Trend Talk

TEEN TRENDS FOR BTS

Get ready for BTS with the hottest looks for teens! Here are our teen merchandiser Jen’s top picks for Fall ’15, and her personal insight on why they’re this season’s must-haves. All of Jen’s styles offer great fashion and comfort for those long walks across the quad: from chic Western-style boots and eye-popping Skech Flex looks, to the BOBS collection, which helps you look good and feel good: Skechers donates shoes to kids in need around the world when you buy BOBS.

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Skechers USA – Natives in tan suede (at select Skechers retail stores)

“Riding high into fall: the Western boot is undergoing a major revival, with young Hollywood sporting the rodeo look! This cowboy-influenced trend is popping up everywhere, with lean and sleek profiles ranging from classic black to bright and bold shades. Try it in soft suede with the versatile Skechers Natives tan boot – perfectly paired with a chic skirt, skinny jeans and everything in between.”

Colorful Comfort

Skechers Sport – Skech Flex – Power Play in hot pink

“Be a power player and feel like a celebrity wearing this Skech Flex style. Whether you’re dashing to after-school practice or walking about campus, you’re sure to be spotted in this fierce animal print (see it up close here). Sneakers are not only a commodity but a fashion statement. Say to yourself, who wore it better? Demi or me?”

“In today’s fashion world, sneakers are more versatile than ever.  Adding function to fashion provides comfort and protection to your feet while still being stylish. The benefits of this shoe are many: from bio-dri insoles that wick away sweat and provide superior breathability, to gel-infused Skechers Memory Foam insoles and ultra-soft heel counters that cradle your entire heel for all-around comfort.  Turn heads in this bright pink confection and stand out like a star!”

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BOBS from Skechers – Highlights espadrille in black

“Ladies, if you love platforms, then make BOBS platform espadrilles an absolute must-have in your wardrobe! An effortless silhouette and added height make this the sought-after trend. What makes these shoes even more fabulous are the extra comfy Skechers Memory Foam insoles. Slip on these beauties with a flowy day dress, T-shirt and jeans, or a one-piece jumper. Walk tall and imagine the school hallway as your runway!”

Flower Bobs

BOBS from Skechers – Flexpadrille – Tropical Punch casual flats in black and orange

“Dare to be noticed in this season’s vibrant prints. These pretty espadrille-inspired flats bring a touch of summer to your fall wardrobe. And BOBS from Skechers is right on target with these eye-catching Flexpadrilles. The upper features a refreshing tropical floral design that gives these slip-ons a laid-back look. Not only are these adorable, they have soft Skechers Memory Foam insoles that will have you walking from class to class in comfort and style. Remember, bold prints are the most important accessory – so have fun with it! Mix colors and prints to show off your sense of style. Or keep it simple with classic white. The best is, they go perfect with a short skirt and jeans.”

BACK TO SCHOOL TRENDS FOR KIDS

Hey Moms & Dads! Back to school is almost here – are your kids ready to rock the halls in the latest styles? We asked our kids’ merchandisers Jennifer and Georgia for the hottest fall looks, and here are their top picks.

BOYS

Out of this World.

What they’ll love: “The future is now! According to experts, we’ll be able to set foot on other planets in just a few years. These Mega Blade 2.0 styles are perfect for the job! The royal blue style has a great color pop, and the silver black look is perfect for the hot metallic trend for Back To School 2015. With an easy slip-on, Z-strap design and these way-cool ‘blade’ shock absorbers, he’ll be leaping in the air.”

What you’ll love: “Easy-close straps, a non-marking outsole, and loads of comfort features for little feet: from the soft fabric lining and padded tongue and collar to cushioned comfort insoles.”

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Athletics that Rock Comfort and Cool.

“As back-to-school shopping kicks off, boys are taking a walk in dad’s shoes or pulling from their older siblings with mini-me versions of their lightweight athletic shoes. Athletic remains the lead category for back-to-school. Flex Advantage’s FlexSole shock absorbing lightweight midsoles and ultra-flexible traction outsoles will keep him active on the playground – and the 3D printed toe overlay and reflective lace and side-striping details exude the cool factor on the Nitrate. And don’t forget the gel-infused memory foam: he won’t want to take them off!”

GIRLS

Sporty Metallic Coolness.

“Metallics in the fashion world have become a very exciting trend. It gives apparel and footwear pieces an edgy, fun look. Skechers has added a piece of their own with an exciting new line in the girls’ division. The Shoutouts are mid-high and lower profile sneakers for girls that feature metallic textures and fun metal embellishments. Gunmetal and Gold stand out beautifully, but at the same time can be considered clean and classic. Shoutouts – Zipsters rock studs and zipper hardware, while Shoutouts – Shorty Shouts has unique quilted side panel treatments. Both these looks are on a cool sporty skate outsole. The collection provides something fresh and exciting that an older trendy Skechers girl will love and ‘shout out’, FASHIONISTA!! Very cool!”

So-Cute High-Tops: from Bling to Boucle.

“Little girls love rhinestones, bling and sparkles. The new Skechers Twinkle Toes High Top collection has it all! These cool sneakers provide a fun look to any outfit. Our signature rhinestone toe caps and light-up features continue throughout the high-top category, but also have trend-right elements. Metallic textures and fun hardware are new to the collection and all can be found on Shuffles – Heart & Sole. And navy is the new black! It can be paired with classic jeans for a casual look or with a fun skirt to add flare.”

“Another trendy element that fits perfectly on a Twinkle Toe high-top is boucle, such as on Chit Chat – Sweet Seekers. Multi-color boucle textures, pink eyelet sparkly trim, a satin bow and heart charm are all combined to give this high-top a feminine, girly look. Plus one other special feature on this Limited Edition style: gel-infused Skechers Memory Foam!  What little girl wouldn’t love this in her sneaker collection? Perfect!”

Comfort with a Pretty Twist.

“Comfort and fitness is a huge trend that’s being followed by many departments in the fashion world. The styles found in the Skechers Girl Sport collection include flexible outsoles, Skechers Gel-Infused Memory Foam and comfy textures. Bright colors are a great trend which Skechers covers in a fabulous, girly way. On the Skech-Air look, girls can have a fun bouncy outsole which provides comfort and also stand out style, such as on Skech-Air – Jumpabout.”

“A variety of colors and patterns help cover every type of girl and can meet any BTS need. This collection covers both lace uppers for a sporty older look, as well as bungee uppers for quick closures to help out the younger girl, such as on Skech Appeal – Ziggy Zag. These looks can be sneakers for everyday school needs, afterschool activities or gym shoes.”

Want to know what teens are wearing this fall? Keep an eye out for our upcoming collection of must-have looks!

LET’S GET PATRIOTIC

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Do you have your reds, whites and blues ready for the big celebrations this weekend?  From bikinis to tees and shorts to hats and yes even footwear, this is the best time to show off your pride with stars and stripes in the most creative ways possible.  Some have the skills to pull off this once-a-year look perfectly, but even the tackiest combinations of these All-American colors get a pass on the Fourth of July.  It’s a day when we’re understandably focused on picnics, barbecues, and all sorts of gatherings with family and friends where we enjoy good food, better drinks and…of course…fireworks!

What kind of red, white and blue look will you be rocking on Saturday…or any other day this long weekend? Let us know in the comments and if you have a cool patriotic outfit that features red, white and/or blue Skechers, we want to see it!  Don’t forget to tag @skechers on Instagram or post to our facebook page!

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GREAT SUMMER READS

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We asked the Skechers marketing team for suggestions on what everyone should be reading this summer.  Here’s the top picks to get you through the hot weeks ahead: 

DK Eyewitness Travel Guides: Costa Rica and Spain plus Rosetta Stone Spanish
Clearly, I have a plan and it includes a trip to Spain and Costa Rica.  We’ll see if I return from my world tour.  JK boss.
— JD

Fault In Our Stars by John Green
I couldn’t put this adorable love story down while on vacation last summer.  It was the perfect beach-side read!
— Lara

The Glitter Plan by Pamela Skaist-Levy, Gela Nash-Taylor, Booth Moore
I love The Glitter Plan because it’s the story about how a once prominent fashion company came to be and the decisions that ultimately led it its demised.
— Thomas

Kitchen Confidential by Anthony Bourdain
For someone who enjoys cooking this book was such a great find! I love his writing style. He’s funny and clever and he loves his French Culinary terms. A perfect summer read for those who want to take a closer look into the culinary world.
— Marcella

Little Bee by Chris Cleave
I know I am slow to the dance on this one (came out 2008), but I just picked it up and can’t put it down (except to come to work). Powerful story, strong writing, and great female characters from a British author.
— Jenn

The Power of Habit by Charles Duhigg
Managing/Coaching other people has it’s challenges and the Power of Habit helps the reader to understand why others do what they do, why we do what we do;  then shows you how to influence change in others and well as yourself. Helps you realize “Change” isn’t as difficult as you might think.
— Kathryn

Ready Player One by Ernest Cline
It’s a dystopian sci-fi adventure about video games and 80’s pop culture—pretty much everything you want in a light summer book!  I couldn’t put it down and read the whole thing on a flight back from France last month so you’ll have time for the boring tomes everyone else suggested when you’re done with this one.  Did I say 80’s pop culture?
— James

Sharp Objects and Dark Places by Gillian Flynn
I read Gone Girl before the movie came out, so wanted to check out her other books. They all feature strong female characters and the themes are very dark and mysterious. Good summer reads, since they are page-turners that don’t require much analysis!
— Lauren

The Small of Children’s Backs by Lidia Yuknavitch
I just started reading this, but I was drawn to it because it’s about redemption, art, and heartache.
— Kathryn

Yes, Yes Cherries by Mary Otis
Though I don’t normally gravitate to short stories, I found this collection alive with relate able characters–complete with wonderful imperfections. A perfect summer travel companion–especially for short flights.
— Jenn

Yoga Girl by Rachel Brathen
Yoga Girl is my favorite read because she is very motivating in a way that is not typical for a yoga person. She is not a cookie cutter yogi.  She drinks wine, gets mad and speaks her mind using the “F” word if she feels like.
— Claudia

Have you read any of the books we love?  Let us know and share your favorite picks for summer reading in the comments!

 

DESIGNER INSIGHT: QUARTZ ADVENTURE

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Women’s outdoor shoes with performance features commonly look like men’s styles made in smaller sizes. It seemed like the market forgot that women are buying women’s hiking shoes. It was so obvious to me to design femininity and sleekness into our outdoor footwear.  I looked to nature for inspiration (of course!). I thought about all the beautiful things we find on a hike, some of my favorite discoveries are gemstones and crystals.  Using this inspiration, I designed the Quartz construction for our Skechers Adventure Relaxed Fit collection. Its rugged and feminine design is so in tune with nature. Floral lining, diamond shaped lugs, strong and soft materials, and on-trend pop colors make this group stand out above the rest in the outdoor market. All this beauty plus the function found in sport shoes.  And the casual styling makes it easy to pair with any outfit.  I’m so excited about this product and I can’t wait to see these beauties on the trail!

-AA

For similar styles with the Quartz outsole, visit your local Skechers retail store or www.skechers.com.

TIME TO PLAY OUTSIDE

95521 BLLM_3For the last couple months, playtime has meant one of two things for many kids.  On one hand there’s the afternoons of bundled-up and boot-wearing adventures through the snow.  At the other end of the spectrum, there’s the warm indoor fun with toys and videogames.  Now the ice has melted off the playground and snow no longer covers the blacktop and grass fields. Spring sports and activities start kicking up and kids want to play outside more than ever. (And for those who don’t—maybe give them a gentle push at the door!) With the boots back in storage and last year’s shoes probably a size too small at this point, it’s a great time to check out the latest collection of lightweight Skechers Kids sneakers for boys and girls.

Every pair is super flexible and many styles even feature a soft Skechers Memory Foam insole for added comfort during all those countless hours of active play and sports. Designed with sporty athletic styling and cool, bright colors that make an impact, there’s sure to be a style that shows off your little one’s unique personality.

SPRING SANDAL SEASON STARTS NOW!

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After one of the toughest slogs through winter in memory, we couldn’t be more excited that our favorite season has finally returned. We love Spring for so many reasons. This is when everything about the world opens up in a sensory overload that makes you feel guilty staying inside. From the moment that first brave green bud breaks through, it’s a continuous assault of color and vibrant life that puts huge smiles on our faces.

How great is it to shed the heavy jackets and outer layers to feel that friendly sunshine again?  We look forward to the calming breeze of the season that carries the amazing scents of fresh blooming flowers and taste of fruit off the vine. Maybe it’s just the puffy white clouds creating contrast, but the sky looks bluer and cleaner and more pure this time of year than any other.

It’s a time for walks…for picnics…for relaxing on the lawn with a good book…and spending as much time as possible outside.  Best of all, it’s a time for sandals. Cute or chic, bright or bold—sandals open up the door to all the countless cool Spring looks that we’ve been waiting so long to wear.

Do you love the start of Spring as much as we do?  We’re celebrating this joyous annual event with the Skechers Hello Spring sweepstakes on Instagram.  Ten winners will receive a pair of Skechers sandals to kick off the new season in style.  It’s easy to enter!  Just take a pic or video that shows us what spring looks like in your neighborhood and post with #SkechersHelloSpring.  Sweepstakes ends March 28, 2015. For more details, follow @skechers on Instagram.

Check out our new sandals commercial below and find your perfect Spring pair at skechers.com.

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