News & Press


BOBS launched the back-to-school season with its very own cross-country tour!

We had a great time trekking east and west this fall to give more than 40,000 pairs of new shoes to students in need – partnering with some leading retailers and charities to help school districts and organizations in cities like Baltimore, Philadelphia, Lancaster PA, San Jose, Coeur d’Alene, Spokane and beyond. It was so rewarding and fun to see thousands of kids loving their new shoes and personalizing them at our decorating stations. Check out the pics below!

Thanks for your huge support, and for continuing to help so many kids in need.


October is Breast Cancer Awareness Month – and every year, we look forward to releasing new product designed to honor the fight against breast cancer. This year, we’ve released a limited edition series of Skechers GOrun and Skechers GOwalk shoes along with apparel from our Skechers Performance offering.

We’re very proud to be part of this fight – to support the crucial work of the American Cancer Society, and be part of the journey that will make this tragic disease a thing of the past.

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We’re excited to share with all the Lovatics out there that Demi has returned for an all-new Skechers photo shoot! After her recent fantastic “Cool for the Summer” single and video success, she’s back on-set getting started on the next phase of her ongoing Skechers campaign!  We shot and filmed at a loft space in Downtown L.A.. The space was visually as cool as her hit single, but the weather brought record-breaking heat that made the shoot a bit of a struggle in the old non-air-conditioned building. But with her adorable dog Batman on set to keep her company, Demi was a trooper and we were all rewarded at the end of the day with a beautiful roof-top sunset backdrop for the final few shots.

It feels really great to support a company that I actually love and wear. I have a ridiculous amount of pairs of Skechers in my closet. What I love about these shoes is they are very, VERY comfy.


As you know, Demi Lovato has been the face of Skechers women’s footwear since last year and now you can go behind the scenes with her in this exclusive video! She shares her thoughts on Skechers and the new campaign and offers insight on how changing her personal lifestyle over the last year influenced her fifth studio album, Confident, releasing on October 16.

Be on the lookout for Demi’s new print ads appearing in your favorite magazines in the months ahead! And of course the new campaign will extend to television—so check back for insider behind the scenes updates on an exciting new Skechers commercial starring Demi that’s set to premiere in time for the Holiday season!  Look for the #SkechersDemiStyle collection to grow with cool, new top secret styles that will be revealed soon!

How do YOU wear #SkechersDemiStyle?  Let us know in the comments!


Huge respect for Sugar Ray Leonard. The legend joined us in LA a few weeks back to shoot his new Skechers commercial, and put every one of us to shame: at 59, he can fly through a jump rope and whip out punches faster and harder than any of us. The man’s got such incredible discipline and focus on everything he does… truly inspiring.

Sugar Ray may be retired from boxing, but the word is just not in his vocabulary. With his commentary for NBC Sport’s Premier Boxing Champions series, support for children’s charities and the Sugar Ray Leonard Foundation, which raises funds to find a cure for Type 1 diabetes, Sugar Ray’s heart is as big as his fight.

Check out Sugar Ray’s moves in the new commercial, and wait for the moment at the end when he throws a tongue-in-cheek jab at Floyd Mayweather, Jr. for thinking he could actually beat the legend in his prime. After seeing him in action, we’re putting our money on Sugar Ray.



As we close out July with only one full month left this summer, it’s the perfect time to think about what music is sticking with us in 2015. Of course our very own Demi Lovato’s megahit “Cool For Summer” is a serious contender for the hottest track of THIS summer. (Lovatics can vote now for best fandom at the Teen Choice Awards!) We polled the office to see what else everyone is rocking out to during these hottest months of the year. Check it out and let us know your favorite song of summer in the comments!

Janet Jackson feat. J. Cole – “No Sleeep
I am digging “No Sleeep” (yes 3 e’s) – It has a cool, summer groove going which would be perfect for a day at the pool. Enjoy.

Sheppard – “Geronimo
I have been playing Geronimo by Sheppard on repeat this summer!  The upbeat song helps me get through my summer workouts with a smile on my face.  No easy task!

Rupert Holmes – “Escape (The Piña Colada Song)
Because I love piña coladas and getting caught in the rain.

Ice Cube – “Today Was a Good Day
It’s an old song but I know all the lyrics so that makes me feel pretty cool. It’s such an LA song. Every LA native know this song. I mean every day that you don’t have to use your AK is a good day, right?

Eagles – “Peaceful Easy Feeling
This is one of those classic songs that just sounds like summer. Whether you’re taking a road trip, laying on the beach or jetting off to another country, “Peaceful Easy Feeling” (along with other Eagles hits) will get you in the right mood for time well spent in the summer sun.

Ellie Goulding – “Burn
All though it was released earlier in the year it is a song that I continued to listen to throughout the summer. Ellie’s voice is very relaxing and the song has an uplifting vibe to it. I definitely recommend it to all!

Meghan Trainor feat. John Legend – “Like I’m Gonna Lose You
Beautiful message and it features the beautiful John Legend!

Elle King – “Ex’s & Oh’s
Because summer is the season for dating, and this song is all about the crazy ups and downs you experience in the dating world.

Katy Perry – “Roar
I don’t really have a choice. My daughter loves this song so it repeats 15-20 times per day in my car. I’ve kind of forgotten what other music sounds like.

Mark Ronson feat. Bruno Mars – “Uptown Funk!
When you hear this every day in the office next to yours, you know it’s the song of the summer (or at least someone’s summer). Great beat, great video and (sigh) Bruno Mars.

Jamie XX feat. Young Thug & Popcaan – “I Know There’s Gonna Be (Good Times)
It’s probably the most fun-filled track on The XX co-founder’s insanely fantastic solo album. As this plays it’s easy to imagine yourself with a drink in hand laughing under the sun with your closest friends.


We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!


We’re thrilled to share that BOBS has passed the 12-million-pair mark for new shoes donated in the US and around the world – and we’re so excited to see our shoes lifting so many kids’ spirits around the globe.

Our latest stop: Cincy Sports Fest in Covington, Kentucky, where we partnered with Shoe Carnival and K.I.D.S./Fashion Delivers to donate more than 1,200 pairs of BOBS to local kids in need. It was a great day for baseball fans: with legendary Pete Rose on-hand to sign autographs, and Cincinnati’s Florence Freedom mascots helping the kids paint their new shoes at decorating stations. Thanks to CEI Sports Inc. and the Northern Kentucky Community Action Commission, the families also enjoyed complimentary passes to the baseball convention, along with the Covington Bicentennial Celebration and ferris wheel.

We’re so excited to share every new season of BOBS, knowing that each new collection means more shoes for you and more chances for all of us to give shoes to kids everywhere. Thanks for all of your help since BOBS started… here’s to the next million!

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