We caught up with pop star Demi Lovato on the set of her new SKECHERS commercial and photo shoot. Take a look at the video for an exclusive behind-the-scenes sneak peak!
The multi-platinum selling recording artist and actress is as thrilled about her new campaign as we are and told us: “I’m so excited to partner with SKECHERS on a global campaign because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and SKECHERS are a perfect combination of sport and fashion.” Demi’s new ad is slated to hit the airwaves this holiday season. Stay tuned for more details in the months ahead!
Retired New York Yankees closer Mariano Rivera, arguably the greatest relief pitcher in baseball history, has signed on with SKECHERS to join the team of sports icons representing our men’s Relaxed Fit footwear line. Rivera will star in a television commercial set to begin airing in Spring 2015—just in time for next year’s baseball season!
We asked Rivera how Relaxed Fit ties in with his storied career. He told us: “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done. I’m thrilled to be working with SKECHERS on the same team as the impressive roster of sports legends that have appeared in this ongoing campaign.”
Nicknamed “Sandman,” Rivera played his entire Major League Baseball career with the New York Yankees including 17 seasons as the team’s closer. A 13-time All-Star and five-time World Series champion, he holds all-time MLB records for saves (652) and games finished (952). Known for his consistency, he saved at least 25 games for a record 15 consecutive seasons and posted an ERA under 2.00 in 11 seasons. After an injury sidelined him for most of 2012, Rivera was named at age 43 as the American League’s 2013 Comeback Player of the Year—his final season before retirement.
You’ll have to wait until next year to see Rivera’s commercial, but be on the lookout for a brand new Relaxed Fit ad featuring baseball icon Pete Rose that starts airing later this week!
By the end of summer, SKECHERS will have thrown 20 events with 13 different key accounts, providing more than 97,000 pairs to children in need across the United States so far in 2014. Recent or soon to happen events include Indianapolis seen in the video above with 1,000 pairs donated at the Colts training facility; a huge 27,500 pair donation at the Detroit Zoo; 1,376 pairs in Cumberland, MD; as well as fun events for kids featuring shoe decorating, snacks and more in Sacramento, Jacksonville, and Naples, FL. Additionally, the first international account event was held in Winnipeg, Canada in May with 3,000 pairs donated to kids. All told, over 8.7 million pairs have been donated around the globe since 2011. Make a difference for kids with BOBS!
Can you believe we’re past the halfway point of summer? Time flies when you’re vacationing and we’ve been experiencing amazing culture, breathtaking sights, and fun adventures on our travels around the world. It doesn’t matter if we’re walking through a city, hopping on an airplane, or cruising the ocean—we never want to sacrifice looking good and feeling comfortable at every step. And when your shoes are super lightweight, it’s easy to pack a few pairs. From Toronto to Paris and Big Ben to the Puerta de Alcalá, the one constant on our globetrotting journey is Skechers.
Check out the gallery to see where we’ve been together and show us where you’ve travelled with your favorite pair. Use #SKECHERSsummerworldtour and we’ll share a few. There’s still time for a trip!
Big Ben, London, England
London Eye, London, England
Puerta de Alcalá, Madrid, Spain
Siegessaule, Berlin, Germany
Olympic Stadium, Montreal, Canada
CN Tower, Canada
Calgary Skyline, Canada
Heusden, the Netherlands
Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.
Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!
*Image courtesy of Rankin
Summer has arrived! School’s out, so kids everywhere are back home and excited to play and have fun. Of course it doesn’t take long before that excitement turns into boredom and a lack of motivation prevents ideas for fresh ways to fill their time. We all know that responsibility always falls on the parents! But never fear! In celebration of the school break, we’ve put together a short list of some of our favorite activities for kids (and the entire family) to help inspire you through the summer doldrums.
- Have the kids choose a theme for the summer and create a photo album or collage around it. It’s a great long-term, ongoing activity and when completed can be cherished as a special keepsake.
- Plan a camping trip in your backyard! Bust out the tents, tell some stories, and foster your kid’s love for the outdoors without the need for travel.
- Go to the park! Whether it’s to have a picnic or to toss a Frisbee around, the park is both fun and relaxing to visit.
- Start a “small” business. Be it the good ol’ fashioned lemonade stand or another creative idea the kids come up with, it will be a great learning experience that they will be proud of.
And don’t forget SKECHERS offers the best fun footwear styles for boys and girls that will complement any of these activities. Have any tips of your own to share? Let us know in the comments!
President Bill Clinton sits down for an interview with SKECHERS president Michael Greenberg after delivering keynote address at the SKECHERS Global Sales Conference on June 26, 2014.