Gear Up for National Nutrition Month in SKECHERS!

According to The Healthy Eating Guide, there are currently more than 25,000 fast food chains in the United States (an increase of more than 1,000% since 1970). Not only have the number of these establishments gone up in recent years, but the average serving size for burgers, fries and sodas have tripled since the 1970s, too.

With fast food chains (and adult obesity rates) on the rise, the Academy of Nutrition and Dietetics would like to offer some tips and educational resources to help “Get Your Plate in Shape” this month during its annual National Nutrition Month campaign.

Some of the organization’s nutritional tips include:

  • Eating a variety of fruits and vegetables
  • Eating more whole grains
  • Cutting your sodium intake
  • Controlling your portions

Aside from nutritional advice, the Academy of Nutrition and Dietetics also recommends that adults stay physically active by performing at least two hours and 30 minutes of activities that require moderate effort (e.g., brisk walking) each week.

Whether you’re already an avid runner or are just starting to conquer your health goals, SKECHERS has plenty of fitness styles to suit your needs and help get you moving during National Nutrition Month:

SKECHERS® GOrun for men and women

This ultra-lightweight, flexible shoe is perfect for all the runners out there looking to stay physically active.  SKECHERS® GOrun works to elevate the natural running experience, allowing runners to interact with and respond to practically any surface. SKECHERS® GOrun features an efficient mid-foot strike design and GOimpulse sensors for enhanced sensory feedback.

SKECHERS® GOwalk for men and women

SKECHERS® GOwalk elevates the natural walking experience, making it the perfect shoe for those who like to go on daily walks or do errands around town. Like SKECHERS® GOrun, SKECHERS® GOwalk is radically lightweight and flexible while promoting a natural stride for a more efficient and responsive walk.

Check out skechers.com for more of the hottest fitness styles for men and women.

Get Moving on Your New Year’s Resolutions with SKECHERS!

When the ball dropped at midnight, were you one of the many people who officially began their New Year’s resolutions?

According to research studies, 38% of those who make resolutions have weight loss goals in mind.* And whether you want to achieve your goals through running, walking or even yoga, SKECHERS has a fitness shoe to meet your needs.

For Runners

SKECHERS® GOrun for men and women

This ultra-lightweight, flexible shoe is perfect for all the runners out there looking to conquer their resolutions.  SKECHERS® GOrun works to elevate the natural running experience, allowing runners to interact with and respond to practically any surface. SKECHERS® GOrun features an efficient mid-foot strike design and GOimpulse sensors for enhanced sensory feedback.

Other recommendations: SKECHERS Resistance Runner™ ProSpeed, SKECHERS Resistance Runner ProRESISTANCE™, and Tone-ups® Run

For Walkers

SKECHERS® GOwalk for men and women

SKECHERS® GOwalk elevates the natural walking experience, making it the perfect shoe for those going on daily walks or walking around town. Like the SKECHERS® GOrun, the SKECHERS® GOwalk is radically lightweight and flexible while promoting a natural stride for a more efficient and responsive walk.

Other recommendations: Shape-ups Liv by SKECHERS™, SKECHERS Shape-ups Evolution, and SKECHERS Surge

For Yoga/Pilates Enthusiasts

Tone-ups® Fitness for men and women

Looking to improve your mind and body in 2012 through yoga and Pilates? Leverage the freedom of dynamic motion to flex your body everywhere with the SKECHERS Tone-ups® Fitness shoe. The SKECHERS Tone-ups® Fitness’ lightweight and flexible design is ideal for yoga and Pilates enthusiasts everywhere.

Other recommendations: SKECHERS® GOwalk, Shape-ups Liv by SKECHERS™

Want to see more? Visit skechers.com to check out all the hottest men’s and women’s fitness styles.

*Shapiro, Stephen. “Interesting New Year’s Resolution Statistics.” December 11, 2008. http://www.steveshapiro.com/2008/12/11/interesting-new-years-resolution-statistics/

Stay Warm this Winter in SKECHERS Boots!

The holiday season may be over, but for some people the winter weather isn’t going anywhere for a while. But no need to worry! Stay warm and cozy this year as you ride out winter’s icy wrath in the latest styles of SKECHERS boots for men and women.

Women’s Keepsakes – Blur

All of the comfort of your favorite warm cozy sweater goes into the stylish SKECHERS Keepsakes – Blur boot. The cable-knit sweater upper with a soft, snuggly faux fur collar and lining give a great casual look and lots of warmth for chilly days.

Women’s Lunacy

Go crazy for the cool, tough style of the SKECHERS Lunacy boot. Soft all-suede upper in a slip-on, engineer-styled casual boot with metal buckle detail. A cool, classic look that goes great with jeans, skirts or leggings.

 

 

 

 

Men’s Sergeants – Rugen

Cool, classic style and reliability comes in the SKECHERS Sergeants – Rugen boot. Waterproof nubuck leather upper on a mock toe chukka style casual lace-up boot with reinforced stitching, comfortable sole and padded collar. Tough style meets comfort.

 

 

Men’s Cinder – Twist

Life is your highway in the SKECHERS Cinder – Twist boot. Smooth durable leather in an ankle-height, zip-side motorcycle style boot with dual strap and metal buckle accents. Instant cool with a lot of built-in comfort.

Experience Natural Flex Movement with SKECHERS GOwalk!

Introducing a new way to GO with SKECHERS Fitness. The perfect athletic cool-down footwear, SKECHERS GOwalk is an easy slip-on that weighs nearly nothing, yet gives you ultimate comfort with a natural, barefoot feel just like the SKECHERS GOrun shoe.

SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection.  The GOimpulse sensors on the sole are placed to offer ideal support and comfort.  And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear.  SKECHERS GOwalk is available in several colors, with even more coming soon.  Try on a pair of SKECHERS GOwalk and you will feel the difference!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

Tee Off in Style with SKECHERS Shape-ups Golf Shoes for Men!

While some people joke that the game of golf is ‘a good walk spoiled by some holes’, the fact is that the right shoes are key to your game. SKECHERS has taken the comfort and support of its popular Shape-ups fitness footwear and developed the new SU Tour line of technical golf shoes. This new line is sure to make a positive impact on your golf experience.

The SU Tour Golf Shoe collection includes more traditional looks like the Back 9 saddle oxford and more casual sporty styles like the SU Tour lace-up sneaker. Each one features a Shape-ups Resamax™ shock-absorbing midsole, responsive and grippy turf-cleated outsoles, plus excellent comfort and fit.  The supportive cushioning means that you can leave the golf cart behind to truly enjoy the walk as well as your game. The SKECHERS SU Tour golf shoe makes a perfect gift for any golfer.

Want to try out a pair of SKECHERS SU Tour Golf Shoes? Visit www.skechers.com to get yours today, or enter SKECHERS’ Facebook contest now through November 30 for chance to win a free pair of SKECHERS Shape-ups Golf footwear for men and a round of golf for four in your neighborhood!

SKECHERS Answers YOUR Most Frequently Asked Questions!

Have a question about your SKECHERS footwear, but not sure who to ask? See if it’s answered below by SKECHERS’ own Tim the Shoe Guy in this month’s FAQ!
A full selection of SKECHERS' Bella Ballerina shoes are expected to be back in stock just before the holiday season!

When are Bella Ballerina shoes coming back into stock?
Tim the Shoe Guy: A full selection of Bella Ballerina shoes are expected to be back in stock around mid-October to early November (in preschool and grade school sizes only).

My shoe is squeaking.  What can I do about it?
TSG: Try putting some talcum or baby powder into the interior of the shoe, and make sure you get powder down into the cracks.  Tip out any surplus powder before wearing. That should quiet the squeak.

When are the SKECHERS GOrun shoes coming in?  What are they all about?
TSG: You may have noticed the sleek new SKECHERS GOrun shoes – and you can learn all about them here. Right now, SKECHERS GOrun is available in select SKECHERS retail stores and is expected to be on SKECHERS.com by mid-November.

What are some of your favorite boots for this season?
TSG: That’s easy. The versatile women’s lace-up ankle boots that SKECHERS has this season, like the desert-boot-on-a-wedge Dandy-Chuck It, and the outdoor-inspired Lunacy-Sequoia.  They’re smart, stylish and comfortable, and go well with skirts, tights or jeans.  For guys, I suggest the Denton-Forest and Denton-Westlee boots. Not only are they military-inspired, but smartly stylish, too.

Check out all the lastest women's boot styles, like the Lunacy-Sequoia, at SKECHERS.com and at SKECHERS retail stores! Check out all the latest men's boot styles, like the Denton-Westlee, at SKECHERS.com and at SKECHERS retail stores!

What’s coming up from SKECHERS for the holiday season?
TSG: The holidays are always an exciting time for SKECHERS shoppers – in addition to great new shoes, we have lots of special offers coming up. If you haven’t already done so, sign up for a SKECHERS Elite™ membership to receive notifications about exclusive SKECHERS shopping events.

SKECHERS GOrun Hits the Ground Running

Did you hear? The new SKECHERS GOrun has hit the ground running. SKECHERS GOrun running shoe

SKECHERS GOrun is our newest high performance running footwear line that helps you to feel more and react faster.  SKECHERS GOrun elevates the natural running experience, allowing you to interact with and respond to practically any surface, while offering the additional benefit of real world protection.  SKECHERS GOrun features SmartShoe™ a mid-foot strike and GOimpulse sensors for enhanced sensory feedback.

SKECHERS GOrun offers:

  • A radically lightweight feel with just enough Resalyte™ cushioning to protect on practically any surface
  • 6.9 oz (men’s size 9) and 4.9 oz (women’s size 8 )
  • 360 degree responsive flexibility
  • Integrated anti-microbial sockliner allowing for sockless running
  • A roomier forefoot to reduce friction and allow your toes to spread, grip and push off
  • 4MM heel drop gets you 66% closer to the ground than a traditional running or training shoe
  • A natural barefoot experience with impact protection
  • Mid-foot strike technology
  • High-abrasion rubber at strike points for extra stability and traction control

Call 1-800-746-3411 to find the SKECHERS store nearest you currently carrying SKECHERS GOrun.

When is Nothing… Something?

I recently got a pair of new athletic shoes – the men’s Shape-ups LIV by Skechers™ – and they really have something there. Or maybe they really have nothing. Let me explain.

Shape-ups LIV by SkechersI wear a size 14, and even the simplest shoes can weigh a lot in that size. But when I got my shoes, I thought maybe the box was empty at first. The shoes are ultra-lightweight. When I say that, I mean that even my size 14 soles only weigh 10 ounces each: they’re one of the lightest shoes I’ve ever worn.

But they really have a lot of features, even weighing nearly nothing like they do. For starters, they’re made of a lightweight, shock-absorbing Resalyte™ material. The upper is substantial and comfortable, the cushioning is very good for walking, running or training, and they look good too.

Walking in them is something as well – the SmartShoe™ design lets your foot find its most natural stride, and the articulated sole is super flexible and gives your feet gentle guidance so that you walk perfectly smooth without even thinking about it. My feet felt great wearing them.

I’ve tried some lightweight running shoes before, but Shape-ups LIV by Skechers™ is something entirely different, giving you all the support, cushioning and stability you need. That’s something. But all this comes in a shoe that weighs… pretty much nothing.

Written by: Tim the Shoe Guy
Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

Putting Running Shoes to the Test – Part 1

I ran my first marathon about six months ago, and survived the 26.2 miles without a single blister. I thought my shoes must have been some pretty magical kicks! Now, as I begin training for my very first triathlon (a local sprint tri here in Southern California), I have been thinking more about my footwear because of all the attention that barefoot running and the new style of rocker bottom shoes are getting. For a long time the “best” shoes all shared certain characteristics, but now more engineers, designers, and biomechanists are improving the “best” shoes in radical ways. As a physical therapist, I am particularly interested in how these new technologies impact the body, and I’m curious to see if they will allow me to run faster and safer than ever.

First a little about the foot! For being as complex as it is (26 bones, 33 joints, 107 ligaments, 19 muscles), the mechanics of the foot are beautifully simplistic. As we turn our foot out to make contact with our heel to the ground, the bones shift and align in such a configuration that they are moveable. In this position, the foot is prepared to absorb shock, which in running can amount to three to four times our body weight. This incredible amount of force is absorbed in a couple of ways. Some of the force is absorbed up through our body, and some of the force is stored as elastic potential energy (think of a loaded rubber band) in the muscles that hold up the arch (namely tibialis posterior) and the fibrous tissue lining the arch (plantar fascia).

After the shock of our step is absorbed and all of our body weight is fully loaded on our foot, we need it to perform an entirely different role. We no longer want a moveable shock-absorber; we now need a very rigid lever over which to launch our entire body. When we roll onto our toes at the end of our step, the bones shift into a new alignment where they are rigid and locked. In this position, the foot now creates more torque that propels our body forward.

The classic running shoe is designed to do as much of the work for our foot as possible. It absorbs shock for us, which provides more elastic “spring”. It also creates a stronger, more supportive sole, which strengthens the foot’s lever. This logic is not necessarily wrong, but the new running technologies are challenging the principles on which they stand. Foot injuries and foot pain among runners are still both very common, and many would claim that it’s even more common than it used to be.Women's ProSpeed Running Shoe

Women's ProSpeed Running ShoeSo, what should a good running shoe do? I’m going to attempt to answer that over a series of blog posts. During my training, I will run in three very different ways: barefoot on soft and hard sand, with a traditional, supportive running shoe, and with my new pink ProSpeed SRR fitness sneakers. I will share the different biomechanics of each style as well as the advantages and disadvantages of each shoe, so that we can all run a little faster and avoid injury!

Maureen McClure is a Doctor of physical therapy, active in running, swimming, and beach volleyball. She regularly trains for marathons and triathlons.Written by: Maureen McClure
Maureen is a Doctor of physical therapy, active in running, swimming, and beach volleyball. She regularly trains for marathons and triathlons.

The Speed of Science – SKECHERS ProSpeed

Having tried on and worn a lot of running shoes, I am very impressed with the new SKECHERS ProSpeed running shoe.  I think once people realize just how forward-thinking and advanced this shoe is, it’s going to be very popular.

First things first, the shoe looks good.  I know that’s not really important in a technicalWomen's ProSpeed SRR fitness sneaker running shoe, but some running shoes out there are just a bundle of features with no style. There will be people attracted to the ProSpeed for looks alone.

It’s amazingly lightweight. As in under 10 oz. (can be up to 15 oz. for larger sizes) per shoe lightweight.  Usually that kind of weight means you get little to no comfort and cushioning, but in the ProSpeed you get an impressive amount of cushioning and technical features. That light a weight, and it doesn’t feel at all flimsy or featureless – it feels solid and ready to run.

Even before you get to the midsole design, the ProSpeed has a lot of neat features.  There’s a tiny but perfectly placed piece of hook-and-loop fastener that holds one side of the tongue perfectly in place even during a long run. The ventilation of the shoe is well designed to keep your feet cool. There’s good internal stabilization so that your foot stays in place and doesn’t tend to pronate.

They took everything that I love about the Resistance Runner– and I really enjoy the comfort and support of that shoe – and made it more efficient and lighter weight. Where the Resistance Runner makes running a natural fluid motion, the ProSpeed almost makes me feel like I could race anyone and win.

Men's ProSpeed SRR fitness sneaker by SKECHERS!The instructions call the midsole design a “SmartShoe with Mid-Foot Strike”, and I can see why. A traditional heel strike forces you to land on your heel, an area of your foot that also brakes and reduces speed. ProSpeed directs your foot to land past your heel, giving you a more fluid stride and using your body’s energy more efficiently. It feels entirely different from my old running shoes, which have lots of cushioning at the heel and not a whole lot at the mid-foot or toe. I didn’t even have to think about changing my stride – it just happened naturally and feels right, whether I’m walking or running.

There’s a lot of advanced scientific design built into the ProSpeed; that much should be obvious just by looking at them. But wearing them, and running or walking in them, feels a little bit more like magic than science!

Written by: Tim the Shoe Guy
Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

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