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SKECHERS GORUN NAMED MOST INNOVATIVE: Official Shoe of Top U.S. Marathoner Meb Keflezighi Receives Multiple Accolades from Running Press

SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.

Skechers GOrun

“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”

Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.

Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.

Stay Warm this Winter in SKECHERS Boots!

The holiday season may be over, but for some people the winter weather isn’t going anywhere for a while. But no need to worry! Stay warm and cozy this year as you ride out winter’s icy wrath in the latest styles of SKECHERS boots for men and women.

Women’s Keepsakes – Blur

All of the comfort of your favorite warm cozy sweater goes into the stylish SKECHERS Keepsakes – Blur boot. The cable-knit sweater upper with a soft, snuggly faux fur collar and lining give a great casual look and lots of warmth for chilly days.

Women’s Lunacy

Go crazy for the cool, tough style of the SKECHERS Lunacy boot. Soft all-suede upper in a slip-on, engineer-styled casual boot with metal buckle detail. A cool, classic look that goes great with jeans, skirts or leggings.

 

 

 

 

Men’s Sergeants – Rugen

Cool, classic style and reliability comes in the SKECHERS Sergeants – Rugen boot. Waterproof nubuck leather upper on a mock toe chukka style casual lace-up boot with reinforced stitching, comfortable sole and padded collar. Tough style meets comfort.

 

 

Men’s Cinder – Twist

Life is your highway in the SKECHERS Cinder – Twist boot. Smooth durable leather in an ankle-height, zip-side motorcycle style boot with dual strap and metal buckle accents. Instant cool with a lot of built-in comfort.

Experience Natural Flex Movement with SKECHERS GOwalk!

Introducing a new way to GO with SKECHERS Fitness. The perfect athletic cool-down footwear, SKECHERS GOwalk is an easy slip-on that weighs nearly nothing, yet gives you ultimate comfort with a natural, barefoot feel just like the SKECHERS GOrun shoe.

SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection.  The GOimpulse sensors on the sole are placed to offer ideal support and comfort.  And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear.  SKECHERS GOwalk is available in several colors, with even more coming soon.  Try on a pair of SKECHERS GOwalk and you will feel the difference!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

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