SKECHERS COMMITS TO FOURTH SUPER BOWL AD: Skechers Performance campaign will again feature adorable French Bulldog, Mr. Quiggly

SKECHERS USA, Inc. (NYSE: SKX), a global leader in the footwear industry, today announced that it has purchased advertising to air on CBS during the 2013 Super Bowl. The Company is in the planning stages of next year’s campaign, but did indicate it plans to promote Skechers Performance footwear and utilize the talents of Mr. Quiggly—the adorable French Bulldog who won hearts around the globe when he raced wearing doggy-sized Skechers GOrun shoes in the Company’s 2012 commercial.

“2012 was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls. The spot generated massive awareness for our Skechers GOrun product,” began Michael Greenberg, president of SKECHERS. “Next year we’ll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return. We’re aiming for the No. 1 Super Bowl commercial this time.”

Skechers GOrun exploded into the serious running scene in November 2011 when elite marathoner Meb Keflezighi wore the shoes to set a new personal record as the first American to cross the finish line in the 2012 NYC Marathon. Since then, the running community has followed Meb’s story and embraced Skechers GOrun with Competitor and Women’s Running naming it the “Most Innovative” new running line for 2012.  Meb will be once again wearing Skechers GOrun footwear when he represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on this foundation of success in minimal running by expanding its Skechers Performance Division with launches this summer of Skechers GOrun Ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic, a zero-drop ultra-minimal running shoe. From the track to the gym, with additional categories planned for the trail and golf course, Skechers Performance will leverage technologies and innovations developed for Skechers GOrun to offer a variety of Skechers GO lines that meet the needs of athletes at every level and ability across multiple sports and activities.

 

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended March 31, 2012. The risks included here are not exhaustive.  The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

 

###

Walk in Barefoot, Receive Free BOBS!

Take off your shoes, Southern California! Join us in celebrating the grand opening of SKECHERS new retail store at the Riverside Galleria at Tyler. SKECHERS will give away a free pair of BOBS from SKECHERS to the first 100 people who walk into the store barefoot, and the second set of 50 customers will get a $10 discount card. Plus, there will be a special appearance by Kewl Breeze and free giveaways!

For every pair of BOBS from SKECHERS given away or purchased, there will be another pair donated to a child in need. Get something for yourself while helping others. It’s a win/win!

SKECHERS new retail store at the Riverside Galleria at Tyler will open at 10 am on Friday, May 11, 2012. Click here for directions to the new SKECHERS location at 1280 Galleria at Tyler, Riverside, CA 92503.  (91 Freeway at Tyler Street.)

SKECHERS Foundation Donates More Than $480,000 to Children with Special Needs and Education

The SKECHERS Foundation, an organization that was founded to provide families around the world with the necessities and skills to succeed in life, celebrated its most impactful SKECHERS Pier to Pier Friendship Walk by donating $209,000 to the Friendship Circle for children with special needs and more than $280,000 to six Southern California education foundations. The donations were the largest made by the Foundation and were the result of dozens of corporate sponsors, including presenting sponsor Kids Foot Locker, and thousands of walkers who united for the SKECHERS Friendship Walk in October 2011.

SKECHERS president Michael Greenberg presents a $209,000 donation to the Friendship Circle, a non-profit organization dedicated to making a dramatic difference in the lives of children and young adults with special needs.

SKECHERS President Michael Greenberg expressed his gratitude during a formal check presentation ceremony on February 16 at SKECHERS’ corporate headquarters in Manhattan Beach: “Our sponsors have done something incredible – gathering our friends, families and neighbors so we can change the lives of our children. Because of them, our kids now have more opportunities than what would have been possible without this walk. And we’ve shown that we’re not dependent on our economy or our state’s budget to make a real impact. I’m extremely proud of what we’ve created here, and to be part of a community with such great love for our kids.”

The SKECHERS Pier to Pier Friendship Walk is now the Southern California’s largest annual donor event for children with special needs and local schools. Along with the Friendship Circle, the funds will directly benefit Manhattan Beach, Hermosa Beach, Redondo Beach, El Segundo, Palos Verdes Peninsula and Torrance schools.

For more information about the SKECHERS Pier to Pier Friendship Walk and the SKECHERS Foundation, please visit http://www.skechersfriendshipwalk.com or become a fan of the SKECHERS Pier to Pier Friendship Walk page on Facebook.

Love yourself (and your feet) this Valentine’s Day with SKECHERS!

This Valentine’s Day, SKECHERS challenges you to be your own valentine by taking our “Love Your Body” Facebook pledge!

No matter what your shape or size is, celebrate who you are today by logging on to SKECHERS’ Facebook page and taking the pledge. Share your badge with family and friends and encourage them to do the same.

Want to give a little extra love to your feet this Valentine’s Day? Visit skechers.com to check out all the hottest styles in men’s, women’s, girls’ and boys’ footwear.

Mr. Quiggly Wins Big During the Big Game!

Congratulations to Mr. Quiggly who crossed – er, moonwalked across the finish line first in his commercial during last Sunday’s big game. Although French bulldogs aren’t typically known for their speed, Mr. Quiggly had a secret weapon – his SKECHERS GOrun performance footwear.

Since his commercial debut, Mr. Quiggly has been winning on and off the track. He has not only achieved more than 500,000 views on YouTube, but he also won 3rd place in the USA Today Facebook Ad Meter Viewer Panel and placed 8th in the People’s Vote! GO Mr. Quiggly!

Watch the clip below to see Mr. Quiggly in action:

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

SKECHERS Launches New Facebook Page for Performance Fans!

Check out the new SKECHERS Fitness Facebook page and stay up-to-date on all things fitness!

Want to stay up-to-date on all things fitness? Check out the new SKECHERS Fitness Facebook page – your one-stop destination for fitness news, tips, events, product info and more!

Whether you’re a new gym member or an elite athlete, SKECHERS Fitness page has something for everyone. Like our page, share us with your friends, and stay tuned for the latest on SKECHERS Fitness!

Can’t get enough of SKECHERS on Facebook? After you’ve become a fan of SKECHERS Fitness page, run on over to our regular SKECHERS page and “like” us to see the latest photos of celebs in SKECHERS, exclusive promotional offers, and more!

1 9 10 11 13
%d bloggers like this: