We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week! To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model. #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato! Are you ready? We can’t wait!
In 1995 we opened the very first Skechers retail store in Manhattan Beach, California. And you can still visit store #1 to this day. (Fun fact: the original location was actually next door to the choice corner address where the store operates now.) At that time we never could have imagined that almost 20 years later we would open our 1,000th location. We’re exceptionally proud of this amazing milestone—achieved with the opening of a new store in Mexico City. Today you can visit a Skechers retail store in more than 75 countries across six continents and we continue to expand to new areas every week. Our retail stores have helped us build fans around the globe and it’s the place where you’ll always find the most extensive and up-to-date collection of Skechers footwear.
This momentous occasion in Skechers history is thanks to your support all these years and we’re showing our appreciation by giving away $1,000 in prizes to celebrate our 1,000th store!
It’s easy to enter. Tweet a picture of your favorite pair of Skechers with #SKECHERS1000giveaway and you could win one of four $250 Skechers gift cards! Plus, show your tweet to a cashier at your local Skechers store for a surprise bonus!
Check out our locator to find your closest Skechers store today!
Hurry and share your pic ASAP! Sweepstakes ends at 11:59 pm on Friday, November 14, 2014. Winners will be announced on Monday, November 17. Official rules can be found here.
As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.
In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!
One caveat, it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!
I can’t wait for you to see the results of our trip in 2015!
This Sunday’s SKECHERS Pier to Pier Friendship Walk broke a new donation record: raising more than $1.1 million for kids with special needs and education! Rallied by celebs like Ellen K, Brooke Burke-Charvet and Tommy Lasorda, the event drew a crowd of 11,000 to the Manhattan Beach Pier to walk for our kids.
Over the years, the Walk’s impact has been huge: in the six years since it started in 2009, it’s raised more than $4 million – becoming So Cal’s biggest charity event for these children.
And it’s not just So Cal: the Nickelodeon-sponsored event is having a national and viral impact, with the SKECHERS Foundation’s plans to donate $250,000 in scholarships to students across the country – plus the walk’s first-ever #P2PSteelSports Selfie Challenge with donor Steel Sports, which raised an extra $25,000 for the cause.
Other celebs who attended the walk include Kelly Brook, X-Factor‘s Sweet Suspense, Sean Ryan Fox, Ella Anderson, Riele Downs, Brittany Underwood, Hayden Byerly, Ashely Argota, Gavin Macintosh, Merit Leighton, August Maturo, Rowan Blanchard, Terrell Ransom Jr., Marlowe Peyton, Jessi Malay, Scheana Shay, Megan Goodman and Ali Levine.
We’re proud to announce that Skechers has been named 2014 Company of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. This incredible honor is thanks to our fans across six continents that have made Skechers the success that it is today.
Footwear News named Skechers GO as Brand of the Year at the awards in 2013 and we first won the top award in 1998. Skechers president Michael Greenberg reflected on how we’ve evolved in the years since:
“16 years later Skechers is a different brand and company. We have redefined our brand with innovative lines that make comfort stylish, and our global sales driven by our in-demand footwear—coupled with this Company of the Year recognition—is a testament to the entire organization that has made this happen, as well as our supportive partners around the world.”
This recognition comes on the heels of three consecutive record quarters for Skechers with the company on track set an annual record in 2014. We are proud of what we’ve done this year but it’s merely the beginning! Thank you again everyone—we couldn’t do it without you!
I’ve partnered up with Skechers to show off the versatility of their Laramie boot. As the weather cools down, durable footwear becomes a MUST when consideration of keeping your feet warm & dry comes to mind. There’s nothing worse than the misery of cold feet. However, many boots can’t live up to the functionality and aesthetic status us women need – you either get a pair that’s comfortable but ugly or drop-dead chic yet do absolutely nothing for you.
Now boots like these are not meant to be worn to a formal event but that doesn’t mean you have to resort to them for cold stricken situations only. As the typical combat boot we all love and adore, the Laramie encompasses that style but keep your feet warmer than the average combat.
Look 1: Plaid Dressing
This look takes the best aspects of fall – when the weather is just changing and is still warm enough to sport a dress – and makes them approachable for an everyday outfit. The Laramie takes the style of the combat boot and when paired with the red plaid flannel & scarf, the dress itself takes a whole new perspective. Personally, I feel coziest in oversized tops and big scarves. Matching these favorites with a not-so-typical dress choice makes it all the more easy going.
Look 2: Blue Collar
With high necks come multiple variations of cardigan and coat layering, which also means the art of keeping warm is of the essence. This weather also allows for the practice of making a durable ankle boot appear more sophisticated. How is this accomplished? When paired with structured & longline pieces as well as black jeans, this boot matches a more than casual style while still taking on the wear and tear of a New York minute.
Look 3: Denim Approach
I live for casual days and when I can dress relaxed, it’s all the better. Comfort and chic don’t always go hand in hand, so it’s important to match structure opposite to oversized on top/bottom. These boots work as great substitutes for my everyday flats, completely covering my foot and allowing for a wool sock to peek out – a fall trend many of us like to indulge in with our boots of choice.
Halloween’s right around the corner! Gear up to scare with 10 fun facts about Fright Night:
- Got samhainophobia? It’s a fear of Halloween.
- Legend has it that Ireland is Halloween’s birthplace.
- The first jack-o-lanterns where made from turnips.
- Trick-or-treating became popular in the US in the 1800s, when children would play mischievous pranks.
- Since the 1950s, the holiday has been about costumes and candy.
- The largest-to-date pumpkin was announced this year in Mainz, Germany at 2096 pounds.
- Half of all kids want chocolate for Halloween.
- Lucky them: it makes up about 75% of a trick-or-treater’s booty.
- It isn’t just the US! Kids now trick-or-treat in Canada, Australia, and Western Europe.
- Legend has it that if you wear your clothes inside out and walk backwards on Halloween, you’ll see a witch at midnight.
Are you ready to spook on Halloween night? Give your costume an extra glow in SKECHERS Kids light-up shoes! They’re a great way to light up the night (and stand out on the dark streets). SKECHERS has dozens of light-up styles to choose from, from Magic Lites and Super Hot Lights for boys to bright boots and sparkling Twinkle Toes for girls. You can find your favorite pair at skechers.com or a SKECHERS store near you.