News & Press

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

1,000 SKECHERS RETAIL STORES NOW OPEN

SKECHERS 100th Store

In 1995 we opened the very first Skechers retail store in Manhattan Beach, California. And you can still visit store #1 to this day. (Fun fact: the original location was actually next door to the choice corner address where the store operates now.) At that time we never could have imagined that almost 20 years later we would open our 1,000th location. We’re exceptionally proud of this amazing milestone—achieved with the opening of a new store in Mexico City. Today you can visit a Skechers retail store in more than 75 countries across six continents and we continue to expand to new areas every week. Our retail stores have helped us build fans around the globe and it’s the place where you’ll always find the most extensive and up-to-date collection of Skechers footwear.

This momentous occasion in Skechers history is thanks to your support all these years and we’re showing our appreciation by giving away $1,000 in prizes to celebrate our 1,000th store!

It’s easy to enter. Tweet a picture of your favorite pair of Skechers with #SKECHERS1000giveaway and you could win one of four $250 Skechers gift cards!   Plus, show your tweet to a cashier at your local Skechers store for a surprise bonus!

Check out our locator to find your closest Skechers store today!

Hurry and share your pic ASAP!  Sweepstakes ends at 11:59 pm on Friday, November 14, 2014.  Winners will be announced on Monday, November 17.   Official rules can be found here.

Skechers store #1 in Manhattan Beach, California.  c. 1995

THEN:  Skechers store #1 in Manhattan Beach, California. c. 1995

NOW:  Skechers retail store opened in 2014

NOW: The first Skechers store with this all new look opened in Torrance, California earlier this year.

A recent Skechers store opened in Mexico.

A recently opened Skechers store location in Mexico.

 

SKECHERS NAMED COMPANY OF THE YEAR

We’re proud to announce that Skechers has been named 2014 Company of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. This incredible honor is thanks to our fans across six continents that have made Skechers the success that it is today.

Footwear News named Skechers GO as Brand of the Year at the awards in 2013 and we first won the top award in 1998. Skechers president Michael Greenberg reflected on how we’ve evolved in the years since:

“16 years later Skechers is a different brand and company. We have redefined our brand with innovative lines that make comfort stylish, and our global sales driven by our in-demand footwear—coupled with this Company of the Year recognition—is a testament to the entire organization that has made this happen, as well as our supportive partners around the world.”

This recognition comes on the heels of three consecutive record quarters for Skechers with the company on track set an annual record in 2014. We are proud of what we’ve done this year but it’s merely the beginning! Thank you again everyone—we couldn’t do it without you!

SKECHERS SIGNS RINGO STARR

Photo credit: Rob Shanahan

Photo credit: Rob Shanahan

We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.

Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.

After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!

SKECHERS IN THE COMMUNITY

Over the years , we’ve done all that we can to ensure that Skechers is an active member of the Manhattan Beach, CA community that we’ve called home since the company was established in 1992. Skechers has raised over $750,000 so far towards this year’s million-dollar goal for the upcoming annual Skechers Pier-to-Pier Friendship Walk benefiting local children with special needs and education. And with sponsorships of big events like Halloween Pumpkin Races and the hugely popular Holiday Fireworks, everyone at Skechers is proud to give back and support our hometown. We were humbled and honored when the Manhattan Beach Chamber of Commerce named Skechers as winner of the 2014 Best of Manhattan award. Skechers was selected from a list of nominees that included the Manhattan Beach Marriott, Manhattan Beach Toyota, MBS Media Campus, and the Simms Restaurant Group—all fantastic businesses that work tirelessly for the community. Skechers president Michael Greenberg expressed gratitude for the recognition when he delivered remarks at an awards ceremony held on October 2, 2014.

Shade Hotel owner Michael Zislis presents the 2014 Best of Manhattan award to Skechers president Michael Greenberg.

Shade Hotel owner Michael Zislis presents the 2014 Best of Manhattan award to Skechers president Michael Greenberg.

Skechers also supports causes within the footwear industry community.  The Two Ten Footwear Foundation in association with Women In the Footwear Industry LA recently hosted an event called “Leading Ladies” that featured Kathy Kartalis, SVP-Global Product for Skechers, on a panel discussion about management style. Over 30 women from Skechers HQ attended the forum to support Kathy and network with peers within the industry.

Skechers group at the Women In the Footwear Industry event

Skechers Team at the Women In the Footwear Industry event

BLOG TAKEOVER: CASSY STONE’S FALL STYLE TIPS

Look 1: Baby, it’s cold outside!

These understated Mad Dash – Test Drive booties are the perfect complement to your new favorite sweater. As the temps drop, people tend to dress in so many layers that they completely overwhelm their figures. As a rule of thumb: the fluffier and chunkier the knit is on top, the more important it is for your outfit to stay sleek on the bottom. By wearing pants in the exact color or a shade close to that of your shoes, you create an elongated, streamlined effect with your legs. Sometimes, the best way to make a statement with your shoes is to have them blend in!

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Look 2: Pumpkin Spice and Everything Nice

While these boots can be the quiet harmony to your ensemble, sometimes you need a little chic discord to shake things up. The versatility of the Mad Dash – Test Drive bootie is the perfect way to add some edge to playful floral prints. The stud and buckle boot detail mixed with a girly dress in a deep, warm color scheme is a no-fail recipe for fashionable fall flair. Accent your look with a few accessories in a matching metallic color scheme. (Hint: rose gold is the next big thing!)

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Look 3: Model Off Duty

Not only do these boots look amazing dressed up, but they’re sure to cause some major shoe-envy when they’re seen dressed down. In this more casual look, you can play up the toughness of the Mad Dash – Test Drive bootie by throwing on a huge t-shirt dress. A patterned flannel artfully tied around your waist is a great way to accent your figure, preventing you from losing your shape underneath all the baggy fabric. Slightly messy hair + “I woke up like this” attitude = an effortlessly stylish look that’ll turn the heads of everyday girls and fashion mavens alike. How does she do it?

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Read Cassy Stone’s blog at Posh and Circumstance.  Follow her on Twitter and Instagram and like her on Facebook @poshandcirc.

CELEBRATE WORLD CARFREE DAY

bike photo

Can you imagine life without any cars on our streets? Today, people around the world are taking one big step in that direction: leaving their cars at home in favor of a stroll, bike ride, skateboard or public transport for World Carfree Day. For those of us who can’t imagine living without our vehicles, Carfree Day is a great way to challenge ourselves and see how we can get around in a new way – all while getting some good exercise (and soaking in more of our surroundings). It also reminds our cities and towns to make alternative modes of transportation a bigger priority, so our streets can be more inviting for all.

Have a great carfree day today… and happy roads ahead.

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