News & Press

SKECHERS CELEBRATES WELLNESS WEDNESDAYS

It’s a new year, and we’re thinking about wellness. The chance to take charge of your life and make it healthier overall – in mind, body and spirit.

Millions of people make resolutions, but we’re taking a different state of mind this year: one that will last for the long haul and inspire healthier choices for years to come.

At Skechers, our team is inspired by this wellness philosophy. We support each other’s progress through on-site yoga and workout classes, running groups during lunch and after work, and health fairs that encourage better choices at the office and at home.

We’d like to invite you to be part of our journey to better health in 2015. For three Wednesdays in January, we’re running the Skechers Wellness Wednesday Sweepstakes: we’re giving away two pairs of Skechers Sport shoes every week, one for men and one for women. Share a picture of yourself in Skechers, tell us your favorite workout routine, and you could start the year in a new pair of Skechers Sport shoes.

Enter to win here, and tell us how 2015 will be your year for wellness!

Sweepstakes runs through 1/28/15; no purchase necessary to enter. Approximate retail value of each prize: $80. Odds of winning depend on number of eligible entries received. Click here for complete rules.

SKECHERS SHINES AT FNAA 2014

Screenshot 2014-12-11 17.26.06

The brightest stars of the footwear industry gathered on December 3 in New York City for the 2014 Footwear News Achievement Awards ceremony where Skechers won the Company of the Year award. Television personality and longtime Skechers spokesperson Brooke Burke-Charvet praised the company’s charitable efforts as she presented the top award to Skechers president Michael Greenberg.

Check out Brooke Burke-Charvet and Michael Greenberg in this black carpet video from the event.

As an exciting follow up on the FNAA win, Skechers was also recently nominated for three Footwear PLUS awards including running, brand of the year, and an additional nod for company of the year! For a complete list of nominees and to cast your vote for Skechers, go here!

DEMI’S COMMERCIAL PREMIERE

Last week we offered you a sneak peek and now it’s finally here!  Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now!  All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer.  As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it.  With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.

 

Do you want to rock a #SkechersDemiStyle look?  The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon!  Sign up here to be notified so you can be among the very first to own a pair.

Now that you’ve seen Demi’s commercial, let us know what you think in the comments!

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

1,000 SKECHERS RETAIL STORES NOW OPEN

SKECHERS 100th Store

In 1995 we opened the very first Skechers retail store in Manhattan Beach, California. And you can still visit store #1 to this day. (Fun fact: the original location was actually next door to the choice corner address where the store operates now.) At that time we never could have imagined that almost 20 years later we would open our 1,000th location. We’re exceptionally proud of this amazing milestone—achieved with the opening of a new store in Mexico City. Today you can visit a Skechers retail store in more than 75 countries across six continents and we continue to expand to new areas every week. Our retail stores have helped us build fans around the globe and it’s the place where you’ll always find the most extensive and up-to-date collection of Skechers footwear.

This momentous occasion in Skechers history is thanks to your support all these years and we’re showing our appreciation by giving away $1,000 in prizes to celebrate our 1,000th store!

It’s easy to enter. Tweet a picture of your favorite pair of Skechers with #SKECHERS1000giveaway and you could win one of four $250 Skechers gift cards!   Plus, show your tweet to a cashier at your local Skechers store for a surprise bonus!

Check out our locator to find your closest Skechers store today!

Hurry and share your pic ASAP!  Sweepstakes ends at 11:59 pm on Friday, November 14, 2014.  Winners will be announced on Monday, November 17.   Official rules can be found here.

Skechers store #1 in Manhattan Beach, California.  c. 1995

THEN:  Skechers store #1 in Manhattan Beach, California. c. 1995

NOW:  Skechers retail store opened in 2014

NOW: The first Skechers store with this all new look opened in Torrance, California earlier this year.

A recent Skechers store opened in Mexico.

A recently opened Skechers store location in Mexico.

 

SKECHERS NAMED COMPANY OF THE YEAR

We’re proud to announce that Skechers has been named 2014 Company of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. This incredible honor is thanks to our fans across six continents that have made Skechers the success that it is today.

Footwear News named Skechers GO as Brand of the Year at the awards in 2013 and we first won the top award in 1998. Skechers president Michael Greenberg reflected on how we’ve evolved in the years since:

“16 years later Skechers is a different brand and company. We have redefined our brand with innovative lines that make comfort stylish, and our global sales driven by our in-demand footwear—coupled with this Company of the Year recognition—is a testament to the entire organization that has made this happen, as well as our supportive partners around the world.”

This recognition comes on the heels of three consecutive record quarters for Skechers with the company on track set an annual record in 2014. We are proud of what we’ve done this year but it’s merely the beginning! Thank you again everyone—we couldn’t do it without you!

SKECHERS SIGNS RINGO STARR

Photo credit: Rob Shanahan

Photo credit: Rob Shanahan

We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.

Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.

After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!

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