Women

BLOG TAKEOVER: THE POUND GIRLS ROCK OUT IN SKECHERS

In case we’re meeting for the first time: Hey! We’re Kirsten and Cristina, founders of POUND – Rockout. Workout and self-proclaimed fitness rebels. 9 times out of 10, you’ll find us sporting hand-cut rocker tees with a vintage flannel around the waist and rustling up noise complaints at the gym. We love taking risks with our workouts AND our #sweatstyle. We like to make our own rules when it comes to the way we dress.

And when it comes to footwear, our number one rule is SUPPORT! That’s why you’ve seen us rockin’ Skechers Flex Appeal and Equalizer training shoes — because we’re loving the supportive, comfortable memory foam insoles!

Choosing the right kicks for the right class makes all the difference. In the gym, consider three variables: surface, movement, and impact. Wearing shoes with more grip encourages balance on a slippery wood surface; a smoother bottom saves your knees and joints on a sticky or rubber floor; cushion and support are paramount in a class with jumping and quick transitions. So what kind of shoes can you wear for a full-body cardio jam session filled with over 15,000 reps of the best strength and conditioning moves? Skechers.

Whether you’re making noise at home with the POUND Rockout Results System or in the gym at a live class, POUND incorporates hundreds of plyos (jumps), squats, and lunges. For the seasoned gym vet or those new to fitness, it’s important to remember that proper training starts from the bottom up (yep, directly from your Skechers sneaks!). We depend on a strong, supportive foundation to help us jump higher, lunge further, and squat lower. Skechers’ innovative memory foam insoles keep us safe and strong in and out of the gym.

Learn more about the POUND Girls and their POUND Rockout Results System at poundfit.com and on Instagram, Twitter and Facebook.

MEGHAN TRAINOR SIGNS ON WITH SKECHERS

We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!

NATIVE GARDENING

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Spring means it is time to plant your new garden, replace plants that didn’t survive the winter, or in the case of California, replace your water-thirsty lawn with drought-tolerant landscape. If you’re not planting edibles, then go native.

Native means local species or those from similar environments suited to your climate. This is particularly important in California, where Skechers is based. Our drought means we must cut back on watering, or eliminate it all together and go for xeriscaping. Tropical gardens andexotic plants will suck our soil dry, and though banana trees and hibiscus are beautiful, they belong in Hawaii and areas with heavy rain.

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A common misconception is that drought-tolerant or xeriscape means a yard with brown or maybe green plants and ordinary succulents.  A visit to our local nursery proved this couldn’t be further from the truth.

For starters, succulents can blossom with beautiful purple, yellow and orange flowers, and the plants themselves can be colorful shades of green, red and yellow. They come in many shapes, sizes and textures—some spikey so be careful. You can create a truly breathtaking garden with succulents alone.

Add a bold, strappy plant for height and width plus a touch of the desert. Yucca works perfectly for the hotter and drier environments or in more mild climates go with New Zealand Flax. We love the Kangaroo Paw both for its bold splashes of color (red, yellow or orange) and for its ability to survive in a dry, sandy soil. Plus, birds love the blooms—I regularly see hummingbirds enjoying them in my garden.

Finally, since we are talking about flowers and pollinators, plants with silver leaves like lavender and salvia are loved by bees which is great for your garden! These plants also require little water and provide beautiful blasts of purple in your yard. Various salvia species will bloom in red, yellow and other colors, but check the watering instructions as some are thirstier than others. Woodsier varieties of herbs that also have silver leaves—think sage and rosemary—also require less water, smell wonderful in your yard, and taste great too!

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Key for us in all our gardening adventures is to apply sunscreen and wear a hat plus an easy and comfortable pair of shoes. Right now, my favorite is Relaxed Fit from Skechers because of the roomier toe area and super comfy Skechers Memory Foam lining. The style I have been wearing this spring is the Relaxed Fit Reggae Fest-Deputy—they’re cute and easy to slip on and off as I go in and out of the house.

Looking forward to seeing your garden adventures in Skechers! Please share them with us on Pinterest, Instagram or Facebook with #skechers.

DESIGNER INSIGHT: QUARTZ ADVENTURE

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Women’s outdoor shoes with performance features commonly look like men’s styles made in smaller sizes. It seemed like the market forgot that women are buying women’s hiking shoes. It was so obvious to me to design femininity and sleekness into our outdoor footwear.  I looked to nature for inspiration (of course!). I thought about all the beautiful things we find on a hike, some of my favorite discoveries are gemstones and crystals.  Using this inspiration, I designed the Quartz construction for our Skechers Adventure Relaxed Fit collection. Its rugged and feminine design is so in tune with nature. Floral lining, diamond shaped lugs, strong and soft materials, and on-trend pop colors make this group stand out above the rest in the outdoor market. All this beauty plus the function found in sport shoes.  And the casual styling makes it easy to pair with any outfit.  I’m so excited about this product and I can’t wait to see these beauties on the trail!

-AA

For similar styles with the Quartz outsole, visit your local Skechers retail store or www.skechers.com.

SKECHERS LOVES MOMS

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Welcome to the story of moms everywhere: sleepless nights and play dates; homework and school meets; coaching sports teams, student drivers and young grads ready to tackle their dreams.

Whether you’re a mom-to-be or a well-seasoned (and well-beloved) grandma, you get it: kids are some of the messiest, loudest, most challenging creatures in the world – and you wouldn’t trade them for a second.

This Sunday, it’s time for all of you to celebrate one special day: to relax, unwind, and hopefully enjoy some much deserved “me” time. Kick up your feet in a fresh pair of comfortable sandals like Skechers Stretch Weave – Parallel wedges (shown above, relaxing at the park). And reflect on the amazing year you’ve had (you did ALL that?) and the equally crazy, memorable year still waiting in the wings.

At Skechers, we’re taking time out to honor Mom with the Skechers Loves Mom sweepstakes. Post a photo that celebrates motherhood, and you could win two pairs of Skechers. Enter by Friday to win!

Clockwise from upper left: garden time with Skechers Reggae – Stir It Up; a mom-to-be moment in Skechers Stretch Weave – Unbeweaveable with multi hues; brunch al fresco in Skechers Stretch Weave – Silver Linings in bronze. All at Skechers retail stores; select styles at skechers.com.

BLOG TAKEOVER: @BEACHYOGAGIRL KERRI VERNA POSES IN SKECHERS

Can I share some secrets with you? I have been a fitness professional for over 12 years, teaching everything from kickboxing to now exclusively yoga. The last three years of my life has been dedicated to yoga on the beach, which means I spend most of my time barefoot, with sand between my toes. Despite my sun-kissed barefoot life, this Yogi still loves a good sneaker! The dilemma I have most of the time is mixing comfort, fashion and my lifestyle.

Most yoga studios will make you remove your shoes before entering the sacred space. However, outside the yoga studio there are no rules and shoes can be a great benefit to your practice. If your yogi toes are not flexible or you are trying to work on something new like jumping back into chaturanga, shoes will give you the added support you need to feel secure. I am always amazed at how much better I balance in a handstand when I have shoes on. Wearing shoes not only helps my handstand, but also makes for a popular photo on Instagram!

I first found Skechers when my two boys asked me to buy them for their first day of school. My little darlings of course were attracted to the flashing lights and easy-on straps, but I as a mother loved how durable they were. Year in and year out they asked for another pair of Skechers and I was always impressed with the quality. I decided to check out a few pairs for myself and fell in love with not only their fashion but also comfortable fit. As a mom who is sometimes on a tight budget, but loves fashion, Skechers is the perfect brand for my family and me.

I love to feature brands that I not only wear in my real life, but also make for an interesting image on Instagram. Skechers is a perfect fit for this Instagram Yogi Mom. I truly value my followers and want to represent companies that I feel are something that I can endorse and recommend to the people that follow me.

My life isn’t all about the beach, yoga and children. I also love to dress up from time to time. Skechers has many wedges and cute sandals for me when I’m not busy being a mother and teacher and my husband and I get to go out on a date.  If you are looking for a cute, affordable, comfortable shoe, try out Skechers. If you strike a pose in your cute new shoes for Instagram, don’t forget to tag @beachyogagirl!

Since Kerri began her Instagram account three years ago, fashion, yoga and photography have helped grow @beachyogagirl to 750,000 followers. Learn more about Kerri at beachyogagirl.com.

SPRING SANDAL SEASON STARTS NOW!

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After one of the toughest slogs through winter in memory, we couldn’t be more excited that our favorite season has finally returned. We love Spring for so many reasons. This is when everything about the world opens up in a sensory overload that makes you feel guilty staying inside. From the moment that first brave green bud breaks through, it’s a continuous assault of color and vibrant life that puts huge smiles on our faces.

How great is it to shed the heavy jackets and outer layers to feel that friendly sunshine again?  We look forward to the calming breeze of the season that carries the amazing scents of fresh blooming flowers and taste of fruit off the vine. Maybe it’s just the puffy white clouds creating contrast, but the sky looks bluer and cleaner and more pure this time of year than any other.

It’s a time for walks…for picnics…for relaxing on the lawn with a good book…and spending as much time as possible outside.  Best of all, it’s a time for sandals. Cute or chic, bright or bold—sandals open up the door to all the countless cool Spring looks that we’ve been waiting so long to wear.

Do you love the start of Spring as much as we do?  We’re celebrating this joyous annual event with the Skechers Hello Spring sweepstakes on Instagram.  Ten winners will receive a pair of Skechers sandals to kick off the new season in style.  It’s easy to enter!  Just take a pic or video that shows us what spring looks like in your neighborhood and post with #SkechersHelloSpring.  Sweepstakes ends March 28, 2015. For more details, follow @skechers on Instagram.

Check out our new sandals commercial below and find your perfect Spring pair at skechers.com.

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