Women

I HEART SKECHERS

Love it or hate it, it’s Valentine’s Day. At Skechers, we’re expanding its meaning this year, asking the world: what’s your definition of love?

The day may be famous for red and romance, but there are plenty of other ways to imagine the “L” word: a long hug, your favorite song playing on the radio, a hot latte on a rainy morning. That new scarf that makes you feel amazing. Laughing so hard that you cry. And of course, your undying love for all things Skechers.

If you’re inspired to give your take on love, check out the Skechers Sweetheart Sweepstakes. We’re giving away 14 pairs of Skechers to people who’d like to tell us how they define love. Share yours, and you could win two pairs of Skechers for yourself and a special someone in your life. Just enter by tomorrow to win!

DESIGNER INSIGHT: THE KEEPSAKES MEADOW BOOT

Designer: URSULA

Collections: Skechers women’s casual lifestyle brands, including Modern Comfort, women’s boots and Skechers Cali divisions

Years at Skechers: 18

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What is the inspiration behind this style?

I was inspired to design this boot while shopping for a big, cozy cardigan sweater to wrap around me and keep me warm… I thought it would be great to do a boot in a great sweater material to wrap your feet and legs in cozy knits.

How would you wear this style?

Over leggings or skinny jeans.

Where would you wear it?

Anywhere… for fashion or function.

What is the hottest color or trend in this collection?

There is a big woven trend right now… the sweater shaft has a woven look to it. Arctic fur and other soft tonal furs are also really popular.

Product details:

Patterns or materials on the boot?  Woven look sweater (knit) shaft, suede rand and heel to protect from weather.  Soft, tonal fur collar and upper shaft lining.

Closure details?  Rope tie-on collar with beads.

Boot lined? The upper shaft is lined with faux fur.

Comfort features? Skechers Memory Foam footbed.

DEMI’S COMMERCIAL PREMIERE

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Last week we offered you a sneak peek and now it’s finally here!  Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now!  All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer.  As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it.  With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.

Do you want to rock a #SkechersDemiStyle look?  The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon!  Sign up here to be notified so you can be among the very first to own a pair.

Now that you’ve seen Demi’s commercial, let us know what you think in the comments!

SHOP THE SKECHERS HOLIDAY GIFT GUIDE!

Get a jump start on your holiday list with the Skechers 2014 Holiday Gift Guide – out now for the holidays!

Stocked with our most popular gift options for men, women and kids, our guide is an easy way to get the perfect gift for everyone you love – all in the comfort of your home. Can’t decide? Surprise them with a Skechers e-Giftcard… a great fit in any size!

Start shopping today – Standard Shipping for Christmas deliveries ends on Monday, December 15.

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

DESIGNER INSIGHT: INSPIRED IN CHINA

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As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!

-LW

BLOG TAKEOVER: TILDEN STYLES THE LARAMIE

I’ve partnered up with Skechers to show off the versatility of their Laramie boot. As the weather cools down, durable footwear becomes a MUST when consideration of keeping your feet warm & dry comes to mind. There’s nothing worse than the misery of cold feet. However, many boots can’t live up to the functionality and aesthetic status us women need – you either get a pair that’s comfortable but ugly or drop-dead chic yet do absolutely nothing for you.

Now boots like these are not meant to be worn to a formal event but that doesn’t mean you have to resort to them for cold stricken situations only. As the typical combat boot we all love and adore, the Laramie encompasses that style but keep your feet warmer than the average combat.

Look 1:  Plaid Dressing

This look takes the best aspects of fall – when the weather is just changing and is still warm enough to sport a dress – and makes them approachable for an everyday outfit. The Laramie takes the style of the combat boot and when paired with the red plaid flannel & scarf, the dress itself takes a whole new perspective. Personally, I feel coziest in oversized tops and big scarves. Matching these favorites with a not-so-typical dress choice makes it all the more easy going.

Look 2:  Blue Collar

With high necks come multiple variations of cardigan and coat layering, which also means the art of keeping warm is of the essence. This weather also allows for the practice of making a durable ankle boot appear more sophisticated. How is this accomplished? When paired with structured & longline pieces as well as black jeans, this boot matches a more than casual style while still taking on the wear and tear of a New York minute.

Look 3:  Denim Approach

I live for casual days and when I can dress relaxed, it’s all the better. Comfort and chic don’t always go hand in hand, so it’s important to match structure opposite to oversized on top/bottom. These boots work as great substitutes for my everyday flats, completely covering my foot and allowing for a wool sock to peek out – a fall trend many of us like to indulge in with our boots of choice.

Read Tilden’s blog at tobebright.com. Check out and like @ToBeBright on Facebook and Instagram. Follow @tilllbee on Twitter and see what she’s pinning on Pinterest.

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