Women

ON SET WITH DEMI

 

We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!

The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!

JET SET SKECHERS

Zurich, Switzerland

Zurich, Switzerland

Can you believe we’re past the halfway point of summer? Time flies when you’re vacationing and we’ve been experiencing amazing culture, breathtaking sights, and fun adventures on our travels around the world. It doesn’t matter if we’re walking through a city, hopping on an airplane, or cruising the ocean—we never want to sacrifice looking good and feeling comfortable at every step. And when your shoes are super lightweight, it’s easy to pack a few pairs. From Toronto to Paris and Big Ben to the Puerta de Alcalá, the one constant on our globetrotting journey is Skechers.

Check out the gallery to see where we’ve been together and show us where you’ve travelled with your favorite pair. Use #SKECHERSsummerworldtour and we’ll share a few. There’s still time for a trip!

DEMI LOVATO SIGNS ON WITH SKECHERS!

Demi Lovato

Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in  global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.

Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!

 

*Image courtesy of Rankin

 

SUMMER WEDGES: CALI STYLE

 

So happy to see the sun! Time to show off your new pedi in the must-have warm weather look: wedges! The new SKECHERS Cali collection comes in brights and neutrals – and various heights and designs. Flirty, fun and fantastic. We’re ready.

Shop our Cali collection here.

ELITE ATHLETE KARA GOUCHER JOINS SKECHERS PERFORMANCE TEAM

kara

We’re excited to announce that the Skechers Performance Division has signed long-distance runner Kara Goucher to join the Skechers Performance Elite Team. The Skechers Performance Division will be Goucher’s official footwear sponsor and you’ll be seeing a lot of the world-class athlete in upcoming Skechers Performance advertising and marketing around the globe. A competitive runner for over 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. After taking a brief break from competing to have a child, Goucher returned to competition in January 2011 and is currently training in Boulder, Colorado with her coaches Mark Wetmore and Heather Burroughs. Her achievements as an elite long-distance runner include winning the bronze medal at the 2007 World Championships in the 10,000 meter, competing for Team USA at the London 2012 and Beijing 2008 games, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas. Goucher is known for her passion and desire to win and we can’t wait to see what’s next when she begins racing in Skechers Performance footwear!

BOBS TV STARRING DANIELLE BRADBERY

Early last December we broke the news that Danielle Bradbery, the season 4 winner of The Voice, signed on to be a new face for BOBS from SKECHERS. We’re excited that the talented and inspiring singer’s new TV spot for our charity collection is ready for the world. Check it out here and watch for more of Danielle’s campaign in the months ahead!

STYLES &TRENDS: Sporty Trainers in France

Charisse_photo 2During PARIS Fashion Week for FW14, a woman wearing a Carven coat, fitted trousers and a Celine bag could only be a fashion addict. But what makes this outfit is the sneakers on her feet. Not designer styles with precious details and printed leathers, but real running shoes, first degree, directly from an athlete or jogger’s dressing. The girl is not coming back from the gym and doesn’t have a fitness mat in her office. It’s her “off-duty” style, an expression for taxi drivers, officers and top models on their casual days. Look at models’ blogs, and you’ll see hordes of them in these popular sneakers.

Get the look in Skechers: With a range of bright and light shoes featuring SKECHERS Memory Foam, find the perfect accessory for your “off-duty” look!

%d bloggers like this: