Women

DESIGNER INSIGHT: INSPIRED IN CHINA

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As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!

-LW

BLOG TAKEOVER: TILDEN STYLES THE LARAMIE

I’ve partnered up with Skechers to show off the versatility of their Laramie boot. As the weather cools down, durable footwear becomes a MUST when consideration of keeping your feet warm & dry comes to mind. There’s nothing worse than the misery of cold feet. However, many boots can’t live up to the functionality and aesthetic status us women need – you either get a pair that’s comfortable but ugly or drop-dead chic yet do absolutely nothing for you.

Now boots like these are not meant to be worn to a formal event but that doesn’t mean you have to resort to them for cold stricken situations only. As the typical combat boot we all love and adore, the Laramie encompasses that style but keep your feet warmer than the average combat.

Look 1:  Plaid Dressing

This look takes the best aspects of fall – when the weather is just changing and is still warm enough to sport a dress – and makes them approachable for an everyday outfit. The Laramie takes the style of the combat boot and when paired with the red plaid flannel & scarf, the dress itself takes a whole new perspective. Personally, I feel coziest in oversized tops and big scarves. Matching these favorites with a not-so-typical dress choice makes it all the more easy going.

Look 2:  Blue Collar

With high necks come multiple variations of cardigan and coat layering, which also means the art of keeping warm is of the essence. This weather also allows for the practice of making a durable ankle boot appear more sophisticated. How is this accomplished? When paired with structured & longline pieces as well as black jeans, this boot matches a more than casual style while still taking on the wear and tear of a New York minute.

Look 3:  Denim Approach

I live for casual days and when I can dress relaxed, it’s all the better. Comfort and chic don’t always go hand in hand, so it’s important to match structure opposite to oversized on top/bottom. These boots work as great substitutes for my everyday flats, completely covering my foot and allowing for a wool sock to peek out – a fall trend many of us like to indulge in with our boots of choice.

Read Tilden’s blog at tobebright.com. Check out and like @ToBeBright on Facebook and Instagram. Follow @tilllbee on Twitter and see what she’s pinning on Pinterest.

BUILDING AWARENESS FOR BREAST CANCER

October is Breast Cancer Awareness Month and Skechers is joining the American Cancer Society in the fight to end breast cancer. The extensive work of the Society for people with breast cancer today is helping to find an end for the disease tomorrow. Support from Skechers will help the American Cancer Society continue to invest in ground breaking research, provide comprehensive support to people diagnosed with breast cancer, and advocate for laws that ensure access for women who need them so more lives are saved. Skechers is also a sponsor of the Making Strides Walk event in San Francisco on October 25.

There will be several ways to show your support for the cause with Skechers throughout October. A program in Skechers retail stores this month will allow you to round up purchases to the nearest dollar with the change going straight to the American Cancer Society. And at the forefront of our efforts is the limited edition Breast Cancer Awareness footwear and apparel collection from the Skechers Performance Division. Designed with signature pink colors, the collection includes workout athletic wear and four popular and comfortable walking and running styles:  the slip-on Skechers GOwalk 2, the lace-up Skechers GOwalk 2 Flash, Skechers GOrun Sprint, and the award-winning Skechers GOrun 3. These styles will only be available for a short time so pick up a pair and wear them in honor of someone you know fighting this disease.

Register for the Walk and learn more about the American Cancer Society Making Strides Against Breast Cancer campaign at MakingStridesWalk.org
or by calling 1-800-227-2345.

BLOG TAKEOVER: CASSY STONE’S FALL STYLE TIPS

Look 1: Baby, it’s cold outside!

These understated Mad Dash – Test Drive booties are the perfect complement to your new favorite sweater. As the temps drop, people tend to dress in so many layers that they completely overwhelm their figures. As a rule of thumb: the fluffier and chunkier the knit is on top, the more important it is for your outfit to stay sleek on the bottom. By wearing pants in the exact color or a shade close to that of your shoes, you create an elongated, streamlined effect with your legs. Sometimes, the best way to make a statement with your shoes is to have them blend in!

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Look 2: Pumpkin Spice and Everything Nice

While these boots can be the quiet harmony to your ensemble, sometimes you need a little chic discord to shake things up. The versatility of the Mad Dash – Test Drive bootie is the perfect way to add some edge to playful floral prints. The stud and buckle boot detail mixed with a girly dress in a deep, warm color scheme is a no-fail recipe for fashionable fall flair. Accent your look with a few accessories in a matching metallic color scheme. (Hint: rose gold is the next big thing!)

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Look 3: Model Off Duty

Not only do these boots look amazing dressed up, but they’re sure to cause some major shoe-envy when they’re seen dressed down. In this more casual look, you can play up the toughness of the Mad Dash – Test Drive bootie by throwing on a huge t-shirt dress. A patterned flannel artfully tied around your waist is a great way to accent your figure, preventing you from losing your shape underneath all the baggy fabric. Slightly messy hair + “I woke up like this” attitude = an effortlessly stylish look that’ll turn the heads of everyday girls and fashion mavens alike. How does she do it?

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Read Cassy Stone’s blog at Posh and Circumstance.  Follow her on Twitter and Instagram and like her on Facebook @poshandcirc.

ON SET WITH DEMI

 

We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!

The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!

JET SET SKECHERS

Zurich, Switzerland

Zurich, Switzerland

Can you believe we’re past the halfway point of summer? Time flies when you’re vacationing and we’ve been experiencing amazing culture, breathtaking sights, and fun adventures on our travels around the world. It doesn’t matter if we’re walking through a city, hopping on an airplane, or cruising the ocean—we never want to sacrifice looking good and feeling comfortable at every step. And when your shoes are super lightweight, it’s easy to pack a few pairs. From Toronto to Paris and Big Ben to the Puerta de Alcalá, the one constant on our globetrotting journey is Skechers.

Check out the gallery to see where we’ve been together and show us where you’ve travelled with your favorite pair. Use #SKECHERSsummerworldtour and we’ll share a few. There’s still time for a trip!

DEMI LOVATO SIGNS ON WITH SKECHERS!

Demi Lovato

Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in  global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.

Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!

 

*Image courtesy of Rankin

 

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