Men

PGA TOUR CHAMPION MATT KUCHAR SIGNS ON FOR SKECHERS GOGOLF

Matt Kuchar

We’re thrilled to announce that seven-time PGA Tour champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign and the development of a namesake signature shoe line for the Skechers Performance Division.

Matt has been wearing Skechers GOgolf at PGA Tour events and had this to say about his footwear:

“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success. In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”

As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.

Watch coverage of the PGA Tour and major golf events to see Matt wearing Skechers GOgolf on the links. And check back soon for new details about his upcoming campaign!

 

JOE NAMATH SIGNS ON

Joe_Head_Shot_4_PressWe figured one Hall-of-Fame Joe wasn’t enough, so now “Broadway” Joe has joined the team of Joe “Cool” in representing Relaxed Fit from SKECHERS footwear. Set to air in Fall 2014, Joe Namath’s ad campaign will feature a new television commercial utilizing the same humorous tone as ongoing Relaxed Fit spots starring our other legendary Joe (Montana) and Mark Cuban.

We asked Joe Namath what he thinks about his upcoming commercial:

“I’ve loved what SKECHERS has done with this campaign so far and I’m excited be joining the team. The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with SKECHERS on what will be a fun commercial that my fans will enjoy.”

One of the most exciting quarterbacks in NFL history, Joe Namath entered the league after winning a national championship with the Alabama Crimson Tide in 1964. He was the first quarterback to throw for 4,000 yards and was named MVP when he led the New York Jets to victory at Super Bowl III in 1969. Namath retired in 1977 holding seasonal and career records for most games with 300 yards or more passing yards.

Stay tuned for more info on “Broadway” Joe’s new ad!

 

Get comfortable for the Big Game!

As the biggest sports event of the year approaches, most of you will be focusing on all the traditional preparations. First you invite all your friends—obviously your house will be THE place to watch on Super Sunday.  Next there’s the age-old question of menu.  Will it be a low key wings and potato chips afternoon?  Or will you go all out with an elaborate spread of gourmet munchables that might possibly include the legendary bacon explosion?  Finally, you’ll stock up the fridge with beer and other stuff for the heathens that don’t drink beer.

With everything planned and sorted, all you need to do is get comfortable. If you’re lounging by the TV or running around helping guests, our Relaxed Fit® from SKECHERS collection offers perfect footwear options to help you feel good during the game. Each features a roomier fit plus our Skechers Memory Foam™ footbed for total comfort. Worn by football great Joe Montana who stars in a new SKECHERS TV campaign launching in march, these are shoes you’re sure to love as well.  From the versatile leather slip-on Montz-Konic to the cool suede slip-on Superior-Pace to the lace-up casual Expected-Gembel boat shoe, there’s endless ways to stay comfortable on game day and beyond with Relaxed Fit footwear from SKECHERS.

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How the Width Was Won

Q:  What shoes does Skechers make in a wide width?  What width is considered a wide width?

A:  Shoe size and width seems pretty simple, but it’s a bit more complex than it looks.   There are multiple options, and everyone’s foot is unique.  Luckily, Skechers makes a lot of different size and width options so nearly everyone should be able to find great shoes that fit them.

When we talk about shoe size, we’re really talking about length.  Most shoes available in a medium width are made to fit the average foot of that length – the longer the foot, on average, the wider it is at the wide part of the foot.  Shoes tend to mainly be available in the medium width, which for women is a B width, and for men is a D width.  Skechers also makes shoes in what we call a “Wide Width” on skechers.com and an “EW” width on the shoe box.  For women, the Wide Width or EW option is a D width.  For men, the Wide Width or EW width is a 3E width.

Skechers also makes certain shoes in an even wider width for men – the Extra Wide Width, or on the shoe box the abbreviation is EWW.  That’s a 5E width.  Skechers also makes the Relaxed Fit® collection of shoes, which are made to fit roomier in their medium widths.  For the Relaxed Fit® shoes, a women’s medium will fit a medium B width but also a somewhat wider C width.  For the men, a Relaxed Fit® medium should fit a medium D width or a slightly wider E width.

You may be thinking that this is a lot of alphabet soup, and you’re right.  But those people who want or need a little more room in their shoes know when a shoe fits right, and even those who wear a medium width appreciate the roomy feel of Relaxed Fit® shoes.  Because when you feel relaxed and roomy in your shoes, your whole day just seems to go a little bit better.

Want to check out the entire Skechers Wide Width, Extra Wide Width and Relaxed Fit® collection? Just search “Relaxed Fit” anytime at www.skechers.com, and shop all of our other wide styles here:

 Women’s Wide Styles

Men’s Wide Styles

Men’s Extra Wide Styles

JOE MONTANA AND MARK CUBAN EXTEND CONTRACTS

Joe Montana_SP14 Relaxed Fit campaign (2)

We’re excited that two of our veteran all-stars—Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban—will remain on the team representing our Relaxed Fit® from SKECHERS footwear line.

Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic – I love these shoes!”

Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot.  (Watch it here.)

Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. (Watch it here.)  On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”

Watch for more with SKECHERS from these two in the year to come!

Hear it Here: SKECHERS’ New Relaxed Fit Radio Spot

Hall of Fame quarterback “Joe Cool” Montana

Working at SKECHERS is often a 24/7 experience: we eat, sleep and breathe SKECHERS at work, but like all you civilians, we also see a lot of our brands on the street, the freeway, TV, stores, you name it. The latest shout-out was on my way to work this morning, when my morning news announced out of the blue that it was being sponsored by SKECHERS. Next thing I know, I’m hearing our new Relaxed Fit radio spot and Hall of Fame quarterback “Joe Cool” Montana telling LA how great our comfort technology is. Turns out a lot of us have been hearing it lately, since it’s playing all over satellite and terrestrial radio. Have a listen: http://bit.ly/12UAMph

SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana and Ronnie Lott: NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection

SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott.  Premiering Saturday, February 2 on ESPN2′s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire

Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.

The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.

SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.

SKECHERS Launches New Relaxed Fit Footwear Collection with Mark Cuban, Joe Montana and Tommy Lasorda

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that the Company has signed marketing agreements with Mark Cuban, Joe Montana and Tommy Lasorda for the global launch of its new Relaxed Fit from SKECHERS™ footwear collection for men: a line inspired by the popularity of relaxed fit jeans and designed to offer stylish looks with a roomier construction and enhanced cushioning.

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

As part of a worldwide multi-platform agreement which includes print, in-store, online and social media, each endorsee will star in his own unique television commercial for the new SKECHERS collection. Designed to reflect their unique personalities, the commercials will use Mark Cuban’s popularity, Montana’s ability to remain calm under pressure and Lasorda’s spirited character to showcase Relaxed Fit’s wide range of features: from its fashionable appeal to its comforting, spacious design. The spots will run consecutively, starting with Mark Cuban’s initial launch of the collection this Fall.

“In any new business I enter, whether it’s sports or another venture, the key is to always stay relaxed and keep your cool – and these Relaxed Fit shoes are exactly what I need. They feel and look incredible,” said Mark Cuban, who is owner of the NBA Champion Dallas Mavericks and Landmark Theaters, a technology mogul and co-founder/chairman of the AXS TV cable network. “I love getting behind great ideas that I’m really passionate about – and the moment I tried these on, I knew that every guy would want these shoes.”

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: product that doesn’t just offer more comfort, but looks great as well,” said Michael Greenberg, president of SKECHERS. “Guys want their shoes to feel roomy without making their feet look wide – and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we’re confident that Relaxed Fit footwear is going to strike a chord with guys everywhere.”

Relaxed Fit from SKECHERS is Cuban’s and Montana’s second endorsement for the SKECHERS brand; both previously starred in Super Bowl spots for the Company.

Shoe Cleaning and Care Tips from the SKECHERS Shoe Guy

Show your shoes some love by taking good care of them, and they’ll last longer and look better! Here are three easy steps to ensure your shoes will be protected, clean, and long-lasting.

Protect your shoes – I always recommend that you protect a new pair of shoes before wearing them, especially if you’re planning on wearing them in wet weather.  For leather and suede shoes, there are many very good brands of protective “rain and stain” treatments specific to those materials.  For non-leather and fabric shoes, there are fabric-specific spray treatments that offer excellent protection against water and staining.  Suede, especially, needs to be treated so that water will not discolor it.

Clean your shoes – I never recommend machine washing shoes.  Sure, it might get them clean, but the spin cycle and the dryer can damage the shoe and shorten its life.  Instead, there are lots of great products designed to clean and reinvigorate shoes.  Leather and suede shoes and boots get a leather or suede cleaning treatment, and fabric or non leather shoes can be cleaned with mild soap, warm water, and a soft cloth.

Treat your shoes - Sometimes people complain that their shoes wear out quickly, but most of the time you can keep your shoes healthy by giving them a treatment every so often. For leather shoes, I suggest using a leather lotion or mink oil to keep the leather supple. Suede shoes also should be treated and brushed to ensure the finish is always looking its best. It’s always a good idea to rotate wearing your shoes so that you aren’t wearing the same pair every day, week in and week out, as that also shortens the life.

Give your shoes a home – Not surprisingly, one of the best places to keep your shoes is their box. Keeping your shoes in their box is a good way to keep them clean and safe between wearings. If you’re going to store your shoes for a while (like keeping your warm boots for the summer) it’s a good idea to put the shaping forms back into them to keep them looking their best.

Written By Timothy Lakin, SKECHERS USA

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