October is Breast Cancer Awareness Month – and every year, we look forward to releasing new product designed to honor the fight against breast cancer. This year, we’ve released a limited edition series of Skechers GOrun and Skechers GOwalk shoes along with apparel from our Skechers Performance offering.
We’re very proud to be part of this fight – to support the crucial work of the American Cancer Society, and be part of the journey that will make this tragic disease a thing of the past.
October is Breast Cancer Awareness Month and Skechers is joining the American Cancer Society in the fight to end breast cancer. The extensive work of the Society for people with breast cancer today is helping to find an end for the disease tomorrow. Support from Skechers will help the American Cancer Society continue to invest in ground breaking research, provide comprehensive support to people diagnosed with breast cancer, and advocate for laws that ensure access for women who need them so more lives are saved. Skechers is also a sponsor of the Making Strides Walk event in San Francisco on October 25.
There will be several ways to show your support for the cause with Skechers throughout October. A program in Skechers retail stores this month will allow you to round up purchases to the nearest dollar with the change going straight to the American Cancer Society. And at the forefront of our efforts is the limited edition Breast Cancer Awareness footwear and apparel collection from the Skechers Performance Division. Designed with signature pink colors, the collection includes workout athletic wear and four popular and comfortable walking and running styles: the slip-on Skechers GOwalk 2, the lace-up Skechers GOwalk 2 Flash, Skechers GOrun Sprint, and the award-winning Skechers GOrun 3. These styles will only be available for a short time so pick up a pair and wear them in honor of someone you know fighting this disease.
Register for the Walk and learn more about the American Cancer Society Making Strides Against Breast Cancer campaign at MakingStridesWalk.org
or by calling 1-800-227-2345.
We’re thrilled to announce that seven-time PGA Tour champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign and the development of a namesake signature shoe line for the Skechers Performance Division.
Matt has been wearing Skechers GOgolf at PGA Tour events and had this to say about his footwear:
“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success. In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”
As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.
Watch coverage of the PGA Tour and major golf events to see Matt wearing Skechers GOgolf on the links. And check back soon for new details about his upcoming campaign!
We’re excited to announce that the Skechers Performance Division has signed long-distance runner Kara Goucher to join the Skechers Performance Elite Team. The Skechers Performance Division will be Goucher’s official footwear sponsor and you’ll be seeing a lot of the world-class athlete in upcoming Skechers Performance advertising and marketing around the globe. A competitive runner for over 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. After taking a brief break from competing to have a child, Goucher returned to competition in January 2011 and is currently training in Boulder, Colorado with her coaches Mark Wetmore and Heather Burroughs. Her achievements as an elite long-distance runner include winning the bronze medal at the 2007 World Championships in the 10,000 meter, competing for Team USA at the London 2012 and Beijing 2008 games, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas. Goucher is known for her passion and desire to win and we can’t wait to see what’s next when she begins racing in Skechers Performance footwear!
Congratulations to Skechers Performance elite athlete Meb for his victory at the 2014 Boston Marathon! Wearing the new Skechers GOmeb Speed 3 shoes, Meb ran a career best with a new personal record of 2:08:37. He was the first American male to win the Boston Marathon since 1983 and the first American overall since 1985.
After the race, Meb reflected on his historic accomplishment at the Boston Strong event:
“A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S. When the Red Sox put the World Series trophy at the Boston Marathon finish line during the victory parade last year, I was inspired more than ever to come back and win. With the support of the Skechers Performance Division by my side every step of the way, this victory today belongs to the city and my country.”
Michael Greenberg and Meb at the Houston Marathon
Meb first signed with the Skechers Performance Division in 2011 to help launch Skechers GOrun footwear. Since that time, he has won more than five key races wearing Skechers Performance footwear, including the 2012 U.S. Trials and the U.S. Half Marathon Championship in Houston this past January.
You can wear Meb’s race shoes when Skechers GOrun Speed 3 footwear hits stores this Fall.
SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”
Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)
“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”
Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.
“SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”
Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.
Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)
This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.
A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.