Women

BUILDING AWARENESS FOR BREAST CANCER

October is Breast Cancer Awareness Month and Skechers is joining the American Cancer Society in the fight to end breast cancer. The extensive work of the Society for people with breast cancer today is helping to find an end for the disease tomorrow. Support from Skechers will help the American Cancer Society continue to invest in ground breaking research, provide comprehensive support to people diagnosed with breast cancer, and advocate for laws that ensure access for women who need them so more lives are saved. Skechers is also a sponsor of the Making Strides Walk event in San Francisco on October 25.

There will be several ways to show your support for the cause with Skechers throughout October. A program in Skechers retail stores this month will allow you to round up purchases to the nearest dollar with the change going straight to the American Cancer Society. And at the forefront of our efforts is the limited edition Breast Cancer Awareness footwear and apparel collection from the Skechers Performance Division. Designed with signature pink colors, the collection includes workout athletic wear and four popular and comfortable walking and running styles:  the slip-on Skechers GOwalk 2, the lace-up Skechers GOwalk 2 Flash, Skechers GOrun Sprint, and the award-winning Skechers GOrun 3. These styles will only be available for a short time so pick up a pair and wear them in honor of someone you know fighting this disease.

Register for the Walk and learn more about the American Cancer Society Making Strides Against Breast Cancer campaign at MakingStridesWalk.org
or by calling 1-800-227-2345.

BLOG TAKEOVER: CASSY STONE’S FALL STYLE TIPS

Look 1: Baby, it’s cold outside!

These understated Mad Dash – Test Drive booties are the perfect complement to your new favorite sweater. As the temps drop, people tend to dress in so many layers that they completely overwhelm their figures. As a rule of thumb: the fluffier and chunkier the knit is on top, the more important it is for your outfit to stay sleek on the bottom. By wearing pants in the exact color or a shade close to that of your shoes, you create an elongated, streamlined effect with your legs. Sometimes, the best way to make a statement with your shoes is to have them blend in!

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Look 2: Pumpkin Spice and Everything Nice

While these boots can be the quiet harmony to your ensemble, sometimes you need a little chic discord to shake things up. The versatility of the Mad Dash – Test Drive bootie is the perfect way to add some edge to playful floral prints. The stud and buckle boot detail mixed with a girly dress in a deep, warm color scheme is a no-fail recipe for fashionable fall flair. Accent your look with a few accessories in a matching metallic color scheme. (Hint: rose gold is the next big thing!)

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Look 3: Model Off Duty

Not only do these boots look amazing dressed up, but they’re sure to cause some major shoe-envy when they’re seen dressed down. In this more casual look, you can play up the toughness of the Mad Dash – Test Drive bootie by throwing on a huge t-shirt dress. A patterned flannel artfully tied around your waist is a great way to accent your figure, preventing you from losing your shape underneath all the baggy fabric. Slightly messy hair + “I woke up like this” attitude = an effortlessly stylish look that’ll turn the heads of everyday girls and fashion mavens alike. How does she do it?

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Read Cassy Stone’s blog at Posh and Circumstance.  Follow her on Twitter and Instagram and like her on Facebook @poshandcirc.

ON SET WITH DEMI

 

We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!

The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!

JET SET SKECHERS

Zurich, Switzerland

Zurich, Switzerland

Can you believe we’re past the halfway point of summer? Time flies when you’re vacationing and we’ve been experiencing amazing culture, breathtaking sights, and fun adventures on our travels around the world. It doesn’t matter if we’re walking through a city, hopping on an airplane, or cruising the ocean—we never want to sacrifice looking good and feeling comfortable at every step. And when your shoes are super lightweight, it’s easy to pack a few pairs. From Toronto to Paris and Big Ben to the Puerta de Alcalá, the one constant on our globetrotting journey is Skechers.

Check out the gallery to see where we’ve been together and show us where you’ve travelled with your favorite pair. Use #SKECHERSsummerworldtour and we’ll share a few. There’s still time for a trip!

DEMI LOVATO SIGNS ON WITH SKECHERS!

Demi Lovato

Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in  global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.

Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!

 

*Image courtesy of Rankin

 

SUMMER WEDGES: CALI STYLE

 

So happy to see the sun! Time to show off your new pedi in the must-have warm weather look: wedges! The new SKECHERS Cali collection comes in brights and neutrals – and various heights and designs. Flirty, fun and fantastic. We’re ready.

Shop our Cali collection here.

ELITE ATHLETE KARA GOUCHER JOINS SKECHERS PERFORMANCE TEAM

kara

We’re excited to announce that the Skechers Performance Division has signed long-distance runner Kara Goucher to join the Skechers Performance Elite Team. The Skechers Performance Division will be Goucher’s official footwear sponsor and you’ll be seeing a lot of the world-class athlete in upcoming Skechers Performance advertising and marketing around the globe. A competitive runner for over 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. After taking a brief break from competing to have a child, Goucher returned to competition in January 2011 and is currently training in Boulder, Colorado with her coaches Mark Wetmore and Heather Burroughs. Her achievements as an elite long-distance runner include winning the bronze medal at the 2007 World Championships in the 10,000 meter, competing for Team USA at the London 2012 and Beijing 2008 games, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas. Goucher is known for her passion and desire to win and we can’t wait to see what’s next when she begins racing in Skechers Performance footwear!

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