Photo credit: Rob Shanahan
We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.
Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.
After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.
You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!
Over the years , we’ve done all that we can to ensure that Skechers is an active member of the Manhattan Beach, CA community that we’ve called home since the company was established in 1992. Skechers has raised over $750,000 so far towards this year’s million-dollar goal for the upcoming annual Skechers Pier-to-Pier Friendship Walk benefiting local children with special needs and education. And with sponsorships of big events like Halloween Pumpkin Races and the hugely popular Holiday Fireworks, everyone at Skechers is proud to give back and support our hometown. We were humbled and honored when the Manhattan Beach Chamber of Commerce named Skechers as winner of the 2014 Best of Manhattan award. Skechers was selected from a list of nominees that included the Manhattan Beach Marriott, Manhattan Beach Toyota, MBS Media Campus, and the Simms Restaurant Group—all fantastic businesses that work tirelessly for the community. Skechers president Michael Greenberg expressed gratitude for the recognition when he delivered remarks at an awards ceremony held on October 2, 2014.
Shade Hotel owner Michael Zislis presents the 2014 Best of Manhattan award to Skechers president Michael Greenberg.
Skechers also supports causes within the footwear industry community. The Two Ten Footwear Foundation in association with Women In the Footwear Industry LA recently hosted an event called “Leading Ladies” that featured Kathy Kartalis, SVP-Global Product for Skechers, on a panel discussion about management style. Over 30 women from Skechers HQ attended the forum to support Kathy and network with peers within the industry.
Skechers Team at the Women In the Footwear Industry event
Look 1: Baby, it’s cold outside!
These understated Mad Dash – Test Drive booties are the perfect complement to your new favorite sweater. As the temps drop, people tend to dress in so many layers that they completely overwhelm their figures. As a rule of thumb: the fluffier and chunkier the knit is on top, the more important it is for your outfit to stay sleek on the bottom. By wearing pants in the exact color or a shade close to that of your shoes, you create an elongated, streamlined effect with your legs. Sometimes, the best way to make a statement with your shoes is to have them blend in!
Look 2: Pumpkin Spice and Everything Nice
While these boots can be the quiet harmony to your ensemble, sometimes you need a little chic discord to shake things up. The versatility of the Mad Dash – Test Drive bootie is the perfect way to add some edge to playful floral prints. The stud and buckle boot detail mixed with a girly dress in a deep, warm color scheme is a no-fail recipe for fashionable fall flair. Accent your look with a few accessories in a matching metallic color scheme. (Hint: rose gold is the next big thing!)
Look 3: Model Off Duty
Not only do these boots look amazing dressed up, but they’re sure to cause some major shoe-envy when they’re seen dressed down. In this more casual look, you can play up the toughness of the Mad Dash – Test Drive bootie by throwing on a huge t-shirt dress. A patterned flannel artfully tied around your waist is a great way to accent your figure, preventing you from losing your shape underneath all the baggy fabric. Slightly messy hair + “I woke up like this” attitude = an effortlessly stylish look that’ll turn the heads of everyday girls and fashion mavens alike. How does she do it?
Read Cassy Stone’s blog at Posh and Circumstance. Follow her on Twitter and Instagram and like her on Facebook @poshandcirc.
Can you imagine life without any cars on our streets? Today, people around the world are taking one big step in that direction: leaving their cars at home in favor of a stroll, bike ride, skateboard or public transport for World Carfree Day. For those of us who can’t imagine living without our vehicles, Carfree Day is a great way to challenge ourselves and see how we can get around in a new way – all while getting some good exercise (and soaking in more of our surroundings). It also reminds our cities and towns to make alternative modes of transportation a bigger priority, so our streets can be more inviting for all.
Have a great carfree day today… and happy roads ahead.
A few months ago we told you that baseball legend Pete Rose had joined the Relaxed Fit from SKECHERS team. His funny new ad recently began airing on television and cable networks and you can check it out right here! Rose waxes poetic about spending time in a place he simply refers to as “the hall.” Let us know what you think about the new commercial in the comments!
We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!
The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!
Retired New York Yankees closer Mariano Rivera, arguably the greatest relief pitcher in baseball history, has signed on with SKECHERS to join the team of sports icons representing our men’s Relaxed Fit footwear line. Rivera will star in a television commercial set to begin airing in Spring 2015—just in time for next year’s baseball season!
We asked Rivera how Relaxed Fit ties in with his storied career. He told us: “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done. I’m thrilled to be working with SKECHERS on the same team as the impressive roster of sports legends that have appeared in this ongoing campaign.”
Nicknamed “Sandman,” Rivera played his entire Major League Baseball career with the New York Yankees including 17 seasons as the team’s closer. A 13-time All-Star and five-time World Series champion, he holds all-time MLB records for saves (652) and games finished (952). Known for his consistency, he saved at least 25 games for a record 15 consecutive seasons and posted an ERA under 2.00 in 11 seasons. After an injury sidelined him for most of 2012, Rivera was named at age 43 as the American League’s 2013 Comeback Player of the Year—his final season before retirement.
You’ll have to wait until next year to see Rivera’s commercial, but be on the lookout for a brand new Relaxed Fit ad featuring baseball icon Pete Rose that starts airing later this week!