We’re excited that two of our veteran all-stars—Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban—will remain on the team representing our Relaxed Fit® from SKECHERS footwear line.
Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic – I love these shoes!”
Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot. (Watch it here.)
Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. (Watch it here.) On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”
Watch for more with SKECHERS from these two in the year to come!
Celebrities Jimmy Kimmel, Brooke Burke-Charvet and Tommy Lasorda Make a Difference at the SKECHERS Pier to Pier Friendship Walk
Every October since 2009, SKECHERS has brought together thousands for the SKECHERS Pier to Pier Friendship Walk in LA’s South Bay. And each year, our beach is filled with bigger and bigger crowds, all who want to make a difference for kids with special needs and our schools.
This past Sunday was incredible – an unprecedented 10,000 gathered to help raise a new record: more than $1 million for The Friendship Circle and education foundations that will directly help our children. Thanks so much to the celebrities who joined us, including Jimmy Kimmel, Brooke Burke-Charvet and her family, and Tommy Lasorda. Our presenting sponsor Nickelodeon, the incredible local and national businesses who come out to rally for our children. And to all of you who took part: you’ve turned our beloved event into the largest of its kind for these causes in Southern California, and your impact will be felt for generations to come.
Learn more about the walk and The Friendship Circle at www.skechersfriendshipwalk.com and http://www.gotfriends.com.
Working at SKECHERS is often a 24/7 experience: we eat, sleep and breathe SKECHERS at work, but like all you civilians, we also see a lot of our brands on the street, the freeway, TV, stores, you name it. The latest shout-out was on my way to work this morning, when my morning news announced out of the blue that it was being sponsored by SKECHERS. Next thing I know, I’m hearing our new Relaxed Fit radio spot and Hall of Fame quarterback “Joe Cool” Montana telling LA how great our comfort technology is. Turns out a lot of us have been hearing it lately, since it’s playing all over satellite and terrestrial radio. Have a listen: http://bit.ly/12UAMph
SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”
Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)
“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”
Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.
“SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”
Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.
Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)
This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.
A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.
SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire
Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.
The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.
SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.
SKECHERS USA, Inc. announced that elite marathon runner Meb presented a $25,000 check to the Mayors Fund in New York City on behalf of SKECHERS for rebuilding efforts after the destruction of Superstorm Sandy. Meb also appeared on Monday at a special fundraising event at the SKECHERS Times Square store where the footwear company donated 20% of all sales raising additional money for the Hurricane Sandy New Jersey Relief Fund.
Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)
To aid families that have been displaced or lost their homes during the hurricane, SKECHERS worked with Fashion Delivers to get 500 pairs of footwear immediately into the hands of two relief efforts: the Secaucus Municipal Center in New Jersey and The Legacy Center in Queens. SKECHERS also will be donating a large number of pairs via its charity footwear line that will reach children impacted by the storm in December.
“I arrived last week in New York to run as I have so many times before. Then after witnessing the storm’s devastation and hearing stories from those affected, the priorities of this amazing city became crystal clear,” began Meb. “There’s always another race, but those who lost their homes or friends or family members need our assistance today. I’m fortunate to be here and I hope that together with SKECHERS we’ve been able to help some of those who need it most.”
“Many of our retail associates and retail partners were impacted by this storm,” added SKECHERS president Michael Greenberg. “So, we quickly mobilized to figure out how to best help and we’re glad Meb was able to collaborate on raising both money and awareness. We also want to thank the countless runners – both local and visiting for the marathon – who attended our fundraising event on Monday. It’s truly a fantastic and supportive community.”
In 2009, Meb made history as the first American to win the prestigious ING New York City Marathon since Alberto Salazar in 1982. He also won a Silver Medal competing in the marathon during the 2004 Olympic Games in Athens. And at age 36, Meb achieved back-to-back PRs in the 2011 New York City Marathon (2:09:13) and the 2012 Olympic Trials in Houston (2:09:08) wearing Skechers Performance footwear. Meb currently appears in the global marketing campaign for Skechers GOrun ride.