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MEGHAN TRAINOR SIGNS ON WITH SKECHERS

We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!

MARIANO RIVERA PROVES HE’S A RELAXED FIT ALL-STAR

Legendary New York closer Mariano Rivera may have retired in 2013 but the future Hall of Famer still has his head in the game as the latest Skechers sports icon representing Relaxed Fit! We were on the scene last month during Rivera’s debut Skechers commercial shoot at a stadium just outside New York City.

Check out this behind the scenes video to hear Mariano’s advice for young players who are passionate about succeeding in the sport.

And here’s a sneak peek of the new fun spot starring Mariano that will premiere during tonight’s All Star game airing on FOX.  It takes a lot of work to break in a new glove. Relaxed Fit footwear from Skechers includes a soft Skechers Memory Foam insole that feels comfortable instantly without any break in period at all!

Are you ready for some fun insight from the shoot? As you could tell in Mariano’s behind-the-scenes interview, the ground is wet in the stadium! While a bit of light rain was always in the forecast, we didn’t expect the torrential downpour that the skies unleashed upon our set that day. It might have ended up being a literal wash if not for some quick thinking by our writers, crew and Mariano himself. The iconic pitcher knew how to stay relaxed during the delay and we built a second fun spot around that concept that you’ll see soon.

Check out the shoes on our website and watch for more from Rivera and Relaxed Fit in the months ahead!

TOP FIVE SUMMER MUST-DOS

I feel like summer is the season that always seems to end too soon. With scheduled obligations like weddings and social engagements already etched into my calendar, it’s important to make a list of the TOP FIVE things I want to…no MUST…do before the cooler days of autumn return.

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1. GO TO THE BEACH
This seems almost silly considering I live an easy ten-minute walk from the Southern California coastline. (What can I say, it’s where Skechers HQ is located and I hate to commute!)  The problem is when you have a resource that’s so amazing at your footstep, it’s easy to say, “we’ll go tomorrow.” Tomorrow becomes next week.  Next week becomes next month.  Next month becomes, “It’s October now?!”  Not everyone lives near a beach, but there is always something amazing in your neighborhood or town that is easy to overlook.

2. SEE OUTDOOR ART
Whether it be summer stock theater, a sculpture exhibition or a craft artist fair, this time of year is ripe with cultural events that are fun, interesting and often inspiring.  My problem is I always seem to learn about these things after the fact, so I am vowing to get through Summer ’15 without becoming jealous hearing about all the cool events I missed.  One of my favorites that I haven’t done in many years is Pageant of the Masters in Laguna Beach, CA.  It’s an amazing experience where performers bring paintings to life.

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3. EAT SOMEWHERE NEW
We all get set in our ways. It’s easy to rely on the old standby every time you get hungry. But there’s a handful of intriguing restaurants in my neighborhood I’ve never visited and an endless number more around the city. Summer is the perfect time to step out of your comfort zone and try something new just because you can. You might even bump the old standby down a few notches and that’s OK! The barbecue joint in the next town over you always drive by…stop in and have a bite!

 

4. HIKE AND EXPLORE
It’s always nice to get out and explore nature. I have some favorite trails that I love to hike around the LA area and the variety of options is astounding. Whether I want a short cardio trek somewhere like Temescal Canyon (link) or a longer adventure to the 10,000 foot summit of Mt. Baldy there’s always something to meet my needs.  It’s all about the spirit of adventure and I plan to push farther into some wilderness areas where I’ve never set foot before. Even if hiking isn’t your thing, there are adventures to be had everywhere.

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5. CREATE
I save this one for last as it’s dependent on the other four.  At this point in my life, schedules are so busy that I have to make an appointment with myself to sit back and work on personal creative endeavors.  Be it writing, painting, or anything, creative expression is the best kind of stress relief on Earth. From the beach to art to food to the mountains, I look everywhere for inspiration. And if these things provide me with the fuel to write a new story, take photographs I’m proud to share, or craft a cool piece of work on canvas, then I’ll be happy to call the summer of 2015 a total success.

What are your must do activities for this summer?  Let us know in the comments!

DESIGNER INSIGHT: QUARTZ ADVENTURE

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Women’s outdoor shoes with performance features commonly look like men’s styles made in smaller sizes. It seemed like the market forgot that women are buying women’s hiking shoes. It was so obvious to me to design femininity and sleekness into our outdoor footwear.  I looked to nature for inspiration (of course!). I thought about all the beautiful things we find on a hike, some of my favorite discoveries are gemstones and crystals.  Using this inspiration, I designed the Quartz construction for our Skechers Adventure Relaxed Fit collection. Its rugged and feminine design is so in tune with nature. Floral lining, diamond shaped lugs, strong and soft materials, and on-trend pop colors make this group stand out above the rest in the outdoor market. All this beauty plus the function found in sport shoes.  And the casual styling makes it easy to pair with any outfit.  I’m so excited about this product and I can’t wait to see these beauties on the trail!

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For similar styles with the Quartz outsole, visit your local Skechers retail store or www.skechers.com.

RINGO MENTORS IN NEW SKECHERS COMMERCIAL

If there’s one thing an iconic drummer needs after wrapping up a two-month tour…it’s a little relaxation. Unless of course you’re the legendary Ringo Starr where downtime might be difficult to come by. Fans around the world recently got their first listen of Postcards From Paradise—Ringo’s 18th solo album and the first to feature a track written and recorded with his current All Starr Band. For Ringo that means a busy promo schedule and a lot of time on his feet when comfort can make or break a day.

That’s why Relaxed Fit footwear from Skechers is such a perfect match for the world famous musician. With a soft Skechers Memory Foam insole, these shoes feel amazing at every step and offer the looks to coordinate with rockstar style. Ringo somehow found time to shoot a new commercial for Relaxed Fit and you can see it first right here! As you’ll see—when Ringo mentors the greenest of drummers, it all starts with the shoes.

And as if this guy wasn’t cool enough already, Ringo will be inducted into the Rock and Roll Hall of Fame by Paul McCartney with The Award for Musical Excellence on April 18.

Let us know what you think of the new commercial in the comments!  And don’t forget to pick up Ringo’s new album Postcards From Paradise available now from Universal Music Enterprises.

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SPRING SANDAL SEASON STARTS NOW!

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After one of the toughest slogs through winter in memory, we couldn’t be more excited that our favorite season has finally returned. We love Spring for so many reasons. This is when everything about the world opens up in a sensory overload that makes you feel guilty staying inside. From the moment that first brave green bud breaks through, it’s a continuous assault of color and vibrant life that puts huge smiles on our faces.

How great is it to shed the heavy jackets and outer layers to feel that friendly sunshine again?  We look forward to the calming breeze of the season that carries the amazing scents of fresh blooming flowers and taste of fruit off the vine. Maybe it’s just the puffy white clouds creating contrast, but the sky looks bluer and cleaner and more pure this time of year than any other.

It’s a time for walks…for picnics…for relaxing on the lawn with a good book…and spending as much time as possible outside.  Best of all, it’s a time for sandals. Cute or chic, bright or bold—sandals open up the door to all the countless cool Spring looks that we’ve been waiting so long to wear.

Do you love the start of Spring as much as we do?  We’re celebrating this joyous annual event with the Skechers Hello Spring sweepstakes on Instagram.  Ten winners will receive a pair of Skechers sandals to kick off the new season in style.  It’s easy to enter!  Just take a pic or video that shows us what spring looks like in your neighborhood and post with #SkechersHelloSpring.  Sweepstakes ends March 28, 2015. For more details, follow @skechers on Instagram.

Check out our new sandals commercial below and find your perfect Spring pair at skechers.com.

SKECHERS SHINES AT FNAA 2014

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The brightest stars of the footwear industry gathered on December 3 in New York City for the 2014 Footwear News Achievement Awards ceremony where Skechers won the Company of the Year award. Television personality and longtime Skechers spokesperson Brooke Burke-Charvet praised the company’s charitable efforts as she presented the top award to Skechers president Michael Greenberg.

Check out Brooke Burke-Charvet and Michael Greenberg in this black carpet video from the event.

As an exciting follow up on the FNAA win, Skechers was also recently nominated for three Footwear PLUS awards including running, brand of the year, and an additional nod for company of the year! For a complete list of nominees and to cast your vote for Skechers, go here!

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