Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.
Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!
*Image courtesy of Rankin
Summer has arrived! School’s out, so kids everywhere are back home and excited to play and have fun. Of course it doesn’t take long before that excitement turns into boredom and a lack of motivation prevents ideas for fresh ways to fill their time. We all know that responsibility always falls on the parents! But never fear! In celebration of the school break, we’ve put together a short list of some of our favorite activities for kids (and the entire family) to help inspire you through the summer doldrums.
- Have the kids choose a theme for the summer and create a photo album or collage around it. It’s a great long-term, ongoing activity and when completed can be cherished as a special keepsake.
- Plan a camping trip in your backyard! Bust out the tents, tell some stories, and foster your kid’s love for the outdoors without the need for travel.
- Go to the park! Whether it’s to have a picnic or to toss a Frisbee around, the park is both fun and relaxing to visit.
- Start a “small” business. Be it the good ol’ fashioned lemonade stand or another creative idea the kids come up with, it will be a great learning experience that they will be proud of.
And don’t forget SKECHERS offers the best fun footwear styles for boys and girls that will complement any of these activities. Have any tips of your own to share? Let us know in the comments!
President Bill Clinton sits down for an interview with SKECHERS president Michael Greenberg after delivering keynote address at the SKECHERS Global Sales Conference on June 26, 2014.
We recently partnered with Shoe Carnival and K.I.D.S./Fashion Delivers to donate new shoes to students in need across Puerto Rico and Lubbock, Texas. More than 13,000 pairs of BOBS from Skechers were distributed at a series of special end of school year events. That makes over 57,000 shoes donated to date with Shoe Carnival alone and overall more than eight million pairs since BOBS launched in 2011. Everywhere we went, the kids were excited and had a chance to decorate and personalize their new shoes. These local events truly exemplify the power of the BOBS movement and illustrate the power we have to create positive impact on the world around us. Check out the video to catch a heartwarming look at what happened.
We’re thrilled to announce that seven-time PGA Tour champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign and the development of a namesake signature shoe line for the Skechers Performance Division.
Matt has been wearing Skechers GOgolf at PGA Tour events and had this to say about his footwear:
“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success. In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”
As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.
Watch coverage of the PGA Tour and major golf events to see Matt wearing Skechers GOgolf on the links. And check back soon for new details about his upcoming campaign!
We’re excited to be on board as sponsor when the thoroughbred racehorse California Chrome contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978.
SKECHERS is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense and we’re proud to associate SKECHERS with the best Triple Crown contender in several generations. As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited to be along for this amazing journey.
Owned by Perry Martin and Steve Coburn, and trained by the legendary Art Sherman at Los Alamitos Race Course, California Chrome has won six straight including the Kentucky Derby and Preakness Stakes.
Watch for SKECHERS on California Chrome’s blanket, gear and barn as well as on trainer and owner team jackets. And don’t miss the trilling race this Saturday!
On May 16, BOBS from SKECHERS traveled to Santa Rosa, California to donate 1,000 pairs of shoes to the children of Community Action Partnership of Sonoma County, Head Start/Early Head Start, and School Readiness programs in Sonoma County. Children gathered to receive a pair of BOBS and even had a chance to decorate them! The inspired and excited kids were able to use their imagination to create fun, personalized, fresh-looking shoes.
We love when our events inspire others to reach out to their community. In Santa Rosa, one local dentist joined in on the philanthropy by donating toothbrushes to the youth. No matter the product or event, we appreciate those who seek to create positive change in the world. That is why we want to say thank you to all the BOBS supporters! Whether you’re purchasing another pair of BOBS or simply giving back in your own way, we could not reach the milestone of more than 8 million pairs donated worldwide without your help.
For more pictures, check out our Santa Rosa gallery on Facebook, and be sure to like the post to show your continuous support of BOBS from Skechers!