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How the Width Was Won

Q:  What shoes does Skechers make in a wide width?  What width is considered a wide width?

A:  Shoe size and width seems pretty simple, but it’s a bit more complex than it looks.   There are multiple options, and everyone’s foot is unique.  Luckily, Skechers makes a lot of different size and width options so nearly everyone should be able to find great shoes that fit them.

When we talk about shoe size, we’re really talking about length.  Most shoes available in a medium width are made to fit the average foot of that length – the longer the foot, on average, the wider it is at the wide part of the foot.  Shoes tend to mainly be available in the medium width, which for women is a B width, and for men is a D width.  Skechers also makes shoes in what we call a “Wide Width” on skechers.com and an “EW” width on the shoe box.  For women, the Wide Width or EW option is a D width.  For men, the Wide Width or EW width is a 3E width.

Skechers also makes certain shoes in an even wider width for men – the Extra Wide Width, or on the shoe box the abbreviation is EWW.  That’s a 5E width.  Skechers also makes the Relaxed Fit® collection of shoes, which are made to fit roomier in their medium widths.  For the Relaxed Fit® shoes, a women’s medium will fit a medium B width but also a somewhat wider C width.  For the men, a Relaxed Fit® medium should fit a medium D width or a slightly wider E width.

You may be thinking that this is a lot of alphabet soup, and you’re right.  But those people who want or need a little more room in their shoes know when a shoe fits right, and even those who wear a medium width appreciate the roomy feel of Relaxed Fit® shoes.  Because when you feel relaxed and roomy in your shoes, your whole day just seems to go a little bit better.

Want to check out the entire Skechers Wide Width, Extra Wide Width and Relaxed Fit® collection? Just search “Relaxed Fit” anytime at www.skechers.com, and shop all of our other wide styles here:

 Women’s Wide Styles

Men’s Wide Styles

Men’s Extra Wide Styles

The Voice Winner Danielle Bradbery is the New Face of SKECHERS! The Breakout Star Takes Center Stage with BOBS in Spring 2014

Danielle_Bradbery_joins SkechersAll of you The Voice fans have something big to cheer about: the show’s Season 5 winner Danielle Bradbery is about to cover the globe as the new face of SKECHERS! The 17-year-old singing sensation is hitting a high note with a Spring 2014 TV and print campaign for BOBS from SKECHERS, the charity footwear line that just passed the six-million-pair donation mark for helping kids in need.

Danielle’s been on a rapid rise: with more iTunes hits than any singer in The Voice history, her Top 20 Country Songs hit The Heart of Dixie in July, a new self-titled debut album and appearances everywhere from Rolling Stone to People’s Ones to Watch party. She’s a perfect inspiration for the BOBS movement and young women everywhere, and we’re so excited to have her as part of the SKECHERS team.

One of the world’s most successful charity footwear brands, the year-round BOBS collection now has two big names behind the line for women, men and kids: Danielle joins celebrity ambassador Dancing with the Stars host Brooke Burke-Charvet, whose huge popularity has driven millions to the collection since its 2011 launch.

JOE MONTANA AND MARK CUBAN EXTEND CONTRACTS

Joe Montana_SP14 Relaxed Fit campaign (2)

We’re excited that two of our veteran all-stars—Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban—will remain on the team representing our Relaxed Fit® from SKECHERS footwear line.

Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic – I love these shoes!”

Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot.  (Watch it here.)

Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. (Watch it here.)  On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”

Watch for more with SKECHERS from these two in the year to come!

The SKECHERS Foundation Raises a Million for Kids with Special Needs and Education

Celebrities Jimmy Kimmel, Brooke Burke-Charvet and Tommy Lasorda Make a Difference at the SKECHERS Pier to Pier Friendship Walk

P2P Crowd Shot (3)P2P Release Photo_2013

Every October since 2009, SKECHERS has brought together thousands for the SKECHERS Pier to Pier Friendship Walk in LA’s South Bay. And each year, our beach is filled with bigger and bigger crowds, all who want to make a difference for kids with special needs and our schools.

This past Sunday was incredible – an unprecedented 10,000 gathered to help raise a new record: more than $1 million for The Friendship Circle and education foundations that will directly help our children. Thanks so much to the celebrities who joined us, including Jimmy Kimmel, Brooke Burke-Charvet and her family, and Tommy Lasorda. Our presenting sponsor Nickelodeon, the incredible local and national businesses who come out to rally for our children. And to all of you who took part: you’ve turned our beloved event into the largest of its kind for these causes in Southern California, and your impact will be felt for generations to come.

Learn more about the walk and The Friendship Circle at www.skechersfriendshipwalk.com and http://www.gotfriends.com.

Hear it Here: SKECHERS’ New Relaxed Fit Radio Spot

Hall of Fame quarterback “Joe Cool” Montana

Working at SKECHERS is often a 24/7 experience: we eat, sleep and breathe SKECHERS at work, but like all you civilians, we also see a lot of our brands on the street, the freeway, TV, stores, you name it. The latest shout-out was on my way to work this morning, when my morning news announced out of the blue that it was being sponsored by SKECHERS. Next thing I know, I’m hearing our new Relaxed Fit radio spot and Hall of Fame quarterback “Joe Cool” Montana telling LA how great our comfort technology is. Turns out a lot of us have been hearing it lately, since it’s playing all over satellite and terrestrial radio. Have a listen: http://bit.ly/12UAMph

Meb Named Top U.S. Marathoner for 2012 by Running Times Magazine

SKECHERS USA, Inc. recognizes elite runner and Athens silver medalist Meb for being ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing. The article notes that there was little doubt as to who should top the annual list since “Meb Keflezighi was dominant in winning the Olympic trials in Houston and then backed that up with an inspired fourth-place showing at the Olympics.”

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

Meb trains in Mammoth Lakes, California wearing Skechers GOrun Speed footwear. (Photo: Business Wire)

“It always feels great to be recognized for my hard work,” began Meb. “This truly amazing year stretches back to my personal best time at the 2011 New York City Marathon. From another personal best on winning the Houston Trials just 69 days later to a strong race in London, I’m feeling better and stronger even at an older age. The midfoot strike technology in my Skechers GOrun shoes has clearly helped me run more efficiently. The proof is in the performance.”

Skechers GOrun is an award-winning innovative lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpule sensors for a responsive experience. Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun Speed racing line, and other high-performance product currently in development.

SKECHERS congratulates Meb and we’re honored the Skechers Performance Division has been there for each of his incredible achievements this past year,” said SKECHERS president Michael Greenberg. “After all Meb has accomplished wearing Skechers GOrun, plus the media accolades for our shoes, we’ve established the Skechers Performance brand as a serious player in this market. Now as Meb continues to inspire more and more runners around the globe, there should be no doubt that training and racing in Skechers GOrun and our entire collection of innovative Skechers Performance footwear can lead to great success in competition.”

Meb returns to competition this spring where he’ll race in his Skechers GOrun footwear at the iconic Boston Marathon on April 15.

New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.

A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.

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