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SUMMER OF BOBS

By the end of summer, SKECHERS will have thrown 20 events with 13 different key accounts, providing more than 97,000 pairs to children in need across the United States so far in 2014. Recent or soon to happen events include Indianapolis seen in the video above with 1,000 pairs donated at the Colts training facility; a huge 27,500 pair donation at the Detroit Zoo; 1,376 pairs in Cumberland, MD; as well as fun events for kids featuring shoe decorating, snacks and more in Sacramento, Jacksonville, and Naples, FL. Additionally, the first international account event was held in Winnipeg, Canada in May with 3,000 pairs donated to kids. All told, over 8.7 million pairs have been donated around the globe since 2011. Make a difference for kids with BOBS!

 

JET SET SKECHERS

Zurich, Switzerland

Zurich, Switzerland

Can you believe we’re past the halfway point of summer? Time flies when you’re vacationing and we’ve been experiencing amazing culture, breathtaking sights, and fun adventures on our travels around the world. It doesn’t matter if we’re walking through a city, hopping on an airplane, or cruising the ocean—we never want to sacrifice looking good and feeling comfortable at every step. And when your shoes are super lightweight, it’s easy to pack a few pairs. From Toronto to Paris and Big Ben to the Puerta de Alcalá, the one constant on our globetrotting journey is Skechers.

Check out the gallery to see where we’ve been together and show us where you’ve travelled with your favorite pair. Use #SKECHERSsummerworldtour and we’ll share a few. There’s still time for a trip!

DEMI LOVATO SIGNS ON WITH SKECHERS!

Demi Lovato

Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in  global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.

Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!

 

*Image courtesy of Rankin

 

Fun Summer Activities for Kids

kids tent

Summer has arrived! School’s out, so kids everywhere are back home and excited to play and have fun. Of course it doesn’t take long before that excitement turns into boredom and a lack of motivation prevents ideas for fresh ways to fill their time. We all know that responsibility always falls on the parents! But never fear! In celebration of the school break, we’ve put together a short list of some of our favorite activities for kids (and the entire family) to help inspire you through the summer doldrums.

  • Have the kids choose a theme for the summer and create a photo album or collage around it. It’s a great long-term, ongoing activity and when completed can be cherished as a special keepsake.
  • Plan a camping trip in your backyard! Bust out the tents, tell some stories, and foster your kid’s love for the outdoors without the need for travel.
  • Go to the park! Whether it’s to have a picnic or to toss a Frisbee around, the park is both fun and relaxing to visit.
  • Start a “small” business. Be it the good ol’ fashioned lemonade stand or another creative idea the kids come up with, it will be a great learning experience that they will be proud of.

And don’t forget SKECHERS offers the best fun footwear styles for boys and girls that will complement any of these activities. Have any tips of your own to share?  Let us know in the comments!

PGA TOUR CHAMPION MATT KUCHAR SIGNS ON FOR SKECHERS GOGOLF

Matt Kuchar

We’re thrilled to announce that seven-time PGA Tour champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign and the development of a namesake signature shoe line for the Skechers Performance Division.

Matt has been wearing Skechers GOgolf at PGA Tour events and had this to say about his footwear:

“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success. In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”

As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.

Watch coverage of the PGA Tour and major golf events to see Matt wearing Skechers GOgolf on the links. And check back soon for new details about his upcoming campaign!

 

OFF TO THE RACES: SKECHERS BACKS CALIFORNIA CHROME

We’re excited to be on board as sponsor when the thoroughbred racehorse California Chrome contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978.

SKECHERS is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense and we’re proud to associate SKECHERS with the best Triple Crown contender in several generations. As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited to be along for this amazing journey.

Owned by Perry Martin and Steve Coburn, and trained by the legendary Art Sherman at Los Alamitos Race Course, California Chrome has won six straight including the Kentucky Derby and Preakness Stakes.

Watch for SKECHERS on California Chrome’s blanket, gear and barn as well as on trainer and owner team jackets.  And don’t miss the trilling race this Saturday!

 

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