Skechers Performance

PGA TOUR CHAMPION MATT KUCHAR SIGNS ON FOR SKECHERS GOGOLF

Matt Kuchar

We’re thrilled to announce that seven-time PGA Tour champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign and the development of a namesake signature shoe line for the Skechers Performance Division.

Matt has been wearing Skechers GOgolf at PGA Tour events and had this to say about his footwear:

“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success. In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”

As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.

Watch coverage of the PGA Tour and major golf events to see Matt wearing Skechers GOgolf on the links. And check back soon for new details about his upcoming campaign!

 

ELITE ATHLETE KARA GOUCHER JOINS SKECHERS PERFORMANCE TEAM

kara

We’re excited to announce that the Skechers Performance Division has signed long-distance runner Kara Goucher to join the Skechers Performance Elite Team. The Skechers Performance Division will be Goucher’s official footwear sponsor and you’ll be seeing a lot of the world-class athlete in upcoming Skechers Performance advertising and marketing around the globe. A competitive runner for over 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. After taking a brief break from competing to have a child, Goucher returned to competition in January 2011 and is currently training in Boulder, Colorado with her coaches Mark Wetmore and Heather Burroughs. Her achievements as an elite long-distance runner include winning the bronze medal at the 2007 World Championships in the 10,000 meter, competing for Team USA at the London 2012 and Beijing 2008 games, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas. Goucher is known for her passion and desire to win and we can’t wait to see what’s next when she begins racing in Skechers Performance footwear!

MEB WINS BOSTON!

Congratulations to Skechers Performance elite athlete Meb for his victory at the 2014 Boston Marathon! Wearing the new Skechers GOmeb Speed 3 shoes, Meb ran a career best with a new personal record of 2:08:37. He was the first American male to win the Boston Marathon since 1983 and the first American overall since 1985.

After the race, Meb reflected on his historic accomplishment at the Boston Strong event:

“A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S. When the Red Sox put the World Series trophy at the Boston Marathon finish line during the victory parade last year, I was inspired more than ever to come back and win. With the support of the Skechers Performance Division by my side every step of the way, this victory today belongs to the city and my country.”

Michael Greenberg MebHouston Marathon

Michael Greenberg and Meb at the Houston Marathon

Meb first signed with the Skechers Performance Division in 2011 to help launch Skechers GOrun footwear. Since that time, he has won more than five key races wearing Skechers Performance footwear, including the 2012 U.S. Trials and the U.S. Half Marathon Championship in Houston this past January.

You can wear Meb’s race shoes when Skechers GOrun Speed 3 footwear hits stores this Fall.

Meb Named Top U.S. Marathoner for 2012 by Running Times Magazine

SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”

Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.

SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”

Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.

New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.

A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.

Skechers GObionic Named Editor’s Choice: Performance Footwear Line Receives Accolades from Runner’s World UK

SKECHERS USA, Inc., a global innovator of performance footwear, today announced that the new zero-drop Skechers GObionic ultra-minimal running line has been named “Editor’s Pick” in the October 2012 issue of Runner’s World UK.

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

The accompanying review notes that “Testers loved everything about it, especially the flexibility, responsiveness, low weight and perceived springy feel.”

“Following our Skechers GOrun line being declared ‘Most Innovative’ by Competitor magazine earlier this year, we’re thrilled that the running press continues to give accolades to our performance footwear,” began Michael Greenberg, president of SKECHERS. “The positive feedback we’re receiving on Skechers GObionic illustrates how we’re finding success by leveraging our unique pioneering technology as the foundation for an expanding collection of performance product.”

Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.

In addition to Skechers GObionic, the Company recently introduced Skechers GOrun ride, which offers enhanced cushioning for elevated comfort and support; Skechers GOwalk, a comfortable walking shoe constructed with performance materials; plus Skechers GOtrain, a workout shoe built for added stability and control. From the track to the gym, with additional categories launching soon for the trail and golf course, the Skechers GO platform will meet the needs of athletes at every level and ability across multiple sports and activities.

Men’s and women’s styles from the entire Skechers Performance footwear collection are available in sporting goods, department and specialty athletic stores around the world.

SKECHERS GORUN NAMED MOST INNOVATIVE: Official Shoe of Top U.S. Marathoner Meb Keflezighi Receives Multiple Accolades from Running Press

SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.

Skechers GOrun

“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”

Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.

Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.

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