t be further from the truth.

For starters, succulents can blossom with beautiful purple, yellow and orange flowers, and the plants themselves can be colorful shades of green, red and yellow. They come in many shapes, sizes and textures—some spikey so be careful. You can create a truly breathtaking garden with succulents alone.

Add a bold, strappy plant for height and width plus a touch of the desert. Yucca works perfectly for the hotter and drier environments or in more mild climates go with New Zealand Flax. We love the Kangaroo Paw both for its bold splashes of color (red, yellow or orange) and for its ability to survive in a dry, sandy soil. Plus, birds love the blooms—I regularly see hummingbirds enjoying them in my garden.

Finally, since we are talking about flowers and pollinators, plants with silver leaves like lavender and salvia are loved by bees which is great for your garden! These plants also require little water and provide beautiful blasts of purple in your yard. Various salvia species will bloom in red, yellow and other colors, but check the watering instructions as some are thirstier than others. Woodsier varieties of herbs that also have silver leaves—think sage and rosemary—also require less water, smell wonderful in your yard, and taste great too!

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Key for us in all our gardening adventures is to apply sunscreen and wear a hat plus an easy and comfortable pair of shoes. Right now, my favorite is Relaxed Fit from Skechers because of the roomier toe area and super comfy Skechers Memory Foam lining. The style I have been wearing this spring is the Relaxed Fit Reggae Fest-Deputy—they’re cute and easy to slip on and off as I go in and out of the house.

Looking forward to seeing your garden adventures in Skechers! Please share them with us on Pinterest, Instagram or Facebook with #skechers.

DESIGNER INSIGHT: QUARTZ ADVENTURE

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Women’s outdoor shoes with performance features commonly look like men’s styles made in smaller sizes. It seemed like the market forgot that women are buying women’s hiking shoes. It was so obvious to me to design femininity and sleekness into our outdoor footwear.  I looked to nature for inspiration (of course!). I thought about all the beautiful things we find on a hike, some of my favorite discoveries are gemstones and crystals.  Using this inspiration, I designed the Quartz construction for our Skechers Adventure Relaxed Fit collection. Its rugged and feminine design is so in tune with nature. Floral lining, diamond shaped lugs, strong and soft materials, and on-trend pop colors make this group stand out above the rest in the outdoor market. All this beauty plus the function found in sport shoes.  And the casual styling makes it easy to pair with any outfit.  I’m so excited about this product and I can’t wait to see these beauties on the trail!

-AA

For similar styles with the Quartz outsole, visit your local Skechers retail store or www.skechers.com.

SKECHERS LOVES MOMS

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Welcome to the story of moms everywhere: sleepless nights and play dates; homework and school meets; coaching sports teams, student drivers and young grads ready to tackle their dreams.

Whether you’re a mom-to-be or a well-seasoned (and well-beloved) grandma, you get it: kids are some of the messiest, loudest, most challenging creatures in the world – and you wouldn’t trade them for a second.

This Sunday, it’s time for all of you to celebrate one special day: to relax, unwind, and hopefully enjoy some much deserved “me” time. Kick up your feet in a fresh pair of comfortable sandals like Skechers Stretch Weave – Parallel wedges (shown above, relaxing at the park). And reflect on the amazing year you’ve had (you did ALL that?) and the equally crazy, memorable year still waiting in the wings.

At Skechers, we’re taking time out to honor Mom with the Skechers Loves Mom sweepstakes. Post a photo that celebrates motherhood, and you could win two pairs of Skechers. Enter by Friday to win!

Clockwise from upper left: garden time with Skechers Reggae – Stir It Up; a mom-to-be moment in Skechers Stretch Weave – Unbeweaveable with multi hues; brunch al fresco in Skechers Stretch Weave – Silver Linings in bronze. All at Skechers retail stores; select styles at skechers.com.

SUGAR RAY LEONARD ENTERS THE RING FOR SKECHERS

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Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.

We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.

We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!

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